E2Ma GmbH

What E2Ma GmbH does

E2Ma GmbH is a privately held German lead generation service provider headquartered in Nuremberg (Gredinger Str. 24a, D-90453) with 11–50 employees. Founded in 2005, the company operates a B2B sales-led model selling qualified, double-opt-in confirmed leads to enterprises seeking customer acquisition across digital and offline channels. Its service portfolio spans nine offerings: email marketing, catalog and newsletter marketing, social media campaigns (Facebook/Instagram), exclusive co-registration prize draws, postal mailings, Spotify audio campaigns, banner/display advertising, and addressable TV. Through its KIOSK Media sub-brand, the company has developed a specialized vertical practice in tourism-sector lead generation, covering catalog, travel brochure, and newsletter prospect acquisition.

The company's core technology is a multi-channel digital lead generation platform, with the differentiator being double-opt-in confirmed data for GDPR compliance and quality assurance. E2Ma monetizes on a per-lead / per-campaign transaction-fee basis, with pricing not publicly disclosed but a 10% first-booking discount used as a promotional mechanism. Distribution is direct-to-enterprise through sales outreach and the corporate website (e2ma.de / e2ma.biz), targeting the DACH region. Named long-term enterprise clients include Bauer Vertriebs KG, audibene (now in its fifth year of standalone campaigns), Junior Medien GmbH & Co. KG, and Spar mit! Reisen, spanning publishing, healthcare/hearing aids, and travel verticals. Leadership consists of Managing Director Harold Wolf and Alexander Roggenkamp as Head of KIOSK Media. The company received investment from Media Ventures in March 2017; no subsequent funding rounds are disclosed.

Name

E2Ma GmbH

Legal name

E2Ma GmbH

Website

https://e2ma.biz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

E2Ma GmbH is a Nuremberg-based German B2B lead generation service provider offering double-opt-in verified leads across email, social media, display, audio, addressable TV, and postal channels. It serves enterprise clients in publishing, healthcare, and tourism via direct sales and its KIOSK Media sub-brand.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Direct Mail Advertising (541860), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• B2B lead generation
• Email marketing services
• Multi-channel marketing
• Co-registration campaigns
• Tourism lead generation

Headquarters

HQ city

Höhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lead Generation Services: E2Ma generates revenue by providing lead generation services to businesses. They acquire potential customers through multiple digital channels (email, social media, display advertising, Spotify, addressable TV, post-mailings) and deliver qualified leads to their clients. The company operates on a per-lead or campaign basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

E2Ma GmbH is a Nuremberg-based B2B lead generation company that delivers double-opt-in (DOI) confirmed, GDPR-compliant leads to advertisers across multiple channels, including email marketing, social media (Facebook/Instagram), Spotify, addressable TV, banner/display, post-mailings, and exclusive prize draws (co-registration). Through its KIOSK Media sub-brand, the company provides a dedicated lead generation product aimed at the tourism sector, distributed via a print-based kiosk network placed in hotels, restaurants, and cafes across the DACH region.

Product overview

E2Ma GmbH is a lead generation specialist offering a portfolio of digital marketing services. The company provides multiple distinct service offerings including Email Marketing, Katalog- & Newsletter-Marketing, Social Media Kampagnen, Exklusive Gewinnspiele, Post-Mailings, Spotify-Kampagnen, Banner-Display-Werbung, and Adressable TV. Additionally, through the sub-brand KIOSK Media, the company serves the tourism sector with specialized catalog, travel brochure, and newsletter prospect generation. These services work together to help businesses acquire new customers through high-quality, double-opt-in confirmed data across multiple digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• KIOSK Media: Brand specializing in tourism sector lead generation, including catalog, travel brochure, and newsletter leads

