INTELLEX

What INTELLEX does

INTELLEX (株式会社インテリックス) is a Tokyo-headquartered, publicly listed Japanese real estate company founded in July 1995 that acquires, renovates, and resells used condominiums under its flagship Renovex Mansion brand. The company serves individual homebuyers, individual sellers, senior homeowners, real estate investors, and corporate clients across Japan through a vertically integrated platform that covers direct property purchase, brokerage with a purchase guarantee, a leaseback service ("Anbai"), fractional real estate ownership ("Asset Sharing"), and ongoing property management. In December 2025, Intellex reorganized under a new holding company, Intellex Holdings Co., Ltd., consolidating six wholly owned operating subsidiaries — Intellex Kukan Sekkei (design and construction), Intellex Property (asset and building management), FLIE (online real estate marketplace), Recosis (energy-saving renovation technology and franchise), Saisei Jutaku Partner (partner-company consulting), and Intellex Kobe Minato (Kansai regional operations). Operations span eight major Japanese regions from Hokkaido to Kyushu.

The company's core product is the Renovex Mansion — a quality-assured renovated condominium subject to approximately 300 inspection points and backed by an up to 20-year after-sales warranty, with each unit accompanied by a disclosed housing history (住宅履歴). The underlying renovation methodology integrates proprietary energy-efficiency systems under the EcoCube brand, combining resin-framed double-pane interior windows, high-performance insulation, and heat-exchange ventilation that reduces air-conditioning electricity costs by approximately ¥800/month versus standard renovations. Intellex has ranked in the top three nationally for R-Housing (適合R住宅) certification issuance for six consecutive years through 2026, including #1 for three consecutive years (2020-2022), and reports a 98.7% after-sales satisfaction rate. The company has cumulatively sold more than 28,000 renovated condominium units (May 2025), completed 1,000+ renovation projects annually, and acquired more than 20,000 properties through direct purchase.

Intellex generates revenue across multiple streams: spread-based income on renovated condominium resale (the core), brokerage commissions, recurring rental income from the Anbai leaseback, asset sharing management fees, property management fees, and renovation design and construction services. Pricing is transaction-based and individually quoted rather than standardized. The company distributes through a multi-channel approach combining direct field sales, web inquiry forms, the FLIE online portal, listings on third-party real estate marketplaces (SUUMO, HOMES), the IntellexCLUB premium membership referral network, leaseback partner stores, and the Aoyama Renovation Studio showroom. The company was listed on the Tokyo Stock Exchange in 2005 and completed a stock transfer into Intellex Holdings in December 2025.

Name

INTELLEX

Legal name

株式会社インテリックス (Kabushiki Kaisha Intellex)

Website

https://intellex.co.jp

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

INTELLEX is a Tokyo-listed Japanese real estate firm that acquires, renovates, and resells used condominiums under its Renovex Mansion brand. It also offers leaseback, brokerage, fractional ownership, and energy-efficient renovations, serving individual homebuyers, sellers, and seniors across Japan through a vertically integrated, nationwide platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Renovated Condominium Sales (リノヴェックスマンション): Intellex acquires used condominiums, renovates them through its subsidiary Intellex Space Design, and sells them to individual buyers. Revenue is generated from the spread between acquisition/renovation cost and sale price. This is the core business generating the majority of company revenue.
2. Direct Property Purchase (直接買取): Intellex directly purchases properties from sellers at a discounted price, renovates them, and resells. The company earns revenue from the value-added spread. Key differentiator is no intermediary commission for sellers.
3. Brokerage / Intermediary Services (仲介): Intellex acts as a broker connecting property sellers with buyers through its IntellexCLUB member network. Earns brokerage commissions (typically 3%+¥60,000 for properties over ¥4M) with a purchase guarantee option.
4. Leaseback Services (リースバック「あんばい」): Intellex purchases properties from owners who then rent them back. Revenue is generated from rental income over the long term, supplemented by eventual resale of the property after tenant departure.
5. Renovation Design & Construction (リノベーション): Intellex Space Design provides renovation design and construction services for both third-party clients and Intellex's own inventory. Revenue from renovation fees charged to corporate clients and individual home renovation customers.
6. Asset Sharing / Real Estate Fractionalization (不動産小口化商品): Intellex Property manages fractional real estate ownership products, generating ongoing management fees from co-owners.
7. Property Management (不動産管理): Building management services for properties owned by Intellex or managed on behalf of third parties.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Intellex acquires used (second-hand) condominiums in Japan, renovates them through its subsidiary Intellex Kukan Sekkei, and resells them under the Renovex Mansion brand with up to 20-year warranties. The company also purchases properties directly from owners (with no intermediary commission), offers brokerage with purchase guarantees, and runs a leaseback service ('Anbai') that lets sellers remain as tenants. Additional offerings include fractional real estate ownership (Asset Sharing), energy-saving renovations (EcoCube), renovation design/construction services, and property management.

Product overview

INTELLEX operates as a comprehensive renovation real estate platform offering three interconnected service lines: (1) a portfolio of renovated pre-owned condominiums under the RENOVEX MANSION brand, which includes energy-saving renovations (EcoCube), pet-friendly variants, and energy-efficient certified units; (2) buying and selling services encompassing direct property purchase, brokerage with purchase guarantee, and a leaseback product called 'Anbai' that lets sellers remain in their homes as tenants after selling; and (3) renovation design and construction services through its subsidiary INTELLEX空間設計, including consultation at the Aoyama Renovation Studio. Additional offerings include a premium membership club, fractional real estate ownership (Asset Sharing), and support services such as after-sales warranty and the 'Anbai Kizuna' welfare check-in service for senior leaseback customers. The platform covers the full property lifecycle from acquisition and renovation to sale, tenancy, and ongoing support.

Differentiator

Problem solved

Functional benefit

Brands

• リノヴェックスマンション: Renovated apartment brand featuring thorough quality inspections (approx. 300 check points), up to 20-year after-sales service warranty, and disclosure of housing history records.
• エコキューブ (EcoCube)
• あんばい (Anbai)
• アセットシェアリング
• リノヴェックスマンション for ペット

Products and services

• Renovex Mansion (リノヴェックスマンション) Intellex's flagship brand of renovated pre-owned condominiums. The company acquires aging condominiums unit-by-unit, plans and designs renovations, performs full renovations, and sells them with a maximum 20-year after-sales service guarantee; each property undergoes approximately 300 inspection points and is registered as an R-Housing certified property.
• EcoCube Energy-Saving Renovation (省エネリノベーション エコキューブ) Energy-saving renovation service implementing thermal calculations per property, installing resin-framed double-pane interior windows, insulation materials, and a heat-exchange ventilation system to achieve high airtightness and insulation, reducing cooling and heating costs while maintaining comfortable indoor temperatures year-round.
• Leaseback 'Anbai' (リースバック「あんばい」)

