My Pet Chicken

What My Pet Chicken does

My Pet Chicken is a US-based direct-to-consumer e-commerce platform, founded in 2005 and headquartered in Monroe, that sells live poultry and related supplies to backyard chicken keepers, hobby farmers, and homesteaders. The core offering spans day-old chicks (100+ breeds including rare and MPC-exclusive varieties), hatching eggs, baby ducks (20+ breeds), baby geese, started pullets, and turkey poults, complemented by hatching eggs sourced from six named breeder farms. The business operates exclusively online through a Shopify storefront (mypetchicken.com), shipping live birds via USPS Priority Mail nationwide with species-specific minimum order quantities and a 100% health arrival guarantee; some pullet shipments are restricted in IA, NV, WV, TX, and HI.

The product surface extends well beyond live birds into chicken coops and runs (including custom Amish-built options up to $12,000), coop plans and DIY, brooders, feeders, waterers, incubators (Brinsea models), feed, treats, health products, egg supplies, pet chicken accessories (diapers, harnesses), and lifestyle categories such as gardening, homesteading, wellness, gifts, and home decor. Two proprietary interactive tools support the funnel: a Live Bird Availability Chart tracking 124 breed records by ship date and a Breed Selector Quiz that matches customers to breeds by preferences and climate.

The go-to-market model is content-led DTC: an educational blog, breed and care guides, FAQs, and avian flu resources drive top-of-funnel traffic, while five social channels (Twitter, Facebook, Pinterest, Instagram, TikTok), an email newsletter, an SMS text club, and an affiliate program handle acquisition and retention. Pricing is unit-based across categories with no subscription layer, and revenue derives from one-time transactions on live poultry, equipment, and consumables. Leadership rests with founder Traci Torres (CEO and co-founder); the company remains privately held with no disclosed funding rounds, M&A activity, or institutional ownership.

Name

My Pet Chicken

Legal name

My Pet Chicken

Website

https://mypetchicken.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Direct-to-consumer e-commerce platform selling live poultry (chicks, ducks, geese, turkeys, pullets), hatching eggs, coops, feed, and homesteading supplies to backyard chicken keepers and hobby farmers across the United States, with over 100 chicken breeds and educational content.

Ownership category

akta.pro rank

Product category

Backyard Poultry Supplies & Live Poultry Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Poultry Shops (CRAHAHAD)

akta.pro secondary industries

Bird Food (CRADAFAK), Medicated & Functional Poultry Feed (e.g., Coccidiostats, Probiotics) (AFADACAL)

Keywords

• Backyard poultry
• Live chickens
• Chicken coops
• Poultry supplies
• Homesteading products

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Live Poultry Sales: Primary revenue stream from selling day-old chicks, ducklings, goslings, turkey poults, and started pullets. Birds are shipped via USPS Priority Mail with shipping charges based on quantity. The company offers a 100% health arrival guarantee.
2. Hatching Eggs: Sale of fertile hatching eggs for chicken, duck, quail, goose, turkey, and peafowl from breeders across multiple farm locations. Includes a Hatch Rate Guarantee.
3. Chicken Coops & Runs: Sale of pre-built wooden, plastic, and recycled plastic coops ranging from small urban coops to large estate coops up to $12,000. Includes custom Amish-built options and accessories.
4. Flock Supplies: Comprehensive supplies including brooders, heaters, feeders, waterers, chicken feed (starter, grower, layer), treats, supplements, health products, egg supplies, and pet chicken accessories like diapers and harnesses.
5. Homesteading & Lifestyle Products: Extended product line including gardening supplies, books, plans, gifts, home decor, and wellness products like honey.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

My Pet Chicken is a direct-to-consumer e-commerce retailer that sells live poultry (baby chicks, ducklings, goslings, pullets, turkey poults, and hatching eggs) along with Amish-built chicken coops, feeders, waterers, feed, treats, health products, incubators, coop plans, and homesteading/gardening supplies. Customers shop online at mypetchicken.com and have orders shipped via USPS Priority Mail with volume-based shipping discounts.

