Kretus Group

What Kretus Group does

Kretus Group is a U.S. manufacturer of resinous concrete coating systems serving commercial, industrial, and residential end-markets. Its product portfolio spans four core chemistry families — epoxies (including Top Shelf Epoxy 100% solids and WB Epoxy), polyaspartic and polyurethane coatings, urethane polymer concrete (UPC, including a UV-stable variant), and acrylic systems — combined into engineered systems such as Color Chip, Color Quartz, Color Splash, Industrial Sand, Metallic, ESD/Nanotube static-control, Epoxy MVR, and CPI. Differentiated offerings include the Nanotube ESD line (carbon nanotube-enhanced, single-coat static control) and the UPC system (a 100%-solids 3-part mix-and-match architecture rated from -40°F to 266°F for demanding industrial environments), and the company holds third-party certifications (CDPH, LEED v4, WELL, LBC Red List, ICC-ES, SCAQMD) that matter for architect-specified commercial projects.

The business model is a wholesale manufacturer selling branded coatings and pre-packaged kits to a national authorized distributor network, supplemented by direct ordering for special orders, custom colors, and custom formulas (with a $200 lab fee and minimum order quantities of 150 gallons for custom formula and 30 gallons for pre-blended color coating). Kretus operates manufacturing facilities in Orange County CA, New Jersey, South Carolina, and Tennessee, and generates demand through hands-on distributor training events, AIA CE-accredited architect education (Provider #1147384), ARCAT-published CAD/BIM/CSI specifications, blog content, social media, and a Job Showcase program for applicators. End-customers span industrial facilities (food & beverage, aerospace hangars, breweries, pharmaceutical), commercial/hospitality (commercial kitchens such as Jollibee, veterinary hospitals), ESD-sensitive environments, and residential garages, with named projects ranging from 750 sq ft residential restorations to 40,000 sq ft showroom installations. The company is privately held (legal entity Kretus Inc., HQ Orange CA), with leadership publicly represented by Director Jodi Cain, who led the May 2025 response to the sudden closure of distribution partner Jon-Don.

Name

Kretus Group

Legal name

Kretus Inc.

Website

https://kretus.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Kretus Group is a U.S. manufacturer of resinous concrete coating systems — epoxies, polyaspartics, polyurethanes, urethane polymer concrete, and acrylics — sold through national distributors and direct channels to contractors and end-users in industrial, commercial, ESD-sensitive, and residential applications.

Ownership category

akta.pro rank

Product category

Industrial Concrete Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820), Adhesives & Sealants (2891)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

akta.pro secondary industries

Concrete, Epoxy & Specialty Coatings Flooring Retail (CRAIAGAH), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

Keywords

• Concrete floor coatings
• Resinous coating systems
• Epoxy flooring products
• Urethane polymer concrete
• ESD floor systems

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Concrete Coating Products: Kretus manufactures and sells resinous concrete coating products including epoxies, polyaspartics, polyurethanes, urethane polymer concrete, acrylics, and related systems. Products are sold through distributors and direct ordering.
2. Special Order Products: Custom color matching, custom formulas, and special order products with associated lab fees ($200) and extended lead times. Minimum quantities apply for custom products (150 gallons for custom formula, 30 gallons for pre-blended color coating).
3. System Kits: Pre-packaged Kretus Select Kits offering budget-friendly boxed solutions for specific applications.
4. Literature and Sample Materials: Sale of hard samples, brochures, system fliers, and product literature to contractors, architects, and end users.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Kretus Group manufactures and sells resinous concrete coating systems—including epoxies, polyaspartics, polyurethanes, urethane polymer concrete, and acrylics—for residential, commercial, and industrial flooring applications. The company also produces complete broadcast systems (Color Chip, Color Quartz, Industrial Sand) and specialty systems (ESD static control with carbon nanotube technology, Metallic, EcoMagnetic), sold to contractors, applicators, architects, and end-users through a national distributor network, direct sales, and the Kretus Select DIY kit line.

