Sinfonía por el Perú

What Sinfonía por el Perú does

Sinfonía por el Perú is a Peruvian non-profit organization founded in 2011 by internationally renowned tenor Juan Diego Flórez. It delivers free collective music education to children, adolescents, and young adults aged 5–22 living in situations of social vulnerability, combining choral, instrumental, lutherie (instrument-making), and traditional Peruvian repertoire ("Puro Per\u00fa") training with psychological support and life-skills development across more than 25 nuclei and modules in 10 regions of Peru, with a recent extension into Mexico and a cross-border Amazonian project with Colombia. Its core product portfolio includes a two-year Musical Initiation Program feeding into Choir, Instrumental, Puro Per\u00fa, Lutherie, and Inclusion specialty tracks, plus an Advanced Training Program housing four premier ensembles (Youth Orchestra, Children's Orchestra, Youth Choir, Children's Choir) that have performed at international venues including Lucerne, Salzburg, and Madrid's Teatro Real. The organization holds a 2025-granted designation from Peru's Ministry of Labor as a Centro de Certificaci\u00f3n de Competencias Laborales for lutherie, enabling nationally valid professional credentials.

The business model is donation-funded rather than fee-based: services are entirely free to beneficiaries, and revenue is assembled from monthly recurring individual donations (cards, Yape/Plin, BBVA, BCP), annual flagship campaigns such as "Sinfonía que transforma" with Diario El Comercio, corporate partnerships (Rolex, Grupo México, Southern Peru, Hilti Foundation, MegaPlaza/Parque Arauco), benefit concerts via Joinnus, international project grants (OAS/PACAM funded by the EU, IDB-administered Peru-Colombia Binational Fund), and a US-based cross-border giving vehicle (USA for Sinfon\u00eda). Donor economics are reinforced by Peruvian tax incentives (10% fifth-category income reduction). The organization is independently verified for impact through the GRADE-validated "Efecto Sinfonía" measurement model. Headquarters are in Magdalena del Mar, Lima, with administrative offices in San Isidro, 101–250 employees, and recent academic ties to Universidad San Ignacio de Loyola (USIL) and Universidad Nacional de Música (UNM).

Name

Sinfonía por el Perú

Legal name

SINFONÍA POR EL PERÚ

Website

https://sinfoniaporelperu.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Sinfonía por el Perú is a non-profit founded in 2011 by tenor Juan Diego Flórez that delivers free collective music education, lutherie training, and socio-emotional support to children and youth aged 5–22 in vulnerable situations across 10 regions of Peru.

Ownership category

akta.pro rank

Product category

Youth Music Education & Social Development Services

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

akta.pro secondary industry

Music Schools & Conservatory Prep (Pre-College) (EDAMANAE)

Keywords

• Music education programs
• Youth social development
• Nonprofit music organization
• Youth orchestra training
• Community music programs

Headquarters

HQ city

Pueblo Libre

HQ country

Peru

HQ region

Latin America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Monthly Donations: Monthly recurring donations from individual supporters, debited from credit or debit cards. This is the primary sustainable revenue stream, enabling continuous program operations.
2. Annual Fundraising Campaign: Annual public fundraising campaigns such as 'Sinfonía que transforma', conducted in partnership with media partner Diario El Comercio. Mobilizes civil society, families, companies, and media to raise funds for instruments, mental health support, and high-level free music education.
3. Corporate Partnerships and Sponsorships: Corporate sponsors contribute funding, in-kind support (space, logistics), or a percentage of sales through the 'Empresas que resuenan' network. Partners include MegaPlaza (Parque Arauco), Southern Peru, Grupo México, Hilti Foundation, Rolex, and others. Donations are tax-deductible for Peruvian companies and individuals (10% fifth-category income reduction).
4. USA for Sinfonía (US-Based Donations): USA for Sinfonía is a network of allies in the United States that promotes resources and solidarity donations for the organization, facilitating cross-border giving.
5. Concert and Event Proceeds: Benefit concerts (e.g., Juan Diego Flórez 15th anniversary concert) are entirely charitable, with all proceeds directed to funding musical education programs. Tickets sold through platforms such as Joinnus.
6. International Project Funding: Funding from international organizations and binational programs, including the OAS (Organization of American States) under the PACAM program funded by the European Union, and the Peru-Colombia Binational Fund (administered by the Inter-American Development Bank).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Sinfonía por el Perú is a non-profit organization that delivers free collective music education programs — Musical Initiation, Choir, Instrumental, Puro Perú (traditional Peruvian music ensembles), Lutherie (instrument making and repair), and an Inclusion Program for participants with disabilities — to children and youth aged 5–22 in vulnerable situations across Peru. Advanced training is offered through premier ensembles (Youth and Children's Orchestras and Choirs), and the organization also runs a Young Masters pedagogical training program for former beneficiaries who now teach in its nuclei.

Product overview

Sinfonía por el Perú is a non-profit organization founded by tenor Juan Diego Flórez that creates social development opportunities for children and youth through collective music education. The organization offers a multi-tiered program portfolio including Musical Initiation, Choir, Instrumental, Puro Perú (traditional Peruvian music), Luthiery (instrument making), and Inclusion programs across its nuclei (centers) and modules throughout Peru. The Advanced Training Program houses the premier ensembles (Youth Orchestra, Children's Orchestra, Youth Choir, Children's Choir) that perform at national and international venues. Additional initiatives include the Young Masters Training Program (in partnership with USIL), a Brigadiers Program engaging families, and international projects such as Sinfonía por la Paz (with OAS) and Sonidos de la Frontera (with Colombia's Batuta Foundation). The organization also produces educational publications including songbooks and violence prevention comics.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa de Iniciación Musical Foundational musical training program for new beneficiaries aged 5–15 covering musicality, musical notation, and choral practice; delivered free of charge as a two-year entry path before specialty selection.
• Programa de Coro Choir program implemented in all centers and modules in which beneficiaries learn music through vocal technique development, primarily using Peruvian repertoire.
• Programa Instrumental Collective musical practice program covering strings, winds, and percussion instruments; teaches beneficiaries to express individual musicality through complex instruments.
• Programa Puro Perú Musical training program exploring Peruvian cultural manifestations through ensembles using instruments and genres of national musical expressions, including guitar ensemble, percussion ensemble, and estudiantina.
• Programa de Lutería Program training young people aged 14–22 in making and repairing musical instruments (guitar and violin in Lima and Cusco; flute and clarinet maintenance in Lima Norte since 2023). Authorized since 2025 as a Centro de Certificación de Competencias Laborales by Peru's Ministry of Labor, enabling national certification of luthier competencies in construction, design, and finishing.
• Programa de Inclusión Inclusive music education program providing specialized training to children, adolescents, and young adults with moderate and severe disabilities, promoting integration and mainstreaming inclusion throughout the organization.
• Orquesta Juvenil Sinfonía por el Perú Premier youth orchestra of more than 150 young musicians drawn from the organization's teaching centers, performing Peruvian, Latin American, and international repertoire at a high artistic level; has performed internationally in Colombia, Spain, Switzerland, and Austria.
• Orquesta Infantil Sinfonía por el Perú Children's orchestra directed by Maestro José Zamora Morales comprising 100 beneficiaries from various nuclei in Lima, created October 26, 2020.
• Coro Juvenil Sinfonía por el Perú Premier youth choir of the most outstanding young singers; has accompanied Juan Diego Flórez in numerous performances and toured internationally including the Lucerne Festival in 2019.
• Coro Infantil Sinfonía por el Perú Children's choir directed by Marianela Vale Arteaga comprising 35 beneficiaries from nuclei in Lima and provinces, created June 1, 2020.
• Programa de Formación Jóvenes Maestros Institutional initiative strengthening pedagogical capacities of beneficiaries who currently serve as teachers in the organization's nuclei and programs, delivered in partnership with Universidad San Ignacio de Loyola (USIL). First cohort of 19 graduates completed in February 2026.
• Programa de Brigadistas (Madres y Padres Brigadistas) Program engaging parents and family members as volunteer brigadiers supporting the organization's work with children and youth.

