Pet Health Club

What Pet Health Club does

Pet Health Club is a subscription-based preventative pet healthcare service operated by Independent Vetcare Ireland Limited (registered number 633559), a member of the IVC Evidensia group of veterinary companies, and is delivered from a registered headquarters in Cork with a secondary contact address in Dublin. The company sells annual subscription plans (with monthly direct-debit instalments) covering routine preventative veterinary care for dogs and cats, with plans structured in two tiers: an Essential tier (€24.99/month for cats, €27.99/month for dogs) providing core benefits such as annual vaccinations, microchipping, six-month health checks, year-round parasite treatment, nail clipping, and 10% discounts on additional procedures; and a Plus tier (€35.99/month for cats, €38.99/month for dogs) that adds unlimited consultations, a kennel cough vaccination for dogs, and 20% discounts on additional procedures. The service explicitly does not constitute pet insurance and does not cover accidents or illness; it is positioned as a budgeting tool for routine, predictable preventative care, with claim average annualised savings of up to €372 per year for dog owners and €305 per year for cat owners on the Plus plan. Customers contract for 12-month terms that auto-renew, with a €70 early cancellation fee, and the pet must be registered at one of 37 participating IVC veterinary practices across Ireland to access benefits. Distribution is hybrid: self-serve online enrollment and plan management at thepethealthclub.ie, supplemented by in-practice enrollment through the IVC network, with marketing conducted via the website, email, paid social (Facebook, TikTok), Google search, and Trustpilot-driven social proof. VetSuccess Limited acts as the administrative agent for plan administration and customer support, and the product roadmap references rabbits as a future species alongside the current dog and cat focus.

Name

Pet Health Club

Legal name

Independent Vetcare Ireland Limited, trading as Pet Health Club

Website

https://thepethealthclub.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet Health Club is an Ireland-based subscription service under the IVC Evidensia group that sells annual preventative healthcare plans (Essential and Plus tiers) for dogs and cats through 37 participating veterinary practices and online enrollment.

Ownership category

akta.pro rank

Product category

Veterinary Wellness Plans

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Health Services (8000), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Preventive Care & Vaccination Clinics (HLAMAAAB)

akta.pro secondary industry

Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)

Keywords

• Pet healthcare subscriptions
• Preventative vet care
• Veterinary wellness plans
• Pet health memberships
• Animal parasite prevention

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Monthly Subscription Fees: Recurring monthly subscription payments collected via direct debit for annual pet health plans. Plans include Essential (lower tier) and Plus (premium tier with unlimited consultations). Payment structure is annual contract with monthly installments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Pet Health Club is a subscription-based preventative pet healthcare service that bundles routine veterinary care — annual vaccinations, six-month health checks, year-round flea/tick/worming treatments, microchipping, nail clipping, urine tests, and discounts on dental, medication and diet purchases — into monthly-billed annual plans (Essential and Plus tiers) for dogs and cats. Plans are delivered through participating IVC Evidensia veterinary practices across Ireland and are explicitly not pet insurance, covering preventative care only.

Product overview

Pet Health Club is a preventative pet healthcare subscription service offered through IVC veterinary practices in Ireland. The company offers two tiers of plans (Essential and Plus) for both dogs and cats. The Plus plans include unlimited consultations and 20% discounts on additional services, while Essential plans provide core preventative benefits with 10% discounts. All plans are annual subscriptions with monthly payments, providing routine healthcare treatments and discounts in exchange for a recurring fee. The service is NOT pet insurance and does not cover accidents or illnesses.

