WNP Publisher
- Company typePrivate
- Founded1992
- HeadquartersHohenschäftlarn, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
WNP Publisher firmographics
Firmographics- Name
- WNP Publisher
- Legal name
- WNP Medien GmbH
- Website
- https://wnp.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WNP Publisher industry classification
Industry- Product category
- B2B Trade Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)
Keywords
Where WNP Publisher is headquartered
LocationHeadquarters
- HQ city
- Hohenschäftlarn
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
WNP Publisher business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print Magazine Subscriptions: Annual subscriptions for trade magazines (WERBETECHNIK, SIP, Digital Signage, WRAPS) sold directly to B2B readers in the visual communication, signmaking, and printing industries. WERBETECHNIK and SIP appear 6 times annually; Digital Signage 3 times annually; WRAPS once annually as a special edition.
- Advertising & Media Bookings: Revenue from advertising placements (banner formats, print ads, small ads/classifieds) within the trade magazines and on the associated online portals (werbetechnik.de, SIP-online.de, digital-signage-magazin.de, WRAPS-online.de). Media kits (Mediadaten) are published annually.
- Digital Subscriptions (E-Paper & Apps): Digital editions of all magazines available as e-paper via web portal and dedicated iOS/Android apps since 2015. Digital access is included free for print subscribers, and also sold as standalone digital subscriptions.
- DVD Products: DVD productions on vehicle wrapping and glass film application topics produced and sold to the professional trade audience.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
WNP Publisher product offering
Product offeringCore offering
WNP Publisher (WNP Verlag) is a German B2B specialist trade publisher founded in 1992 that publishes four market-leading trade magazines for visual communication professionals: WERBETECHNIK (signmaking, large format printing, light advertising, digital signage), SIP (screen, digital and textile printing), DIGITAL SIGNAGE, and the WRAPS special edition on vehicle wrapping. The portfolio is supported by four dedicated online industry portals, E-Paper editions, iOS/Android mobile apps, and DVD products, with revenue generated through subscriptions and advertising bookings.
Product overview
WNP Verlag is a specialized publishing house founded in 1992, publishing leading magazines in visual communication. The portfolio consists of four main specialist magazines (werbetechnik, SIP, Digital Signage, and WRAPS) published in print and digital formats, complemented by four online industry portals (werbetechnik.de, SIP-online.de, digital-signage-magazin.de, and WRAPS-online.de). The company also offers a mobile app and E-Paper editions for all magazines, making content accessible across print, web, and mobile platforms.
Differentiator
Problem solved
Functional benefit
Brands
- WERBETECHNIK: Leading trade magazine for visual communication covering signmaking, large format printing, light advertising and digital signage. Published 6 times annually.
- SIP
- DIGITAL SIGNAGE
- WRAPS
Products and services
- WERBETECHNIK Magazine Leading specialist trade magazine for visual communication covering signmaking, large format printing, light advertising and digital signage; published 6 times per year.
- SIP Magazine Specialist magazine covering screen printing, digital printing and textile printing with expert articles, product overviews and structured news sections; published 6 times per year.
- Digital Signage Magazine Specialist magazine providing market information 3 times per year about digital advertising and information systems.
- WRAPS Magazine (Special Edition) Annual special edition on vehicle wrapping and full vehicle customization; provided free to WERBETECHNIK subscribers.
- werbetechnik.de Portal Online portal for advertising technology professionals offering daily industry news, classified ads, trade fair and training dates, and DVD products.
- SIP-online.de Portal Online portal for screen and digital printing professionals with news, product information and industry resources.
- digital-signage-magazin.de Portal Online portal for digital advertising and information systems featuring a supplier index and job market.
- WRAPS-online.de Portal
Companies that use WNP Publisher
Customer profileSegments4 records
Ideal customer profiles3 records
WNP Publisher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WNP Publisher partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major, core and minor.
- ZVW (Zentralverband Werbetechnik)majorSince October 2016, the WERBETECHNIK magazine serves as the official media partner of ZVW (Zentralverband Werbetechnik), one of the key industry associations for signmaking and visual communication in Germany. Association news is regularly disseminated through the magazine, and the partnership underscores WERBETECHNIK's market-leading position.
- LVD - Lichtwerber Deutschland e.V.majorSince October 2016, WERBETECHNIK is the official media partner of LVD (Lichtwerber Deutschland e.V.), the German association for illuminated advertising professionals. Association news is distributed through the magazine's channels.
- WNP Fachmessen GmbHcoreWNP Fachmessen GmbH (a subsidiary/group company) organized the WETEC trade fair for Werbetechnik, Digitaldruck und Lichtwerbung starting in 2012. The WETEC fair attracted nearly 14,000 professional visitors at the EXPO 4.0 event in 2012. In 2018, WETEC and GiveADays were sold to Landesmesse Stuttgart. WNP Publisher remains the most important media partner for WETEC.
