What Digital Signage Today does

Digital Signage Today is a B2B media publication and online resource serving the digital signage industry. It is owned and operated by Connect Media, a private US-based media company that runs a network of vertical-specific B2B publications including ATM Marketplace, Kiosk Marketplace, Fast Casual, QSR Web, Retail Customer Experience, and Vending Times. The platform delivers industry news, market commentary, a podcast series, webinars, white papers, case studies, a vendor directory, and a products & services catalog, organized across topic centers covering display technology, hardware, software, DOOH advertising, content, retail, and restaurants.

The core product is a web-based content management and publishing platform that aggregates editorial content and structured vendor information for industry professionals. The vendor directory is sortable by category (4K Ultra HD, AI, Cloud-Based Digital Signage, CMS, Display Technology, Hardware, LED Signs, Media Players, Software), and the resources library hosts white papers and case studies presented by technology partners. The platform also runs event partnerships with the Automated Retail & Kiosk Innovation Show (December 2026) and the Restaurant Franchising & Innovation Summit (March 2027). The publication does not sell or license digital signage hardware or software itself.

Revenue is generated entirely through advertising and sponsorships. Streams include display advertising (banner ads, speedbump ads, video ads on the website), email marketing services (email blasts and newsletter sponsorships sent to the subscriber base), paid vendor showcases and product listings in the vendor directory, and event sponsorships. Pricing is quote-based and tiered by ad placement, format, and frequency, with monthly billing on standard display packages. The GTM motion is sales-led, with a direct sales team selling advertising packages to digital signage vendors and solution providers. End-user audience segments include digital signage industry professionals (integrators, installers, technology providers), vendors seeking visibility, and adjacent verticals such as retail enterprises, the restaurant industry, and the DOOH advertising ecosystem.

Name

Digital Signage Today

Legal name

Connect Media

Website

https://digitalsignagetoday.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Signage Today is a B2B media publication operated by Connect Media that delivers news, vendor directories, podcasts, and resources for digital signage industry professionals and vendors, monetized through advertising, sponsorships, and event partnerships.

Ownership category

akta.pro rank

Product category

B2B Trade Media / Digital Signage Industry Publications

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Miscellaneous Publishing (2741)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Digital signage media
• B2B industry news
• DOOH advertising
• Vendor directory services
• Industry event coverage

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising: The primary revenue stream comes from digital advertising including display banners, sponsored content placements, and native advertising throughout the website and email newsletters.
2. Email Marketing Services: Revenue generated from email blasts, newsletter sponsorships, and email product showcase offerings sent to the subscriber base.
3. Vendor Showcases and Listings: Paid vendor showcase placements, company profiles, and product listings in the vendor directory create revenue from digital signage solution providers seeking visibility.
4. Event Sponsorships: Partnership with industry events like the Automated Retail & Kiosk Innovation Show generates revenue through event sponsorships and promotional opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Digital Signage Today is a B2B online trade publication that delivers news, editorial content, vendor directories, podcasts, design guides, and industry event coverage to the digital signage ecosystem. Its core service is aggregating and distributing editorial content and vendor information to industry professionals, while monetizing its audience reach through advertising and sponsorships sold to digital signage vendors and solution providers.

Product overview

Digital Signage Today is an industry B2B media platform and publication operated by Connect Media, offering comprehensive coverage of the digital signage industry. The platform provides a vendor directory with sortable categories (4K Ultra HD, AI, Cloud-Based, Content Management, Display Technology, Hardware, LED Signs, Media Players, Software), a products & services catalog featuring solutions from vendors like SpinetiX, Mvix, Planar, and IBASE, news and media coverage, a podcast series, a resources library with white papers and case studies, topic centers for key verticals (Retail, Restaurants, DOOH, Hardware, Software), event coverage, and advertising design guides. It is not a digital signage software or hardware product provider itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Signage Today website and editorial publication Daily news, feature articles, and editorial coverage of the digital signage and DOOH industry, serving vendors, integrators, and end-user professionals.
• Vendor Directory Online directory enabling buyers and industry professionals to discover digital signage vendors organized by product or service category.
• Products and Services Directory Categorized listing of digital signage products and services to assist buyers with solution comparison and discovery.
• Digital Signage Today Podcast Podcast series featuring interviews and discussion of digital signage trends, deployments, and vendor news for industry professionals.
• Design Guides Educational resources providing guidance on digital signage system design, planning, and best practices for integrators and end-users.
• Topic Centers Curated content hubs organized around key themes in the digital signage industry, helping readers navigate editorial coverage by topic.
• Resources Library Centralized library aggregating downloadable industry resources, whitepapers, case studies, and reference material for digital signage professionals.
• Events Coverage and Sponsorships Editorial event coverage combined with event sponsorship packages that give vendors visibility at industry conferences and trade shows.
• Email newsletter and sponsored email blasts Opt-in email newsletter delivering editorial headlines to industry professionals, with sponsored email blast placements available to vendors for direct promotional reach.

