Trade Media International

What Trade Media International does

Trade Media International, s. r. o. is a privately held Czech B2B media and events company headquartered in Český Těšín, operating since 2007. The company runs a portfolio of 12 interconnected products organized around three pillars: (1) specialized industrial news portals and digital magazines — Vše o průmyslu (vseoprumyslu.cz), Továrna (iTovarna.cz), Control Engineering Česko (licensed from the US publication), Řízení a údržba průmyslového podniku, and Inteligentní budovy; (2) professional conferences and seminars — ROBOTY (the largest industrial robotics conference in the Czech market), Digitální výroba (Industry 4.0), Marketing 4 Engineering, and the Seminars for Engineers series (active since 2007); and (3) supporting services — Webináře pro inženýry (operational since 2016), Remote Marketing (B2B marketing services for industrial clients), and Almanach produkce (an interactive product directory). The company is staffed by approximately 9 people and reaches an audience of more than 15,000 readers and conference attendees, with 150+ regular clients.

The business model is multi-stream. Revenue is generated primarily through sponsorships and exhibitor fees at conferences (professional services), advertising and subscriptions across print and digital magazines (recurring), sponsored webinars, and fee-based Remote Marketing engagements for industrial companies. The Almanach produkce directory operates on a freemium model with paid sponsorships. Pricing is not publicly disclosed and is quote-based for B2B services. Distribution is entirely direct and domestic (Czech Republic, with adjacent Slovak coverage via Továrna), and the company has no disclosed external funding, no parent company, and no M&A activity.

The company's go-to-market is event-driven, anchored by flagship conferences (ROBOTY, Digitální výroba) that bring together industrial enterprises, automation suppliers, and technical decision-makers in the Czech manufacturing sector. The editorial model emphasizes elimination of commercial content without editorial value, video emphasis, and licensed international editorial perspective (via Control Engineering). The target audience is industrial engineers, production directors, and B2B industrial marketers in Czech and Slovak manufacturing — a niche segment underserved by generalist media. The company's positioning is that of a vertical media specialist with deep domain expertise in Industry 4.0, automation, robotics, maintenance, and intelligent buildings.

Name

Trade Media International

Legal name

Trade Media International, s. r. o.

Website

https://trademedia.cz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Trade Media International is a Czech B2B media and events company serving industrial enterprises, suppliers, and engineers in the Czech Republic through specialized magazines, digital portals, and conferences focused on automation, robotics, Industry 4.0, and industrial maintenance.

Ownership category

akta.pro rank

Product category

Industrial Media and Events

NAICS

Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYTHAHABAB

Industry-Specific B2B Trade Show Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYMPAGAGAB

Professional & Association Conferences

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYMPAJAEAM

Business, Finance & Industry Trade Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAAADAC

Technology & B2B PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Industrial media publishing
• Industrial conferences
• B2B marketing services
• Industry 4.0 journalism
• Trade magazines

Headquarters

HQ city

Cesky Tesin

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Publishing (Magazines/Journals): Print and digital magazines covering industrial automation, robotics, maintenance, and intelligent buildings. Includes Control Engineering Česko (licensed from US publication), Řízení a údržba průmyslového podniku, Inteligentní budovy, and iTovárna digital magazine.
2. Conferences and Events: Organizing professional conferences including ROBOTY (largest industrial robotics conference), Digitální výroba (Digital Manufacturing), Marketing 4 Engineering, and various seminars for engineers. Revenue from sponsorships, exhibitor fees, and attendee participation.
3. Webinars for Engineers: Sponsored online conversations moderated by editorial team, operational since 2016. Complements traditional seminars and conferences with virtual presentations on selected topics.
4. Remote Marketing Services: External B2B marketing solutions specifically for industry, including marketing and communication strategy, event marketing, digital marketing, and graphic design services.
5. Almanach produkce (Product Almanac): Interactive product directory for industrial and construction market, offering free company and product listings with good SEO benefits for sponsors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Trade Media International is a Czech B2B media and events company that publishes specialized industrial magazines (including Control Engineering Česko under US license, Řízení a údržba průmyslového podniku, and Inteligentní budovy), operates industrial news portals (Vše o průmyslu, iTovarna.cz, controlengcesko.com), and organizes professional conferences and seminars for engineers — most notably ROBOTY, the largest industrial robotics conference in the Czech Republic, plus Digitální výroba and Marketing 4 Engineering. It complements these with sponsored webinars and outsourced B2B industrial marketing services (Remote Marketing).

Product overview

Trade Media International operates as a multi-product media and events platform for the industrial sector in the Czech Republic. The portfolio consists of 12 distinct products organized around three core pillars: (1) news portals including Vše o průmyslu and Továrna (iTovarna.cz) for industrial news coverage; (2) specialized magazines including Control Engineering Česko, Řízení a údržba průmyslového podniku, and Inteligentní budovy; and (3) professional conferences including ROBOTY, Digitální výroba, Marketing 4 Engineering, and Konference a semináře pro inženýry. Additional offerings include Webináře pro inženýry (webinars), Remote Marketing (B2B marketing services), and Almanach produkce (product catalog). The products serve over 15,000 readers and conference visitors, with communication reaching more than 150 regular clients.

