The Icon Group

Name

The Icon Group

Legal name

The Icon Group Ltd.

Website

https://iconicity.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment

NAICS

Other Financial Investment Activities (5239), Management of Companies and Enterprises (55111)

SIC

Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA)

Keywords

• Commercial property investment
• Heritage building restoration
• Retail property leasing
• Commercial real estate
• Property asset management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Property Investment Returns: Revenue generated from commercial property investments including retail, commercial and residential properties. The company adds capital value to acquisitions through property improvements and creates stronger tenancies and unified spaces. Includes rental income from multiple tenancies across portfolio properties and capital appreciation from property value enhancement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Icon Group is an Auckland-based private investment company that acquires and manages commercial property assets throughout New Zealand. The firm focuses on retail, commercial, and residential properties — particularly heritage and character buildings in Auckland CBD — adding capital value through property improvements while creating stronger tenancies and unified spaces. Portfolio investments have expanded to include malls, shopping centres, supermarkets, cool storage facilities, gas stations, and apartments across New Zealand.

Product overview

The Icon Group is an Auckland-based private investment company specialising in commercial property investments throughout New Zealand. The company operates primarily through its subsidiary Iconicity (apartment trading), which was the largest private buyer and seller of second hand apartments in New Zealand, and through a portfolio of commercial, retail, and residential properties. The portfolio includes heritage buildings (St Kevins Arcade, Queens Ferry Building, T&G Building), retail assets (Meridian Mall, 375 Karangahape Road), and specialised facilities (Cool Store in Hastings). The company focuses on adding capital value to acquisitions through improvements while creating stronger tenancies and unified spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Property Investment Acquisition, ownership, value-add improvement, and active management of commercial property assets throughout New Zealand, including retail, commercial, and residential sectors. Capital value is added through property improvements and the creation of stronger, unified tenancies.
• Iconicity (Apartment Trading Subsidiary) Wholly-owned apartment trading subsidiary of The Icon Group; buying and selling second-hand apartments throughout New Zealand, including market-leading trade volumes in the residential apartment resale segment.
• St Kevins Arcade Heritage building originally constructed in 1924; 3,138.1 m² property on a 1,250 m² freehold site with food, retail, and office tenancies overlooking Myers Park in Auckland. Includes tenants such as Nook and Lowbrow.
• T&G Building Historic building located on the corner of Wellesley Street West and Elliott Street in central Auckland city, opposite the new Aotea Station. Comprises two historic buildings (T&G Building and Reslau House) built circa 1900s.
• Meridian Mall Three-level dynamic retail centre in the heart of Dunedin's CBD with up to 53 specialty stores spanning fashion, lifestyle, and services. Features an international food court, nine office suites, and on-site parking for 650 cars.
• Queens Ferry Building Three-level plus basement heritage-listed property on a 118 m² site in central Auckland City. Registered Category 1 under the Historic Places Act; built in the 1850s as a Victorian-era row public house.
• 375 Karangahape Road Comprehensively modernised three-level 1920s building providing basement and ground-floor food and beverage accommodation and Level 1 office space; home to the award-winning Cotto restaurant.
• Cool Store (Hastings) Specialist post-harvest storage facility at 1478 Omahu Road, Hastings. MPI-approved facility for meat, seafood, and dairy products; includes cool and cold storage units, conventional air storage, and controlled atmospheric storage with substantial canopies.

Quantifiable outcome

• WALT improved from 0.9 years to 3.4 years at St Kevins Arcade
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Cemac Commercial InteriorscoreImplementation/ SI/ Consulting PartnerConstruction company engaged for St Kevins Arcade heritage restoration project, valued at $1.7m.
• Glamuzina Designs (Chris Smaill)coreStrategic or Co-development PartnerArchitect for St Kevins Arcade heritage restoration project.
• ECS Electrical Consulting Services Ltd (Nick Topp)minorImplementation/ SI/ Consulting PartnerServices engineer for St Kevins Arcade project.
• BGT Structures (Auckland) Ltd (Stuart George)minorImplementation/ SI/ Consulting PartnerStructural engineer for St Kevins Arcade project.
• Thurston Consulting Ltd (John Barker)minorImplementation/ SI/ Consulting PartnerMechanical engineer for St Kevins Arcade project.
• Greenstone Group (Bradley Friar)minorImplementation/ SI/ Consulting PartnerProject manager for St Kevins Arcade project.
• Matthews & Matthews Architects Ltd (Jane Matthews)minorImplementation/ SI/ Consulting PartnerAdditional consultant for St Kevins Arcade project.
• HSC Hydraulic Services Consulting Ltd (Peter Downey)minorImplementation/ SI/ Consulting PartnerAdditional consultant for St Kevins Arcade project.
• Peter Page RenovationsminorImplementation/ SI/ Consulting PartnerAdditional consultant for St Kevins Arcade project.
• Match Realty (James Kermode)coreChannel Partner/ Reseller/ DistributorLeasing agency for St Kevins Arcade property.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Stride Property Group: NZ-listed commercial property investor with a diversified portfolio of retail, office, and industrial assets. Comparable to The Icon Group's diversified commercial property strategy and NZ-wide geographic focus.
• Goodman Property Trust: NZ's largest listed industrial property trust. Comparable as a NZ-domiciled commercial property investment vehicle with a similar acquisition-and-active-management approach, though focused on industrial rather than heritage/retail.
• Argosy Property: NZ-listed commercial property investor focused on CBD office and industrial assets. Comparable to The Icon Group's CBD commercial property focus (e.g., T&G Building, Queens Ferry Building) in Auckland.
• Precinct Properties: NZ-listed CBD office property investor with a focus on premium Auckland waterfront and central city assets. Comparable to The Icon Group's Auckland CBD heritage/commercial property holdings.
• Kiwi Property Group: NZ's largest listed retail property investor/manager, owner of major malls including Sylvia Park and The Base. Directly comparable to The Icon Group's retail mall exposure (e.g., Meridian Mall) and has similar focus on NZ commercial real estate.
• Augusta Capital: NZ property investment and fund management firm. Comparable to The Icon Group in its active approach to NZ commercial property investment and management of institutionally-held assets.
• Asset Plus: NZ-listed property fund with a mix of retail, office, and industrial assets. Comparable in its diversified NZ commercial property investment approach and value-add acquisition strategy.
• Property for Industry: NZ-listed industrial property investor. Comparable as a NZ-domestic commercial real estate investment vehicle, though differentiated by industrial focus versus Icon's retail/heritage mix.

Regional players

• Vital Healthcare Property Trust: NZ-listed healthcare property investor. Comparable as a NZ-domiciled property investment vehicle, though focused on healthcare rather than Icon's heritage/retail niche.
• New Zealand Rural Land Company: NZ-listed rural property investor. Comparable as a NZ property investment vehicle with a similar active acquisition approach, though in a different asset vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iconicity-limited

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Icon Group