Coolblog
- Company typePrivate
- Founded2005
- HeadquartersTebrau, Malaysia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Coolblog firmographics
Firmographics- Name
- Coolblog
- Legal name
- Coolblog Enterprise Sdn Bhd
- Website
- https://coolblog.com.my
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Coolblog industry classification
Industry- Product category
- Specialty Beverages and Desserts
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Bubble Tea (Boba) Shops (THAFAKAC)
- akta.pro secondary industries
- Beverage-Led QSR (Bubble Tea, Smoothies, Specialty Drinks) (THAFAAAL), Smoothie & Protein Shake Bars (THAFAKAB)
Keywords
Where Coolblog is headquartered
LocationHeadquarters
- HQ city
- Tebrau
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
Coolblog business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees: Initial franchise fee of MYR 30,000 per Coolblog outlet in Malaysia, with varying fees for international markets.
- Royalty Payments: Monthly royalty fee of MYR 1,357 from franchisees, with no additional advertising fees required in Malaysia.
- Direct Retail Sales: Revenue from company-owned or franchisee-operated retail stores selling beverages and desserts to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Kiosk / Shoplot / Mall franchise format |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Coolblog product offering
Product offeringCore offering
Coolblog is a Malaysian homegrown beverage and dessert brand that sells handcrafted drinks and desserts through a network of 290+ retail outlets across Malaysia, with expansion into the Philippines. The company pioneered bringing bubble tea to Malaysia in 2008 and offers a wide variety of products including signature smoothies, milk tea with pearls, Taiwanese tea, and flavored beverages. It operates on a franchise model with kiosk, shoplot, and petrol station formats, and is 100% Halal certified by JAKIM.
Product overview
Coolblog is a Malaysian beverage and dessert franchise brand offering handcrafted drinks through multiple product lines including Signature Smoothies, Milk Tea With Pearls, Taiwan Red Tea, Special Tea, Oreo, Chocolate, Coffee, Fruitti, and Favourite Smoothies. The brand operates on a franchise model with store formats including Kiosk, Shoplot, and Petrol Station Kiosk. Notable product series include the Signature Series, SignatureMagic Series, Hari Harimau Series, and Unicool Series, alongside limited-time offerings like Cool Katira Drinks. All products are 100% Halal Certified by JAKIM.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Smoothies Premium smoothie beverages with multiple flavors and colorful toppings, designed for consumers who enjoy smoothies with customizable options.
- Milk Tea with Pearls Classic bubble tea best enjoyed with brown sugar black pearls, can be paired with 14 different flavors to create a unique drink.
- Taiwan Red Tea Freshly brewed Taiwanese red tea served with brown sugar black pearls.
- Special Tea Authentic local and Thai tea flavors with a signature range designed for tea lovers.
- Oreo Beverages Smoothie beverages blended with crème-filled Oreo cookies.
- Chocolate Beverages Chocolate-based beverages and smoothies in the Coolblog menu lineup.
- Coffee Beverages Coffee-based beverages and smoothies in the Coolblog menu lineup.
- Fruitti Beverages Fruit-based beverages and smoothies in the Coolblog menu lineup.
- Favourite Smoothies Popular smoothie selections with multiple flavors and colorful toppings.
- Cool Katira Drinks Signature drink line featuring katira-based beverages; launched in 2018 and became a permanent part of the menu.
- Hari Harimau Series Signature beverage series launched in 2019 that became a best seller and was added to the main menu.
- Unicool Series Signature beverage series launched in 2019 that became a best seller and was added to the main menu.
- Signature Series Signature beverage series featuring handcrafted drinks showcased on the homepage as the flagship Coolblog offering.
- SignatureMagic Series SignatureMagic beverage series featuring handcrafted drink creations highlighted on the homepage.
- Coolblog Franchise Business Franchise opportunity offering entrepreneurs the chance to operate a Coolblog outlet with a proven business model, training, and ongoing support. Initial franchise fee of RM 30,000 with monthly royalties of RM 1,357 and a 5-year franchise term.
