Auto dealer

What Auto dealer does

Auto-Dealer.ru is a Russian online directory and electronic periodical that catalogs official auto dealers, car showrooms, and service centers across Russia. Founded in 2001 and operated by Moscow-based LLC Alpha-Marketing-Group (ООО "Альфа-Маркетинг-Групп"), the platform combines a dealer search database — filterable by city and brand — with editorial content covering automotive news, driver's notes articles, and dealer special offers. The site is registered as an electronic periodic edition under Russian media law, with declared distribution across Russia, the CIS, and foreign countries.

The underlying technology is a web-based directory and content management platform with no disclosed mobile app, public API, SDK, or third-party integrations. The product surface consists of the core dealer catalog, a news section (Автоновости), an editorial articles section (Записки автомобилиста), a promotions section (Специальные акции), and an affiliated B2B research portal at abreview.ru. The staff is small (11-50 employees) and the company is privately held with no disclosed external funding, parent company, or M&A activity.

Auto-Dealer.ru generates revenue primarily through advertising placements for auto dealers and automotive brands on the platform. The pricing model, rate cards, and revenue figures are not publicly disclosed. The customer base on the platform side consists of authorized Russian dealer groups (most visibly the РОЛЬФ/ROLF network), while end users are Russian car buyers and vehicle owners searching for dealers, service centers, and promotional offers.

Name

Auto dealer

Legal name

ООО "Альфа-Маркетинг-Групп"

Website

https://auto-dealer.ru

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto-Dealer.ru is a Moscow-based Russian online directory and automotive news portal cataloging official auto dealers, showrooms, and service centers across Russia, monetized through dealer advertising since 2001.

Ownership category

akta.pro rank

Product category

Automotive Dealer Directory

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Auto dealer directory
• Automotive news portal
• Car dealer listings
• Service center search
• Automotive marketplace catalog

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: The platform generates revenue through advertising placements for auto dealers and automotive brands. The site offers advertising space with contact details provided for the sales department.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Auto-Dealer.ru operates an online catalog and electronic periodical that aggregates official auto dealers, car showrooms, and service centers across Russia into a searchable directory. The platform lets users find dealers by city and automobile brand, while supplementing the directory with automotive news, editorial articles for car owners, and promotional offers from dealers.

Product overview

Auto-Dealer.ru is an electronic periodic publication serving as a comprehensive catalog of official auto dealers, car showrooms, and service centers across Russia. The platform operates as a dealer directory and automotive information portal, combining a dealer search database with editorial content including news and articles. The core product is the dealer catalog, which aggregates official dealer information searchable by city and brand, supplemented by news coverage of the automobile market and practical articles for car owners.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Emerging players

• Exist.ru: Large Russian online retailer focused on auto parts and accessories with a strong catalog and dealer-style services. Comparable as a vertically specialized Russian auto e-commerce platform that overlaps in audience with Auto-Dealer.ru's service-seeking traffic.

Broad incumbents

• Auto.ru (Yandex): Russia's largest auto classifieds and marketplace platform, owned by Yandex. Directly comparable as an online destination where car buyers research vehicles, compare offers, and locate dealers; competes heavily with Auto-Dealer.ru for buyer attention and dealer advertising budgets.
• Autonews.ru: Major Russian automotive news and review outlet. Comparable as a content-driven automotive media property competing for the same advertising dollars and reader attention in the Russian auto vertical.

Others

• ROLF Group: One of Russia's largest official auto dealer groups, featured prominently as a customer on Auto-Dealer.ru. Comparable as the type of advertiser/dealer that Auto-Dealer.ru monetizes; not a competing platform but a critical constituency and revenue source.
• ABreview.ru: Russian automotive business research portal linked to Auto-Dealer.ru's parent ecosystem (referenced in the site's footer as "Автобизнес"). Comparable as an adjacent industry research property in the same auto-dealer vertical with shared audience overlap.

Direct peers

• Drom.ru: Major Russian auto portal offering vehicle listings, dealer directory, news, and automotive content. Highly comparable to Auto-Dealer.ru as a web-first automotive information and listing platform serving Russian consumers and dealers.
• Avto.ru: Russian automobile portal featuring dealer listings, brand directories, and automotive editorial. Comparable as a dealer directory and consumer-facing automotive information site serving the same Russian market.
• Cars.ru: Russian automotive portal with listings, reviews, and consumer-facing content. Comparable as a directly competing web-based automotive information and listing destination for Russian car buyers.
• Drive.ru: Russian automotive editorial and listings site publishing reviews, news, and catalog data. Comparable in combining editorial automotive content with structured vehicle/dealer information for Russian consumers.

Regional players

• Kolesa.ru: Leading automotive classifieds platform serving Kazakhstan and CIS markets. Comparable in mechanics (auto listings + dealer directory + editorial content) but operates in a different geography, so it does not directly compete head-to-head with Auto-Dealer.ru's Russia-centric focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto dealer