StarCard
StarCard is a Moscow-based loyalty-program company founded in 2011, operating in the Russian consumer rewards market. Its product details, revenue model, and current operating status are not documented in available source data.
- Company typePrivate
- Founded2011
- HeadquartersMoscow, Russia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
StarCard firmographics
Firmographics- Name
- StarCard
- Website
- https://scard.ru
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- StarCard is a Moscow-based loyalty-program company founded in 2011, operating in the Russian consumer rewards market. Its product details, revenue model, and current operating status are not documented in available source data.
- Ownership category
- akta.pro rank
StarCard industry classification
Industry- Product category
- Customer Loyalty Software
- akta.pro primary industry
- Co-Branded Card & Card-Linked Offers Enablement (Issuer/Network Integrations) (THALAKAI)
- akta.pro secondary industry
- Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH)
Keywords
Where StarCard is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Markets served
StarCard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
StarCard product offering
Product offeringCore offering
StarCard provides a next-generation loyalty program platform that enables businesses to design, manage, and operate customer loyalty and rewards initiatives. Headquartered in Moscow, Russia, the company targets B2B customers seeking to drive repeat engagement and customer retention through structured loyalty mechanics. The platform is positioned as a modern alternative to traditional stamp-card or point-based schemes.
Differentiator
Problem solved
Functional benefit
Products and services
- StarCard Loyalty Platform
Companies that use StarCard
Customer profileIdeal customer profiles1 record
StarCard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
StarCard competitors and assessment
Company assessmentDirect peers
- FiveStars: SMB-focused customer loyalty platform with card-linked and mobile-wallet mechanics. Comparable to StarCard as a technology-enabled loyalty program for merchants, with overlapping product surface area.
- Smile.io: Loyalty and rewards platform for e-commerce merchants, with point-based and card-linked mechanics. Comparable to StarCard in category (programmable loyalty program) and target segment (merchant demand).
- Thanx: Digital loyalty and engagement platform purpose-built around card-linked offers tied to card-network data. Highly comparable to StarCard's stated 'next-generation loyalty program' positioning and card-linked architecture.
- Annex Cloud (now part of Comarch): Enterprise SaaS loyalty and referral-marketing platform with card-linked offer capabilities. Closely comparable to StarCard in product function (merchant/brand loyalty enablement), with similar B2B SaaS model.
Emerging players
- Yotpo: Loyalty, reviews, and SMS-marketing platform with integrated loyalty program capabilities. Comparable to StarCard as a merchant-facing loyalty platform, though Yotpo is broader in scope.
Regional players
- Letyshops (E-bate / Letyshops): Cashback and loyalty platform founded in the CIS/Russia, monetizing card-linked and affiliate transactions. Comparable to StarCard as a loyalty platform operating in the same regional market with overlapping mechanics.
- Backit (formerly EPn): CIS-based cashback and loyalty platform with card-linked purchase rewards. Comparable to StarCard as a Russian-market loyalty operator with directly overlapping category and target consumer.
Broad incumbents
- Ant Group (Alipay + Ant Fortune): Operates one of the world's largest integrated payments-plus-loyalty ecosystems (Huabei, Ant Forest, etc.). Comparable to StarCard at the category level — both monetize loyalty and rewards tied to a payments/card infrastructure — though at incomparable scale.
- LoyaltyOne (Hello World Loyalty): Long-standing global loyalty technology operator (Air Miles, etc.) running large-scale coalition and merchant loyalty programs. Comparable to StarCard as a platform-vendor enabling card-linked and merchant loyalty, though at vastly greater scale and geographic breadth.
- Rakuten Rewards (formerly Ebates): Operates a global cashback and loyalty network with card-linked offers tied to merchant purchases. Comparable to StarCard's positioning as a loyalty platform leveraging card transactions to drive consumer rewards.
Market position
Customer concentration
StarCard financial estimates
Financial estimateRevenue estimate
Valuation estimate
StarCard leadership team
Management profileNumber of profiles
Profiles1 record
StarCard funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StarCard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StarCard
What does StarCard do?
StarCard provides a next-generation loyalty program platform that enables businesses to design, manage, and operate customer loyalty and rewards initiatives. Headquartered in Moscow, Russia, the company targets B2B customers seeking to drive repeat engagement and customer retention through structured loyalty mechanics. The platform is positioned as a modern alternative to traditional stamp-card or point-based schemes.
Is StarCard a public or private company?
StarCard is a private company. It is classified as venture growth investor backed and is currently operating.
When was StarCard founded?
StarCard was founded in 2011. It employs 101 to 250 people.
Where is StarCard based?
StarCard is headquartered in Moscow, Russia, in the Europe region.
Who are StarCard's main competitors?
Direct peers on record are FiveStars, Smile.io, Thanx and Annex Cloud (now part of Comarch). Yotpo is listed as an emerging player. Regional players are Letyshops (E-bate / Letyshops) and Backit (formerly EPn). Broad incumbents are Ant Group (Alipay + Ant Fortune), LoyaltyOne (Hello World Loyalty) and Rakuten Rewards (formerly Ebates).
Does StarCard have an API?
No public API is recorded for StarCard.
What industry is StarCard in?
StarCard's product category is Customer Loyalty Software. Its primary akta.pro industry code is THALAKAI, Co-Branded Card & Card-Linked Offers Enablement (Issuer/Network Integrations), with a secondary code of THABAKAH, Loyalty Technology Platforms (LMS, Wallets, APIs).