Charta der Vielfalt e.V.
Charta der Vielfalt e.V. is Germany's largest employer initiative promoting workplace diversity, with over 6,500 signatory organizations representing 14.7 million employees and approximately 38 corporate paying members. The Berlin-based non-profit delivers DEI audits, maturity assessments, learning platforms, and flagship events including the DIVERSITY conference and German Diversity Day.
- Company typePrivate
- Founded2010
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Charta der Vielfalt e.V. does
Charta der Vielfalt e.V. is a registered non-profit association (eingetragener Verein) headquartered in Berlin, Germany, operating as Germany's largest employer initiative for diversity, equity, and inclusion (DEI) promotion in the workplace. Founded in 2010 (building on a 2006 initiative) with approximately 23 employees, the association runs a multi-stakeholder model in which over 6,500 organizations have signed the Charter of Diversity and committed to fostering discrimination-free working environments, collectively representing about 14.7 million employees. A smaller subset of approximately 38 organizations holds formal paying membership with voting rights and board representation, including major DAX-listed corporations such as Allianz, BASF, BMW, Deutsche Telekom, and SAP.
The association's core offerings span structured DEI tooling, content resources, and signature events. Core products include the audit beruf&vielfalt and audit hochschule&vielfalt (co-developed with berufundfamilie Service GmbH, launched June 2025), the Diversity-Reifegradmodell maturity self-assessment tool (co-developed with IU Internationale Hochschule, launched May 2025), a digital Lernplattform (learning platform), the Doing Diversity online course, the VielfaltsQuiz, the Toolbox Antirassismus, and the annual Vielfaltskalender. Events include the annual DIVERSITY Konferenz (15th edition in 2026), Deutscher Diversity-Tag (national action day on May 19), Charta on Tour regional events, and the DIVERSITY CHALLENGE team competition.
The business model is funded primarily through annual membership fees from the ~38 corporate members, supplemented by event participation fees and sponsorships (e.g., the DIVERSITY conference), merchandise sales (calendars, sweaters), and co-developed programmatic partnerships. The association is tax-exempt as a gemeinnützig entity under German law and does not publicly disclose revenue. It reports no donations exceeding 10% of annual revenue, indicating a diversified funding base. Governance includes a Member Assembly, an elected Board of Directors chaired by Dr. Eva Voß (BNP Paribas), and operational management led by Geschäftsführer Cawa Younosi, with a permanent board seat held by the Federal Government's Commissioner for Migration, Refugees and Integration.
Charta der Vielfalt e.V. firmographics
Firmographics- Name
- Charta der Vielfalt e.V.
- Legal name
- Charta der Vielfalt e.V.
- Website
- https://charta-der-vielfalt.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Charta der Vielfalt e.V. is Germany's largest employer initiative promoting workplace diversity, with over 6,500 signatory organizations representing 14.7 million employees and approximately 38 corporate paying members. The Berlin-based non-profit delivers DEI audits, maturity assessments, learning platforms, and flagship events including the DIVERSITY conference and German Diversity Day.
- Ownership category
- akta.pro rank
Charta der Vielfalt e.V. industry classification
Industry- Product category
- Diversity and Inclusion Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business Associations (813910), Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB)
- akta.pro secondary industries
- Harassment Prevention, EEO & Workplace Conduct Compliance (EDABADAE), Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)
Keywords
Where Charta der Vielfalt e.V. is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Charta der Vielfalt e.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: Members of the association pay regular membership fees. The association had approximately 38 members as of 2025. The fees support the association's operations and initiatives.
- Signatory Organizations: Organizations sign the Charter and commit to annual renewal. While signing is a self-commitment, the association's growing network of over 6,500 signatories creates value for the diversity management ecosystem.
- Merchandise Sales: The association sells merchandise (sweaters, sports shirts, bags) with proceeds flowing to support the non-profit work of the association.
- Event Revenue: The annual DIVERSITY conference and other events generate participation fees and sponsorships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership fee structure exists but amounts not publicly disclosed |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Charta der Vielfalt e.V. product offering
Product offeringCore offering
Charta der Vielfalt e.V. is a German non-profit association that operates the country's largest employer initiative for promoting diversity in the workplace. Organizations sign a Charter of Diversity via an online platform, committing annually to a discrimination-free working environment; the association additionally offers diversity audits, a free maturity self-assessment tool, a learning platform, publications, and runs flagship events such as the annual DIVERSITY conference and Deutscher Diversity-Tag.
Product overview
Charta der Vielfalt e.V. operates as a multi-product diversity management ecosystem rather than a single product. The core offerings include the audit beruf&vielfalt and audit hochschule&vielfalt (audit programs for companies and universities), the Diversity-Reifegradmodell (free maturity assessment tool), a Lernplattform (learning platform with project blueprints), Doing Diversity (online course), VielfaltsQuiz (knowledge quiz tool), Vielfaltskalender (annual calendar), and Toolbox Antirassismus (anti-racism resources). These are complemented by a platform for signing the Charter, a member platform, and signature events including the Deutscher Diversity-Tag, DIVERSITY Konferenz, Charta On Tour, and DIVERSITY CHALLENGE. The portfolio supports organizations throughout their diversity journey from awareness to structured implementation.
