What Vinofilos does

Vinófilos is a Canary Islands-based specialty wine retailer and wine-education business, operating under legal entity Másquevinos Canarias SL since 2007, headquartered in Las Palmas de Gran Canaria. The company sells approximately 1,600 wines sourced from Spain, France, Italy, Portugal, and other producers through a PrestaShop-powered online store (tienda.vinofilos.es), two physical "vinotecas" in Las Palmas Triana and Santa Cruz Tenerife, plus warehouse/office nodes in Gran Canaria and Tenerife, and ships to both the Canary Islands and the Spanish Peninsula. It serves two primary customer segments: individual wine enthusiasts (B2C) and hospitality businesses (B2B wholesale/restaurants), supported by curated collections such as "Vinos Únicos y Especiales" priced up to €7,080.

The technology stack is centered on PrestaShop e-commerce extended by native iOS and Android mobile apps (launched 2024), with third-party integrations including Google Analytics, KISSmetrics, Google AdWords, Facebook Connect, and PayPal. No proprietary platform layers, APIs, or AI capabilities are disclosed. Revenue mechanics blend one-time retail transactions (with bulk discounts at 6/12 units), a bimonthly Club de Vinos subscription, a wholesale/hospitality trade channel, and professional services revenue from wine tastings priced at €35/session and a 50-hour certified wine-and-service course (Escuela de Sala). Additional streams include authorized-retailer sales of Riedel glassware and Coravin preservation systems, gift vouchers (12-month validity), and themed wine experiences such as the Riedel Experience.

The company holds an authorized-retailer relationship with Riedel (co-marketed with sensory tasting events) and Coravin, has received ERDF co-financing for SME reactivation in 2019 and 2021-2022 through the Government of the Canary Islands, and was named a 2025 finalist for Best Online Wine Store of Spain by the International Wine Challenge. The team of sommeliers is led by CEO Mario Reyes, the firm is privately held with no disclosed external investors, and brand building is supported by an editorial blog plus active profiles across Instagram, TikTok, Facebook, YouTube, X, and Spotify.

Name

Vinofilos

Legal name

Másquevinos Canarias SL

Website

https://vinofilos.es

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinófilos is a Canary Islands specialty wine retailer (Másquevinos Canarias SL, founded 2007) operating a PrestaShop e-commerce store, two physical vinotecas, a bimonthly wine club, wholesale channel, and sommelier-led tasting and certification program, serving individual wine enthusiasts and hospitality businesses across the Canary Islands and the Spanish Peninsula.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Specialty wine retail
• Wine subscription club
• Wine education courses
• Hospitality wine distribution
• Sommelier services

Headquarters

HQ city

Las Palmas De Gran Canaria

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Wine Sales: Direct-to-consumer online sales of wines from around the world, including wines from Spain, France, Italy, Portugal, and other wine-producing countries. Products include wines from various appellations, formats (bottles, magnums, etc.), and price points from budget to premium (up to 7,080€). Sales include IGIC tax for Canary Islands customers.
2. Wine Club Subscription: Subscription wine club offering bimonthly wine packs with subscriber discounts and exclusive benefits. Members choose their preferred subscription mode and receive curated wine selections.
3. Hospitality/Wholesale Channel: B2B sales channel for restaurants and hospitality businesses to purchase wines at wholesale prices through the online platform.
4. Wine Education and Tastings: Revenue from wine tasting sessions, courses, and professional wine education programs offered in Gran Canaria and Tenerife locations.
5. Accessories and Gourmet Products: Sales of wine accessories (Riedel glasses, corkscrews, decanters, Coravin), gourmet foods (oils, vinegars, preserves, craft beers, spirits), and wine-related gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Vinófilos is a Canary Islands-based wine retailer that curates and sells over 1,600 wines from Spain, France, Italy, Portugal, and other regions through its own e-commerce platform and physical vinotecas (wine boutiques) in Gran Canaria and Tenerife. The company complements wine retail with a bimonthly wine club subscription, professional sommelier-led wine courses and tastings, Riedel glassware and Coravin accessory sales, and a dedicated B2B wholesale channel for hospitality businesses.