Quantifiable outcome

• Self-esteem increases by +30% among beneficiaries.
• +11 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Grupo MéxicocoreStrategic or Co-development PartnerGrupo México is a major strategic ally conducting joint binational music education projects with Sinfonía por el Perú. Collaboration includes the 'Voces de Nuestra Tierra' binational songbook created by beneficiaries from both countries, student exchange programs (internships for Mexican orchestra program students in Peru), and ongoing programmatic exchange. The relationship exemplifies South-South cooperation in social music education.
• MegaPlaza (Parque Arauco)coreStrategic or Co-development PartnerMegaPlaza (Parque Arauco) provides physical space for the Núcleo Lima Norte-Sede MegaPlaza Independencia, opened in 2023. The partnership enables the organization to reach beneficiaries in the Independencia district of Lima, combining retail infrastructure with social mission. Alejandro Camino (CEO of Parque Arauco) and key executives personally participated in the inauguration.
• Organization of American States (OEA/OAS)coreStrategic or Co-development PartnerSinfonía por el Perú executes the 'Sinfonía por la Paz: comunidades empoderadas contra la violencia' project in partnership with the OAS, under the Programme for Assistance for Arms and Munitions Control (PACAM) funded by the European Union. The project operated in La Victoria, San Juan de Lurigancho, and Rímac, providing artistic and socio-emotional formation to reduce violence risk factors. OAS representatives (Anna Uchoa, Mariano Vales, Miguel Angel Trinidad) participated in project closure events.
• Diario El ComerciocoreGTM or Marketing PartnerDiario El Comercio is the media partner for the annual 'Sinfonía que transforma' fundraising campaign. The partnership amplifies campaign messaging to El Comercio's readership, and subscribers receive a 10% discount on benefit concert tickets.
• Universidad Nacional de Música (UNM)coreStrategic or Co-development PartnerSinfonía por el Perú signed a cooperation agreement with the Universidad Nacional de Música in May 2026 to strengthen collaborative ties oriented toward artistic, academic, and formative development of children, adolescents, and youth through music.
• Universidad San Ignacio de Loyola (USIL)coreStrategic or Co-development PartnerUSIL partnered with Sinfonía por el Perú for the first edition of the Programa de Formación Jóvenes Maestros, providing specialized pedagogical content to strengthen the educational competencies of 19 graduates who were former beneficiaries now serving as teachers across the organization's nuclei.
• Fundación Nacional Batuta (Colombia)coreStrategic or Co-development PartnerFundación Batuta of Colombia partnered with Sinfonía por el Perú for the 'Sonidos de la Frontera' project, financed by the Peru-Colombia Binational Fund (administered by the Inter-American Development Bank). The project strengthened Amazonian identity among children in Caballococha (Peru), Leticia, and Puerto Nariño (Colombia), including artistic residencies and concerts.
• Ministry of Justice and Human Rights of PerucoreStrategic or Co-development PartnerPartner in the 'Sinfonía por la Paz' project alongside the OAS and the European Union, contributing to violence prevention efforts in Lima's most vulnerable districts.
• Fe y Alegría del PerúcoreStrategic or Co-development PartnerFe y Alegría del Perú is an institutional partner hosting Núcleo San Juan de Lurigancho at its school facilities and participating in the 'Sinfonía por la Paz' project. Director Ernesto Cavassa represented the organization at project closure events.
• Municipality of CaballocochaminorStrategic or Co-development PartnerThe Municipality of Caballococha in Loreto is a local institutional ally supporting the 'Sonidos de la Frontera' project and hosting activities in the Amazon district.
• InterbankcoreGTM or Marketing PartnerInterbank is the title sponsor for the Juan Diego Flórez 15th anniversary benefit concert (September 2026), offering a 20% discount on tickets for Interbank cardholders during the pre-sale period.
• Ron CartaviominorGTM or Marketing PartnerRon Cartavio is listed as a sponsor for the Juan Diego Flórez 15th anniversary concert.
• JMT OutdoorsminorGTM or Marketing PartnerJMT Outdoors is listed as a sponsor for the Juan Diego Flórez 15th anniversary concert.
• Dormeson Gestión InmobiliariaminorGTM or Marketing PartnerDormeson Gestión Inmobiliaria is listed as a sponsor for the Juan Diego Flórez 15th anniversary concert.

Scale indicators17 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Favela Brass: Brazil-based collective brass music education program serving youth in Rio de Janeiro's favelas. Directly comparable in serving vulnerable youth in Latin America through free ensemble music education.
• LA Phil YOLA (Youth Orchestra Los Angeles): The Los Angeles Philharmonic's free, intensive music program for children in underserved LA neighborhoods. Highly comparable in combining free intensive instrumental instruction with social-emotional support, backed by a major symphony orchestra.
• Sistema England: UK-based El Sistema affiliate operating In Harmony programs that provide free orchestral music education to children in disadvantaged communities. Shares Sinfonía's free, in-person, intensive ensemble model.
• El Sistema (Fundación Musical Simón Bolívar): The original Venezuelan social-action-through-music program founded by José Antonio Abreu. It pioneered the collective youth orchestra model that Sinfonía por el Perú replicates, and is the global reference point for the category.
• Fundación Nacional Batuta: Colombia's national collective music education system for children and youth in vulnerable situations. It is the closest geographic and methodological peer of Sinfonía por el Perú and is already an active binational partner via the 'Sonidos de la Frontera' project.
• Playing for Change Foundation: Global non-profit creating music schools and programs for children in underserved communities worldwide. Comparable in combining free music education with international cultural exchange and benefit performances.
• Sistema Scotland (Big Noise): Scotland's adaptation of El Sistema providing free orchestral music education in Raploch, Govanhill, and Dundee. Directly comparable in mission, beneficiary profile, and intensive ensemble-based pedagogy.

Broad incumbents

• VH1 Save The Music Foundation: US-based non-profit investing in music education in under-resourced schools. Overlaps in mission (music access for vulnerable youth) but operates more as a grantmaker/advocate than as a direct intensive-music-education operator.
• Carnegie Hall's National Youth Orchestra Programs: Carnegie Hall's broader suite of music education and youth ensemble programs in the US. Larger, more established, and broader in scope, but operates overlapping intensive youth orchestra and social development programs.

Regional players

• Sistema Toronto / Sistema New Brunswick: Canadian El Sistema-inspired programs (Toronto and New Brunswick) providing free ensemble music education to children in priority neighborhoods. Directly comparable methodology, but operating in a different geography from Sinfonía.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SINFONIAperu
• Facebookfacebook.com/Sinfoniaporelperu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinfonía por el Perú