Unga Aktiesparare

What Unga Aktiesparare does

Unga Aktiesparare is a Swedish nonprofit association (ideell organisation) founded in 1990 that delivers financial and investment education to young people aged 0–30, serving approximately 10,000 members. Its core product is an annual subscription membership (349 SEK standard, 449 SEK with physical quarterly Stock Magazine, 99–199 SEK for under-15s, and a free trial tier) that bundles access to weekly live webinars (Uppesittarkväll), physical events across roughly 50 local chapters organized into five regional divisions, the three-level UA-Akademin course program, and a dual membership in parent association Aktiespararna (valued at 708 SEK). The organization operates a WordPress-based member portal and learning management system, supplemented by partnerships with Nordea, Nasdaq, SVEA Bank, Vontobel, and Medborgarskolan for content and instructor delivery. Distribution is direct-to-consumer via a self-serve website, with an embedded channel into 30+ Swedish high schools through the gymnasieprofil program launched in 2021.

The revenue model is recurring subscription-based membership supplemented by state subsidies from Myndigheten för ungdoms- och civilsamhällesfrågor and partner contributions from financial-industry sponsors; no equity funding, M&A activity, or external investor ownership is present. The organization is governed by an 8-member elected board (förbundsstyrelsen) chaired by André Netzén Örn, with a small professional staff at the kansli in Stockholm led by CEO William Jording. Sub-brands include UA-Akademin, the gymnasieprofil school program, and Ung Privatekonomi (a personal-finance-focused sister initiative led by Emma Hedman). AI/ML capability is absent; the technology stack is a conventional WordPress LMS with no proprietary AI features, and competitive differentiation rests on community network effects, content co-developed with tier-one financial partners, and the dual-membership bundling with Aktiespararna.

Name

Unga Aktiesparare

Legal name

Unga Aktiesparare

Website

https://ungaaktiesparare.se

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Unga Aktiesparare is a Swedish nonprofit founded in 1990 that delivers investment and personal finance education to approximately 10,000 young members (ages 0–30) via subscription memberships, weekly webinars, 50 local chapters, and the UA-Akademin course program, bundled with Aktiespararna membership.

Ownership category

akta.pro rank

Product category

Youth Financial Education

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Online/Hybrid ASE Programs & Virtual Classrooms (EDAAABAG)

akta.pro secondary industries

Curriculum, Instructional Materials & Practice Testing for GED/HiSET (EDAAABAO), Tutoring, Study Skills & Learning Strategies for ASE (EDAAABAL)

Keywords

• Youth financial education
• Investment training programs
• Stock market courses
• Personal finance learning
• Member association education

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Membership Fees: Annual subscription-based membership with tiered pricing for different age groups. Standard membership for ages 15-29 costs 349 kr/year, with premium tier including physical magazine at 449 kr/year. Under-15 membership at 99-199 kr/year.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Unga Aktiesparare is a nonprofit membership organization that delivers investment and personal-finance education to young Swedes (ages 0–30). Its core offering is an annual membership (349 kr/year standard, 449 kr/year with magazine, 99 kr/year under-15, plus a free trial tier) that grants access to weekly live webinars, in-person events in major cities, a library of on-demand courses, the three-level UA-Akademin stock-investing program, and complementary Aktiespararna membership.

Product overview

Unga Aktiesparare is a non-profit organization that provides financial education and investment training for young people (0-30 years old) in Sweden. The organization's product portfolio centers on membership-based access to educational content, including UA-Akademin (a three-level stock trading education program: basic, continuation, and advanced), weekly live webinars (Uppesittarkväll), physical events, and on-demand recorded courses covering topics like behavioral economics, stock analysis, options, and dividend investing. Additional offerings include Stock Magazine (quarterly print/digital publication), the Gymnasieprofil (high school educational program with curriculum materials and school partnerships), and Aktiekampen (stock trading simulation platform). Membership tiers include free trial, standard membership (349 kr/year), membership with magazine (449 kr/year), and special under-15 membership (99 kr/year). All members also receive complementary membership in Aktiespararna (valued at 708 kr).

Differentiator

Problem solved

Functional benefit

Brands

• UA-Akademin: A comprehensive stock investing education program with three levels: basic course, continuation course, and advanced course on alternative investments.
• Unga Aktiesparares gymnasieprofil
• Ung Privatekonomi