Differentiator

Problem solved

Functional benefit

Brands

• Vše o průmyslu: News portal for modern manufacturing covering Industry 4.0, digitalization, automation, and robotization topics.
• ROBOTY
• Digitální výroba
• Marketing 4 Engineering
• Továrna
• Control Engineering Česko
• Řízení a údržba průmyslového podniku
• Inteligentní budovy
• Remote Marketing
• Webináře pro inženýry
• Almanach produkce

Products and services

• Vše o průmyslu (Industrial News Portal) A comprehensive industrial news portal covering Industry 4.0, digitalization, automation, and robotization topics with strict publication rules and unique editorial content aimed at industrial managers in Czech Republic.
• ROBOTY Conference The largest conference on industrial robotics in the Czech market, featuring trend presentations, practical application case studies, expert workshops, and a robot exhibition for industrial decision-makers and suppliers.
• Digitální výroba (Digital Manufacturing Conference) Industry 4.0 conference covering digitalization implementation, IIoT, cloud, AI, and IT progress in manufacturing processes, with emphasis on practical examples from Czech factories.
• Marketing 4 Engineering Conference Conference for B2B industrial marketing professionals that addresses how to reach engineers and effectively promote products in the industrial sector, providing a platform for experience exchange in industrial marketing.
• Konference a semináře pro inženýry (Seminars for Engineers) Professional engineering conferences and seminars covering automation, robotics, food and pharma industries, and industrial savings, organized since 2007 with free entry for attendees.
• Továrna / iTovarna.cz (Industrial Information Portal) Information portal and free digital magazine covering Czech, Slovak, and global industry news across segments including engineering, food/pharma, automotive, and energy, with personified content and high emphasis on practical examples.
• Remote Marketing (B2B Marketing Services) External B2B marketing solution for the industrial sector combining marketing and communications strategy, event marketing, digital marketing, and graphic design services.
• Control Engineering Česko (Magazine) Magazine focused on process control and industrial automation, published under license from the American version, covering Industry 4.0, IIoT, networks, robotics, and instrumentation for automation decision-makers.
• Webináře pro inženýry (Webinars for Engineers) Sponsored online conversations moderated by editorial and organizational teams, providing virtual meetings and product presentations for engineers, operational since 2016.
• Řízení a údržba průmyslového podniku (Industrial Maintenance Magazine) Poly-thematic magazine focused on industrial maintenance and diagnostics, positioned as the first and only dedicated industrial maintenance magazine in the Czech Republic.
• Inteligentní budovy (Intelligent Buildings Magazine) Magazine covering intelligent buildings, smart cities, intelligent transportation, and smart homes with focus on large residential complexes and related technologies.
• Almanach produkce (Product Almanac) Interactive product almanac providing catalogs for industrial and construction markets, offering free company and product listings with SEO benefits for paid sponsors.

Quantifiable outcome

• Over 15,000 readers and conference attendees reached regularly

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Automation.com: Online B2B media portal focused on industrial automation, process control, and robotics content. Comparable as a digital-first competitor publishing sponsored content, webinars, and product information for the same automation engineer audience targeted by Trade Media International's portals and magazines.
• BVV Trade Fairs Brno (MSV Brno): Czech organizer of the International Engineering Fair (MSV), the largest industrial trade fair in Central Europe. Comparable as a domestic competitor organizing industry-specific B2B trade exhibitions for the same Czech industrial audience that Trade Media International targets with its conference portfolio.
• Manufacturing Global: Digital B2B media platform covering global manufacturing, automation, and Industry 4.0 trends with sponsored content and webinars. Comparable as a direct competitor monetizing industrial audiences through editorial content, sponsored editorial, and virtual events for manufacturing executives.
• IndustryWeek: US-based B2B media brand covering manufacturing and industrial operations, including digital content, newsletters, and events. Comparable as a trade media competitor serving industrial decision-makers with editorial content, awards, and event franchises targeting manufacturing leaders.
• Control Engineering (US/Global): US-based publisher of Control Engineering magazine that licenses its brand to Trade Media International for the Czech edition. Directly comparable as the originating B2B trade media brand for industrial automation, covering the same end-audience of automation engineers and decision-makers.

Broad incumbents

• Hannover Messe (Deutsche Messe): Organizer of the world's leading industrial trade fair in Hannover, Germany, covering robotics, automation, and Industry 4.0. Comparable as a global incumbent in industrial B2B exhibitions and conferences, setting the standard against which Trade Media International's ROBOTY conference is implicitly positioned.
• Informa Markets (Industrial Portfolio): Global B2B events and media group operating large industrial and technology trade shows (e.g., Hannover Messe partnership). Comparable as a broader incumbent that organizes industry-specific exhibitions and trade publications, but at significantly larger scale and geographic reach than Trade Media International.
• Reed Exhibitions (Industrial Portfolio): Global B2B exhibitions and conferences operator with industrial and technology event brands. Comparable as a broader incumbent in the trade show and conference business that competes for industrial exhibitor and sponsorship budgets across geographies.

Emerging players

• IDG Communications (Czech/European Tech Media): Global tech and B2B media publisher with European editions (including Czech tech publications). Comparable as an adjacent competitor publishing sponsored content, events, and lead-generation services for B2B technology audiences, with partial overlap on digital manufacturing and IT decision-makers.

Regional players

• VDMA (German Industrial Association): German engineering industry association that produces trade media, working group publications, and industry events for machinery and equipment manufacturers. Comparable as a regional (Central European) trade-media and event organizer serving the same industrial vertical with overlapping editorial positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trade-media-international-cz
• Xx.com/tmi_cz
• Facebookfacebook.com/trademediacz

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trade Media International