What USEEDS° does

USEEDS°, doing business as diffferent, is a Berlin-based strategy consultancy founded in 2008 that advises large enterprises on growth at the intersection of brand, organization, and portfolio. Its service portfolio is organized around three pillars — brand strategy (positioning brands to shape markets), organizational design (structures and AI acceptance fit for the future), and portfolio strategy (aligning offerings with evolving customer needs). The firm explicitly markets these as an integrated engagement rather than as discrete modules, with the stated thesis that in an AI-disrupted world the three must reinforce each other.

The company operates as a private boutique consultancy with 11–50 employees and serves a small set of named enterprise clients including EnBW (energy), a leading German vehicle manufacturer (automotive), and a leading manufacturer of household and commercial appliances. The website references "Multiple Fortune 500 and DAX-listed companies" as its client base, and reference cases span e-mobility service design, CX management programs, and global future-scenario portfolio work.

Go-to-market is sales-led and project-based. New business is handled by Melanie Beck via direct phone/email inquiry; there is no public pricing, no software or subscription product, and no disclosed funding, M&A, or external investor base. Revenue is generated through professional-services fees on consulting engagements. Marketing is concentrated in LinkedIn and on-site thought leadership articles on AI, brand, and transformation themes. The company is actively operating (2026-dated website copyright) but no revenue, headcount trend, or ownership information is publicly disclosed.

Name

USEEDS°

Legal name

diffferent

Website

https://useeds.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

USEEDS° (diffferent) is a Berlin-based boutique strategy consultancy advising large European enterprises on growth at the intersection of brand, organization, and portfolio strategy in the context of AI disruption, serving clients such as EnBW and German automotive OEMs.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Strategy consulting
• Brand strategy services
• Organizational transformation
• Portfolio strategy consulting
• Customer experience design

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategy Consulting Services: Project-based consulting engagements providing strategic advisory services for brand positioning, organizational design, and portfolio optimization. Revenue generated through professional services fees for strategy development, transformation programs, and advisory engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

USEEDS° operates as a strategy consultancy delivering integrated advisory services across three pillars: brand positioning, future-fit organizational design, and value-creating portfolio strategy. Engagements are project-based and target large enterprises seeking transformation in the context of AI disruption, with clients including EnBW, a leading German vehicle manufacturer, and a leading household appliance manufacturer.

Product overview

USEEDS° (diffferent) is a strategy consultancy offering integrated advisory services centered on three core pillars: brand strategy, organizational design, and portfolio strategy. Their service portfolio addresses the interconnected challenges companies face in an AI-disrupted world, positioning brands to shape markets, designing future-ready organizations, and building value-creating portfolios. The three services are offered as a unified consulting engagement rather than as standalone modules or software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services
• Organizational Design Services
• Portfolio Strategy Services

Quantifiable outcome

• Sustainable and user-centered e-mobility service package development for EnBW
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record.

• Charta der Vielfalt (Charter of Diversity)OthersSignatory to the German Charter of Diversity, demonstrating commitment to diversity and inclusion in the workplace. This is an institutional membership rather than a commercial partnership.
• Right to SpeakOthersAffiliated with Right to Speak initiative from Syzygy Group, addressing responsible business communication and voice in corporate context.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Interbrand: Global brand strategy and design consultancy active in Germany with brand positioning services comparable to USEEDS°'s brand pillar.
• Prophet: Global brand and marketing strategy consultancy integrating brand, customer experience, and transformation. Closely matches USEEDS°'s integrated brand-organization-portfolio positioning.
• Roland Berger: Germany-headquartered global strategy consultancy serving industrial, automotive, and energy clients with organization, brand, and transformation work. Overlaps with USEEDS° on German enterprise transformation engagements.
• Arthur D. Little: European-origin strategy and management consulting firm with deep presence in industrial, energy, and automotive — directly comparable verticals to USEEDS°.
• OC&C Strategy Consultants: Global strategy consultancy with a portfolio strategy practice serving consumer and industrial clients, comparable to USEEDS°'s portfolio strategy pillar.

Broad incumbents

• SinnerSchrader (Accenture Song): Long-standing German CX and digital transformation consultancy, now part of Accenture Song. Comparable on customer experience and organizational transformation engagements for European enterprises.
• Kearney: Global management consultancy with strong operations and organization practices and significant automotive/industrial presence in Germany.
• KMS Team (WPP): German management consultancy combining brand, sales, and transformation, now part of WPP. Overlaps on integrated brand and organization advisory for DAX-level clients.

Regional players

• MetaDesign: Germany- and China-rooted brand strategy and design consultancy with comparable brand positioning work for European enterprises.
• Ueberbit: German brand and digital strategy consultancy serving mid-to-large German enterprises — comparable positioning but narrower geographic and digital focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/diffferent-strategieberatung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USEEDS°