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

Five partnerships are on record, tiered core, strategic and major.

• Connect MediacoreOthersConnect Media is the parent company and publisher of Digital Signage Today. The publication operates as part of Connect Media's network of B2B industry publications including ATM Marketplace, Kiosk Marketplace, Fast Casual, Food Truck Operator, Pizza Marketplace, QSR Web, Retail Customer Experience, and Vending Times.
• OmnivexstrategicGTM or Marketing PartnerListed as a Strategic Partner on Digital Signage Today, indicating a co-marketing relationship where Omnivex promotes its digital signage software through the platform.
• ScreenversestrategicGTM or Marketing PartnerListed as a Strategic Partner on Digital Signage Today, indicating a co-marketing relationship for DOOH media monetization solutions.
• Automated Retail & Kiosk Innovation ShowmajorStrategic or Co-development PartnerFeatured event partnership with the Automated Retail & Kiosk Innovation Show (December 14-16, 2026 in Miami Beach, FL). Digital Signage Today covers the event and offers promotional opportunities for vendors in the automated retail and kiosk space.
• Restaurant Franchising & Innovation SummitmajorStrategic or Co-development PartnerFeatured event partnership with the Restaurant Franchising & Innovation Summit (March 8-10, 2027 in New Orleans). The event brings together restaurant executives for networking and innovation discussions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• rAVe Publications: B2B trade media covering the AV and digital signage industry with news, videos, podcasts, and newsletters, directly competing for the same vendor advertisers and audience of integrators and end users.
• Sixteen:Nine: Long-running digital signage-focused blog and podcast run by industry analyst Dave Haynes, offering news and analysis to the same vendor and integrator audience as Digital Signage Today.
• Systems Contractor News: Trade publication for commercial AV system contractors and integrators, covering digital signage deployments and competing for vendor advertising dollars.
• OOH Today: B2B publication covering out-of-home and digital out-of-home advertising, overlapping with Digital Signage Today's DOOH Advertising topic center and sharing similar DOOH advertiser customers.
• Commercial Integrator: B2B media brand covering AV integration including digital signage, with overlapping advertisers and audience of system integrators and solution providers.

Broad incumbents

• Retail Customer Experience (Connect Media): Sibling Connect Media publication covering retail technology including digital signage deployments, sharing parent company resources, cross-promotion, and overlapping vendor advertisers with Digital Signage Today.
• AVIXA: Industry association for the AV industry that produces research, content, and events (including InfoComm) and serves as both an information source and competing media/advertising channel for the digital signage ecosystem.
• Chain Store Age: Established B2B retail media brand covering in-store technology including digital signage, competing for retail-vendor advertising spend and providing overlapping audience reach.
• NetWorld Alliance / Digital Signage Expo: Producer of the Digital Signage Expo and associated B2B media covering retail technology and digital signage, offering event-based and content channels that compete for the same vendor marketing budgets.
• Kiosk Marketplace (Connect Media): Another Connect Media B2B publication focused on self-service kiosks and automated retail, sharing parent infrastructure, sales force, and advertiser base with Digital Signage Today.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DigSignageToday
• Facebookfacebook.com/DigitalSignageToday
• LinkedInlinkedin.com/company/digital-signage-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Signage Today