PawSquad
PawSquad is a London-based pet telehealth platform founded in 2014 that provides pet owners with 24/7 remote access to licensed veterinarians for on-demand clinical advice and consultations.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What PawSquad does
PawSquad is a London-based private company founded in 2014 that operates a 24/7 pet telehealth platform, providing pet owners with on-demand access to veterinary advice. The company's core product connects users to licensed veterinarians remotely, addressing the access and convenience gap in traditional brick-and-mortar veterinary care. Its value proposition centers on anytime-anywhere clinical guidance for pet health concerns.
The business model appears to be a consumer-facing telehealth subscription or pay-per-consultation service, though pricing details are not publicly disclosed. The company has raised approximately $4.9M across three funding rounds (2014, 2016, and 2017), with the most significant being a $2.58M round led by Direct Line Group — a major UK pet and general insurance provider — suggesting a strategic B2B2C distribution partnership embedding the service into insurance products. Leadership comprises CEO Mark Boddy alongside co-founders Diwaker Singh and Radu Georgescu. The company reports 1-10 employees and has not disclosed additional funding, product launches, or geographic expansion since 2017, indicating limited recent operational momentum.
PawSquad firmographics
Firmographics- Name
- PawSquad
- Website
- https://pawsquad.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PawSquad is a London-based pet telehealth platform founded in 2014 that provides pet owners with 24/7 remote access to licensed veterinarians for on-demand clinical advice and consultations.
- Ownership category
- akta.pro rank
PawSquad industry classification
Industry- Product category
- Pet Telehealth / Veterinary Telemedicine
- NAICS
- Veterinary Services (54194), Veterinary Services (541940)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)
- akta.pro secondary industry
- Veterinary Telehealth Marketplaces (HLALALAM)
Keywords
Where PawSquad is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
PawSquad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
PawSquad product offering
Product offeringCore offering
PawSquad provides telehealth services for pets, giving pet owners 24/7 access to veterinary advice online. The service allows consumers to consult with veterinarians remotely for pet health concerns, eliminating the need for in-person clinic visits for routine advice and triage.
Product overview
Based on the limited source data available, only the company name 'Pawsquad' is identified at the website URL https://pawsquad.com/. No product details, service descriptions, or portfolio information are available in the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Telehealth Service Online, on-demand veterinary consultation service that gives pet owners 24/7 access to professional veterinary advice via a digital platform. Targeted at pet owners who want convenient, remote triage and guidance without needing to visit a physical clinic.
Companies that use PawSquad
Customer profileIdeal customer profiles1 record
PawSquad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PawSquad partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
PawSquad competitors and assessment
Company assessmentDirect peers
- Petriage: Petriage offers a telehealth platform that combines AI-driven symptom analysis with live vet consultations. It competes directly with PawSquad in remote triage and virtual care for pets.
- Vetster: Vetster is a veterinary telehealth marketplace connecting pet owners with veterinarians for video, chat, and audio consultations. It is a global direct competitor to PawSquad in the tele-vet category with significantly more capital raised.
- AirVet: AirVet provides 24/7 veterinary telehealth, tele-triage, and telemedical services to pet parents and pet insurance/pets brands. It directly competes with PawSquad on the always-on vet advice proposition and B2B2C distribution through insurers and employers.
- Pawp: Pawp is a subscription-based pet telehealth and wellness service offering 24/7 access to vets and an emergency fund. It is a direct competitor in the consumer-facing 24/7 tele-vet category where PawSquad operates.
- FirstVet: FirstVet is a direct competitor offering on-demand video consultations with licensed veterinarians across Europe, including the UK. It shares PawSquad's core tele-vet triage and advice model and competes for the same pet insurance distribution partnerships.
- Televet: TeleVet is a veterinary practice management and telehealth platform that enables clinics to offer remote consultations. It is a direct competitor serving the same tele-vet use case and is relevant as a US/Canada peer in the same category.
Broad incumbents
- Whistle (Mars Petcare): Whistle, owned by Mars Petcare, is a connected pet wearables and health monitoring platform. It is a broad incumbent in pet health technology with overlap on remote monitoring and connected pet care, an adjacent capability to PawSquad's tele-vet offering.
- VitusVet: VitusVet (now part of Covetrus) is a broader veterinary practice management and client engagement platform that includes telehealth capabilities. It is a broad incumbent in the vet software category that overlaps with PawSquad on virtual care delivery.
- PetDesk: PetDesk is a pet parent engagement and veterinary practice management platform with integrated appointment booking, reminders, and telehealth features. It is a broader incumbent in veterinary client engagement that overlaps with PawSquad on digital front-door and virtual care.
Emerging players
- BabelBark: BabelBark is a pet care platform connecting pet parents with veterinarians and service providers via an app that includes health tracking, telehealth, and appointment booking. It overlaps with PawSquad on the digital health and virtual consultation side of pet care.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
PawSquad social profiles
Digital presencePawSquad financial estimates
Financial estimateRevenue estimate
Valuation estimate
PawSquad leadership team
Management profileNumber of profiles
Profiles3 records
PawSquad funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PawSquad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PawSquad
What does PawSquad do?
PawSquad provides telehealth services for pets, giving pet owners 24/7 access to veterinary advice online. The service allows consumers to consult with veterinarians remotely for pet health concerns, eliminating the need for in-person clinic visits for routine advice and triage.
Is PawSquad a public or private company?
PawSquad is a private company. It is classified as venture growth investor backed and is currently operating.
When was PawSquad founded?
PawSquad was founded in 2014. It employs 1 to 10 people.
Where is PawSquad based?
PawSquad is headquartered in London, United Kingdom, in the Europe region.
Who are PawSquad's main competitors?
Direct peers on record are Petriage, Vetster, AirVet, Pawp, FirstVet and Televet. Broad incumbents are Whistle (Mars Petcare), VitusVet and PetDesk. BabelBark is listed as an emerging player.
Does PawSquad have an API?
No public API is recorded for PawSquad.
What industry is PawSquad in?
PawSquad's product category is Pet Telehealth / Veterinary Telemedicine. Its primary akta.pro industry code is HLAMAGAB, Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage), with a secondary code of HLALALAM, Veterinary Telehealth Marketplaces. Its NAICS code is 54194 and its SIC code is 8000.