Product overview

Kretus Group is a manufacturer of resinous concrete coatings headquartered in California, offering a comprehensive portfolio of industrial and decorative flooring solutions. The product line centers on four main chemistry families: Epoxies (including Top Shelf Epoxy 100% Solids and WB Epoxy), Polys (Polyaspartic and Polyurethane coatings), Urethane Polymer Concrete (UPC) systems, and Acrylics. The company also produces specialty systems including Metallics, ESD/Nanotube static control flooring, EcoMagnetic magnetic coatings, and various broadcast aggregate systems (Color Chip, Color Quartz, Color Splash, Industrial Sand). Products are offered both as individual components and as complete systems, with the Kretus Select Line providing pre-packaged kits for budget-conscious applicators. The systems are designed for diverse environments ranging from industrial food processing and aerospace to commercial kitchens, showrooms, and residential garages.

Differentiator

Problem solved

Functional benefit

Brands

• Kretus Select: Pre-packaged, budget-friendly boxed kit product line including epoxy, polyaspartic, and related coating kits.
• Top Shelf Epoxy
• EcoMagnetic
• KVP Architectural Coatings

Products and services

• Top Shelf Epoxy (100% Solids) High-performance 100% solids epoxy resin coating for commercial and industrial concrete floors, used as a body coat within Kretus resinous coating systems.
• WB Epoxy Water-based epoxy coating for concrete floors where low-odor application and reduced VOC are required.
• Polyaspartic Fast-curing polyaspartic topcoat used over Kretus epoxy base coats for UV-stable, rapid-return-to-service commercial and residential floors.
• Polyurethane Polyurethane topcoat engineered for abrasion and chemical resistance in commercial and industrial concrete floor systems.
• Aliphatic MC Aliphatic moisture-cure urethane coating offering UV stability and chemical resistance for exterior and interior concrete applications.
• Hydrothane Polyurethane coating formulated for concrete floors requiring a balance of flexibility, chemical resistance, and cleanability.
• Urethane Polymer Concrete (UPC) Heavy-duty urethane polymer concrete mortar system designed for thermal shock, chemical attack, and aggressive industrial service environments such as food and beverage processing.
• Urethane Polymer Concrete UV UV-resistant urethane polymer concrete system for outdoor and UV-exposed heavy-duty concrete applications.
• UPC 1-Coat Single-coat urethane polymer concrete system designed to deliver heavy-duty industrial flooring performance with a streamlined installation.
• EcoMagnetic Coating Eco-friendly magnetic-receptive floor coating system that accepts interchangeable graphics, signage, or floor finishes without adhesives.
• Metallics Metallic-finish epoxy coating offering decorative pearlescent or metallic appearances for showrooms, retail, and architectural floors.
• Acrylic Polymer Concrete Acrylic-based resurfacing system for restoring and protecting existing concrete substrates.
• Acrylic Sealers Acrylic sealers for cured concrete and resurfaced floors, providing surface protection and a defined finish sheen.
• Color Chip System Pre-configured decorative broadcast system using paint chips within epoxy/polyaspartic coatings for commercial and residential floors.
• Color Quartz System Decorative broadcast system using colored quartz aggregate for seamless, sanitary, and slip-resistant commercial floors.
• Color Splash System Decorative broadcast system combining colored aggregates for high-visibility, customized commercial flooring aesthetics.
• Cove System Pre-formed cove base system for sanitary wall-to-floor transitions in commercial, healthcare, and food-and-beverage environments.
• ESD Static Control System Anti-static floor system utilizing carbon nanotube technology for static-control environments such as electronics manufacturing, server rooms, and cleanrooms.
• Industrial Sand System Industrial broadcast system using silica sand aggregate within resinous coatings to deliver high-build, slip-resistant commercial and industrial floors.
• Metallic System Pre-configured decorative metallic flooring system for retail, hospitality, and architectural projects.
• Waterproof and Concrete Overlays Waterproofing membranes and concrete overlay systems for protecting and resurfacing concrete decks, balconies, and walkways.
• Epoxy MVR Epoxy moisture vapor reduction primer for concrete slabs subject to high moisture or vapor transmission prior to resinous topcoat installation.
• CPI System Concrete polish and integration system for polished concrete floor finishes within the Kretus portfolio.
• KVP Architectural Coatings Kretus sub-brand of architectural resinous coatings positioned for the specifier channel and AIA-credentialed design projects.
• Kretus Select Line Pre-packaged Kretus Select kits sold directly via the Kretus Select website for residential and small commercial DIY and contractor projects.

