Concreet Onderwijsproducten

What Concreet Onderwijsproducten does

Concreet Onderwijsproducten is a Dutch foundation (stichting) founded in 2016 that develops and distributes educational products — learning materials, digital platforms, and examinations — for MBO (vocational) education in the construction and infrastructure sectors in the Netherlands. The organization originated as a sector response to drastically reduced funding from predecessor Fundeon, and is governed through a tripartite collaboration between MBO institutions, employer associations (Bouwend Nederland, Aannemersfederatie Nederland, WoningBouwersNL, Vereniging van Waterbouwers), and trade unions (FNV, CNV). Its core product is the ConcreetLeren digital learning environment, which consolidates learning materials, practical assignments, the Digitale Trajectmap (digital portfolio), and examination preparation. The platform is built on the 4C/ID instructional design model (developed by Professor J.G. van Merriënboer) and is complemented by specialized platforms: ConcreetInfra (civil engineering programs), Middenkader functionaris bouw (level 4 examinations), Machinist Grondverzet, and Betonberoepen. Concreet also operates the Concreet AR Hoevelakken App for augmented reality-based construction drawing education, the Webshop for material distribution, and a quality assurance service conducting approximately 600 practical examination sampling assessments per year.

The business model is functionally a sector-funded cooperative: educational materials are provided at 100% discount to students (and to ROC's for examination instruments) through a scheme formalized in collective labor agreements (cao-partijen), valid through at least December 31, 2030. Revenue flows from sector social partners rather than student or institutional fees, with the organization operating as a non-profit foundation under Director Erik Meijering and a Raad van Toezicht chaired by Frank van Hout. Concreet serves approximately 10,000 students across 30+ MBO programs (up from 6,000 in 2016), with approximately 12 development specialists maintaining the curriculum. Distribution is direct-to-institution (ROC's and training companies) through B2B accounts, with students accessing materials via institutional credentials. The company is headquartered at Ceintuurbaan 2, Harderwijk, Netherlands, and engages its educator community through annual Docentendag events (200-250+ attendees) and the semi-annual 80A relationship magazine.

Name

Concreet Onderwijsproducten

Legal name

Concreet Onderwijsproducten

Website

https://concreetonderwijsproducten.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Concreet Onderwijsproducten is a Dutch foundation developing and distributing digital learning materials, platforms, and examinations for 30+ MBO vocational programs in the construction and infrastructure sectors, funded through a 100% discount scheme backed by sector employer associations and trade unions.

Ownership category

akta.pro rank

Product category

Vocational Education Publishing

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Miscellaneous Publishing (2741), Services-Prepackaged Software (7372)

akta.pro primary industry

Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL)

akta.pro secondary industry

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Vocational education materials
• MBO learning platforms
• Construction training materials
• Infrastructure education products
• Examination services

Headquarters

HQ city

Harderwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Sector-funded educational materials: 100% subsidized by construction and infra sector through cao-partijen (Bouwend Nederland, Aannemersfederatie Nederland, WoningBouwersNL, Vereniging van Waterbouwers, FNV, CNV). Students receive materials free of charge. ROC's receive 100% discount on examination materials under cooperation agreements. Middenkaderopleiding exams have exceptions to the 100% discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Concreet Onderwijsproducten develops, publishes, and distributes digital and print learning materials, examinations, and quality assurance services for MBO (vocational) education programs in the Dutch construction and infrastructure sectors. The organization operates multiple dedicated digital learning platforms (ConcreetLeren, ConcreetInfra, Middenkader, Machinist Grondverzet, Betonberoepen), a webshop for ordering materials, and a practical examination sampling service covering 30+ programs.