Quantifiable outcome

• Renovated apartment sales: 28,000+ cumulative units sold (as of May 2025)
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• AGE+minorStrategic or Co-development PartnerAGE+ is listed as a cooperating enterprise partner for the leaseback「あんばい」service. The partnership expands the customer consultation network for the leaseback product.
• 日本保証 (Nihon Hoshō)minorStrategic or Co-development Partner日本保証 is listed as a cooperating enterprise partner for the leaseback「あんばい」service, providing rental guarantee services as part of the leaseback offering.
• 住まいぷらす少額短期保険株式会社minorStrategic or Co-development PartnerIntellex recommends and acts as agent for 住まいぷらす少額短期保険株式会社's rental insurance product「賃貸入居者総合保険・住まいぷらす」 for tenants in the leaseback「あんばい」service. This is a required insurance product for tenants.
• 株式会社インテリックス空間設計coreTechnology or IntegrationGroup company responsible for renovation design and construction. Intellex acquires used properties and transfers them to Intellex Space Design for renovation, which then returns completed units for sale. This is a vertically integrated internal operation critical to the core business.
• 株式会社インテリックスプロパティcoreTechnology or IntegrationGroup company managingアセットシェアリング (fractional ownership) properties and Intellex's own property portfolio. Handles building management for the company's asset portfolio and managed properties.
• 株式会社FLIEcoreChannel Partner/ Reseller/ DistributorSubsidiary operating a major real estate buying/selling platform (flie.jp). Distributes Intellex's property listings and broadens market reach through its digital marketplace.
• 株式会社リコシス (Recosys)coreTechnology or IntegrationSubsidiary focused on energy-saving renovation technology development and franchise operations for the EcoCube/省エネリノベーション system. Develops and licenses the energy-efficient renovation methodology.
• 株式会社再生住宅パートナーminorChannel Partner/ Reseller/ DistributorSubsidiary providing consulting and support services to partner real estate companies, expanding the renovation network and acquisition channel through partner companies.
• 株式会社インテリックス神戸みなとminorChannel Partner/ Reseller/ DistributorRegional subsidiary in Kobe/Hyogo area handling real estate sales, brokerage, and consulting services. Extends Intellex's geographic footprint in the Kansai region.
• 少額短期ほけん相談室 (operated by 一般社団法人少額短期保険協会)minorOthersDesignated dispute resolution institution for insurance complaints related to the leaseback「あんばい」service. Intellex is registered with this body as required for insurance product sales.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tokyu Land Corporation (東急不動産): Large diversified Japanese real estate developer active in residential development, urban redevelopment, and real estate services. Operates in adjacent spaces where Intellex's renovation and resale offerings compete for similar customer segments.
• Daiwa House Industry (大和ハウス工業): Major Japanese homebuilder and real estate company with single-family housing, condominium development, and lifestyle services. Potential competitor in the broader renovation/resale ecosystem with significantly greater capital resources.
• Mitsui Fudosan (三井不動産): Japan's largest real estate developer with comprehensive residential development, brokerage, and property management. While not a renovation specialist, its scale and existing developer relationships pose a competitive threat if it expands into used condo renovation.
• Mitsubishi Estate (三菱地所): Premier Japanese real estate developer focused on office buildings, commercial properties, and residential developments including premium condominiums. Could expand into used condo renovation given its scale and brand strength in Tokyo.

Direct peers

• GA Technologies: Japanese real estate technology company operating the RENOSY platform, which bundles used condominium acquisition, renovation, and resale services. Competes directly with Intellex in the tech-enabled used condo renovation space.
• Property Agent (株式会社プロパスト): Tokyo-based real estate company that acquires used condominiums, renovates them, and resells — closely paralleling Intellex's Renovex Mansion model. Direct competition in the same acquire-renovate-resell niche targeting individual Japanese condominium buyers.
• Housmart (ハウスマート): Japanese used condominium marketplace and renovation service provider with similar focus on data transparency, housing history disclosure, and buyer education — overlapping with Intellex's content marketing and quality-positioned strategy.
• Renoveru (リノべる): Japanese renovation company specializing in middle-renovation of used condominiums with design-led positioning. Competes for the same buyer demographic seeking quality-assured renovated apartments in urban Japanese markets.

Emerging players

• Open House Group (オープンハウスグループ): Japanese real estate developer specializing in single-family homes and condominiums in the Tokyo metropolitan area, with growing presence in the used property and renovation segments — representing an emerging competitive force in Intellex's core market.

Regional players

• Pressance Corporation (プレサンスコーポレーション): Mid-cap Japanese condominium developer with strong presence in Kansai and other regional urban markets. Competes for similar urban condominium buyer demographics in select geographies where Intellex operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/intellex.co.jp
• Instagraminstagram.com/intellex_kukansekkei_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTELLEX