Vild Med Høns
Vild Med Høns is a privately held Danish e-commerce company based in Ugerløse that sells online poultry care products focused on the well-being of hens and chickens, serving hobbyist and smallholder poultry owners in Denmark.
- Company typePrivate
- Founded-
- HeadquartersUgerløse, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vild Med Høns does
Vild Med Høns is a privately held, for-profit Danish company headquartered in Ugerløse, Denmark, that operates as a niche online retailer of poultry care products with a stated focus on the well-being of hens and chickens. The firm targets hobbyist and smallholder poultry owners, offering a curated selection of supplies — likely feed supplements, housing accessories, health products, and related consumables — distributed via its e-commerce website at vildmedhoens.dk. The brand name translates to "Crazy About Hens," signaling a specialty positioning in the Danish backyard-poultry segment rather than a commodity agricultural-input business.
The company is small, with a stated headcount band of 11-50 employees, and operates as an undifferentiated online retailer in terms of disclosed technology stack. No proprietary platform features, integrations, certifications, or app presence are evidenced in the available data, and the firmographic material captured at the time of extraction showed the website returning only a loading/verification page, so SKUs, pricing tiers, fulfillment architecture, and payment infrastructure are not visible from public sources. There are no disclosed patents, trademarks, awards, or third-party certifications supporting the brand.
The business model is consistent with a direct-to-consumer online specialty retailer: revenue is generated through product sales to individual customers in Denmark, with no B2B enterprise customers, channel partners, or external funding events documented. The Danish .dk domain and Danish-language brand identity indicate a primarily domestic market focus, with no evidence of cross-border expansion, wholesale partnerships, marketplace presence, or capital-raising activity in the available data. Pricing, average order value, gross margin, and customer retention metrics are not disclosed.
Vild Med Høns firmographics
Firmographics- Name
- Vild Med Høns
- Website
- https://vildmedhoens.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vild Med Høns is a privately held Danish e-commerce company based in Ugerløse that sells online poultry care products focused on the well-being of hens and chickens, serving hobbyist and smallholder poultry owners in Denmark.
- Ownership category
- akta.pro rank
Vild Med Høns industry classification
Industry- Product category
- Poultry Care Products
- akta.pro primary industry
- Bird Food (CRADAFAK)
Keywords
Where Vild Med Høns is headquartered
LocationHeadquarters
- HQ city
- Ugerløse
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Vild Med Høns business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Vild Med Høns product offering
Product offeringCore offering
Vild Med Høns operates an online store offering a selection of poultry care products focused on the well-being of hens and chickens. The company serves Danish consumers keeping backyard or hobby flocks with products designed to support poultry health and husbandry.
Differentiator
Problem solved
Functional benefit
Products and services
- Poultry Care Products (online assortment) An online selection of products for the care, health, and well-being of hens and chickens, targeted at Danish hobby and backyard poultry keepers.
Companies that use Vild Med Høns
Customer profileIdeal customer profiles1 record
Vild Med Høns technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vild Med Høns competitors and assessment
Company assessmentBroad incumbents
- Granngården: Large Swedish farm-and-garden retail chain selling poultry feed, supplies, and rural lifestyle products. Comparable as a Nordic incumbent with overlap in poultry care assortments, but operating at much broader scale across many rural categories.
- Musti Group: Nordic specialty pet retail group operating chains including Musti ja Mirri, Animani, and Arken Zoo. Comparable as a Nordic incumbent with growing backyard-poultry assortments within a much wider pet category portfolio.
- Jollye: UK high-street and online pet retailer carrying poultry feed and care lines as part of a broader pet assortment. Comparable as an incumbent with overlapping poultry SKUs, but not a poultry specialist.
Direct peers
- Omlet: UK-based designer and retailer of chicken coops, runs, and backyard poultry care products sold direct-to-consumer online across Europe. Directly comparable as a specialist e-commerce brand serving the same backyard hen-keeping customer.
- Foderbox: Swedish online subscription retailer of pet and hobby-animal feed including poultry. Directly comparable as a Nordic online-first specialist selling chicken feed and care products on a recurring-revenue basis.
- Hönsakuten: Swedish e-commerce retailer focused on chicken health and welfare products, including feed supplements and care items. Closely comparable niche positioning around hen welfare in the Nordic market.
- Hønsetvist: Danish online retailer of poultry care products, feed, and accessories for hobby hen keepers. Directly comparable as a Denmark-based specialist e-commerce competitor in the same niche.
Regional players
- Mypetchicken: US-based online retailer of backyard chicken supplies, hatching eggs, coops, and care products. Comparable business model and customer base, but serves a different geography than the Denmark-focused anchor.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
Vild Med Høns social profiles
Digital presenceVild Med Høns financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vild Med Høns leadership team
Management profileNumber of profiles
Vild Med Høns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vild Med Høns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vild Med Høns
What does Vild Med Høns do?
Vild Med Høns operates an online store offering a selection of poultry care products focused on the well-being of hens and chickens. The company serves Danish consumers keeping backyard or hobby flocks with products designed to support poultry health and husbandry.
When was Vild Med Høns founded?
Vild Med Høns was founded in -1. It employs 11 to 50 people.
Where is Vild Med Høns based?
Vild Med Høns is headquartered in Ugerløse, Denmark, in the Europe region.
Who are Vild Med Høns's main competitors?
Broad incumbents on record are Granngården, Musti Group and Jollye. Direct peers are Omlet, Foderbox, Hönsakuten and Hønsetvist. Mypetchicken is listed as a regional player.
Does Vild Med Høns have an API?
No public API is recorded for Vild Med Høns.
What industry is Vild Med Høns in?
Vild Med Høns's product category is Poultry Care Products. Its primary akta.pro industry code is CRADAFAK, Bird Food.