Trend Consulting
Trend Consulting is a private Brazilian IT company that develops the First One process management platform and VIN chassis decoding application, primarily serving major Brazilian insurance companies such as HDI, Mapfre, Icatu, and Autoglass on multi-year enterprise contracts.
- Company typePrivate
- Founded2005
- HeadquartersBarueri, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trend Consulting does
Trend Consulting (TREND CONSULTING LTDA) is a privately held Brazilian IT company founded in 2005 and headquartered in Barueri, São Paulo. It develops and sells two proprietary software products: First One, a modular process management platform built on ASP.NET and SQL Server that handles the full insurance value chain (policy management, claims handling, fraud control, salvage management, prior inspection, and dashboards), and VIN, a vehicle chassis decoding application compliant with the ABNT NBR 5533 standard that uses reverse engineering to identify vehicles and integrates FIPE pricing and Ministry of Justice recall data. The company also offers personalized technical support for its deployments.
The company's primary customer base is concentrated in the Brazilian insurance sector, with named clients including HDI Seguros, Mapfre, Icatu, CNSEG, Autoglass, Tempo Seguros, Ike, and Faixfax. Trend Consulting claims to have managed over 3 million processes in the insurance segment over its 18+ year history. The company operates an enterprise field sales motion with direct phone and email outreach, consultative demonstrations, and outcome-based pricing tied to client cost reduction for First One, with flexible licensing terms for VIN. All contracts are negotiated directly and pricing is not publicly disclosed.
Trend Consulting is founder-owned with no documented external investment, subsidiaries, or M&A activity. It is LGPD-compliant (Brazilian General Data Protection Law), operates exclusively in Brazil, and supports customers through a centralized support portal. There is no disclosed revenue, no public API, and no documented AI/ML capabilities within the product offering.
Trend Consulting firmographics
Firmographics- Name
- Trend Consulting
- Legal name
- TREND CONSULTING LTDA
- Website
- https://trendconsulting.com.br
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trend Consulting is a private Brazilian IT company that develops the First One process management platform and VIN chassis decoding application, primarily serving major Brazilian insurance companies such as HDI, Mapfre, Icatu, and Autoglass on multi-year enterprise contracts.
- Ownership category
- akta.pro rank
Trend Consulting industry classification
Industry- Product category
- Enterprise Process Management Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where Trend Consulting is headquartered
LocationHeadquarters
- HQ city
- Barueri
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Trend Consulting business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- First One Platform Licensing: Enterprise software licensing with pricing tied to the cost reduction generated by the tool's use. The payment is amortized into operational costs, facilitating project acceptance. No limitation on number of users or workstations.
- VIN Decoding Service: Multiple contracting and pricing models available to meet any business need, including licensing options for chassis decoding services.
- Professional Services: Consulting and implementation services including needs assessment, custom module configuration, and exclusive module development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Outcome-based pricing tied to operational cost savings |
| Other | Multi-year contract | Flexible licensing models for VIN chassis decoding |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Trend Consulting product offering
Product offeringCore offering
Trend Consulting develops and licenses enterprise software platforms, primarily the First One process management platform, used by insurance companies and large corporations for policy management, claims processing, fraud control, salvage management, reimbursement, prior inspection, call center, and statistics. The company also offers the VIN vehicle chassis decoding application compliant with the ABNT NBR 5533 standard. Both products are delivered with consulting, implementation, and custom module development services.
Product overview
Trend Consulting offers a portfolio of two main proprietary products: First One is a comprehensive process management platform with modular architecture covering insurance operations, call centers, helpdesk, financial management, project management, statistics, and quality functions. VIN is a specialized vehicle chassis decoding solution using ABNT NBR 5533 standards for automotive identification. Both products are delivered alongside personalized technical support services. The company has over 18 years of experience serving major Brazilian companies, particularly in the insurance sector where First One has managed over three million processes.
Differentiator
Problem solved
Functional benefit
Brands
- First One: Complete and robust platform for process management. Used for insurance operations including policy management, claims handling, survey management, fraud control, salvage management, and more. Also used for call centers, helpdesk, financial management, project management, statistics, customer service, and quality management.
