What Strategix does

Strategix Retail Solutions GmbH is a Düsseldorf-based boutique consulting and software firm founded in 2000 by Jan Hanussek that specializes in Space and Category Management for European retailers. The company implements and extends the Blue Yonder Category Management platform and supplements it with proprietary tools — rConnector (micro-service integration middleware), CADConnector (AutoCAD plug-in), and planogram2go (a mobile planogram execution app now enhanced with AI-powered image recognition via Panasonic Connect). Its technology stack also includes the BY Planogram Generator for automated store-specific planogram creation, BY Floor Planning for macro-space optimization, and Range Manager for assortment planning, with integrations to SAP ERP and CAD systems.

Strategix generates revenue through professional services (audits, software selection, implementation, custom development, integration, training, and support) supplemented by software licensing/subscription for its proprietary tools. Go-to-market is sales-led and consultative, targeting large enterprise retailers and CPG manufacturers primarily in EMEA (15 countries served). The company is the leading Blue Yonder partner in EMEA and was named Partner of the Year 2025; it co-markets through EuroShop, webinars, and case studies featuring named customers such as Żabka Polska, Rossmann, Alnatura, COOP, Profi, and Mio.

Strategix is a privately held, family-owned company that returned to 100% family ownership in March 2026 with Joanna Brune appointed Managing Partner (CCO) alongside founder/CEO Jan Hanussek. Certifications include ISO 27001 (DNV) and consecutive Trusted Shops Seals (2024–2025).

Name

Strategix

Legal name

Strategix Retail Solutions GmbH

Website

https://strategix.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Category Management & Space Planning Software

NAICS

Administrative Management and General Management Consulting Services (541611), Software Publishers (513210), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Category management software
• Space planning solutions
• Retail consulting services
• Planogram compliance
• Shelf optimization

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services: Strategix generates revenue through consulting and implementation services including business process audits, software selection consulting, project implementation, custom software development, system integration, user training, coaching, and support hotline. These professional services represent the core revenue driver for the boutique consultancy.
2. Software Licensing / Subscriptions: Revenue is generated from proprietary software tools including planogram2go, rConnector, and CADConnector. These are offered as part of Category Management solution implementations, likely on a subscription or license basis.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Strategix is a boutique consulting and software firm that helps European retailers and CPG manufacturers implement Category Management and Space Planning solutions, primarily by reselling and deploying the Blue Yonder Category Management platform alongside its own proprietary tools (planogram2go mobile app, rConnector integration middleware, CADConnector AutoCAD plug-in). It sells full-service engagements covering business process audits, software selection, system implementation, custom integration, training, and ongoing support, and generates recurring revenue from licensing of its proprietary execution and integration tools.

Product overview

Strategix offers a comprehensive Category Management and Space Planning ecosystem centered on Blue Yonder's platform, complemented by proprietary tools. The core platform includes Blue Yonder Space Planning for planogram creation, analysis, and distribution. Key proprietary solutions include planogram2go (mobile execution app with AI image recognition), rConnector (integration middleware), and CADConnector (AutoCAD plug-in). Additional modules include BY Planogram Generator for automated planogram creation and BY Floor Planning for macro-space optimization. Strategix also provides full-service consulting from technology selection through implementation, integration, training, and ongoing support.

Differentiator

Problem solved

Functional benefit

Brands

• planogram2go: Mobile planogram application for store staff to implement planograms digitally, now with AI-powered image recognition in partnership with Panasonic Connect.
• BY Planogramm Generator
• rConnector
• CADConnector

Products and services

• planogram2go

Quantifiable outcome

• 6% fewer out-of-stocks, 30% reduction in planogram implementation effort, 4% revenue increase in fresh food assortment
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Blue YondercoreChannel Partner/ Reseller/ DistributorStrategix is a leading Blue Yonder partner in EMEA and was named Blue Yonder Partner of the Year 2025. The company resells and implements the full Blue Yonder Category Management and Space Planning platform, including the Planogram Generator, Floor Planning, and Range Manager modules. This partnership is central to Strategix's service offering.
• Panasonic ConnectflagshipTechnology or IntegrationPanasonic Connect provides AI-powered image recognition technology integrated into Strategix's planogram2go mobile app. The partnership enables real-time shelf compliance verification — store staff take a photo of a shelf, and the AI identifies products, matches them against the planogram, and flags deviations. This integration represents a key product differentiator for planogram2go.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Planorama: Planorama provides AI-driven image recognition for retail shelf and planogram compliance, overlapping with Strategix's planogram2go + Panasonic Connect capability. It is an emerging European player in computer vision for retail merchandising.
• Focal Systems: Focal Systems builds AI-powered shelf cameras and out-of-stock detection systems for retailers. It competes in the computer vision layer that Strategix is extending into via Panasonic Connect, though more capital-intensive hardware-focused.

Broad incumbents

• Kantar: Kantar provides category management consulting, shopper insights, and retail analytics to CPG manufacturers and retailers globally. It is a broader incumbent in the category management advisory space that Strategix competes with for transformation engagements.
• Deloitte Retail Consulting: Deloitte's retail consulting arm offers category management strategy, technology selection, and major platform implementations. It competes with Strategix for large enterprise transformation work and has substantially deeper bench and geographic coverage.
• Accenture Retail Consulting: Accenture's retail practice provides large-scale category management, technology selection, and ERP/retail platform implementations globally. It competes with Strategix for large multi-country retail transformation mandates and has greater delivery scale.
• Blue Yonder: Blue Yonder is the platform vendor whose Category Management software Strategix implements. As the broader incumbent in retail space planning, Blue Yonder could build its own EMEA delivery or partner with larger SIs, creating competitive tension with Strategix's partner-led model.
• NielsenIQ: NielsenIQ offers retail measurement, category insights, and shelf analytics to CPG and retail clients worldwide. It competes with Strategix for category management advisory work and increasingly for shelf-level data via AI-powered image recognition.
• Aptos (formerly Aptos/Epicor Retail): Aptos provides enterprise retail software including merchandise planning and space management. As a broader retail software incumbent, it competes with Strategix-implemented Blue Yonder for space and category management RFPs.

Direct peers

• SymphonyAI Retail: SymphonyAI Retail (formerly Symphony RetailAI) offers category management, space planning, and personalized marketing software for retailers and CPGs. It is a direct competitor in the European retail software market and competes with Strategix implementations of Blue Yonder.
• RELEX Solutions: RELEX Solutions provides space planning, category management, and supply chain optimization software to retailers globally. It competes directly with Strategix's Blue Yonder-based offering, often as an alternative platform selected during the audit and software-selection phase of engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/strategixcft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategix