CITI INDUSTRIES

What CITI INDUSTRIES does

Citi Industries is an Australian specialist trade wastewater management company headquartered in Coorparoo, Queensland, serving commercial and industrial clients. Founded in 2003, the company provides end-to-end solutions spanning product supply, hydraulic design, and installation for grease traps, wash bays, pump stations, oil water separators, septic and holding tanks, and commercial plumbing systems including stormwater, hot water, gasfitting, and backflow prevention. It also distributes car park safety products (speed humps, bollards, wheel stops, safety mirrors). The company positions its core differentiator as 20+ years of specialty experience and a documented track record of achieving trade waste compliance with Australian local councils and water authorities.

The business operates a direct sales model with quote-based pricing for most products and publicly listed Hydraulic Design Packages starting at A$799 + GST. Go-to-market is sales-led, with inbound inquiries handled via phone (1300 002 484) and website quote requests, supported by downloadable technical brochures and educational blog content. Installation services are delivered primarily in Queensland while product supply is shipped Australia-wide across Queensland, New South Wales, Victoria, and Western Australia. Revenue is generated from one-time product sales (resale of Viking, Halgan, Everhard, Kwikflo, Bronson, Bulldog branded equipment in capacities from 45L domestic to 30,000L commercial/industrial) and professional services for hydraulic design, council approvals, and on-site installation.

The customer base spans enterprise and government clients across food service (Red Rooster), hospitality (Marriott), logistics (Toll), agriculture/commodities (Graincorp), retail property (Centro), real estate (LJ Hooker), beverage production (XXXX), technology (Microsoft), and government (Queensland Museum, Logan City Council). The company is privately held with 11-50 employees, no disclosed institutional investment, no subsidiaries, and no public M&A or partnership activity in the data set.

Name

CITI INDUSTRIES

Legal name

Citi Industries

Website

https://citiindustries.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Citi Industries is an Australian specialist in trade wastewater management, providing design, supply, and installation of grease traps, wash bays, pump stations, and commercial plumbing for commercial and industrial clients across Queensland, NSW, Victoria, and Western Australia.

Ownership category

akta.pro rank

Product category

Trade Waste Management Services

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Testing, Inspection, Certification & Commissioning (TICx) Technical Services (BPAHAIAL)

Keywords

• Trade waste management
• Commercial plumbing services
• Grease trap installation
• Wash bay construction
• Hydraulic design services

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of trade waste management products including grease traps (Viking, Halgan, Everhard brands), pump stations (Kwikflo), oil water separators, and car park safety products (speed humps, bollards, wheel stops, safety mirrors). Products range from 45 litre domestic units to 30,000 litre commercial/industrial tanks.
2. Installation Services: Professional installation services for grease traps, wash bays, and commercial plumbing systems. Includes council approval applications and compliance documentation.
3. Hydraulic Design Services: Professional Hydraulic Design Drawings and Authority Approval Packages starting from $799 + GST. Includes application to local council, fees paid, as-built drawings, and site visits within service area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Citi Industries is a specialist trade wastewater business that supplies, designs, and installs grease traps, pump stations, wash bays, oil water separators, and commercial plumbing systems for commercial and industrial clients in Australia. The company also provides professional hydraulic design drawings and council approval packages starting from $799 + GST, and distributes a range of car park safety products including speed humps, bollards, wheel stops, and safety mirrors. End-to-end service covers product supply, hydraulic design, council application handling, and installation to ensure compliance with local council and water board regulations.

