Soru Station
- Company typePrivate
- Founded2016
- HeadquartersPetaling Jaya, Malaysia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Soru Station firmographics
Firmographics- Name
- Soru Station
- Legal name
- Soru Group Sdn Bhd
- Website
- https://sorustation.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Soru Station industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
- akta.pro secondary industry
- Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)
Keywords
Where Soru Station is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices12 records
Markets served
Soru Station business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Soru Station generates revenue through direct food and beverage sales at their restaurant locations, as well as through takeaway and delivery orders placed via their online ordering system. The business operates on a one-time transaction model where customers pay per order for items ranging from RM0.50 to RM79.90.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly individual meals under RM15 |
| Unit Pricing | Pay-as-you-go | Mid-range meals RM15-RM25 |
| Unit Pricing | Pay-as-you-go | Sharing/Jumbo portions RM29-RM80 |
| Unit Pricing | Pay-as-you-go | Beverages and sides from RM0.50 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Soru Station product offering
Product offeringCore offering
Soru Station runs a multi-branch casual dining restaurant chain serving affordable Western fusion food with a Penang Heritage twist (chicken parmigiana, lamb grill, burgers, pasta, shareable platters, and nasi series) alongside iced float drinks and specialty lattes. The brand operates 12+ dine-in outlets across the Klang Valley in Malaysia and a proprietary web-based self-pickup ordering platform supporting branch selection, time-slot reservation, and table bookings. Pricing spans RM0.50 to RM79.90, anchored by a self-service dining model that sustains value-for-money positioning.
Product overview
Soru Station is a Malaysian affordable Western food restaurant chain that operates as a single unified brand with two main service channels: a multi-branch dine-in/takeaway restaurant network (12+ locations across the Klang Valley) and a proprietary online ordering platform (order.sorustation.com). The core product is an extensive Western food menu centered on chicken parmigiana, grilled lamb, burgers, pasta, and shared platters, complemented by iced float drinks and specialty lattes. The online ordering system integrates branch selection, menu browsing, time-slot reservation, table booking, and checkout into a single customer-facing platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Western Food Menu (Jumbo Series, Western Signature, Pasta, Platter, Mixgrill, Burger, Nasi Series) Affordable Western-style comfort food including chicken parmigiana, lamb chops, burgers, pasta dishes, shareable platters, mixgrills, nasi series, and side dishes. Priced competitively with items ranging from RM0.50 to RM79.90. Signature items include Chicken Parmigiana, Supreme Platter, and various grilled meats.
- Iced Float Drinks and Specialty Lattes Beverage offerings including float drinks (Root Beer Float, Fanta Strawberry Float, Milo Float, Mango Float, Teh Ais Float, Nescafe Ais Float) and specialty lattes (Taro Latte, Honeydew Latte, Rose Latte, Sweet Corn Latte). Priced from RM0.50 (Air Suam) up to RM6.80 (specialty lattes).
- Online Ordering System (order.sorustation.com) Proprietary web-based self-pickup ordering platform that allows customers to browse menus, select branch locations, choose preparation time slots, make table reservations, and checkout. Supports 15-30 minutes preparation time for self-pickup orders. Built on Ruby on Rails framework with real-time inventory and branch-specific menu management, powered by Maynuu technology.
- Multi-Branch Restaurant Operations Chain of 12+ restaurant branches across the Klang Valley and Greater Kuala Lumpur area, including Kota Damansara, Shah Alam, Sungai Besi, Wangsa Maju, Bangi, Ampang, Puchong, Setia Alam, Petaling Jaya, Bandar Sri Permaisuri, Seri Kembangan, and Bandar Tun Hussein Onn. All branches operate from 12pm-12am with Mondays off, using a self-service dining model.
Quantifiable outcome
- Served approximately 20,000 patrons per month during food court operations
Companies that use Soru Station
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Soru Station technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soru Station partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Soru Station competitors and assessment
Company assessmentBroad incumbents
- OldTown White Coffee: Malaysian heritage F&B chain combining café beverages with affordable Western-Asian mains. Comparable as a multi-branch Malaysian brand leveraging a heritage story (Penang/old town coffee culture) to differentiate in a crowded F&B market.
