Power Inverters

What Power Inverters does

VoltageConverters.com (doing business as Power Inverters) is a privately held e-commerce retailer founded in 1999 and headquartered in Leland, North Carolina. The company specializes in voltage conversion and power management products, offering two primary brand lines: PowerBright (value-oriented voltage converters and plug adapters) and Krieger (premium MET-certified transformers with toroidal core technology and 5-year warranties). The product portfolio spans consumer-grade voltage converters (100W-3,000W), commercial-grade transformers (10,000W-25,000W), specialized Japanese voltage converters (100V/120V), power inverters (12V, 24V, 220V, pure sine wave), and accessories including jump starters, battery chargers, surge protectors, jumper cables, and spare fuses.

The company's technology is grounded in conventional and toroidal core transformer designs that step voltage up or down between 110-120V (North American) and 220-240V (European/Asian) electrical systems. Key product features include dual fuse protection for both input and output circuits, universal socket compatibility accepting plugs from UK, Euro, Italy, Switzerland, India, Australia, USA, and Canada, and ETL/MET certifications to UL1012 and CSA C22.2 No. 107.1 standards. A notable proprietary product is the DIY220 Quick Connect system, which combines two 110V circuits into a single 220V outlet with built-in GFCI protection.

The business model is direct-to-consumer e-commerce, with all revenue generated through one-time hardware sales and no subscription or recurring component. Pricing ranges from $2.49 for travel plug adapters to $3,999.99 for 25,000W commercial transformers. Distribution operates through the company's Shopify-based storefront (voltageconverters.com) with affiliate domains (voltageconverters.ca, inverters.com, dcacpowerinverters.com), supported by phone and live chat. Customer segments include international travelers and expatriates needing cross-voltage compatibility, commercial and industrial users powering imported equipment, residential DIY users, and Japanese electronics users. The company offers free continental USA shipping on orders $25+ and a 30-day money-back guarantee. No institutional funding, M&A activity, or leadership team information is publicly disclosed.

Name

Power Inverters

Legal name

VoltageConverters.com

Website

https://powerinverters.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

VoltageConverters.com (Power Inverters) is a privately held e-commerce retailer founded in 1999 selling voltage transformers, power inverters, and plug adapters under PowerBright and Krieger brands to consumers, commercial users, and international travelers needing 110V/220V conversion.

Ownership category

akta.pro rank

Product category

Voltage Conversion Equipment and Power Transformers

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311)

SIC

Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

Transformers (Power, Distribution, Instrument, Specialty) (IMAGAAAA)

akta.pro secondary industry

DC-AC Inverters (Industrial inverters, standalone/embedded) (IMAGADAC)

Keywords

• Voltage converters
• Power transformers
• Step up step down
• Plug adapters
• Power inverters

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time sale of voltage converters, transformers, power inverters, plug adapters, and related accessories. Products range from small travel adapters ($2.49-$20) to heavy-duty commercial transformers ($2,999-$3,999). Revenue is generated entirely through product sales with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

VoltageConverters.com sells step-up and step-down voltage transformers and power inverters that convert between 110-120V (North American/Japanese) and 220-240V (European/Asian) electrical systems. The portfolio spans consumer units from 100W to 3,000W under the PowerBright brand, MET-certified premium transformers up to 1,700W under the Krieger brand with toroidal core technology, heavy-duty commercial transformers from 10,000W to 25,000W, plus 12V/24V power inverters, pure sine wave inverters, plug adapters, and accessories.

Product overview

Power Inverters (VoltageConverters.com) is an e-commerce retailer specializing in voltage conversion and power management products. The company offers two main brand lines: PowerBright (value-oriented voltage converters and plug adapters) and Krieger (premium MET-certified transformers with extended warranties). The product portfolio spans consumer-grade voltage converters (100W-3000W), commercial-grade transformers (10kW-25kW), specialized Japanese voltage converters (100V/120V), plug adapters for international travel, power inverters (12V, 24V, 220V, pure sine wave), and accessories including jump starters, battery chargers, surge protectors, and spare fuses. Krieger products feature toroidal core technology with 5-year warranties, while PowerBright offers entry-level options with 1-year warranties. The company provides free continental USA shipping on orders over $25.