Product overview

Vinófilos operates as a comprehensive wine-focused business combining e-commerce, physical retail, education, and experiences. The core offering is the online wine store (Tienda Online) powered by PrestaShop, offering over 1,600 wine products and accessories. This is complemented by the Club de Vinos subscription service for regular curated wine deliveries, the Escuela de Sala professional wine education program, and physical wine boutiques in Gran Canaria and Tenerife. Additional revenue streams include wholesale hospitality services, Riedel glassware and Coravin accessory sales, and hosted wine experiences including the Riedel Experience tasting events. The company serves both B2C consumers and B2B hospitality clients across the Canary Islands with shipments to mainland Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Tienda Online Vinófilos Online wine store offering 1,600+ wines from Spain, France, Italy, Portugal, and other countries with filtering by type, region, grape variety, vintage, and price. Ships to the Canary Islands and the Spanish Peninsula.
• Club de Vinos Vinófilos Bimonthly wine subscription club delivering curated packs with subscriber-exclusive discounts and benefits to members across the Canary Islands and Spanish Peninsula.
• Catas de Vinos (Wine Tastings) Sommelier-led wine tasting sessions held in Gran Canaria and Tenerife covering Spanish and international wines, priced at €35 per session.
• Escuela de Sala Vinófilos Professional wine and service school offering structured courses including a 50-hour professional wine and service course, with classes delivered in Gran Canaria and Tenerife.
• Hostelería/Wholesale Channel Dedicated B2B wholesale channel allowing registered restaurants and hospitality businesses to purchase the catalog at trade prices through the online store.
• Vinófilos Mobile App iOS and Android application providing wine browsing, purchasing, and wine club access for Vinófilos customers.
• Riedel Glassware Authorized retailer of Riedel wine glasses and decanters, including Performance, Fatto A Mano, Heart To Heart, GRAPE@RIEDEL, and Ouverture collections plus varietal-specific designs.
• Coravin Wine Preservation Systems Authorized retailer of Coravin wine preservation devices and accessories that allow opened bottles to be preserved without removing the cork.
• Riedel Experience Guided tasting events where participants experience how different Riedel glass shapes transform wine perception across varietals.
• Experiencias Vinófilas Curated wine experiences including themed tastings, producer visits, and bespoke wine events available for purchase and attendance.
• Gift Vouchers (Vales de Regalo) Gift certificates redeemable for 12 months from purchase across physical stores, courses, and events.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• RiedelcoreTechnology or IntegrationVinófilos is an authorized retailer of Riedel wine glasses and accessories, offering the full range of Riedel products including their grape-specific glass collections (Performance, Fatto a Mano, Grape series), decanters, and酒杯. They also host Riedel Experience events demonstrating how glass shape affects wine perception.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vinissimus: Spain's largest pure-play online wine shop with a multi-country catalog matching Vinófilos's geographic sourcing breadth and serving a similar Spanish D2C consumer base.
• Decantalo: Spanish online wine retailer with multi-country sourcing and a subscription-style recurring offering, targeting wine enthusiasts in Spain — direct overlapping customer set with Vinófilos.
• Firstleaf: Subscription-focused wine club with personalized curation and a broad catalog — the closest pure-play analogue to Vinófilos's bimonthly "Club de Vinos" concept.
• Lavinia: Iberian/European wine retailer combining a flagship physical store with strong online sales and an educational/events program — the most directly comparable omnichannel wine-specialty operator to Vinófilos.
• Bodeboca: Spanish online wine retailer with a strong subscription club model and curated producer selection — virtually the closest analogue to Vinófilos in Spain, mixing D2C e-commerce, wine clubs, and editorial content.
• Majestic Wine: UK omnichannel wine specialist combining high-street stores, an online storefront, and tasting events; same multi-channel pattern as Vinófilos at a much larger scale in an adjacent European geography.
• Berry Bros. & Rudd: Long-established UK fine-wine merchant with an emphasis on curated, allocation-style wine, in-person expertise, and events — directly comparable to Vinófilos's sommelier-led, premium-positioned offering.
• Bright Cellars: Wine subscription service targeting enthusiasts with curated monthly shipments — comparable to Vinófilos's wine club in customer profile and recurring-revenue mechanic, though differentiated by a quiz-driven onboarding flow.

Broad incumbents

• El Corte Inglés: Iberia's largest department store with extensive wine departments in-store and a meaningful online wine/gourmet channel — provides scale and pricing pressure that any Spanish specialist retailer must compete against.
• Wine.com: Largest US online wine retailer with subscriptions, club tiers, and educational content — illustrates the scaled version of Vinófilos's category and the incumbent benchmark it competes against for retail attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vinofilos_MQV
• YouTubeyoutube.com/channel/UCWfvoImRqdpB8eeGlKREJPw
• Facebookfacebook.com/Vinofilos
• Instagraminstagram.com/vinofilos
• TikToktiktok.com/@vinofilos

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinofilos