What Exertis Enterprise does

Exertis Enterprise (legal entity: Exertis Hammer Limited) is a UK-headquartered value-added distributor of enterprise IT infrastructure solutions, established around 1993 and operating as a wholly-owned subsidiary of DCC Plc, an Irish publicly-traded conglomerate. From its Basingstoke headquarters, the company distributes products from more than 60 vendors — including Supermicro, Seagate, H3C, ObjectFirst, Nvidia, Micron, and Western Digital — across solution categories that span business continuity, components, edge computing, enterprise storage, hardware acceleration, hyperconverged infrastructure, networking, security, whitebox server solutions, software-defined storage, UPS and infrastructure, virtual desktop infrastructure, and AI-ready infrastructure based on AMD EPYC processors. The company operates 29 global warehouses with 7 dedicated EMEA locations and serves customers across 25+ international markets spanning the UK, Benelux, France, Germany, Italy, Spain, Portugal, and the Nordics.

The customer base exceeds 50,000 channel partners organized across five horizontal segment types: Value-Added Resellers (VARs), Managed Service Providers (MSPs), Systems Integrators, Manufacturers, and Solution Specialists. Exertis Enterprise functions as a two-sided distribution intermediary between vendors and the channel, deliberately avoiding direct end-customer sales. Revenue is generated primarily through hardware resale, augmented by a comprehensive value-added services stack covering pre-sales consulting, professional deployment services, post-sales support, technical training, flexible financing, and managed services. Marketing and ecosystem engagement are driven through LinkedIn, X, YouTube, a technical blog, the annual Enterprise Summit 2025, and the structured Enable-Empower-Expand Partner Programme, which delivers training, go-to-market assets, and a rewards scheme to deepen channel relationships.

Name

Exertis Enterprise

Legal name

Exertis Hammer Limited

Website

https://exertisenterprise.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Exertis Enterprise is a UK-based value-added distributor of enterprise IT infrastructure solutions, serving over 50,000 channel partners across 25+ EMEA markets from 29 global warehouses. The company distributes products from 60+ vendors and provides pre-sales, deployment, and managed services.

Ownership category

akta.pro rank

Product category

Enterprise IT Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer Systems Design and Related Services (54151)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Enterprise IT distribution
• Value-added distribution
• Enterprise hardware supply
• Channel partner services
• IT infrastructure distribution

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Distribution and Resale: Exertis Enterprise generates revenue through distributing enterprise technology products and solutions to channel partners. They provide value-added services including pre-sales, professional services, post-sales support, training, and managed services alongside their product distribution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Exertis Enterprise is a value-added distributor that supplies enterprise IT hardware (servers, storage, networking, security, AI infrastructure, edge computing, hyperconverged infrastructure, UPS, and VDI) from 60+ vendors to channel partners across EMEA. The distribution is bundled with pre-sales consultancy, professional implementation, post-sales support, training, managed services, and flexible financing to help VARs, MSPs, Systems Integrators, and Solution Specialists deliver enterprise solutions.