Products and services

• Standard Medlemskap (Standard Membership) Annual subscription membership (349 kr/year) for young people (15-29 years) granting access to weekly live webinars, physical events nationwide, on-demand recorded courses, and dual membership in Aktiespararna (value 708 kr).
• Prova på (Free Trial Membership) Free introductory membership tier with limited access to selected live webinars, physical events, on-demand courses, and digital Stock Magazine issues; serves as a funnel to paid membership.
• Medlemskap för de under 15 år (Under-15 Membership) Specialized annual membership (99 kr basic / 199 kr with magazine) for children under 15, including age-appropriate live webinars, recorded courses, physical events, Aktiespararna membership, member discounts, digital resources, and quarterly member magazine.
• UA-Akademin Three-level structured investment-education program: Basic Course (buying stocks and funds), Continuation Course (company selection), and Advanced Course (alternative investments). Delivered in-person with expert instructors and free for members under 29.
• Stock Magazine Quarterly publication (4 issues per year) filled with stock-market knowledge and company/people profiles; available in physical print (for members on the +449 kr tier) or digitally via the Paperton platform.
• Gymnasieprofil (High School Profile) Comprehensive secondary-school educational program covering personal finance, savings, and investments, delivered through curriculum materials, digital textbook, inspiration lectures, company visits, student membership, stock-association setup, the Aktiekampen competition, and graduation-project support; available at approximately 30 schools nationwide.
• Drömmen om ett eget liv (The Dream of Your Own Life) Self-paced on-demand course developed with SVEA Bank introducing young adults to adult-life personal-finance topics such as housing, first job, renting vs buying, bills, loans, and daily finances; contains 11 modules and 10 quizzes.
• Beteendeekonomi (Behavioral Economics) On-demand course developed with Nordea covering behavioral-economics concepts including loss aversion, herd behavior, overconfidence, hindsight bias, confirmation bias, and anchoring; 8 modules and 7 quizzes.
• Aktieanalys (Stock Analysis) On-demand course by Martin Björsell (Nordea) covering the fundamentals of stock analysis, including fundamental and technical analysis, with a step-by-step template for a first analysis; 5 modules.
• Optioner (Options) On-demand course by Tomas Bernholm (Nasdaq) explaining what options are, their benefits as an investment form, and various strategies; 4 modules and 4 quizzes.
• Utdelningsaktier (Dividend Stocks) On-demand course covering dividend-portfolio construction and management; 1 module and 1 quiz.

Quantifiable outcome

• 9.3/10 average rating from UA-Akademin participants (based on surveys 2017-2022 with ~7000 respondents)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• SVEA BankminorStrategic or Co-development Partner · 21 January 2025Educational partner for 'Drömmen om ett eget liv' (Dream of Your Own Life) course covering personal finance topics like housing, loans, and everyday economics.
• NordeacoreStrategic or Co-development PartnerEducational partner for UA-Akademin and other content. Nordea provides expertise and lecturers for investment education courses. Partnership includes co-developed educational material and instructor involvement.
• AktiespararnacoreStrategic or Co-development PartnerParent organization offering combined membership. All Unga Aktiesparare members automatically receive Aktiespararna membership (value 708 kr). Provides access to analyses, portfolios, buy/sell recommendations, and additional education.
• MedborgarskolanminorStrategic or Co-development PartnerEducation partner for UA-Akademin courses. Provides venue and administrative support for in-person courses.
• VontobelminorStrategic or Co-development PartnerEducation partner for UA-Akademin. Contributes expertise and content for investment education.
• NasdaqminorStrategic or Co-development PartnerProvides instructors and content for investment education courses including options trading education through expert Tomas Bernholm.
• AktiekampenminorStrategic or Co-development PartnerPartnership with stock market simulation platform used in gymnasieprofil for risk-free learning about stock trading with fictional money.
• Ung PrivatekonomicoreStrategic or Co-development PartnerRelated organization focused on youth personal finance education. Emma Hedman serves as Verksamhetschef for Ung Privatekonomi. Inspirational lectures provided to gymnasieprofil schools.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Khan Academy (Personal Finance): Large-scale free online education platform with a Personal Finance unit covering investing, saving, and budgeting. Competes for the same youth self-directed learners with free content at significantly greater scale.
• Investopedia: Major free online financial education and reference platform covering investing, trading, and personal finance. Competes for the same self-directed learner attention as Unga Aktiesparare's on-demand courses but at a global scale.

Direct peers

• Junior Achievement: Global nonprofit delivering youth financial literacy, work-readiness, and entrepreneurship education through in-class and after-school programs. Directly comparable mission and delivery model, though with a broader curriculum footprint than Unga Aktiesparare.
• Ung Företagsamhet (UF): Swedish nonprofit educating young people in entrepreneurship, economics and personal finance through school-based programs. Closest domestic peer — comparable audience, school-distribution model, and nonprofit structure.
• Junior Achievement Sweden (JA Sweden): Swedish affiliate of Junior Achievement delivering financial literacy and entrepreneurship education in schools. Comparable youth-financial-education mission and Swedish high-school distribution.

Emerging players

• Step: Teen-focused banking app with built-in financial education content aimed at the same Gen-Z audience. Comparable youth financial literacy outcome through a mobile-first product, not a community/membership model.
• Zogo Finance: Gamified financial literacy app partnering with banks and credit unions to teach young people about money. Overlaps with Unga Aktiesparare on the youth financial education mission but via a mobile/employer-distribution model.
• Greenlight: US-based fintech offering a debit card and financial literacy app for kids and teens. Comparable youth-financial-education mission via digital tools, but pairs it with a banking product rather than a subscription community.

Others

• Aktiespararna: Swedish investor-education association that provides dual membership to all Unga Aktiesparare members. Overlapping investor-education content for a broader (all-ages) audience and a structural partner rather than a direct competitor.
• Ung Privatekonomi: Related Swedish youth personal-finance initiative sharing leadership with Unga Aktiesparare (Verksamhetschef Emma Hedman). Adjacent mission and audience; operates as an ecosystem partner rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UngAktiesparare
• YouTubeyoutube.com/playlist?list=PLAeh6vFdoAClgiJPbPN1g-NIFCYKRByGl
• Facebookfacebook.com/ungaaktiesparare
• LinkedInlinkedin.com/company/unga-aktiesparare
• Instagraminstagram.com/ungaaktiesparare
• TikToktiktok.com/@ungaaktiesparare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unga Aktiesparare