- VIN
Products and services
- First One Process Management Platform A comprehensive and robust platform for process management, adaptable and flexible across any business sector. It manages the complete lifecycle of insurance operations including prior inspection, policy management, claims handling, fraud control, salvage management, and reimbursements, and also supports call center, helpdesk, financial management, project management, statistics, SAC, ombudsman, and quality management. Features modular architecture with pre-fabricated mini-tools, no user or workstation limitations, multi-channel communications (email, SMS, WhatsApp), and web-based access from computers and mobile devices.
- VIN Vehicle Chassis Decoding Application A vehicle chassis decoding application that uses the ABNT NBR 5533 standard for correct vehicle identification. It uses a reverse engineering research mechanism that analyzes each chassis digit and compares it against manufacturer definitions. The system locates all vehicle identification labels and links to the FIPE price table and Ministry of Justice recall records. Available through multiple contracting and licensing models.
Quantifiable outcome
- Over 3 million processes managed online via the internet in the insurance segment
- +1 more outcomes
Companies that use Trend Consulting
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Trend Consulting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Trend Consulting partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Trend Consulting competitors and assessment
Company assessmentBroad incumbents
- SAP: Global enterprise application suite with insurance industry extensions. Comparable in enterprise process management scope but competes as a broad incumbent rather than a niche vertical specialist.
- TOTVS: Largest Brazilian enterprise software company, offering ERP, CRM, and vertical-specific platforms including insurance. Overlaps with Trend's enterprise process management positioning but at much greater scale and breadth.
- Appian: Public low-code process management and BPM platform. Comparable in process orchestration and modular configurability, but targets global enterprises with a cloud-native delivery model.
- Guidewire Software: Global leader in insurance core systems (PolicyCenter, ClaimCenter, BillingCenter). Comparable target vertical (P&C and life insurance) but competing as an enterprise incumbent rather than a regional specialist.
- Pegasystems: Enterprise low-code BPM and CRM platform with deep insurance vertical adoption (Pega Insurance). Overlaps with First One's process automation positioning while serving global enterprise customers at much larger scale.
- Duck Creek Technologies: Cloud-native insurance core and digital platform provider. Comparable insurance vertical focus but modern SaaS architecture contrasts with Trend's on-premise ASP.NET foundation, making it a competitive threat rather than a direct functional peer.
- Oracle Insurance: Oracle's insurance vertical offering (policy administration, claims, billing). Comparable target vertical and enterprise licensing model, though delivered as part of Oracle's broader technology stack rather than as a focused specialist platform.
Direct peers
- Majesco: US-headquartered insurance core platform vendor (policy, claims, billing). Directly comparable to Trend's insurance process management focus, though operating at significantly larger scale and with broader geographic reach.
- Senior Sistemas: Brazilian enterprise software provider serving multiple verticals with modular platforms. Comparable in business model (platform licensing plus implementation services) and target market (Brazilian enterprise), though larger in scale.
- Benner Sistemas: Brazilian software vendor with deep specialization in insurance and healthcare process management. Directly comparable to Trend's First One platform in target vertical (insurance), delivery model (enterprise licensing with services), and geography (Brazil).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trend Consulting social profiles
Digital presenceTrend Consulting compliance and trust
Trust signalCompliance1 record
Trend Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trend Consulting leadership team
Management profileNumber of profiles
Trend Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trend Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trend Consulting
What does Trend Consulting do?
Trend Consulting develops and licenses enterprise software platforms, primarily the First One process management platform, used by insurance companies and large corporations for policy management, claims processing, fraud control, salvage management, reimbursement, prior inspection, call center, and statistics. The company also offers the VIN vehicle chassis decoding application compliant with the ABNT NBR 5533 standard. Both products are delivered with consulting, implementation, and custom module development services.
Is Trend Consulting a public or private company?
Trend Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trend Consulting founded?
Trend Consulting was founded in 2005. It employs 11 to 50 people.
Where is Trend Consulting based?
Trend Consulting is headquartered in Barueri, Brazil, in the Latin America region.
How does Trend Consulting make money?
Three revenue lines are on record. First One Platform Licensing is the primary driver. The others are VIN Decoding Service and professional Services.
Who are Trend Consulting's main competitors?
Broad incumbents on record are SAP, TOTVS, Appian, Guidewire Software, Pegasystems, Duck Creek Technologies and Oracle Insurance. Direct peers are Majesco, Senior Sistemas and Benner Sistemas.
Does Trend Consulting have an API?
No public API is recorded for Trend Consulting.
What industry is Trend Consulting in?
Trend Consulting's product category is Enterprise Process Management Software. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 513210 and its SIC code is 7372.