Alpine Golf Club

What Alpine Golf Club does

Alpine Golf Club is a private destination golf club operating a single 18-hole championship course on 770 rai (approximately 1.232 sq km) of land in Klong Luang, Pathum Thani, Thailand, approximately 45 minutes from Suvarnabhumi International Airport. The course measures 7,100 yards at par 72 and was designed by world-renowned architect Ron M. Garl, who transformed flat rice paddy fields into Thailand's only man-made hilly championship layout. On-course technology consists of GPS-enabled personal golf carts equipped with a "Smart Score" real-time tracking and scoring system; there is no disclosed AI/ML component. Supporting facilities include a Pro Shop, locker rooms with sauna and jacuzzi, two dining venues (KAFF & KOFF Coffee Corner and The Chalet Restaurant serving Thai, Chinese, Japanese, and European cuisine), and five event/meeting spaces (Pinnacle, Pinery, Mesa, Seizen rooms, plus the Alpine Arena outdoor venue).

The club generates revenue across five streams: green fees on a tiered weekday/weekend structure, lifetime and annual memberships (Corporate lifetime at 2,500,000 baht for up to 3 members; Individual lifetime at 1,500,000 baht; plus 5-year and annual ordinary memberships), F&B, event hosting/banquet rentals, and pro-shop merchandise. Its go-to-market is direct-to-consumer via the bilingual (English/Japanese) website, phone, Line messaging, and email, supplemented by reciprocal-membership partnerships with 12+ international golf clubs across Australia, Japan, Singapore, Malaysia, Indonesia, and China and domestic partners including Alpine Golf Resort Chiangmai, Thames Valley Khaoyai, and SC Park Hotel.

The customer base spans affluent Thai and international individual golfers, corporate entertainment buyers, and event organizers (weddings, seminars, corporate functions). The club's primary brand equity rests on its 21+ year operating history, Ron M. Garl-designed layout, and legacy of hosting world-class tournaments including the 13th Asian Games (1998) and the Johnnie Walker Classic featuring Tiger Woods (2000) and Miguel Angel Jimenez (2004). Most recently, in April 2025 the club was awarded Golf Course of the Year – Thailand at the Asia Golf Tourism Convention (AGTC), voted on by 700+ members of the International Association of Golf Tour Operators (IAGTO).

Name

Alpine Golf Club

Legal name

Alpine Golf Club

Website

https://alpinegolfclub.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpine Golf Club operates a private 18-hole championship golf course in Pathum Thani, Thailand, designed by Ron M. Garl on 770 rai of land. It serves affluent Thai and international golfers, corporate members, and event clients through green fees, lifetime memberships, F&B, and banquet facilities.

Ownership category

akta.pro rank

Product category

Premium Golf Course Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Championship golf course
• Golf club membership
• Banquet event venues
• Golf tourism services
• Leisure hospitality services

Headquarters

HQ city

Pathum Thani

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Green Fees: Visitors pay green fees to play the 18-hole championship course. Green fees vary by day of week and time slot (weekday vs. weekend morning vs. weekend afternoon).
2. Membership Fees: Lifetime corporate membership (up to 3 members per company) at 2,500,000 baht and individual lifetime membership at 1,500,000 baht. Annual membership fees of 30,000 baht per person. Shorter-term options include 5-year ordinary membership (500,000 baht) and annual ordinary membership (200,000 baht).
3. Food & Beverage: On-site restaurants (Chalet Restaurant, Coffee Corner/KAFF & KOFF) generate F&B revenue from golfers and visitors. Restaurants serve Thai, Chinese, Japanese, and European cuisine.
4. Event Hosting & Banquet Services: Meeting rooms, banquet halls, and outdoor venues (Pinnacle Room, Pinery Room, Mesa Room, Seizen Room, Alpine Arena) are rented for corporate events, weddings, seminars, and competitions. Revenue from room rentals, catering, and event packages.
5. Pro Shop Sales: Alpine's Pro Shop sells golf equipment, apparel, and merchandise. Birthday vouchers offer 40% discount on Alpine House Brand Merchandise at the Pro Shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alpine Golf Club operates an 18-hole, 7,100-yard, par 72 championship golf course in Pathum Thani, Thailand, designed by Ron M. Garl from flat rice paddy fields into hilly terrain. The club sells daily green fees, lifetime and annual memberships (corporate and individual), food and beverage service at on-site restaurants, event and banquet hosting across multiple rooms and outdoor venues, and pro shop merchandise to golfers and event organizers.

Product overview

Alpine Golf Club is a single golf resort property offering an 18-hole championship golf course as its core product. The course measures 7,100 yards with par 72, designed by Ron M. Garl from flat rice paddy fields into a hilly terrain. Supporting facilities include a Pro Shop, golf carts with GPS and Smart Score technology, locker rooms with sauna and jacuzzi, two dining venues (KAFF & KOFF Coffee Corner and The Chalet Restaurant), and five event/meeting spaces (Seizen Room, Mesa Room, Pinery Room, Pinnacle Room, and Alpine Arena). The club offers Corporate and Individual membership programs with reciprocal privileges at partner golf courses internationally. A 360 Virtual Tour feature allows prospective visitors to explore the course.

Differentiator

Problem solved

Functional benefit

Brands

• Alpine Golf Group: A group of golf-related properties including Alpine Golf Club, Alpine Golf Resort Chiangmai, and other affiliated courses offering reciprocal privileges to members.

Products and services

• Championship Golf Course (Green Fees)
• Corporate Lifetime Membership
• Individual Lifetime Membership
• 5-Year Ordinary Membership
• Annual Ordinary Membership
• Associate Membership
• Event & Banquet Hosting
• Food & Beverage Services
• Pro Shop Merchandise

Quantifiable outcome

• Golf Course of the Year – Thailand at Asia Golf Tourism Convention (AGTC) 2025, voted by over 700 members of the International Association of Golf Tour Operators (IAGTO)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Alpine Golf Resort ChiangmaicoreStrategic or Co-development PartnerReciprocal membership partnership offering Alpine members 50% discount on guest green fees, 20% discount on accommodation, and 20% discount on airport transfer. Part of the Alpine Golf Group network.
• Thames Valley KhaoyaiminorStrategic or Co-development PartnerAlpine members receive 10% discount on food (excluding beverages) at The Castle Restaurant at Thames Valley Khaoyai hotel.
• SC Park HotelminorStrategic or Co-development PartnerAlpine members receive 10% discount at East Ocean Restaurant, 15% discount at Orchid House Restaurant, and complimentary room upgrade (pre-booking required, subject to availability).
• Joondalup Resort & Country Club (Australia)minorStrategic or Co-development PartnerPart of Alpine's international reciprocal golf club network offering members special golf package rates at partner clubs internationally.
• Laguna National Golf and Country Club (Singapore)minorStrategic or Co-development PartnerPart of Alpine's international reciprocal golf club network offering members special golf package rates at partner clubs internationally.
• Tanah Merah Country Club (Singapore)minorStrategic or Co-development PartnerPart of Alpine's international reciprocal golf club network offering members special golf package rates at partner clubs internationally.
• Orchid Country Club (Singapore)minorStrategic or Co-development PartnerPart of Alpine's international reciprocal golf club network offering members special golf package rates at partner clubs internationally.
• Yasukogen Country Club (Japan)minorStrategic or Co-development PartnerPart of Alpine's international reciprocal golf club network offering members special golf package rates at partner clubs internationally.
• The North Country Golf Club (Japan)minorStrategic or Co-development PartnerPart of Alpine's international reciprocal golf club network offering members special golf package rates at partner clubs internationally.
• Meadow Springs Golf and Country Club (Australia)minorStrategic or Co-development PartnerPart of Alpine's international reciprocal golf club network offering members special golf package rates at partner clubs internationally.
• Saujana Golf and Country Club (Malaysia)minorStrategic or Co-development PartnerPart of Alpine's international reciprocal golf club network offering members special golf package rates at partner clubs internationally.
• Kota Permai Country Club (Malaysia)minorStrategic or Co-development PartnerPart of Alpine's international reciprocal golf club network offering members special golf package rates at partner clubs internationally.
• Ria Bintan Golf Club (Indonesia)minorStrategic or Co-development PartnerPart of Alpine's international reciprocal golf club network offering members special golf package rates at partner clubs internationally.
• Mission Hills Golf Club (China)minorStrategic or Co-development PartnerPart of Alpine's international reciprocal golf club network offering members special golf package rates at partner clubs internationally.
• The Pines Club (Singapore)minorStrategic or Co-development PartnerPart of Alpine's international reciprocal golf club network offering members special golf package rates at partner clubs internationally.
• AIS (Serenade Customers)minorGTM or Marketing PartnerExclusive privilege for AIS Serenade customers: Special discount of THB 200 for golf cart. Additional Japanese site variant mentions free 2 trays of practice golf balls per month.
• Praram 9 HospitalminorOthersBirthday voucher benefit: 50% discount for Check up program at Praram 9 hospital for member birthday celebrations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Laguna Golf Phuket: Resort-integrated championship course in Phuket serving the same high-end inbound golf-tourist segment; comparable tournament history (Asian Tour events) and resort-amenity positioning.
• Thai Country Club: Premium Bangkok-area membership golf club that hosts major Asian Tour events and targets the same affluent Thai and expatriate golfers as Alpine. Comparable on course prestige, lifetime membership pricing, and tournament pedigree.
• Amata Spring Country Club: Bangkok-area championship club that has hosted Thailand Open and LPGA events; similar premium-membership pricing tier and tournament-driven positioning in the same competitive set as Alpine.
• Siam Country Club: Thailand's most storied members' club (Old Course, Plantation, Waterside) near Pattaya. Comparable championship pedigree (multiple Honda LPGA Thailand wins), reciprocal Asia-Pacific network, and lifetime membership structure.
• Mission Hills Golf Club: China's flagship golf group and an Alpine reciprocal partner; comparable in scale of reciprocal Asia-Pacific network, multiple championship layouts, and tournament hosting legacy.
• Black Mountain Golf Club: Premium Hua Hin championship course that has hosted multiple Asian Tour events; comparable premium positioning and tournament hosting capability, competing for the same international golf-tourist wallet.
• Navatanee Golf Course: Historic Bangkok championship course, host venue of the 1975 World Cup, operating on a comparable member-and-green-fee model with reciprocal privileges across Asia.
• Saujana Golf and Country Club: Malaysia's premier members' club and an Alpine reciprocal partner; directly comparable on reciprocal-network Asia-Pacific model, lifetime membership structure, and tournament hosting profile.
• Alpine Golf Resort Chiangmai: Sister property under the Alpine Golf Group brand offering reciprocal 50% guest-fee discounts to Alpine members; directly comparable on brand, pricing structure, and target member profile.

Regional players

• Sentosa Golf Club: Singapore's flagship members' and public-access club (Serapong, Tanjong); comparable premium positioning and host of HSBC Women's World Cup and other elite events, competing for the same regional golf tourist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Alpinegolfclub
• LinkedInlinkedin.com/company/alpine-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Golf Club