Differentiator

Problem solved

Functional benefit

Brands

• PowerBright: Private label brand of voltage converters and transformers sold exclusively on VoltageConverters.com, ranging from 100W to 3000W step up/down transformers.
• Krieger

Products and services

• PowerBright VC Series Voltage Converters Step up and step down voltage transformers that convert between 110-120V and 220-240V, ranging from 100W to 3000W capacity, suitable for household appliances and electronic devices.
• Krieger ULT Series Voltage Transformers MET-certified step up/down voltage transformers ranging from 150W to 1700W, featuring toroidal core technology, dual fuse protection, and 5-year warranty. Includes IEC cords and plug adapters.
• DIY220 Quick Connect 220V Power Supply ETL-certified device that converts two separate 110/120V AC circuits into a single 220/240V AC outlet, featuring built-in safety protections and GFCI tester.
• Commercial Transformers (MS Series) Heavy-duty step up/down transformers ranging from 10,000W to 25,000W capacity, designed for commercial/industrial use with 100% copper construction and hard wire connections.
• Japanese Voltage Converters Specialized transformers for converting between 100V (Japan) and 120V (North America), ranging from 100W to 2000W with CE certification.
• 12V Power Inverters Power inverters that convert 12V DC to AC power for mobile and automotive applications.
• 24V Power Inverters Power inverters that convert 24V DC to AC power for commercial vehicle and industrial applications.
• 220V European Inverters Power inverters designed for European 220V systems.
• Pure Sine Inverters Inverters that produce pure sine wave output for sensitive electronics and appliances.
• Plug Adapters Universal plug adapters for international travel, including North American, European Schuko, UK, India, Australian, and South African plugs. Available in 2-in-1 and standard configurations.
• Jump Starters Portable jump starter devices for vehicle battery emergency starts.
• Battery Chargers Battery charging devices for maintaining and charging various battery types.
• Jumper Cables Heavy-duty jumper cables for vehicle battery jumping applications.
• Surge Protectors Electrical surge protection devices for protecting appliances from power spikes.
• Spare Fuses Replacement fuses for voltage converters and transformers.
• Power Cords IEC to regional power cords including Australia, European German Schuko, and other international configurations.

Quantifiable outcome

• 30-day money-back guarantee on any purchase
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Renogy: Renogy sells 12V/24V DC-AC pure sine inverters, battery chargers, and jump starters aimed at solar, RV, and automotive users; its inverter and charger SKUs overlap VoltageConverters.com's 12V/24V inverter lines and battery-charger accessories.
• Wagan Tech: Wagan Tech is a US-based manufacturer and retailer of DC-AC power inverters, jump starters, and battery chargers - directly overlapping with VoltageConverters.com's inverter, jump starter, and battery charger accessory SKUs.
• Simran: Simran is a DTC brand offering step-up/step-down voltage transformers in the same 100W-3000W consumer range as PowerBright, with similar pricing tiers and direct e-commerce go-to-market.
• Samlex America: Samlex America manufactures DC-AC pure sine and modified sine wave power inverters (12V, 24V) plus step-up/step-down transformers for mobile, marine, and industrial use; its inverter catalog directly overlaps VoltageConverters.com's 12V/24V/220V inverter lines.
• Schumacher Electric: Schumacher Electric manufactures battery chargers, jump starters, jumper cables, and power inverters sold through retail; it directly overlaps VoltageConverters.com's battery charger, jump starter, and inverter accessory categories.
• AC Works (AC Connectors): AC Works manufactures and retails international plug adapters, power cords, and wiring devices; it directly overlaps VoltageConverters.com's plug-adapter and travel-converter accessory catalog.
• BESTEK: BESTEK is a DTC brand selling step-up/step-down voltage converters and DC-AC power inverters through Amazon and its own storefront, directly competing with VoltageConverters.com's PowerBright and Krieger lines in the consumer 100W-2000W segment.

Broad incumbents

• Tripp Lite (Eaton): Tripp Lite, now part of Eaton, sells a broad portfolio of step-up/step-down transformers, UPS systems, surge protectors, and power conditioners; it competes in the same voltage-conversion category from a much broader enterprise-focused portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Inverters