Quantifiable outcome
- Payback period of 18-24 months for Malaysian franchise partners
- +1 more outcomes
Companies that use Coolblog
Customer profileSegments2 records
Ideal customer profiles2 records
Coolblog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Coolblog partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Coolblog competitors and assessment
Company assessmentDirect peers
- Tealive (Loob Holding): Malaysia's largest homegrown bubble tea chain with 600+ outlets and aggressive international expansion. Direct competitor in the same beverage-led QSR and bubble tea category targeting Malaysian consumers.
- Chatime: Taiwanese-origin bubble tea franchise with strong presence in Malaysia. Competes directly with Coolblog on milk tea, boba, and specialty beverage offerings through similar kiosk and mall formats.
- Gong Cha: Taiwanese bubble tea brand operating franchised outlets across Malaysia. Direct competitor with comparable bubble tea and milk tea menu and similar mall and high-street kiosk positioning.
- Macao Imperial Tea: Macau-origin premium bubble tea chain with strong Malaysian footprint. Competes for the same consumers with a comparable menu of milk teas, smoothies, and specialty beverages in mall kiosks.
- Tiger Sugar: Taiwanese premium brown-sugar boba brand expanding across Southeast Asia. Overlaps with Coolblog's milk tea with pearls offering and competes for the same young, trend-driven consumer segment.
- CoCo Bubble Tea: Large Taiwanese-origin global bubble tea chain with significant Southeast Asian presence. Operates similar kiosk formats selling milk teas and fruit teas, directly competing for foot traffic.
- ShareTea: Taiwanese bubble tea and beverage franchise operating across Asia. Direct comparable with Coolblog on menu (milk teas, smoothies, fruit drinks) and franchise-led retail model.
Broad incumbents
- OldTown White Coffee: Established Malaysian F&B brand with broad menu including beverages, operating cafés and kiosks. Comparable as a Malaysian beverage/F&B franchise incumbent, though with a different category focus (coffee vs. bubble tea).
- Marrybrown: Malaysia's largest homegrown QSR franchise. Comparable as a fellow Malaysian franchised F&B brand with international expansion ambitions, though focused on fried chicken rather than beverages.
Emerging players
- Quickly: Asian bubble tea and light snack chain with regional presence. Comparable as an emerging player in the same bubble tea and dessert beverage category, though with a smaller footprint than Coolblog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Coolblog social profiles
Digital presenceCoolblog compliance and trust
Trust signalCompliance2 records
Coolblog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coolblog leadership team
Management profileNumber of profiles
Coolblog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coolblog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coolblog
What does Coolblog do?
Coolblog is a Malaysian homegrown beverage and dessert brand that sells handcrafted drinks and desserts through a network of 290+ retail outlets across Malaysia, with expansion into the Philippines. The company pioneered bringing bubble tea to Malaysia in 2008 and offers a wide variety of products including signature smoothies, milk tea with pearls, Taiwanese tea, and flavored beverages. It operates on a franchise model with kiosk, shoplot, and petrol station formats, and is 100% Halal certified by JAKIM.
Is Coolblog a public or private company?
Coolblog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coolblog founded?
Coolblog was founded in 2005. It employs 1 to 10 people.
Where is Coolblog based?
Coolblog is headquartered in Tebrau, Malaysia, in the Asia region.
How does Coolblog make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are royalty Payments and direct Retail Sales.
Who are Coolblog's main competitors?
Direct peers on record are Tealive (Loob Holding), Chatime, Gong Cha, Macao Imperial Tea, Tiger Sugar, CoCo Bubble Tea and ShareTea. Broad incumbents are OldTown White Coffee and Marrybrown. Quickly is listed as an emerging player.
Does Coolblog have an API?
No public API is recorded for Coolblog.
What industry is Coolblog in?
Coolblog's product category is Specialty Beverages and Desserts. Its primary akta.pro industry code is THAFAKAC, Bubble Tea (Boba) Shops, with a secondary code of THAFAAAL, Beverage-Led QSR (Bubble Tea, Smoothies, Specialty Drinks). Its NAICS code is 3121 and its SIC code is 5810.