Freeport Fashion Outlet

What Freeport Fashion Outlet does

Freeport Fashion Outlet is a single-site retail outlet centre operated by the Czech private limited company FREEPORT LEISURE (CZECH REPUBLIC) s.r.o. under the FREEPORT LEISURE brand, with on-the-ground management handled by FOF Management s.r.o. Located at Chvalovice-Hatě 196 on the Czech-Austrian border near Znojmo, it comprises 75 stores aggregating more than 250 global brands across women's, men's and children's fashion, sportswear, footwear, home goods, confectionery and restaurants. Tenant mix includes Adidas, Nike, Puma, Under Armour, Levi's, Calvin Klein, Tommy Hilfiger, Gucci, Gap, GANT, Ray-Ban, Mustang, Marco Polo, Primigi, Wellenstein and Yankee Candle. The centre markets itself as the first outlet centre in the Czech Republic and one of the largest of its kind in Central Europe, operating daily from 10:00 to 21:00.

The business model centres on a classic outlet-mall revenue stack: retail tenant rentals on leased space, take-rate or commissions on tenant sales transactions, sale of gift cards/vouchers in denominations of 100 CZK, 500 CZK and 10 EUR (available at the on-site information centre and online, with shipping fees of 110 CZK domestically / 8 EUR internationally and free domestic shipping over 3,000 CZK), and food-and-beverage tenant income. Tenant stores run ongoing discounts of 30-70% off original prices, with additional seasonal promotions (Summer Sale, Freeport Friday) and individual store campaigns. Distribution is anchored by the physical centre, supplemented by an e-commerce storefront at freeoutlet.cz for select merchandise shipped within the Czech Republic, and by a scheduled bus service from Vienna that targets Austrian cross-border shoppers.

Customer acquisition is multi-channel: a newsletter programme, social media activity under the #FREEPORT hashtag, a "Top Offers" content page, and a mobile-app-based VIP Club loyalty programme that delivers points and exclusive discounts at participating tenants. Marketing channels are bilingual (Czech, English, German), with a dedicated Austrian-language site (freeport.at) reinforcing the cross-border positioning. The company employs 501-1,000 staff, has no disclosed parent company or institutional investors, and operates as a privately held Czech entity with no public listing.

Name

Freeport Fashion Outlet

Legal name

FREEPORT LEISURE (CZECH REPUBLIC) s.r.o.

Website

https://freeport.cz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Freeport Fashion Outlet is a Czech private outlet centre on the Czech-Austrian border near Znojmo, operating 75 stores with 250+ global fashion, sports, home and dining brands, monetised through tenant rentals, sales commissions, and gift cards, and serving Czech and Austrian shoppers via loyalty programme, e-commerce and Vienna bus service.

Ownership category

akta.pro rank

Product category

Outlet Shopping Center / Discount Fashion Retail

NAICS

General Merchandise Retailers (455), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Variety Stores (5331), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Extreme Value General Merchandise Discounters (CRAEAAAE)

Keywords

• Outlet shopping center
• Fashion retail
• Branded apparel
• Discount shopping
• Cross-border retail

Headquarters

HQ city

Chvalovice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Retail Tenant Rentals: Revenue generated from renting retail space to branded fashion stores and restaurants within the outlet center.
2. Retail Sales Commission: Take rate or commission from sales transactions processed through tenant stores.
3. Gift Card Sales: Sale of gift vouchers in denominations of 100 Kč, 500 Kč, and 10 €, available for purchase at information center or online.
4. Food and Beverage: Restaurant and service tenants within the outlet center provide dining options.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Freeport Fashion Outlet is a physical outlet shopping center on the Czech-Austrian border near Znojmo, operating 75 stores carrying 250+ global fashion and lifestyle brands at discounts of 30–70% off regular retail prices. It supplements the on-site retail experience with an online store (freeoutlet.cz), a VIP Club loyalty program, gift cards, and a direct bus service from Vienna, Austria.