- Nando's: International peri-peri chicken fast-casual chain with strong Malaysia presence offering grilled chicken mains, sharing platters, and sides at mid-affordable price points. Comparable in fast-casual service model, sharing platter menu architecture, and dine-in/takeaway channel mix.
- Marrybrown: Malaysia's largest homegrown QSR chain offering burgers, fried chicken, and Western sides at affordable price points with broad regional footprint. Comparable as a Malaysian-born affordable Western QSR incumbent, though broader in menu and geography than Soru Station.
- KFC Malaysia: Dominant QSR chain in Malaysia operating hundreds of outlets with a fried-chicken-centric Western menu. Comparable as a value-oriented Western QSR incumbent, though KFC operates at significantly larger scale and brand awareness than Soru Station.
- Pizza Hut Malaysia: Major Western casual dining/QSR chain with broad Malaysian footprint offering pizzas, pastas, and sharing platters. Comparable as a multi-branch affordable Western chain in the dine-in and delivery channels, though operating with broader category scope.
Regional players
- Coolblog: Malaysian-born F&B chain specializing in desserts and beverages with strong Klang Valley presence and affordable pricing. Comparable as a Malaysian multi-branch value-positioned F&B brand, though narrower in product scope (desserts/drinks versus Soru Station's full Western menu).
- The Chicken Rice Shop: Malaysian casual dining chain specializing in Hainanese chicken rice and complementary local dishes. Comparable as a Malaysian heritage fast-casual chain serving affordable family meals in mall-based dine-in formats across the Klang Valley.
Direct peers
- Papparich: Malaysian casual dining chain offering affordable Western-Asian fusion menu in a sit-down family format. Comparable to Soru Station in cuisine style, dine-in casual format, and family/group targeting, though operating in a slightly higher price tier.
- myBurgerLab: Malaysian specialty burger chain with casual dine-in format, premium-ish positioning on a single product category. Comparable as a Malaysian-born Western fast-casual brand targeting similar young, social, value-conscious diners in the Klang Valley.
- Secret Recipe: Malaysia's largest homegrown casual dining chain serving affordable Western-Asian fusion menu items (chicken chops, lamb, pasta, burgers) across more than 80 outlets regionally. Closest direct analog to Soru Station in terms of cuisine mix, value positioning, and dine-in family/group orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Soru Station social profiles
Digital presenceSoru Station financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soru Station leadership team
Management profileNumber of profiles
Soru Station funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soru Station M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soru Station
What does Soru Station do?
Soru Station runs a multi-branch casual dining restaurant chain serving affordable Western fusion food with a Penang Heritage twist (chicken parmigiana, lamb grill, burgers, pasta, shareable platters, and nasi series) alongside iced float drinks and specialty lattes. The brand operates 12+ dine-in outlets across the Klang Valley in Malaysia and a proprietary web-based self-pickup ordering platform supporting branch selection, time-slot reservation, and table bookings. Pricing spans RM0.50 to RM79.90, anchored by a self-service dining model that sustains value-for-money positioning.
Is Soru Station a public or private company?
Soru Station is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soru Station founded?
Soru Station was founded in 2016. It employs 1 to 10 people.
Where is Soru Station based?
Soru Station is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does Soru Station make money?
One revenue line is on record: food and Beverage Sales.
Who are Soru Station's main competitors?
Broad incumbents on record are OldTown White Coffee, Nando's, Marrybrown, KFC Malaysia and Pizza Hut Malaysia. Regional players are Coolblog and The Chicken Rice Shop. Direct peers are Papparich, myBurgerLab and Secret Recipe.
Does Soru Station have an API?
No public API is recorded for Soru Station.
What industry is Soru Station in?
Soru Station's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus), with a secondary code of THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European). Its NAICS code is 722513 and its SIC code is 5810.