Product overview

Concreet Onderwijsproducten is an educational publishing and examination organization specializing in B&U (Bouw en Utiliteitsbouw) and Infra (grond-, weg- en waterbouw) vocational education in the Netherlands. The company's portfolio consists of multiple interconnected digital learning platforms and print/digital educational materials serving approximately 30+ MBO opleidingen. The core digital ecosystem includes ConcreetLeren (for B&U trades including timmeren, metselen, tegelzetten), ConcreetInfra (for civil engineering trades), Middenkader functionaris bouw (level 4 examination platform), Machinist grondverzet, Betonberoepen, and a Webshop for ordering. These platforms are consolidated through a central portaal and share pedagogical foundations based on the 4C/ID instructional design model, featuring practical assignments (praktijkopdrachten), digital trajectory maps (Digitale Trajectmap), and safety testing tools. The company also publishes the 80A magazine, provides quality assurance through practical examination spot checks (steekproeven), and offers AR tools like the Concreet AR Hoevelakken App. All educational materials benefit from a 100% discount scheme (valid through 2030) supported by B&U and Infra sector social partners. Development priorities are outlined in the bi-annual Ontwikkelagenda, with major initiatives including modular curriculum restructuring and new digital learning methods for Infra.

Differentiator

Problem solved

Functional benefit

Brands

• 80A Magazine: The company's relationship magazine keeping partners informed about developments within the organization and collaboration with education and the Construction and Infrastructure sector.
• ConcreetLeren
• ConcreetInfra
• Betonberoepen
• Concreet AR App

Products and services

• ConcreetLeren Digital learning environment for B&U (Bouw en Utiliteitsbouw) MBO programs including (Allround) Timmeren, Metselen, and Tegelzetten. Consolidates student portfolios, digital trajectory maps, lesson planning, and examinations into one platform, replacing the former BouwInfranet. Used by MBO students and teachers at ROC's across the Netherlands.
• ConcreetInfra Dedicated digital learning platform for Infra (infrastructure) MBO opleidingen including (Allround) Vakmannen GWW, Waterbouwers, Oppermannen, Machinisten, and Balkmannen. Provides course materials for civil engineering and infrastructure trades.
• Middenkader functionaris bouw Examination and learning platform for level 4 MBO educators and students in smart building and grond-, weg- en waterbouw (civil engineering and infrastructure) programs, supporting middle-management qualifications in the construction sector.
• Machinist grondverzet Specialized digital platform providing learning materials for students pursuing the Machinist Grondverzet (earthmoving equipment operator) qualification, covering heavy machinery operation training.
• Betonberoepen Digital learning platform for students in concrete professions including Betontimmeren (concrete carpentry), Betonreparatie (concrete repair), and Betonstaalverwerken (reinforcing steel work).
• Webshop E-commerce platform where students (via personal credentials) and ROC institutions (via institutional accounts, one per location) order educational materials and examination products. 100% discount automatically applied under the sector subsidy scheme through at least December 2030.
• Concreet AR Hoevelakken App Augmented reality application for project Hoevelaken that teaches users to read and understand construction drawings. Available for Android and iOS platforms.
• Digitale Trajectmap Digital trajectory map feature within ConcreetLeren for tracking student progress on construction sites. Mobile-friendly web display accessed via SCHOOLNAAM.concreetleren.nl. Replaced the separate Trajectmap app and physical portfolio folders.
• Steekproeven Praktijkexaminering Quality control service in which Concreet conducts approximately 600 spot checks per school year on practical examinations on behalf of ROC institutions, with trained inspectors performing unannounced evaluations at construction sites and providing feedback to schools.
• 100% Kortingsregeling Leermiddelen Sector-funded discount program providing 100% reduction on all educational materials and examination products for MBO students in B&U and Infra sectors, valid through at least 31 December 2030. Initiated by cao-partijen including Bouwend Nederland, Aannemersfederatie Nederland, WoningBouwersNL, Vereniging van Waterbouwers, FNV, and CNV.
• Concreet Portaal Central portal providing direct links to all Concreet platforms (ConcreetLeren, ConcreetInfra, Middenkader, Machinist Grondverzet, Betonberoepen) and the Webshop, serving as the navigation hub for Concreet's digital learning environments.

Quantifiable outcome

• Student enrollment in Concreet-covered programs grew from 6,000 in 2016 to 10,000 in 2026 (67% growth)
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• Bouwmensen AmersfoortcoreStrategic or Co-development PartnerTraining company providing practical placements for construction students. Works closely with Concreet on modular curriculum development and flexible learning pathways. Opleidingscoördinator actively participates in curriculum feedback.
• ROC Friese PoortcoreStrategic or Co-development PartnerEarly adopter school implementing renewed learning materials for Timmeren (carpentry) level 2 based on 4C/ID methodology. Provides feedback on digital platform and learning materials as pilot institution.
• SOMA CollegecoreStrategic or Co-development PartnerMBO institution in Apeldoorn with offices 3 minutes walking distance from Concreet headquarters. Active collaboration on curriculum development, particularly for infra programs. Teacher Adriaan Bout contributes to learning material development.
• Techniek College RotterdamcoreStrategic or Co-development PartnerLargest technical education provider in Rijnmond region, partnering on various infra programs including stratenmakers, vakmannen GWW, waterbouwers, and machinisten. Teacher Frank Frehen participates in curriculum development feedback.
• BouwSchool BredacoreStrategic or Co-development PartnerPartner inLeerloopbaanpad Bouwmonteur (Learning Pathway Construction Mechanic) alongside Nederlandse Bouw Unie and Curio. Represents innovative collaboration creating new educational pathways bridging construction industry needs with vocational training.
• Nederlandse Bouw Unie (NBU)coreStrategic or Co-development PartnerConstruction industry association representing employers. Co-initiator of Leerloopbaanpad Bouwmonteur educational innovation project. Represents industry voice in curriculum development.
• Bouwend NederlandcoreOthersConstruction industry employer organization and founding partner of the 100% discount scheme for educational materials. Represents one of the cao-partijen funding Concreet's activities.
• Aannemersfederatie NederlandcoreOthersConstruction contractor federation and founding partner of the 100% discount scheme. One of the cao-partijen contributing to sector funding for educational materials.
• FNV and CNVcoreOthersMajor Dutch trade unions and founding partners of the 100% discount scheme for construction and infra educational materials. Part of the cao-partijen supporting Concreet's mission.

Scale indicators3 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• ThiemeMeulenhoff: ThiemeMeulenhoff is a leading Dutch educational publisher serving VMBO, HAVO, VWO, and MBO with digital and print learning materials. It is a broad incumbent competing for Dutch MBO content procurement, offering comparable learning platforms and assessment tools but without Concreet's dedicated construction/infra sector partnership.
• Edu'Actief: Edu'Actief is a Dutch publisher specialized in vocational (MBO) educational materials across multiple sectors. It is a broad incumbent competitor for MBO content budgets with similar go-to-market through Dutch ROC's, but lacks Concreet's sector-funded subsidy and construction-specific focus.
• Malmberg: Malmberg is a major Dutch educational publisher covering primary, secondary, and vocational education. It is a broad incumbent in the Dutch MBO content market with comparable digital learning environments, though it does not focus specifically on construction trades.
• Noordhoff Uitgevers: Noordhoff is one of the largest Dutch educational publishers with extensive MBO and secondary-education content, including vocational programs. As a broad incumbent, it competes for the same Dutch MBO content budgets but lacks Concreet's sector-funding subsidy model and construction-specific specialization.

Regional players

• CITB (Construction Industry Training Board): CITB is the UK Industry Training Board for the construction sector, funded by a training levy on employers and responsible for vocational training standards, apprenticeships, and qualifications. It is a UK peer operating a sector-funded vocational training model structurally similar to Concreet's Dutch arrangement.
• NCCER (National Center for Construction Education and Research): NCCER is the US non-profit that develops standardized craft training curricula, assessments, and credentials for the construction industry, founded by industry partners. It is the closest international analogue to Concreet's industry-funded vocational content model, though operating in a different geographic market.

Direct peers

• Volandis: Volandis is the Dutch sector organization for sustainable employability and safe work in the construction and infrastructure sector, providing training, certification, and occupational health programs. It is the closest sector-funded vocational training peer to Concreet, with overlapping employer/union funding and a parallel role in safety and skills training for the same trades.
• Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven (SBB): SBB is the Dutch public-law body coordinating MBO qualifications and the BPV (practical placement) system that Concreet's content and examinations feed into. It directly shapes the qualification framework Concreet operationalizes, making it the most comparable institution in terms of MBO content stewardship, though without a publishing role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInnl.linkedin.com/company/concreet-onderwijsproducten
• Xx.com/ConcreetOP

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concreet Onderwijsproducten