Product overview

My Pet Chicken operates as a multi-product e-commerce platform specializing in backyard poultry keeping. The core offering centers on live poultry sales (baby chicks, hatching eggs, ducks, geese, pullets, and turkey poults) with over 100 chick varieties and 20+ duck breeds available. Complementary product categories include chicken coops and runs (wooden, plastic, and custom-made), comprehensive poultry supplies (brooders, incubators, feeders, waterers, feed, treats, health products), and lifestyle/homesteading products (gardening, gifts, books). The platform also offers utility tools including a Breed Selector Quiz and Live Bird Availability Chart. The business model combines direct-to-consumer live bird sales with a marketplace-style offering of third-party manufactured coop and supply products, all fulfilled through USPS shipping with species-specific minimum order requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Baby Chicks Day-old chicks of more than 100 chicken breeds sold online and shipped via USPS Priority Mail, sourced from partner hatchery farms and the company's own breeding flocks, with optional sexing and Marek's vaccination add-ons.
• Hatching Eggs Fertile hatching eggs produced from My Pet Chicken's own parent flocks and partner farms, sold to customers for at-home incubation across a range of rare and standard breeds.
• Baby Ducks Day-old ducklings sold online as a companion live poultry category to baby chicks, shipped via USPS Priority Mail to U.S. backyard keepers.
• Baby Geese Day-old goslings sold online for customers seeking geese as flock guardians, lawn mowers, or hobby birds, shipped via USPS Priority Mail.
• Pullets Older, started pullets offered for sale to customers who want near-point-of-lay hens rather than brooding day-old chicks.
• Turkey Poults Day-old turkey poults sold online for customers raising turkeys for meat, heritage breeding, or homestead exhibition.
• Chicken Coops & Runs Handcrafted chicken coops and attached runs produced by Amish builders in Lancaster County and offered online in multiple sizes and configurations.
• Coop Plans & DIY Chicken coop plans and DIY plans sold to customers who want to build their own coop rather than purchase a finished Amish-built coop.
• Coop Supplies Supplies, accessories, bedding, and add-ons sold for outfitting chicken coops once purchased.
• Baby Poultry Supplies Brooder kits, heat lamps, brooder plates, and starter supplies for raising newly arrived chicks, ducklings, goslings, and poults.
• Hatching Incubators & Supplies Egg incubators and incubation supplies sold to customers who want to hatch their own chicks from the company's hatching eggs.
• Chicken Feeders & Waterers Feeders and waterers of various sizes sold to backyard chicken keepers for daily flock feeding and watering.
• Chicken Feed Starter, grower, layer, and other chicken feeds sold as ongoing consumables for established flocks.
• Treats Chicken treats and snack products sold alongside feed for flock enrichment and training.
• Chicken Health Products Vitamins, dewormers, probiotics, and first-aid products sold to keep backyard flocks healthy.
• Egg Supplies Egg cartons, washers, scales, and related gear sold for collecting, cleaning, and storing fresh eggs from backyard flocks.
• Pet Chicken Supplies Supplies targeted at owners who treat chickens as pets, including harnesses, diapers, and other pet-oriented accessories.
• Homesteading Supplies Broader homesteading products such as beekeeping, rabbit, and small-livestock supplies extending the assortment beyond poultry.
• Gardening Products Seeds, plant starts, and garden supplies sold to customers blending backyard poultry keeping with home gardening.
• Gifts Chicken-themed gifts, apparel, and novelty items sold to fans of backyard poultry.

Quantifiable outcome

• Order minimums as low as 3 chicks makes backyard chicken keeping accessible
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Murray McMurray Hatchery: One of the largest U.S. mail-order hatcheries, selling baby chicks, hatching eggs, and poultry supplies via direct-to-consumer shipping — directly comparable to MPC's core offering across live poultry, supplies, and education.
• Cackle Hatchery: Family-owned mail-order hatchery offering baby chicks, ducklings, turkeys, and poultry supplies with nationwide shipping — a head-to-head competitor in breed breadth, live-bird fulfillment, and supply retail.
• Meyer Hatchery: Ohio-based hatchery selling chicks, waterfowl, and a broad supplies catalog online. Comparable in breed variety, DTC shipping model, and the multi-product ecosystem of coops/feed/health items.
• Hoover's Hatchery: Iowa hatchery with a strong heritage and rare-breed focus, selling chicks and supplies direct-to-consumer — overlapping MPC on breed selection, USPS-based fulfillment, and educational content marketing.
• Ideal Poultry: Texas-based hatchery selling baby chicks, turkeys, and game birds with national mail-order shipping — directly overlapping MPC on live poultry assortment and supply category breadth.
• Stromberg's Chickens: Long-running mail-order poultry supplier selling chicks, incubators, coops, and supplies — competing with MPC on the full backyard flock stack including hard goods and equipment.
• Privett Hatchery: New Mexico-based hatchery selling baby chicks, waterfowl, and poultry supplies direct to consumers — overlapping MPC on breed breadth and mail-order live-poultry fulfillment.

Broad incumbents

• Tractor Supply Co. Large farm-and-rural retailer with seasonal live chick sales plus an extensive feed, coop, and supply assortment. Overlaps MPC on supplies, feed, and coops — though not a direct live-bird mail-order competitor.

Others

• Brinsea Products: Manufacturer of home incubators (7–56 egg models) that MPC actively retails. Comparable as a poultry-hatching ecosystem partner whose products sit inside MPC's storefront.

Emerging players

• Rent The Chicken: A rental service delivering hens, coops, and supplies to first-time chicken keepers for a season — addressing the same beginner backyard chicken-keeping segment that MPC's low-minimum model targets, but via rental rather than purchase.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mypetchicken
• Facebookfacebook.com/mypetchicken
• Instagraminstagram.com/mypetchickenofficial
• Pinterestpinterest.com/mypetchickencom
• TikToktiktok.com/@mypetchickenofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Pet Chicken