TradeTracker.com

What TradeTracker.com does

TradeTracker.com (legally TradeTracker International B.V.) is a Netherlands-headquartered global affiliate marketing network founded in 2004 that connects advertisers with publishers across 27 countries on four continents. The company operates a proprietary tracking and attribution platform that delivers real-time conversion tracking, multi-device and cross-device attribution, customer-journey analysis, a two-way Web Services API, and "Real Attribution" multi-touch attribution as a differentiator against legacy last-click models. Its core revenue model is performance-based: TradeTracker earns a commission or take-rate on validated CPA, CPL, or CPS transactions between advertisers (5,000+ merchants including Amazon, AliExpress, Air France, Emirates, Allianz, Vodafone, Trivago, TUI, Lenovo, and Huawei) and a publisher base of more than 250,000 websites. Sales and account management are delivered through 23+ localized offices with vertical specialists in Travel, Finance, Telecom, Shopping, and Services; distribution combines a self-service publisher portal (affiliate.tradetracker.com), an advertiser portal (merchant.tradetracker.com), direct enterprise sales, and a media-agency channel. The company is privately held with no disclosed external funding, ownership changes, or M&A activity in the available data.

Name

TradeTracker.com

Legal name

TRADETRACKER INTERNATIONAL B.V.

Website

https://tradetracker.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

TradeTracker.com is a Netherlands-based global affiliate marketing network connecting 5,000+ advertisers and 250,000+ publishers across 27 countries via its proprietary real-time tracking, multi-touch attribution, and cross-device analytics platform, earning performance-based commissions on validated transactions.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Network

NAICS

Wholesale Trade Agents and Brokers (42512)

akta.pro primary industry

E-commerce & Digital Business Brokerage (FSAEAIAH)

akta.pro secondary industries

Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK), Cross-border Import/Export Generalist Marketplaces (CRAFAAAE), Cross-border Dropshipping & Sourcing Platforms (CRAFAJAD)

Keywords

• Affiliate marketing network
• Performance marketing platform
• Publisher tracking software
• Real-time attribution system
• Cross-device tracking technology

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Affiliate Marketing Network Commission: TradeTracker operates as an affiliate marketing network, facilitating transactions between advertisers and publishers. The company earns revenue by charging commissions on successful conversions,leads or sales generated through the network. Publishers are paid on a performance basis (CPA/CPL/CPS models) and advertisers pay only when desired actions are completed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TradeTracker operates a global affiliate marketing network connecting advertisers (brands and merchants) with publishers (affiliates) to drive performance-based online marketing outcomes. The proprietary platform delivers real-time conversion tracking, multi-touch attribution, cross-device tracking, customer journey analysis, and accelerated publisher payments across 27 countries, with verticalized account management for Finance, Travel, Telecom, Shopping, and Services. Revenue is earned via commissions on successful conversions, leads, or sales generated through the network under CPA, CPL, and CPS pricing models.

Product overview

TradeTracker.com operates as a global affiliate marketing network offering a unified proprietary platform that connects advertisers seeking to promote their products with publishers who drive traffic and conversions. The core platform encompasses Real Attribution (multi-touch attribution), Useful Dashboards (reporting), Real-time Insights (live monitoring), Multi-layered Tracking (cross-device), Customer Journey Analysis (journey visualization), Super Fast Payment (accelerated payouts), and Web Services API (automation). These modules work together as an integrated performance marketing solution serving over 5,000 merchants and 250,000 publishers across Finance, Services, Shopping, Telecom, and Travel industry verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• TradeTracker Affiliate Marketing Network Proprietary global affiliate marketing network connecting advertisers (5,000+) with publishers (250,000+) across 27 countries. Delivers real-time conversion tracking, intuitive dashboards, transparent reporting, verticalized account management in Finance, Travel, Telecom, Shopping, and Services, and Super Fast Payment processing for publishers under CPA/CPL/CPS commission models.
• Real Attribution Multi-touch attribution system that rewards every publisher involved in the consumer conversion journey rather than only crediting the last click, giving advertisers the power to measure touchpoints that count and multiply results across the full customer journey.
• Web Services API Two-way API enabling advertisers and publishers to automate processes by pulling information via Web Services and uploading data from their own systems, supporting transaction evaluation and feed management without manual intervention.

Quantifiable outcome

• Over 5,000 merchants and 250,000 publishers in the network
• +1 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• IAB (Interactive Advertising Bureau)minorOthersTradeTracker is a member of IAB, the independent organization that develops standards, conducts research, and provides legal guidance for the online advertising ecosystem. IAB membership indicates adherence to industry standards and best practices in digital advertising.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Awin: Global affiliate marketing network with similar business model connecting advertisers and publishers, operating across multiple regions. Direct competitor to TradeTracker in the affiliate network space, with overlapping enterprise customer base.
• CJ Affiliate: One of the largest global affiliate marketing networks, owned by Publicis. Directly comparable to TradeTracker in serving enterprise advertisers with CPA/CPL/CPS tracking and publisher relationships across international markets.
• Rakuten Advertising: Affiliate and performance marketing network owned by Rakuten Group. Direct competitor offering affiliate network services with global reach, similar commission-based revenue model and advertiser/publisher marketplace.
• Impact: Partnership management and affiliate platform with SaaS-native architecture. Direct competitor offering affiliate, influencer, and B2B partnership automation, increasingly competing with traditional networks like TradeTracker.
• PartnerStack: B2B partner and affiliate management platform focused on SaaS and partner ecosystems. Direct competitor to TradeTracker in the affiliate/partnership space, though more focused on software partner programs.
• Tradedoubler: European-headquartered affiliate marketing network with similar size and footprint. Direct competitor to TradeTracker, especially in European markets, with comparable advertiser/publisher network and performance-based model.
• Webgains: European affiliate marketing network owned by ad pepper media International. Direct competitor to TradeTracker in European markets with similar international advertiser and publisher base.
• ShareASale: Affiliate marketing network now part of Awin Group. Direct competitor to TradeTracker with large US publisher base, serving similar small-to-mid-market and enterprise advertisers.

Broad incumbents

• Amazon Associates: Amazon's in-house affiliate program representing the largest single advertiser-affiliate ecosystem. TradeTracker is listed as working with Amazon and competes for affiliate marketing budget against Amazon's own closed network.

Emerging players

• Refersion: Affiliate and influencer marketing platform focused on DTC and e-commerce brands. Emerging competitor to TradeTracker with a more SaaS-native approach, particularly in the e-commerce verticals TradeTracker serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tradetrackercom
• YouTubeyoutube.com/channel/UCHiq-oir3qOorxO-8nLjIcQ
• Facebookfacebook.com/tradetrackercom
• LinkedInlinkedin.com/company/tradetrackercom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradeTracker.com