Paradise
- Company typePublic
- Founded1972
- HeadquartersSeoul, South Korea
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Paradise firmographics
Firmographics- Name
- Paradise
- Legal name
- 주식회사 파라다이스 (PARADISE.Co.,Ltd.)
- Website
- https://paradise.co.kr
- Company type
- Public
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Paradise industry classification
Industry- Product category
- Integrated Resorts & Casino Hospitality
- NAICS
- Casino Hotels (721120), Casino Hotels (72112)
- SIC
- Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Integrated Casino Resorts (THAGAJAA)
- akta.pro secondary industry
- Resort Convention Hotels (THAGALAC)
Keywords
Where Paradise is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices5 records
Markets served
Paradise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Casino Operations: Premium foreigner-only casino operations across four locations (Paradise City, Walkerhill, Busan, Jeju). Accounts for approximately 76% of total revenue. Features VIP programs, private gaming rooms, and diverse table games including Baccarat, Blackjack, Roulette, Poker, and slot machines.
- Hotel & Resort: Five-star hotel operations including Paradise City (711 rooms), Art Paradiso boutique hotel (58 rooms), and Paradise Hotel Busan (532 rooms). Includes accommodation, dining, and event services.
- Art Paradiso Boutique Hotel: 58-room luxury boutique hotel with contemporary restaurant, private spa, fitness facility, and party services for creative trendsetters
- Vino Paradise Wine Services: Premium wine selection and storage services with sommeliers, wine cellars, and curated wine experiences across properties
- Paradise Spa Dogo: Hot spring water park resort in Asan, Chungnam featuring various themed spa facilities, therapeutic massages, caravan glamping, and outdoor baths
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | BTS-themed experience packages at Paradise Hotel Busan |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Paradise product offering
Product offeringCore offering
Paradise Group operates integrated resorts, premium foreigner-only casinos, luxury hotels, a hot-spring spa resort, travel services, and wine retail in South Korea. The flagship Paradise City complex on Yeongjong Island near Incheon International Airport combines 711-room hotel accommodations, a casino with 178 tables and 332 slot machines, convention facilities, art gallery, spa, nightclub, and plaza venues. The casino segment accounts for approximately 76% of consolidated revenue.
Product overview
Paradise is South Korea's premier integrated resort company with over 50 years of experience in the tourism industry. The company operates a diversified portfolio of businesses centered around its flagship integrated resort Paradise City in Incheon, along with hospitality properties (Paradise Hotel & Resort, Art Paradiso boutique hotel, Paradise Hotel Busan), casino operations (Paradise Casino with locations in Incheon, Walkerhill, Busan, and Jeju), wellness destinations (Paradise Spa Dogo hot spring resort), travel services (Paradise Tour), and wine services (Vino Paradise). The company also fulfills corporate social responsibilities through its Cultural Foundation, Welfare Foundation, and Kaywon Academy educational institutions. Paradise positions itself as an 'art-tainment' destination creator combining relaxation, art, and entertainment experiences.
Differentiator
Problem solved
Functional benefit
Brands
- CHROMA: Large-scale nightclub at Paradise City featuring LED installation and high-end sound and lighting system
- Wonderbox
- Cimer
- Paradise Art Space
- Paradise Way
Products and services
- Paradise City Integrated Resort A 330,000㎡ integrated resort on Yeongjong Island, Incheon combining a 711-room hotel, casino, convention center, art gallery, plaza, spa, nightclub (CHROMA), and Wonderbox family theme park. Targeted at international visitors arriving via Incheon International Airport.
- Paradise Hotel & Resort A 5-star hotel at Paradise City with 711 rooms featuring 3,000 curated art pieces and world-class facilities. Targeted at leisure and business travelers seeking luxury accommodations with cultural programming.
- Art Paradiso Boutique Hotel A luxury boutique hotel with 58 rooms across eight floors designed with European sensibilities, featuring contemporary restaurant, private spa, fitness facility, and party supply rental service. Targeted at creative trendsetters and boutique luxury travelers.
- Paradise Hotel Busan A five-star hotel in Busan with 532 guest rooms overlooking Haeundae Beach, featuring Ocean Spa Cimer, Korea's first luxury all-day dining restaurant, and Paradise Kids Village family facilities. Targeted at families and leisure tourists visiting Busan.
- Paradise Casino (Foreigner-Only) Korea's largest premium foreigner-only casino operator with four locations: Paradise City Casino (178 tables, 332 slots), Walkerhill (109 tables, 133 slots), Busan (34 tables, 75 slots), and Jeju (32 tables, 36 slots). Offers VIP programs, private gaming rooms, premium dining, and table games including Baccarat, Blackjack, Roulette, Poker, and slots. Targeted exclusively at foreign nationals.
- Paradise Spa Dogo A hot-spring water park resort in Asan, Chungnam, designated as Korea's first National Health Hot Spring. Features themed bade pools, outdoor baths, wave pool, caravan glamping, and therapeutic massages. Targeted at wellness tourists and families.
- Paradise Tour
- Vino Paradise
Quantifiable outcome
- 76% of revenue from casino segment, demonstrating dominant market position in foreigner-only gaming
- +1 more outcomes
Companies that use Paradise
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Paradise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Paradise partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and major.
- Haeundae-gu District Office (Busan)minorCommunity partnership for ESG activities. Paradise Group employees and Paraconnect members conducted drainage purification plogging activity in Gunam-ro area as part of 'Paradise Green Step' eco-friendly campaign.