Product overview

Exertis Enterprise is a technology distribution company offering a comprehensive portfolio of IT infrastructure solutions. Their offering spans hardware categories including Business Continuity, Components, Edge Computing, Enterprise Storage, Hardware Acceleration, Hyperconverged Infrastructure, Networking, Security Solutions, Server-Based Computing (Whitebox Server Solutions), Software Defined Storage, UPS and Infrastructure Solutions, and Virtual Desktop Infrastructure. They also provide AI Solutions featuring AMD EPYC processor-based servers for AI, HPC, virtualization, and big data analytics workloads. The portfolio is supported by professional services including Flexible Financing, Pre-Sale, Professional Services, Post-Sales Support, Training Services, and Managed Services. The company distributes products from 60+ vendor partners including Supermicro, Seagate, H3C, ObjectFirst, and Nvidia to serve over 50,000 customers across 25+ international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Continuity Solutions Solutions to ensure business continuity and disaster recovery capabilities for enterprise customers, distributed through channel partners.
• Components Enterprise-grade hardware components for building and maintaining IT infrastructure, distributed to channel partners.
• Edge Computing Solutions Edge computing solutions to deploy computing resources closer to data sources, distributed to channel partners.
• Enterprise Storage Solutions Enterprise storage solutions for data management and retention needs, sourced from vendors such as Seagate, Western Digital, Micron, and ObjectFirst.
• Hardware Acceleration Solutions Hardware acceleration solutions to boost computational performance, including GPU-based offerings from vendors such as Nvidia.
• Hyperconverged Infrastructure Solutions Hyperconverged infrastructure solutions combining compute, storage, and networking, distributed to channel partners.
• Networking Solutions Enterprise networking solutions for connectivity and communications infrastructure, sourced from vendors including H3C.
• Security Solutions Security solutions to protect enterprise infrastructure and data, distributed through channel partners.
• Whitebox Server Solutions Custom whitebox server solutions for specialized enterprise requirements, sourced from vendors such as Supermicro and powered by AMD EPYC processors.
• Software Defined Storage Solutions Software-defined storage solutions for flexible data management, distributed to channel partners.
• UPS and Infrastructure Solutions Uninterruptible power supply and physical infrastructure solutions for enterprise environments.
• Virtual Desktop Infrastructure Solutions Virtual desktop infrastructure solutions for enterprise workforce computing, distributed to channel partners.
• AI Solutions AI-focused infrastructure including server solutions powered by AMD EPYC processors for AI, high-performance computing, virtualization, and data analytics workloads, sourced from vendors including Nvidia and Supermicro.
• Flexible Financing Financial services to help channel partners acquire technology solutions, supporting cash-flow management and deal closure.
• Pre-Sale Services Technical consultation and design services provided before purchase to help channel partners define and architect the right solution.
• Professional Services Implementation and deployment professional services to support enterprise technology rollouts.
• Post-Sales Support Services Ongoing support and maintenance services delivered after implementation to ensure continued operation.
• Training Services Technology training and certification preparation services for channel partners delivered by Exertis experts.
• Managed Services Ongoing managed services for continuous operations, delivered to channel partners and their end customers.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• SupermicrocoreChannel Partner/ Reseller/ DistributorSupermicro is featured as a key vendor partner on the Exertis Enterprise homepage, representing server and storage solutions in their portfolio.
• SeagatecoreChannel Partner/ Reseller/ DistributorSeagate is a long-standing vendor partner providing enterprise storage solutions. Testimonials indicate 'Seagate is proud to call them a partner' with strong mutual respect built over years.
• H3CcoreChannel Partner/ Reseller/ DistributorH3C is listed as a vendor partner on the Exertis Enterprise homepage, representing networking solutions in their portfolio.
• ObjectFirstcoreChannel Partner/ Reseller/ DistributorObjectFirst is featured as a vendor partner on the Exertis Enterprise homepage, representing object storage solutions.
• NvidiacoreChannel Partner/ Reseller/ DistributorNvidia is featured as a key vendor partner on the Exertis Enterprise homepage, representing GPU and AI solutions in their portfolio.
• MicroncoreChannel Partner/ Reseller/ DistributorMicron is a key vendor partner providing memory and storage solutions. They rely on Exertis to deliver trusted advisor service to joint partners in the channel.
• Western DigitalcoreChannel Partner/ Reseller/ DistributorWestern Digital is a key distribution partner for Exertis Enterprise. Testimonials indicate Exertis's value-add approach ensures their products are positioned correctly with proactive push into vertical markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ScanSource: Hybrid IT and specialty technology distributor with European operations serving resellers with enterprise hardware and communications solutions. Comparable VAD model targeting VARs and SIs.
• Ingram Micro: Largest global IT distributor, reselling enterprise servers, storage, networking and software to channel partners across multiple continents. Directly comparable as a value-added distributor serving VARs, MSPs and systems integrators.
• TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX, with a deep enterprise hardware, storage and networking portfolio serving resellers and integrators. Closely comparable business model and vendor mix.
• CMS Distribution: Ireland-headquartered IT and AV distributor with UK and EMEA operations serving enterprise resellers. Comparable as a mid-sized European value-added distributor with overlapping enterprise IT portfolio.
• Arrow Electronics: Global value-added distributor of enterprise IT components, storage, networking and software with significant EMEA presence. Direct competitor in enterprise hardware distribution and value-add services.
• ALSO Group: European IT distribution group with broad logistics network across DACH, Benelux, Nordics and other EMEA markets. Comparable enterprise IT distribution model with value-add services and pan-European warehouse footprint.
• Westcoast: UK-based IT distributor serving resellers with enterprise hardware, networking and software. Closest like-for-like UK competitor with overlapping vendor relationships and similar channel partner model.
• Exclusive Networks: Cybersecurity-focused value-added distributor with strong EMEA footprint serving VARs and MSPs. Comparable as a value-add IT distributor with services-led model and EMEA channel coverage.

Emerging players

• Redington: Emerging-markets IT distributor with growing enterprise presence across Middle East, Africa, India and Asia. Comparable distribution-led model with enterprise IT focus, though primarily focused outside EMEA.

Regional players

• EET Group: Pan-European IT and AV distributor headquartered in Denmark with operations across the Nordics, Benelux, France and Iberia. Comparable regional distributor with overlapping vendor portfolio and channel partner focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ExertisEnt
• YouTubeyoutube.com/@Hammer-Distribution
• LinkedInlinkedin.com/company/exertisenterprise

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exertis Enterprise