WOOHAH

What WOOHAH does

WOOHAH is a privately held Australian audio-visual production company founded in 2001 in Melbourne by Arosh Fernando. The company supplies technical production services spanning video, audio, lighting, and staging for concerts and tours, festivals, corporate conferences and AGMs, community and sporting events, e-sports and gaming tournaments, awards nights, expos, and product launches. Headquartered in Melbourne with a regional office in Sydney, WOOHAH positions itself as one of Australia's largest privately owned AV companies, delivering events nationwide with a B2B sales-led and event-driven go-to-market.

The company's core product surface is organized around six equipment categories — LED screens, projection with automated calibration, broadcast, media servers, audio engineering, and lighting design — supplemented by modular add-on services such as in-house developed event apps, custom ticketing and guestlist management, badge and lanyard production, creative and content services, online and hybrid event production, and permanent AV installations for fixed spaces. Revenue is generated primarily through per-event equipment hire (usage-based), full production services (professional services), event technology solutions such as ticketing and apps (managed services), and one-time permanent installation projects. The technology stack is built on premium equipment from leading AV industry brands, with proprietary differentiation concentrated in the in-house event-app platform, calibration tooling, and the integrated single-vendor delivery model rather than in core hardware. Distribution is direct via the company website, dedicated equipment-hire e-commerce portal, phone, and email; pricing is quote-based with no publicly disclosed rate cards.

WOOHAH is founder-led, with no external investment, private equity ownership, or parent company indicated in the available source material. The customer base spans five named verticals — Music & Entertainment, Corporate Events, Community & Sports, E-Sports & Gaming, and Expos & Activations — with music/entertainment and corporate events treated as the primary segments. The company maintains social media presence on Facebook, LinkedIn, and Instagram, and operates a careers page suggesting ongoing hiring activity. The 25-year operating history and 2026 25th-anniversary positioning underscore a relationship-driven, reputation-based business model.

Name

WOOHAH

Legal name

WOOHAH

Website

https://woohahproductions.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

WOOHAH is an Australian audio-visual production company that supplies LED screens, projection, broadcast, audio, lighting, and event technology to concerts, corporate conferences, festivals, and expos nationwide from offices in Melbourne and Sydney.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts Companies (7111)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Video/IMAG & LED Wall Production (MPAGAKAD), Audio/Sound Reinforcement (PA) (MPAGAKAC), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Audio-visual production
• Event equipment hire
• LED screen rental
• Concert production services
• Permanent AV installations

Headquarters

HQ city

Braeside

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Equipment Hire: Rental of AV equipment including LED screens, projection, audio, lighting, media servers, and broadcast equipment on a per-event basis
2. Production Services: Full AV production services including creative services, content creation, online events, and livestream management
3. Event Technology Solutions: Event apps, ticketing systems, badge printing, and guestlist management solutions
4. Permanent Installations: Design and installation of world-class AV systems for permanent spaces

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

WOOHAH supplies audio-visual equipment hire and full production services for live, virtual, and hybrid events across Australia, including LED screens, projection, broadcast, media servers, audio, and lighting. The company also delivers creative content services, event apps, ticketing and guestlist systems, badges, and permanent AV installations for venues and permanent spaces. Services are sold directly to event organizers, concert promoters, corporations, and brand activation teams on a custom quote basis.

Product overview

WOOHAH is an Australian audio-visual production company offering a unified platform of AV equipment hire and production services with modular add-on capabilities. The core offerings include LED Screens, Projection, Broadcast, Media Servers, Audio, and Lighting equipment hire, supported by additional services such as Creative Services, Online Events, Event Apps, Ticketing & Guestlists, Badges and Lanyards, and Permanent Installations. The company operates as a single integrated service offering where clients can procure individual equipment categories or bundle multiple services for comprehensive event production.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Screens LED display screens for hire that enhance events by capturing audience attention with stunning visual displays, used for concerts, conferences, and brand activations.
• Projection High-lumen projection technology with automated calibration tools ensuring visually stunning, meticulously aligned displays in challenging environments for live events.
• Broadcast Event broadcasting solutions delivering seamless in-person and worldwide experiences with innovative live event industry-specific support for hybrid and global audiences.
• Media Servers Advanced media server technology from leading providers, offering the latest and most continually evolving systems for event content playback and management.
• Audio Audio engineering services including PA systems, system control, microphones, and communications, with expert engineers ensuring optimal sound quality for live events.
• Lighting Automated fixtures and console technology combined by lighting designers to create immersive visual environments and visual narratives for events.
• Creative Services Cutting-edge design and execution services that specialize in creating visually memorable experiences for events, including content creation and stage design.
• Online Events Fully interactive virtual and hybrid event solutions for conferences, product launches, business meetings, talk shows, congresses, and award galas.
• Event Apps Custom in-house developed high-performance event apps with brand-synced designs for real-time attendee engagement, fully integrated with the event's technical core.
• Ticketing & Guestlists Custom ticketing engines and guestlist management systems that are fast, intuitive, and fully branded for professional attendee registration at events.
• Badges and Lanyards Event badge and lanyard production services for professional attendee identification at conferences and corporate events.
• Permanent Installations Design and installation of world-class AV systems for permanent spaces, from initial consultation to final integration, built for daily performance and long-term reliability.
• AV Equipment Hire Comprehensive audio-visual equipment hire services and production support for events nationwide, including LED screens, audio, lighting, projection, and broadcast equipment.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• AVPartners: Australian provider of in-venue AV production, equipment, and live event support, often embedded in hotels and convention centres. Comparable in domestic market with similar AV production service offering.
• Harry the Hirer: Major Australian supplier of staging, audio, lighting, and AV equipment hire with a long operating history. Direct competitor in the domestic events services market with overlapping services.
• Staging Connections: One of Australia's largest event production and AV services companies offering full-service production, staging, lighting, audio, and theming for corporate and live events — closely comparable in scale, geography, and full-service model.
• Show Technology: Australian distributor and rental operator of professional lighting and AV equipment. Comparable as a specialist equipment provider serving the same event production ecosystem in Australia.
• Chameleon Touring Systems: Australian provider of touring audio, lighting, AV, and event production services. Comparable as a domestic AV production house serving concerts, festivals, and corporate events.
• Axiom Events: Australian full-service event production company covering AV, lighting, staging, and content. Comparable mid-sized competitor in the same Australian corporate and live-events vertical.

Broad incumbents

• Production Resource Group (PRG): Global leader in entertainment and event production technology, offering lighting, video, audio, and rigging across concerts, broadcast, and corporate events. Relevant as a much larger, multinational incumbent operating in adjacent segments.
• Encore (formerly PSAV): Largest global provider of event technology services for hotels, venues, and meeting planners. Comparable broad incumbent with overlapping AV production capabilities, though focused on hospitality venue clients.

Emerging players

• Eclipse LED Screens: Australian specialist in LED screen hire and event visual technology. Comparable as a focused LED wall provider competing for the same concerts, festivals, and corporate event projects.

Regional players

• NE1C / Norwest Event Productions: Australian event and production services company providing staging, lighting, audio, and event management. Comparable in scope and geography as a competing AV production house in the domestic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/woohahproductions
• Instagraminstagram.com/woohah.group/?hl=en
• Xx.com/woohah_prod
• LinkedInlinkedin.com/company/woohah-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOOHAH