Annie’s Project
Annie's Project is a 501(c)(3) nonprofit founded in 2003 that delivers risk management, business, and leadership education to women farmers, ranchers, and growers across the United States through localized small-group programs and trained facilitators.
- Company typePrivate
- Founded2003
- HeadquartersWoodlawn, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Annie’s Project does
Annie's Project is a 501(c)(3) nonprofit educational organization founded in 2003 by University of Illinois Extension Educator Ruth Hambleton as a tribute to her mother, Annette Kohlhagen Fleck. Headquartered in Woodlawn, Illinois, the organization delivers agricultural risk management, business, and leadership education to women farmers, ranchers, and growers across the United States through a network of State Coordinators and trained local facilitators operating in small, women-centered cohorts.
The core product is a six-session flagship curriculum addressing the five areas of agricultural risk identified by the USDA, complemented by specialized modules including "Managing for Today and Tomorrow" (succession/estate/retirement planning), "Know Your Numbers – Know Your Options" (financial literacy), and "In Plain Talk" (crop and livestock insurance and risk management). Free offerings such as the "Cultivating Well-Being" wellness series, Coffee Chats, and QPR suicide prevention training supplement the core curriculum, alongside the "Rooted & Ready" podcast hosted by Co-CEO Karisha Devlin. Since inception, Annie's Project reports having educated more than 14,000 women in agriculture.
The organization operates on a donation- and grant-funded model with no disclosed earned-revenue pricing; participants are typically directed to contact the organization or donate to support operations. Revenue is primarily sourced from individual/organizational donations and competitive grants, including a USDA Risk Management Agency award (Award #RMA23CPT0013617) supporting the "In Plain Talk" series. Co-CEOs Dr. Karisha Devlin and Doris Mold have jointly led the organization since 2019, working alongside Founder/Board President Ruth Hambleton and a small national-office staff. The organization's stated 2026 International Year of the Woman Farmer initiative signals an expanding policy and programming agenda.
Annie’s Project firmographics
Firmographics- Name
- Annie’s Project
- Legal name
- Annie's Project
- Website
- https://anniesproject.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Annie's Project is a 501(c)(3) nonprofit founded in 2003 that delivers risk management, business, and leadership education to women farmers, ranchers, and growers across the United States through localized small-group programs and trained facilitators.
- Ownership category
- akta.pro rank
Annie’s Project industry classification
Industry- Product category
- Agricultural Education
- NAICS
- Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Labor, Workforce & Safety Management Advisory (HSE, Training, HR) (AFACAJAI)
- akta.pro secondary industries
- Succession, Governance & Ownership Transition Advisory (AFACAJAO), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where Annie’s Project is headquartered
LocationHeadquarters
- HQ city
- Woodlawn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Annie’s Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Annie's Project relies on donations from individuals and organizations to fund operations and program expansion.
- Grant Funding: Receives grant funding from organizations such as USDA-RMA (e.g., award #RMA23CPT0013617 for In Plain Talk programming).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Programs - Cultivating Well-Being series, Coffee Chats, QPR training |
| Other | Other | Annie's Project Educational Programs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Annie’s Project product offering
Product offeringCore offering
Annie's Project is a 501(c)(3) nonprofit that delivers women-centered educational programs teaching farm and ranch business management, financial documentation, risk management, estate and succession planning, crop and livestock insurance, and rural well-being. Its flagship offering is a six-session course addressing five areas of agricultural risk identified by USDA, complemented by specialized modules (Managing for Today and Tomorrow; Know Your Numbers – Know Your Options; In Plain Talk; Cultivating Well-Being) and the Rooted & Ready podcast. Programs are delivered through localized small-group in-person classes led by trained facilitators and state coordinators, supplemented by free virtual programming.
Product overview
Annie's Project is a 501(c)(3) nonprofit educational organization that operates as a single integrated program model with multiple curriculum offerings. The core program, Annie’s Project, is a six-session course addressing agricultural risk across five areas identified by USDA. This flagship program is complemented by specialized modules including Managing for Today and Tomorrow (business/estate/succession planning), Know Your Numbers – Know Your Options (financial literacy), and In Plain Talk (insurance and risk management). The organization also offers wellness programming through Cultivating Well-Being and hosts the Rooted & Ready podcast. All programs use a localized, small-group delivery model with regional adaptations known as Inspired by Annie's Project programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Annie's Project (Flagship Educational Program) A six-session course for women farmers, ranchers, and growers that builds confidence, develops networks, and creates lifelong learners by addressing five areas of agricultural risk identified by USDA. Delivered in small groups by trained local facilitators.
- Managing for Today and Tomorrow An educational program for farm and ranch women teaching business, estate, retirement, and succession planning to develop networks and skills for successful farm transitions.
- Know Your Numbers – Know Your Options A financial literacy program that helps participants understand how financial records can be used to make decisions and confidently discuss their financial position with family, business partners, and lenders.
- Rooted & Ready (Podcast) A podcast hosted by Karisha Devlin featuring discussions with guests on real-world issues that may impact farms or agricultural businesses, available on YouTube and Spotify.
- Cultivating Well-Being: A Whole-Life Approach for Agriculture A free virtual interactive wellness series for people in agriculture covering the 8 Dimensions of Wellness, designed to help participants build resilience and sustain their livelihoods and well-being.
- In Plain Talk – Crop and Livestock Insurance and Risk Management Strategies A virtual course covering crop and livestock insurance and risk management strategies, with recordings and prepared materials, supported by USDA-RMA award #RMA23CPT0013617.
- Inspired by Annie's Project Programs Locally-tailored educational programs addressing regional agricultural needs, including information management, financial documents, land ownership, leasing, and commodity marketing.
Companies that use Annie’s Project
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Annie’s Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Annie’s Project partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Nebraska Women in AgriculturecorePartnership to deliver the Nebraska WIA Book Club. Each quarter a new book is selected to help participants acquire or develop skills needed to navigate personal agricultural experiences.
- Rural Resiliency ProjectcoreCollaborative partner bringing Coffee Circles programming to support farm stress and rural community wellness.
- Women's Agricultural Leadership ProgramminorCollaborative partner supporting agricultural leadership development for women.
- UMASH (Upper Midwest Agricultural Safety and Health Center)minorCollaborative partner in supporting agricultural safety and health initiatives.
- Cultivating Resiliency ProgramcoreProgram partner bringing Coffee Chats focused on agricultural stress and rural community support.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Annie’s Project competitors and assessment
Company assessmentBroad incumbents
- 4-H Youth Development Program: USDA-supported youth development and agricultural education program delivered through cooperative extension. Overlaps on agricultural education mission and extension delivery, but focuses on youth rather than adult women farm operators.
- MSU Extension (Michigan State University Extension): Land-grant university extension service providing agricultural education across Michigan. Comparable extension-based educational delivery model and partnership relationship—Annie's Project Co-CEO Dr. Devlin previously served as MSU Extension Agent.
- American Farm Bureau Federation (Women's Leadership Program): Major U.S. agricultural organization with a dedicated women's leadership program offering education and networking for women in agriculture. Broader scope than Annie's Project but serves similar audiences.
- National Farmers Union: Large, established U.S. agricultural advocacy and education organization. Overlaps with Annie's Project on farmer education and policy, but operates as a broad membership-based industry body rather than a women-focused program.
Direct peers
- Upper Midwest Agricultural Safety and Health Center (UMASH): University of Minnesota-based center addressing agricultural safety and health. Annie's Project partner with comparable focus on supporting agricultural communities through education and outreach.
- Cultivating Resiliency Program: Program focused on agricultural stress, mental health, and rural community wellness. Strategic partner of Annie's Project bringing Coffee Chats programming—directly comparable rural wellness offering for farm audiences.
- American Agri-Women: National coalition of women in agriculture focused on advocacy, education, and policy. Doris Mold, Annie's Project Co-CEO, served as its President in 2016-2017. Highly comparable mission and audience to Annie's Project.
- Rural Resiliency Project: Collaborative initiative addressing farm stress and rural community resilience. Annie's Project partner; comparable audience and overlapping wellness/support programming for agricultural producers.
- Nebraska Women in Agriculture: University of Nebraska program providing educational events and resources for women in agriculture. Active Annie's Project partner via the Nebraska WIA Book Club, serving the same demographic with overlapping curriculum.
Emerging players
- Female Farmer Project: Media and storytelling platform documenting women in agriculture. Adjacent audience and mission—building awareness and community for women farmers—but focused on content rather than curriculum delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Annie’s Project social profiles
Digital presenceAnnie’s Project compliance and trust
Trust signalCompliance1 record
Annie’s Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Annie’s Project leadership team
Management profileNumber of profiles
Profiles4 records
Annie’s Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Annie’s Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Annie’s Project
What does Annie’s Project do?
Annie's Project is a 501(c)(3) nonprofit that delivers women-centered educational programs teaching farm and ranch business management, financial documentation, risk management, estate and succession planning, crop and livestock insurance, and rural well-being. Its flagship offering is a six-session course addressing five areas of agricultural risk identified by USDA, complemented by specialized modules (Managing for Today and Tomorrow; Know Your Numbers – Know Your Options; In Plain Talk; Cultivating Well-Being) and the Rooted & Ready podcast. Programs are delivered through localized small-group in-person classes led by trained facilitators and state coordinators, supplemented by free virtual programming.
Is Annie’s Project a public or private company?
Annie’s Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Annie’s Project founded?
Annie’s Project was founded in 2003. It employs 1 to 10 people.
Where is Annie’s Project based?
Annie’s Project is headquartered in Woodlawn, United States, in the North America region.
How does Annie’s Project make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are grant Funding.
Who are Annie’s Project's main competitors?
Broad incumbents on record are 4-H Youth Development Program, MSU Extension (Michigan State University Extension), American Farm Bureau Federation (Women's Leadership Program) and National Farmers Union. Direct peers are Upper Midwest Agricultural Safety and Health Center (UMASH), Cultivating Resiliency Program, American Agri-Women, Rural Resiliency Project and Nebraska Women in Agriculture. Female Farmer Project is listed as an emerging player.
Does Annie’s Project have an API?
No public API is recorded for Annie’s Project.
What industry is Annie’s Project in?
Annie’s Project's product category is Agricultural Education. Its primary akta.pro industry code is AFACAJAI, Labor, Workforce & Safety Management Advisory (HSE, Training, HR), with a secondary code of AFACAJAO, Succession, Governance & Ownership Transition Advisory. Its NAICS code is 61143 and its SIC code is 8200.