Products and services

• Email Marketing Lead Generation Email-based lead generation service delivering double-opt-in (DOI), GDPR-compliant email contacts to B2B advertisers for direct marketing and CRM campaigns. Aimed at advertisers, media brands, and direct-response companies that need verified email leads for customer acquisition and reactivation.
• Social Media Lead Generation (Facebook & Instagram) Lead generation campaigns run on Facebook and Instagram to capture social media users as double-opt-in leads for B2B clients. Targets advertisers that want to extend acquisition campaigns into social channels with verified, opted-in contacts.
• Spotify Audio Lead Generation Lead generation campaigns delivered through Spotify audio advertising, capturing audio listeners as double-opt-in leads. Targeted at B2B advertisers seeking to reach audiences through audio channels in the DACH region.
• Addressable TV Lead Generation Lead generation campaigns delivered through addressable TV advertising, converting TV viewers into double-opt-in, GDPR-compliant leads for B2B advertisers. Suited to clients wanting to combine TV reach with verified lead capture.
• Banner / Display Lead Generation Online banner and display advertising campaigns designed to capture leads as double-opt-in contacts for B2B advertisers. Used as part of multi-channel lead generation programs.
• Post-Mailings Lead Generation Direct mail (post-mailing) lead generation service that captures double-opt-in, GDPR-compliant leads via physical mail. Targets B2B advertisers wanting to combine offline postal touchpoints with online channels in a single campaign.
• Exclusive Prize Draws / Co-Registration Lead Generation Co-registration lead generation via exclusive prize draws, in which users opt in to be contacted by advertisers when entering a sweepstake. Delivered as double-opt-in, GDPR-compliant leads to B2B clients for customer acquisition campaigns.
• KIOSK Media Tourism Lead Generation Tourism-focused lead generation sub-brand that distributes print kiosks in hotels, restaurants, and cafes across the DACH region to capture qualified leads for travel and tourism advertisers such as Spar mit! Reisen. A 10% discount is offered on the first booking for new clients.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KIOSK MediacoreStrategic or Co-development PartnerKIOSK Media is E2Ma's specialized brand for tourism sector lead generation. This internal brand partnership represents E2Ma's domain specialization in the tourism industry, focusing on catalog, travel brochure, and newsletter subscriber acquisition with years of industry experience.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• TradeTracker Deutschland: Performance marketing network operating across Europe with lead generation, affiliate, and CPA campaigns; comparable to E2Ma in operating a multi-channel, results-priced customer acquisition model.
• financeAds GmbH & Co. KG: German affiliate and lead generation network focused on finance, insurance, and consumer verticals; comparable to E2Ma in providing per-lead customer acquisition across multiple verticals with double-opt-in data practices.
• ADCELL by Firstlead GmbH: German affiliate network offering lead-based and CPA-based customer acquisition campaigns for advertisers; comparable to E2Ma in providing multi-channel, performance-priced lead supply with a focus on the DACH region.
• Belboon GmbH: Berlin-based affiliate and performance marketing network that operates lead generation campaigns across display, email, and social channels for advertisers in DACH; directly comparable on channel mix and per-lead pricing model.
• Leadstar Group: European lead generation specialist focused on iGaming, finance, and consumer verticals; comparable to E2Ma on lead-based revenue model and GDPR-compliant lead capture, though more vertical-specialized toward regulated categories.
• intelliAd Media GmbH: German performance marketing and lead generation agency offering multi-channel demand generation, attribution, and data-driven customer acquisition services for B2B advertisers, directly comparable to E2Ma's core offering.

Broad incumbents

• Dentsu Germany: Global advertising holding group with German operations providing media, CXM, and performance services including customer acquisition; comparable to E2Ma as a broad incumbent operating in the same B2B advertiser market.
• Publicis Groupe Germany: Large global advertising holding company with significant German operations spanning creative, media, and digital performance; comparable as a broad incumbent able to deliver lead generation as part of a wider portfolio.
• GroupM Germany: WPP-owned media investment group operating in Germany with broad media buying, programmatic, and performance capabilities; comparable to E2Ma as a larger incumbent that buys and plans lead-generation-adjacent campaigns for major advertisers.

Regional players

• European Leads Group: European-focused lead generation network operating across multiple EU markets outside the DACH core; comparable to E2Ma on per-lead B2B customer acquisition but serving a wider but non-overlapping geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E2Ma GmbH