Differentiator
Problem solved
Functional benefit
Brands
- DIVERSITY Konferenz: Annual flagship conference on diversity, equity, and inclusion in the workplace. The 2026 edition marks 20 years of Charta der Vielfalt and the 15th DIVERSITY conference.
- Deutscher Diversity-Tag
- Charta On Tour
- audit beruf&vielfalt
- audit hochschule&vielfalt
- Diversity-Reifegradmodell
- DIVERSITY CHALLENGE
- Queermentor
- Toolbox Antirassismus
- Doing Diversity
Products and services
- audit beruf&vielfalt An audit procedure for companies and institutions to structurally, bindingly, and effectively anchor diversity, providing a clear strategy, concrete goals, and binding responsibilities for participating organizations.
- audit hochschule&vielfalt An audit procedure for universities to structurally, bindingly, and effectively anchor diversity in higher education institutions; the first of its kind in Germany.
- Diversity-Reifegradmodell A free maturity model self-assessment tool that enables companies to systematically categorize and strategically develop their diversity, equity, and inclusion measures across ten categories along the Employee Lifecycle.
- Lernplattform (Wissen für Vielfalt) A digital learning platform providing practical support for advancing diversity in organizations, with project blueprints, filter functions, PDF downloads, project planners, and implementation suggestions.
- Doing Diversity A free 60-90 minute online learning session about diversity in the workplace covering the meaning of diversity, its origins, dimensions, role in the workplace, and what effective diversity management entails.
- VielfaltsQuiz A quiz tool to test knowledge about the seven dimensions of diversity, available in two difficulty levels (simple and advanced), playable online via Kahoot or as a printable PDF.
- Vielfaltskalender An annual calendar with relevant holidays, celebration days, and action days around diversity and social diversity, available in A1 format with the Charta city image on the back.
- Toolbox Antirassismus A toolbox providing resources and guidance for anti-racism initiatives in organizational contexts.
- Charta der Vielfalt unterzeichnen (Charter Signing) An online platform for organizations to sign the Charter of Diversity, committing to a corporate culture of mutual respect and appreciation, with an annual commitment process rather than a one-time signature.
- Mitglieder-Plattform (Members Platform) Online platform for members to manage their profiles, access resources, and engage with the Charta der Vielfalt network.
- Deutscher Diversity-Tag Annual nationwide action day held on May 19, making diversity in the workplace visible through organization-led diversity actions shared via #DDT26.
- DIVERSITY Konferenz Annual flagship conference on diversity, equity, and inclusion, with interactive formats, discussions, and speakers, including a digital livestream option.
- Charta On Tour Regional event format bringing diversity programming directly to signatories and prospective signers through personal exchange, dialogue, and mutual learning in German regions.
- DIVERSITY CHALLENGE A nationwide team competition encouraging organizations to implement diversity actions.
Quantifiable outcome
- 14.7 million employees represented through signatory organizations
- +2 more outcomes
Companies that use Charta der Vielfalt e.V.
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Charta der Vielfalt e.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Charta der Vielfalt e.V. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- berufundfamilie Service GmbHcoreJoint development and launch of audit beruf&vielfalt and audit hochschule&vielfalt - the first audit procedures in Germany to systematically, bindingly, and effectively anchor diversity in companies, institutions, and universities. The partnership combines Charta der Vielfalt's diversity expertise with berufundfamilie's audit methodology.
- IU Internationale HochschulecoreJoint development of the Diversity-Reifegradmodell (Diversity Maturity Model) - a free self-assessment tool for companies to evaluate their diversity management practices. Developed with scientific expertise and implemented by the Diversitätsfabrik think tank.
- Queermentor gGmbHmajorCollaborative development of a self-understanding document for queer inclusion in organizations. Joint Queermentor Werkstatt Report with practical recommendations for visibility, participation, and equality for queer people in professional life.
- Bundesverband der Personalmanager (BPM), Deutsche Gesellschaft für Personalführung (DGFP), Haufe, PersonalwirtschaftmajorJoint initiative 'Jedes Talent zählt. Für eine inklusive Arbeitswelt' (Every Talent Counts. For an Inclusive Working World) - an inclusion campaign focusing on stories of people with disabilities in the workplace.
- Antidiskriminierungsstelle des BundesmajorJoint development of practical recommendations for anti-discrimination in corporate practice as part of the project 'Anti-discrimination in everyday work life,' funded by the Federal Anti-Discrimination Agency. Provides guidance for organizations from small businesses to large corporations.
- Bundesverband der Deutschen Arbeitgeber (BDA)majorBDA's Hauptgeschäftsführer (CEO) Steffen Kampeter participated in the association's New Year's reception 2026, emphasizing the importance of a potential-oriented working world.
- faw gGmbH (Unternehmensberatung Diversity)minorOrganizes the monthly 'Diversity Talks' digital event series focused on diversity and anti-discrimination topics with special focus on people with migration backgrounds. The Charta der Vielfalt shares these events as part of its programming.