Product overview

Freeport Fashion Outlet is a shopping center operating as a unified retail outlet mall rather than a software product or platform. The center offers access to over 250 global fashion brands across 75 stores. Key products and services include physical retail stores across multiple categories (women's fashion, men's fashion, kids clothing, sport, home decor, shoes, sweets), a VIP Club loyalty program, gift cards available in denominations of 100 CZK, 500 CZK, and 10 EUR, and an e-commerce platform accessible at freeoutlet.cz. The center operates daily from 10:00 to 21:00 and is located at the Czech-Austrian border near Znojmo.

Differentiator

Problem solved

Functional benefit

Products and services

• Freeport Fashion Outlet Shopping Center A physical outlet shopping center with 75 stores stocking 250+ global fashion and lifestyle brands at 30–70% below regular retail prices, serving individual shoppers in the Czech Republic and cross-border Austrian visitors.
• Freeport E-commerce Store (freeoutlet.cz) Branded online store selling Freeport outlet fashion and lifestyle merchandise to consumers, extending the in-center assortment to online shoppers.
• VIP Club Loyalty Program Free loyalty membership program for Freeport Fashion Outlet shoppers, providing exclusive club benefits, offers, and updates to enrolled consumers.
• Freeport Gift Cards Denominated gift cards available in fixed values (100 CZK, 500 CZK, 10 EUR and similar), redeemable by consumers for purchases at the outlet.
• Vienna Bus Connection Service Scheduled international bus service connecting Vienna, Austria directly to the Freeport outlet center, providing cross-border shoppers with convenient transport to the stores.

Quantifiable outcome

• 30-70% standard discounts on branded goods year-round

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Sázíme ČeskominorOthers · 1 January 2024Environmental cooperation for tree planting initiative. In 2024, planted 250 trees in honor of 250 brands at the center as part of the 'Outlet Fashion for the Future' campaign, celebrating International Earth Day.
• FOF Management s.r.o.coreOthersManagement company responsible for center operations. Located at Chvalovice 196 - Hatě 669 02 Znojmo, Czech Republic.
• Freeport Leisure (Czech Republic) s.r.o.coreOthersLegal entity operating the Freeport Fashion Outlet. Identifikační číslo: 26429101. Registered at Hatě 196, 669 02 Chvalovice.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tanger Inc. US-listed operator of outlet shopping centers with a similar real-estate-driven outlet mall business model hosting premium brand tenants at discounted prices.
• Westfield (Unibail-Rodamco-Westfield): Major global shopping center operator; comparable in destination retail real estate operations though Freeport is an outlet-focused concept while Westfield typically operates full-price centers.
• VIA Outlets: Pan-European operator of fashion outlet destinations; comparable business model focused on premium and lifestyle brand tenant mixes in regional outlet locations.
• McArthurGlen Group: Europe's leading owner, developer and manager of designer outlet villages; operates a portfolio of premium outlet destinations that compete with Freeport for premium brand tenants and shoppers.
• Simon Property Group: Large-scale real estate investment trust with a significant outlet center portfolio; comparable in operating outlet malls with premium brand tenant mixes, though at significantly greater scale and geographic breadth.
• The Bicester Collection (Value Retail): Operator of luxury outlet shopping villages across Europe; comparable as a destination outlet concept hosting global premium brands at discounted prices.

Direct peers

• Designer Outlet Parndorf: Major designer outlet center located near Vienna, Austria — Freeport's closest direct competitor serving the same Austrian shopper catchment across the Czech-Austrian border.
• Rosenthal Outlet Center (Wertheim Village area): German outlet village comparable in concept and tenant mix; relevant peer given Freeport's Central European positioning and similar premium brand discount offering.

Regional players

• Fashion Arena Prague Outlet: Czech-based outlet center competitor serving the same domestic Czech shopper base; competes with Freeport for Czech consumers seeking discounted branded fashion.
• Nová Karolina Park (Shopping Center): Large regional shopping center in Ostrava, Czech Republic; competes with Freeport for Czech fashion and lifestyle shopper spending in a different regional catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freeport.cz
• LinkedInlinkedin.com/company/freeportfashionoutlet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freeport Fashion Outlet