Product overview

CITI INDUSTRIES is a specialist trade wastewater management company for commercial and industrial clients, offering a comprehensive portfolio of products and services. The core offering centers on grease traps (Viking, Halgan, Everhard brands) in capacities from 100L to 30,000L, pump stations (Kwikflo brand), and commercial plumbing services. Supporting services include wash bay construction, hydraulic design packages (from $799+GST), and car park safety products including speed humps (Bronson, Bulldog brands), wheel stops/chocks, safety mirrors, and bollards. The company provides complete end-to-end solutions from design through installation, with 20+ years of experience in trade waste compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Grease Traps Commercial grease traps (also known as grease interceptors or grease arrestors) for above-ground and below-ground installation. Available in various capacities (100L to 30,000L) from brands including Viking, Halgan, and Everhard. Designed to collect fats, oils, and grease from commercial liquid waste before it enters sewage pipes. For commercial food service and hospitality operators.
• Pump Stations Packaged pump stations including sewer pump stations, stormwater pump stations, and diaphragm pumps. Kwikflo brand pumps range from 100L to 10,000+ litre capacities. Pre-plumbed for quick installation, suitable for commercial and industrial applications.
• Wash Bay Systems Complete wash bay construction and design services for commercial and industrial facilities. Includes oil water separators, sewer pump stations, diaphragm pumps, and bunding solutions for cleaning machinery and vehicles. For factories, mining operations, quarries, laboratories, and industrial equipment wash bay systems.
• Commercial Plumbing Services Full-service commercial plumbing including stormwater installation, hot water systems, gasfitting, backflow devices, and industrial plumbing design. Services cover design, installation, and compliance with local regulations.
• Oil Water Separators Separators designed to remove oil and water mixtures in wash bay applications. Cleanawater SS Oil Water Separator products available for commercial and industrial installations.
• Hydraulic Design Packages Professional hydraulic design drawings and authority approval packages starting from $799 + GST. Includes application to local council for approval, fees paid to council, as-built drawings, and site visits within service area. For commercial and industrial clients requiring trade waste compliance approvals.
• Speed Humps Speed control products including heavy-duty rubber speed humps (50mm, 70mm), modular speed humps, steel speed humps, and plastic speed humps. Available in various colors (yellow, black) and configurations with end caps and body sections. Brands include Bronson and Bulldog. For commercial car parks and traffic management.
• Wheel Stops & Chocks Rubber wheel stops, rubber wheel chocks, and steel wheel chock brackets. Comply with Australian Standards AS2890.1:2004. Suitable for indoor and outdoor car parks with reflective tape options.
• Safety Mirrors Safety mirrors including convex safety mirrors (indoor/outdoor), dome mirrors (full, half, quarter), and wide view rectangular mirrors. Available in stainless steel and standard materials, sizes range from 300mm to 1000mm.
• Bollards Traffic and parking bollards including steel round bollards, flexipoly bollards, U-shaped bollards, removable bollards, and fold-down parking protector bollards. Includes safety guard rail systems for pedestrian and equipment protection.
• Septic Tanks Environment and user-friendly septic tanks for treating black wastewater from toilets, dishwashers, and kitchen taps. Made of durable polyethylene materials, installed below ground in one piece.
• Holding Tanks Storage tanks for holding various types of wastewater until it can be processed or disposed of properly. Available in various capacities.
• Car Park Product Installation Services Professional installation services for speed humps, safety mirrors, bollards, and other car park safety products. Includes wheel chock and speed hump installation.

Quantifiable outcome

• 100% compliance rating from Urban Utilities on grease trap project completed within 4 days, saving customer $3000 on nearest quote

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Emerging players

• Halgan Pty Ltd: Australian manufacturer of grease traps and pre-treatment devices for trade waste applications (a brand Citi Industries resells). Competes as a product specialist and could expand into installation services.
• Backflow Prevention Australia: Australian specialist in backflow prevention devices, testing, and commercial plumbing compliance — overlaps with Citi Industries' commercial plumbing and compliance services on a narrower niche.
• Viking Plastics: Australian manufacturer of grease traps and trade waste pre-treatment equipment (another brand Citi Industries resells). Adjacent player in the same product category with potential to vertically integrate into installation.
• Watermark Plumbing & Gas: Australian commercial plumbing and gasfitting service provider offering stormwater, hot water, and trade waste plumbing to industrial and commercial clients — partial overlap with Citi Industries' commercial plumbing offering.

Direct peers

• Cleanawater: Australian manufacturer and supplier of trade waste and wash bay equipment including oil water separators (a brand Citi Industries resells). Operates in the same product and solution space for commercial and industrial wash-down compliance.
• Aquatech Plumbing & Trade Waste: Australian specialist trade waste plumbing and grease trap installer offering design, supply, installation, and council compliance services to commercial and industrial customers — directly overlapping Citi Industries' core offering.
• Enviro-Flow Trade Waste Solutions: Specialist Australian trade waste management company offering grease trap, oil/water separator, and pump station design, supply, and installation services to commercial customers — directly comparable service offering.

Regional players

• Sydney Water Trade Waste Installers (regional specialists): While Sydney Water is the regulator, several NSW-based trade waste installers operate under its approval regime with similar service offerings; they are regional specialists with comparable offerings but focused on NSW rather than Citi Industries' QLD base.

Broad incumbents

• Tradelink Plumbing Centres: National plumbing supplies wholesaler in Australia (part of Reece Group), distributing plumbing fixtures, fittings, and trade waste equipment to plumbers and commercial installers — competes at the product supply layer.
• Reece Plumbing (Reece Limited): Australia's largest plumbing and bathroom products distributor (ASX: REH), supplying the same plumbing and trade waste equipment categories that Citi Industries relies on. A broad incumbent whose scale could pressure specialist distributors and installers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CITI INDUSTRIES