- hf media & events (AD|hoc English Edition)minorThe AD|hoc English edition of WERBETECHNIK was launched in 2010 through a licensing partnership with hf media & events, extending reach beyond the German-speaking market.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
WNP Publisher competitors and assessment
Company assessmentBroad incumbents
- Schlütersche Verlagsgesellschaft: German media house operating in business, healthcare, and industry trade publishing. Comparable as a German B2B trade magazine publisher with regional DACH focus, but serving different vertical markets from WNP's visual communication specialization.
- Heise Medien: German technology publisher covering IT, science, and business through magazines (c't, iX, Technology Review) and digital properties. Comparable in B2B / prosumer publishing model with print + digital + events, though serving technology rather than visual communication verticals.
- WEKA Media Group: German B2B information provider for trade and professional audiences across construction, automotive, electrical, and management sectors. Comparable as a German B2B trade media publisher with subscription-based print and digital offerings, but operates in different verticals.
- Vogel Communications Group: German B2B media and communications company publishing over 100 trade magazines, digital portals, and events across automotive, IT, electronics, and industrial sectors. Comparable in B2B trade publishing model and multi-channel (print + digital + events) strategy, though operating at much larger scale and across different verticals.
- Springer Fachmedien: Subsidiary of Springer Nature, publishing specialist B2B trade magazines and digital platforms across automotive, manufacturing, electrical engineering, and IT. Directly comparable in B2B trade publishing model and DACH market focus, though at a much larger scale and across different verticals.
- Deutscher Fachverlag (dfv): One of Germany's largest privately held B2B trade publishing groups, operating across multiple industry verticals including food, retail, hospitality, and advertising. Comparable to WNP as a German B2B trade magazine publisher with subscription and advertising revenue, but serves broader verticals rather than specializing in visual communication.
Direct peers
- Ebner Media Group: Ebner Media Group (publisher of trade magazines including Premium Printing, Laser+Technik, and other visual communication / print production titles) is a German B2B trade publisher operating in the same visual communication and printing verticals as WNP. Directly comparable in product category (specialist trade magazines) and customer base (print service providers, signmakers, advertising technology buyers).
Regional players
- Wide Format Imaging magazine: Trade publication covering wide-format printing, signage, and graphics production — closely aligned with WNP's WERBETECHNIK and SIP magazines in audience and product category, but targeted at the North American market.
- Digital Signage Today (NetWorld Media Group): US-based B2B digital publication and events business covering the digital signage industry. Comparable to WNP's Digital Signage magazine as a sector-specialist media property, but operates in North America rather than DACH.
- SignMedia (US Sign Council): Trade publication covering the signmaking and visual communications industry, comparable in vertical focus to WNP's WERBETECHNIK magazine, but primarily serving the US market through a different distribution model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WNP Publisher social profiles
Digital presenceWNP Publisher financial estimates
Financial estimateRevenue estimate
Valuation estimate
WNP Publisher leadership team
Management profileNumber of profiles
Profiles9 records
WNP Publisher subsidiaries and ownership
Company hierarchySubsidiaries3 records
WNP Publisher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WNP Publisher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WNP Publisher
What does WNP Publisher do?
WNP Publisher (WNP Verlag) is a German B2B specialist trade publisher founded in 1992 that publishes four market-leading trade magazines for visual communication professionals: WERBETECHNIK (signmaking, large format printing, light advertising, digital signage), SIP (screen, digital and textile printing), DIGITAL SIGNAGE, and the WRAPS special edition on vehicle wrapping. The portfolio is supported by four dedicated online industry portals, E-Paper editions, iOS/Android mobile apps, and DVD products, with revenue generated through subscriptions and advertising bookings.
Is WNP Publisher a public or private company?
WNP Publisher is a private company. It is classified as corporate owned and is currently operating.
When was WNP Publisher founded?
WNP Publisher was founded in 1992. It employs 11 to 50 people.
Where is WNP Publisher based?
WNP Publisher is headquartered in Hohenschäftlarn, Germany, in the Europe region.
How does WNP Publisher make money?
Four revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are advertising & Media Bookings, digital Subscriptions (E-Paper & Apps) and DVD Products.
Who are WNP Publisher's main competitors?
Broad incumbents on record are Schlütersche Verlagsgesellschaft, Heise Medien, WEKA Media Group, Vogel Communications Group, Springer Fachmedien and Deutscher Fachverlag (dfv). Ebner Media Group is listed as a direct peer. Regional players are Wide Format Imaging magazine, Digital Signage Today (NetWorld Media Group) and SignMedia (US Sign Council).
Does WNP Publisher have an API?
No public API is recorded for WNP Publisher.
What industry is WNP Publisher in?
WNP Publisher's product category is B2B Trade Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAKAB, Subscription & Fulfillment Services (Print & Digital). Its NAICS code is 513120 and its SIC code is 2721.