- KAL Hotel NetworkmajorParadise Co completed acquisition of Grand Hyatt Incheon West Tower from KAL Hotel Network for approximately US$151 million, adding 501 rooms to Paradise City integrated resort near Incheon International Airport.
- Lotte Duty FreemajorPartnership signed at Yeongjong Island to jointly revive inbound tourism by creating an integrated travel and retail experience combining accommodation, shopping, and entertainment. Leverages Lotte Duty Free's 2.5 million foreign member network and Paradise City's expanded capacity following Hyatt Regency Incheon reopening.
- Korea Compassion (한국컴패션)minorCollaboration for 'Together 함께' exhibition at Paradise Art Space. International children's welfare organization partnered with Paradise Cultural Foundation to create art viewing, experience, and donation program running through August 20, 2023.
- Sega Sammy HoldingsmajorJoint venture partner for Paradise City integrated resort development. Paradise Sega Sammy established in 2012. Sega Sammy has made investments in Paradise City despite its own financial challenges from underperforming gaming acquisitions.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Paradise competitors and assessment
Company assessmentBroad incumbents
- MGM Resorts International: Global integrated resort operator (MGM Macau via joint venture, MGM Cotai) with luxury casino-hotels. Comparable in operating large-scale integrated resort complexes with casino, hotel, dining, and entertainment verticals.
- Las Vegas Sands: Global integrated resort operator with flagship properties in Macau (Marina Bay Sands, Venetian Macao) and Singapore. Comparable in combining premium casino, luxury hotel, and convention/MICE facilities targeting international visitors, though much larger and globally diversified.
- Wynn Resorts: Luxury integrated resort operator (Wynn Macau, Wynn Las Vegas, Wynn Al Marjan). Comparable in premium positioning, VIP-focused casino operations, and integrated luxury hotel-casino-entertainment offerings targeting high-end international guests.
Direct peers
- Galaxy Entertainment Group: Major Macau integrated resort operator (Galaxy Macau, StarWorld) with casino, hotel, and entertainment offerings. Comparable business model in an Asian gaming jurisdiction with focus on VIP and mass-market gaming alongside hospitality.
- Genting Singapore: Operator of Resorts World Sentosa, an integrated resort combining casinos, hotels, theme parks, and convention facilities in a regulated Asian market. Most directly comparable to Paradise as an integrated-resort operator targeting premium international tourists in a license-restricted jurisdiction.
- Melco Resorts & Entertainment: Macau-based integrated resort operator (City of Dreams, Studio City) targeting Asian premium customers with casino, hotel, and entertainment. Comparable VIP/mass-market mix and Asian-market focus.
- Kangwon Land: Korea's only casino that admits Korean nationals (alongside the foreigner-only licensees like Paradise). Comparable Korean casino operator with hospitality operations, though operating under a structurally different license (locals-allowed).
- Sands China: Subsidiary of Las Vegas Sands operating integrated resorts in Macau (Venetian Macao, Parisian Macao, Plaza Macao). Comparable Asian-market integrated resort with casino, luxury hotel, retail, and entertainment targeting premium Chinese and international visitors.
- SJM Holdings: Macau integrated resort operator (Grand Lisboa, Lisboa Palace). Comparable Asian-market integrated resort with casino and hotel operations targeting Chinese and international visitors.
Others
- Sega Sammy Holdings: Japanese entertainment conglomerate and joint venture partner for Paradise City since 2012 (via Paradise Segasammy). Comparable as a partner/enabler in integrated resort development and gaming operations rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Paradise social profiles
Digital presenceParadise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paradise leadership team
Management profileNumber of profiles
Profiles8 records
Paradise subsidiaries and ownership
Company hierarchySubsidiaries14 records
Paradise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paradise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paradise
What does Paradise do?
Paradise Group operates integrated resorts, premium foreigner-only casinos, luxury hotels, a hot-spring spa resort, travel services, and wine retail in South Korea. The flagship Paradise City complex on Yeongjong Island near Incheon International Airport combines 711-room hotel accommodations, a casino with 178 tables and 332 slot machines, convention facilities, art gallery, spa, nightclub, and plaza venues. The casino segment accounts for approximately 76% of consolidated revenue.
Is Paradise a public or private company?
Paradise is a public company. It is classified as public and is currently operating.
When was Paradise founded?
Paradise was founded in 1972. It employs 1,001 to 5,000 people.
Where is Paradise based?
Paradise is headquartered in Seoul, South Korea, in the Asia region.
How does Paradise make money?
Five revenue lines are on record. Casino Operations are the primary driver. The others are hotel & Resort, art Paradiso Boutique Hotel, vino Paradise Wine Services and paradise Spa Dogo.
Who are Paradise's main competitors?
Broad incumbents on record are MGM Resorts International, Las Vegas Sands and Wynn Resorts. Direct peers are Galaxy Entertainment Group, Genting Singapore, Melco Resorts & Entertainment, Kangwon Land, Sands China and SJM Holdings. Sega Sammy Holdings is listed as an others.
Does Paradise have an API?
No public API is recorded for Paradise.
What industry is Paradise in?
Paradise's product category is Integrated Resorts & Casino Hospitality. Its primary akta.pro industry code is THAGAJAA, Integrated Casino Resorts, with a secondary code of THAGALAC, Resort Convention Hotels. Its NAICS code is 721120 and its SIC code is 7011.