- avramiminorOrganizer of the '7 Tipps für die erfolgreiche Zusammenarbeit in (kulturell) diversen Teams' event shared by the association.
- Einheitliche Ansprechstellen für Arbeitgeber (EAA)minorOrganizer of online events on inclusion and workplace topics shared by the association to its network.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
Charta der Vielfalt e.V. competitors and assessment
Company assessmentBroad incumbents
- Great Place to Work: Global workplace culture certification and research organization that rates and certifies employers on culture, trust, and inclusion. Comparable in operating a recognized employer-membership and certification framework, though its scope is broader than diversity specifically.
- Society for Human Resource Management (SHRM): Largest global HR professional membership organization, offering credentials, advocacy, and resources across all HR domains including DEI. Comparable as a professional HR association with employer-membership and policy influence, though US-rooted and far broader in scope.
- Stonewall: UK-based LGBTQ+ rights advocacy organization that historically operated the Diversity Champions workplace program for corporate signatories. Comparable as a European workplace-inclusion advocacy body with a charter-style signatory model, though broader in scope beyond the workplace.
Direct peers
- Workplace Pride: Dutch non-profit foundation focused on LGBTQ+ inclusion in the workplace, operating a membership-based charter model across European employers. Highly comparable to Charta der Vielfalt in mission, governance structure, and corporate-member composition.
- Proud Employers: Dutch platform/network supporting inclusive employers, including LGBTQ+ and broader DEI commitments. Operates a membership model for employers in the Netherlands comparable to the German Charter of Diversity.
Emerging players
- myAbility: Austrian/German social enterprise focused on disability inclusion in the workplace, including employer engagement and corporate programs. Comparable as a DACH-region workplace inclusion organization with employer partnerships, though narrower in focus to disability.
- Open For Business: Global coalition producing research and advocacy on the economic case for LGBT+ inclusion, partnering with multinational corporations. Comparable as a corporate-facing DEI advocacy body, though research/advocacy-led rather than a charter-signatory model.
Others
- Deutsche Gesellschaft für Personalführung (DGFP): Leading German association for HR leadership and people management, also a co-development partner on Charta's inclusion campaign. Comparable as a Germany-based HR membership organization with corporate members and policy influence, though broader in scope than DEI.
- Bundesverband der Personalmanager (BPM): German HR professional association that co-developed the 'Jedes Talent zählt' inclusion campaign with Charta der Vielfalt. Comparable as a Germany-based HR/membership organization, though its mission is broader HR management rather than DEI-specific.
Regional players
- Diversity Charter Belgium: Belgian national diversity charter initiative operating under the same European Diversity Charter network as Charta der Vielfalt. Direct structural peer as a sibling national charter initiative using a common European framework but serving a different national market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Charta der Vielfalt e.V. social profiles
Digital presenceCharta der Vielfalt e.V. compliance and trust
Trust signalCompliance3 records
Charta der Vielfalt e.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charta der Vielfalt e.V. leadership team
Management profileNumber of profiles
Profiles8 records
Charta der Vielfalt e.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charta der Vielfalt e.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charta der Vielfalt e.V.
What does Charta der Vielfalt e.V. do?
Charta der Vielfalt e.V. is a German non-profit association that operates the country's largest employer initiative for promoting diversity in the workplace. Organizations sign a Charter of Diversity via an online platform, committing annually to a discrimination-free working environment; the association additionally offers diversity audits, a free maturity self-assessment tool, a learning platform, publications, and runs flagship events such as the annual DIVERSITY conference and Deutscher Diversity-Tag.
Is Charta der Vielfalt e.V. a public or private company?
Charta der Vielfalt e.V. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Charta der Vielfalt e.V. founded?
Charta der Vielfalt e.V. was founded in 2010. It employs 11 to 50 people.
Where is Charta der Vielfalt e.V. based?
Charta der Vielfalt e.V. is headquartered in Berlin, Germany, in the Europe region.
How does Charta der Vielfalt e.V. make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are signatory Organizations, merchandise Sales and event Revenue.
Who are Charta der Vielfalt e.V.'s main competitors?
Broad incumbents on record are Great Place to Work, Society for Human Resource Management (SHRM) and Stonewall. Direct peers are Workplace Pride and Proud Employers. Emerging players are myAbility and Open For Business. Others are Deutsche Gesellschaft für Personalführung (DGFP) and Bundesverband der Personalmanager (BPM). Diversity Charter Belgium is listed as a regional player.
Does Charta der Vielfalt e.V. have an API?
No public API is recorded for Charta der Vielfalt e.V..
What industry is Charta der Vielfalt e.V. in?
Charta der Vielfalt e.V.'s product category is Diversity and Inclusion Services. Its primary akta.pro industry code is BPAGAFAB, Human Rights & Anti-Discrimination Organizations, with a secondary code of EDABADAE, Harassment Prevention, EEO & Workplace Conduct Compliance. Its NAICS code is 813 and its SIC code is 8600.