Quantifiable outcome

• Moisture vapor emission certified with less than 100 g/L for industrial coatings and less than 50 g/L for residential coatings
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Runyon Surface PrepcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Kretus products in California. Hosts hands-on training events for contractors and applicators at their Rancho Cordova, CA location. Provides local inventory and technical support for Northern California customers.
• California Coating SupplycoreChannel Partner/ Reseller/ DistributorAuthorized distributor in Orange, CA. Venue for Epoxy 101 training events teaching applicators about Top Shelf Epoxy, flake systems, metallics, and urethane cement roll-coat. Offers 10% discount on Kretus products during training events.
• PNW ECScoreChannel Partner/ Reseller/ DistributorAuthorized distributor in Fife, WA. Hosts hands-on training sessions and specifications work (Color Chip Hangar project). Serves Pacific Northwest region customers.
• Jon-Don (Closed May 2025)minorChannel Partner/ Reseller/ DistributorFormer key distribution partner that closed without notice on May 9, 2025. Kretus activated customer support plan to assist affected customers in transitioning to other distributors.
• ARCATcoreTechnology or IntegrationKretus maintains product documentation, third-party testing certificates, and data sheets on ARCAT's CAD/BIM/specification platform. ARCAT provides the most extensive CAD, BIM, and specification libraries for construction professionals.
• Wise CoatingsminorChannel Partner/ Reseller/ DistributorApplicator company that installed UPC Industrial Sand System at Berry Packaging Plant using Kretus products. Featured in Kretus Job Showcase as example of quality installation.
• Supreme Epoxy CoatingsminorChannel Partner/ Reseller/ DistributorApplicator company that installed 5,000 sq ft Epoxy Color Quartz System at veterinary hospital. Featured in Kretus Job Showcase.
• Sistina Premium Epoxy FlooringminorChannel Partner/ Reseller/ DistributorApplicator company that installed Color Quartz system for Jollibee commercial kitchen in Seattle. Featured in Kretus Job Showcase.
• Cal West EpoxyminorChannel Partner/ Reseller/ DistributorApplicator company that installed Color Chip system with moisture barrier for new development garage in Fresno, CA. Featured in Kretus Job Showcase.
• Timeless Epoxy SystemsminorChannel Partner/ Reseller/ DistributorApplicator company that completed metallic epoxy garage floor restoration project in Brooks, CA. Featured in Kretus Job Showcase.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dur-A-Flex: U.S. manufacturer of seamless resinous and epoxy/urethane floor coating systems sold to contractors, directly comparable to Kretus's core product and channel model.
• Elite Crete Systems: Manufacturer of decorative and industrial concrete coating/overlay systems distributed to applicators, overlapping Kretus's epoxy, metallic, and polymer concrete lines.
• Key Resin Company: Producer of epoxy, urethane, and polymer flooring systems for industrial and commercial environments, matching Kretus's resinous flooring focus.
• LATICRETE SPARTACOTE: Manufacturer of polyaspartic and epoxy resinous floor coating systems for professional applicators, closely aligned with Kretus's poly and epoxy chemistry offerings.

Regional players

• Westcoat Specialty Coating Systems: California-based manufacturer of epoxy, polyaspartic, and waterproof deck coating systems, a regional competitor sharing Kretus's home turf and product categories.

Broad incumbents

• Sika: Large specialty chemicals company with Sikafloor resinous and epoxy flooring lines, a broad incumbent competing in the same coating categories at global scale.
• Sherwin-Williams (High Performance Flooring): Coatings giant whose General Polymers/high-performance flooring division offers epoxy and urethane floor coatings competing with Kretus across commercial and industrial jobs.
• Stonhard (RPM International): Established manufacturer/installer of epoxy and urethane resinous floors for industrial and commercial markets, competing directly but with far larger scale as part of RPM.
• Flowcrete (Tremco CPG): Global resin flooring manufacturer offering epoxy and polyurethane systems for industrial/hygienic environments, overlapping Kretus's UPC and food-processing use cases.
• Rust-Oleum (RPM International): Major coatings brand with epoxy garage and floor coating kits, overlapping Kretus's residential/SMB Select kit segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kretuscoatings
• Facebookfacebook.com/KretusGroup
• LinkedInlinkedin.com/company/kretus/people
• Instagraminstagram.com/kretusgroup
• Xx.com/KretusGroup

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kretus Group