Differentiator

Problem solved

Functional benefit

Brands

• Pet Health Club Plus: Premium subscription plan including unlimited consultations, annual vaccinations, health checks, parasite treatments, and discounts on procedures.
• Pet Health Club Essential

Products and services

• Pet Health Club Plus Dog Plan Premium preventative healthcare subscription for dogs priced at €38.99/month, including unlimited vet consultations, full vaccination course, Kennel cough vaccination, microchipping, six-month healthy pet check, year-round flea and worm treatment, twice-yearly nail clipping, urine test, and 20% discounts on wellness screenings, neutering, chronic care, dental procedures, medications, diets, and geriatric screening.
• Pet Health Club Plus Cat Plan Premium preventative healthcare subscription for cats priced at €35.99/month, including unlimited vet consultations, full vaccination course, microchipping, six-month healthy pet check, year-round flea and worm treatment, twice-yearly nail clipping, urine test, and 20% discounts on wellness screenings, neutering, chronic care, dental procedures, medications, diets, and geriatric screening.
• Pet Health Club Essential Dog Plan Core preventative healthcare subscription for dogs priced at €27.99/month, including full vaccination course, microchipping, six-month healthy pet check, year-round flea and worm treatment, twice-yearly nail clipping, and 10% discounts on wellness screenings, neutering, medications, dental procedures, diets, and geriatric screening tests.
• Pet Health Club Essential Cat Plan Core preventative healthcare subscription for cats priced at €24.99/month, including full vaccination course, microchipping, six-month healthy pet check, year-round flea and worm treatment, twice-yearly nail clipping, and 10% discounts on wellness screenings for senior cats over 7 years.

Quantifiable outcome

• Average savings of €372 per year for dog owners on Plus plan based on full uptake of core benefits
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• VetSuccess LimitedcoreImplementation/ SI/ Consulting PartnerVetSuccess Limited acts as the administrative agent for Pet Health Club plans, providing customer support services and helping to administer subscriptions. The relationship is operational rather than strategic.
• IVC EvidensiaflagshipStrategic or Co-development PartnerPet Health Club is a subscription service of Independent Vetcare Ireland Limited, part of the IVC Evidensia group of companies. The service is delivered through IVC Evidensia veterinary practices across Ireland. Parent company provides the practice network and operational infrastructure.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• The Healthy Pet Club (UK): UK-based preventative pet healthcare subscription plan offering annual wellness packages for dogs, cats, and rabbits through partner practices. Closest direct competitor — same subscription model, same preventative-only positioning, same annual-savings value prop, just across the Irish Sea.
• Pet Health Club UK: UK sister brand also operated within the IVC Evidensia group, offering preventative wellness subscriptions through participating UK practices. Functions as the natural cross-market template (or potential future expansion) for the Ireland entity, with identical brand mechanics.

Emerging players

• FirstVet: Subscription and on-demand video veterinary consultation service active in the UK and several European markets. Overlaps with PHC Plus on the consultation-heavy portion of the value proposition, especially for pet owners seeking remote-first care.
• PawSquad: UK subscription service providing unlimited video vet consultations and ongoing pet care advice for a monthly fee. Competes for the same preventative-care wallet share with a telemedicine-led model, potentially eroding PHC's "unlimited consultations" positioning.
• Joii Pet Care: App-based UK pet health and wellbeing subscription offering vet video consultations, symptom checking, and ongoing wellness support. Targets the same preventative-care use case via a digital-first, clinic-free model that bypasses the traditional practice network.

Broad incumbents

• Medivet: UK-wide veterinary group offering preventative care plans to its clients through its own practice network. Comparable in structure to PHC (clinic-tied subscription wellness), though Medivet owns its network rather than leveraging an IVC-style parent.
• ManyPets: UK pet insurance provider that has been expanding into wellness/preventative benefits as part of its policy bundles. A direct competitive threat at the value-prop level: insurance-with-preventative reduces the standalone appeal of PHC-style plans.
• Waggel: UK pet insurance and wellness provider offering lifetime coverage plus increasingly bundled preventative benefits. Competes for the same Irish/UK pet-owner discretionary spend with a digital-first insurance positioning.
• Vets4Pets: Large UK veterinary group offering its own in-practice health plans (Companion Care / Vets4Pets health plans) bundled with wellness benefits. Operates an analogous subscription-plus-clinic-network model at significantly larger scale within the UK.

Others

• VetSuccess Limited: Administrative agent for Pet Health Club subscriptions and adjacent veterinary subscription plans. Functions as the operational backend and would be a logical roll-up or partnership counterpart in any expansion or exit scenario for PHC.

Market position

Strengths2 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThePetHealthClub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Health Club