Three in One Entertainment & Consulting

What Three in One Entertainment & Consulting does

Three in One Entertainment & Consulting GmbH is a Hamburg, Germany-based full-service live performance production company founded in 2011 by Hilton Jones and Laris Gec. The company creates bespoke theatrical productions and provides end-to-end production services — spanning creative concept development, choreography, music and video composition, costume and set fabrication, and lighting and audio system design — primarily for cruise line operators including Celebrity Cruises and AIDA Cruises, with secondary work for fixed theater venues.

The company's core products are ten named show productions deployed across cruise vessels and theater venues, including ELEMENTS (Celebrity Beyond), TREE OF LIFE (Celebrity Apex), STEAMPUNK CIRCUS (AIDAnova), KALEIDOSCOPE, A HOT SUMMER NIGHT'S DREAM (Celebrity Edge), and INFERNO LAS VEGAS (Paris Hotel & Casino). Production work is supported by proprietary technology integrations including a world-exclusive collaboration with Daniel Wurtzel on the Air Fountain installation, and specialized cruise-ship lighting and audio system design and commissioning capabilities. Hilton Jones has designed complete entertainment lighting systems for the entire AIDA Cruises fleet over his 20+ year tenure.

Revenue is generated through professional services contracts on a quote-based, multi-year engagement model with enterprise clients. Distribution is exclusively B2B direct commissioning or co-production partnerships (e.g., with Phoenix Productions International). The company is privately held and founder-owned with no disclosed institutional funding, operates from its Hamburg headquarters, and markets through a website showreel, Instagram, and Facebook channels. The company holds no patents, offers no software product or app, and discloses no AI/ML capabilities.

Name

Three in One Entertainment & Consulting

Legal name

Three in One Entertainment & Consulting GmbH

Website

https://3in1-entertainment.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Live Entertainment Production Services

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

akta.pro secondary industry

Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)

Keywords

• Live entertainment production
• Cruise ship entertainment
• Theatrical production services
• Stage lighting design
• Show production consulting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Live Entertainment Production Services: Creating and producing bespoke live productions for cruise ships and theater venues internationally. Services include creative concept development, design, production personnel, and full show delivery.
2. Technical Design and Consulting Services: Design and specification of entertainment lighting and audio systems for venues and vessels, including installation supervision, commissioning, and technical consulting for stage technical systems.
3. Personnel and Staffing Services: Providing support for casting of singers, dancers, and acrobatic artists, selection of technicians, and schooling/training of technical personnel for productions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Three in One Entertainment & Consulting GmbH is an award-winning, full-service live performance production company based in Hamburg, Germany. The company creates and produces bespoke theatrical productions for cruise ships and international theater venues, providing end-to-end capabilities including creative concept development, choreography, music composition, lighting and video design, costume and set fabrication, casting, and technical system design and installation.

Product overview

Three in One Entertainment & Consulting is an award-winning theater and live entertainment production company based in Hamburg, Germany, specializing in developing new and unique works. The company operates as a full-service live performance production company offering both individual theatrical productions (shows for cruise ships and theater venues) and comprehensive production services. Their portfolio includes named show productions such as ELEMENTS, TREE OF LIFE, COLORS OF LIFE, STEAMPUNK CIRCUS, KALEIDOSCOPE, A HOT SUMMER NIGHT'S DREAM, THE PURPOSE, ROCK THE CONCERT, INFERNO LAS VEGAS, and HURRICANE. The services division provides creative concept development, music composition, sound design, light/video design, choreography, aerial choreography, direction, costume design, prop and set design, graphic design, production management, and technical support for lighting and sound systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Live Performance Production Comprehensive live entertainment production services spanning from initial creative concept to final design, including planning (lighting/audio concepts, production management), personnel support (casting, technician selection, training), show conception (choreography, direction, costume/set design), show production (music/video production, costume fabrication), and technical support (installation, troubleshooting, maintenance). Offered to cruise line operators and theater venue owners worldwide.
• ELEMENTS An immersive theatrical production exploring the five elements (ether, air, water, earth, and fire) created exclusively for Celebrity Beyond cruise ship. Features collaborative 'Air Fountain' installation with Daniel Wurtzel, choreography, aerial performances, and cutting-edge technology combined with live performance.
• TREE OF LIFE A whimsical production for Celebrity Apex showcasing the seasons of life through a colossal tree, combining state-of-the-art stage technologies with compelling storytelling, theatrical innovation, and acrobatics set to powerhouse pop music.
• COLORS OF LIFE A theatrical journey of discovery following a main character's experiences in a world in black and white, featuring classic and contemporary pop hits, choreography, acrobatics, and video content.
• STEAMPUNK CIRCUS Original musical created exclusively for AIDAnova (first in AIDA Cruises' Helios class) following a young man's dream of joining a circus from the sky, featuring quirky choreography, world-building video imagery, and retro-futuristic design.
• KALEIDOSCOPE An energy-filled jukebox show featuring smash hits from the 2010s, merged with raw choreography, up-to-the-minute fashion, and ever-changing video content in an arena-style concert format. Commissioned for Celebrity Edge.
• A HOT SUMMER NIGHT'S DREAM Musical adaptation of Shakespeare's masterpiece for Celebrity Edge, featuring contemporary music and choreography, stunning video imagery, and acrobatics that bring the heart-stirring language of the classic tale to life.
• THE PURPOSE An intimate musical show featuring handpicked genre-defining music from influential songwriters, performed by a vocalist with a five-piece band with stories and anecdotes from music history.
• ROCK THE CONCERT A concert production that manipulates classic superstar arena show tropes, featuring camera operators capturing live performances transmitted to gigantic screens with rock music hits, choreography, and bombastic sound design.
• INFERNO LAS VEGAS A groundbreaking fire-fueled mainstage production (a 3in1 Entertainment / Phoenix Productions International coproduction) for Paris Hotel & Casino Las Vegas, featuring fire stunts, pyrotechnics, magical illusions, and fiery acrobatics. Named one of the top Las Vegas Acrobatic Productions of 2018 by Rolling Stone Magazine.
• HURRICANE A jukebox show inviting audiences to relive a bygone era featuring incredible pop-rock tunes with dynamic new arrangements, flamboyant fashion, pulsing visuals, and iconic choreography.

Quantifiable outcome

• Revolutionized maritime entertainment on the high seas
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Daniel WurtzelflagshipStrategic or Co-development PartnerWorld-exclusive collaboration with artist Daniel Wurtzel for the ELEMENTS production on Celebrity Beyond. The partnership enabled lifting his signature 'Air Fountain' installation to new heights with never-before-seen choreography and staging, creating immersive and interactive theatrical moments.
• Phoenix Productions InternationalcoreStrategic or Co-development PartnerCo-production partnership for INFERNO LAS VEGAS at Paris Hotel & Casino Las Vegas. This was a 3in1 Entertainment / Phoenix Productions International co-production featuring fire stunts, pyrotechnics, and magical illusions.
• Celebrity CruisescoreStrategic or Co-development PartnerOngoing commissioning partnership for exclusive cruise ship productions including ELEMENTS (Celebrity Beyond), TREE OF LIFE (Celebrity Apex), A HOT SUMMER NIGHT'S DREAM and KALEIDOSCOPE (Celebrity Edge).
• AIDA CruisescoreStrategic or Co-development PartnerLong-standing commissioning partnership including STEAMPUNK CIRCUS for AIDAnova and complete entertainment lighting systems design for the entire AIDA fleet.
• Paris Hotel & Casino Las VegascoreStrategic or Co-development PartnerVenue partnership for INFERNO LAS VEGAS mainstage production, a groundbreaking fire-fueled extravaganza that Rolling Stone Magazine named one of the top Las Vegas Acrobatic Productions of 2018.

Scale indicators4 records

Expansion highlights4 records

Others

• TAIT Towers: Engineering and fabrication company specializing in staging, scenic automation, and architectural elements for live entertainment and theme park attractions. Comparable as a specialist supplier of the technical staging and automation infrastructure that Three in One designs around for its cruise and theater productions.
• Production Resource Group (PRG): Global provider of production technology, lighting, audio, and video services and equipment for live events, theater, and broadcast. Comparable as an adjacent production services supplier and potential technical partner/subcontractor rather than direct competitor for commissioned shows.
• Royal Caribbean Productions: In-house entertainment division of Royal Caribbean Group producing original onboard shows, aqua-theater programming, and ice-skating productions. Comparable in output (cruise ship theatrical content) but as a captive division it is more a customer/peer than a competitor for third-party commissions.
• MSC Cruises Entertainment: In-house entertainment arm of MSC Cruises producing original onboard theatrical productions in partnership with external creators (including Franco Dragone). Comparable in delivering cruise entertainment but as a captive function it represents both a potential client and a quasi-competitor for cruise operators' production budgets.
• Solotech: Canadian provider of audio, video, lighting, and rigging equipment and services for live entertainment, theater, and touring. Comparable as an adjacent technical production services provider that supports similar end customers (cruise lines, venues, tour operators).

Direct peers

• Spiegelworld: Independent theatrical production company creating adult-oriented shows for Las Vegas venues and cruise ships (e.g., residency shows on Royal Caribbean). Directly comparable in business model — boutique, high-design live productions commissioned for specific venues and vessels.
• RWS Global (formerly RWS Entertainment Group): End-to-end entertainment production company producing Broadway-style shows, custom cruise ship entertainment, and theme park experiences. Directly comparable in delivering full-service theatrical productions and casting/crew staffing for cruise operators and venue clients.
• Headliners Group: UK-based cruise ship entertainment production company creating bespoke onboard productions, casting, and choreography for major cruise lines. Direct competitor in the cruise entertainment production niche with similar bespoke delivery model.
• Franco Dragone: Belgian-Italian theatrical production house best known for large-scale aquatic and theatrical shows (Cirque du Soleil successors) and cruise ship productions for major operators including MSC and Royal Caribbean. Closely comparable in custom theatrical content creation for cruise lines and major venues.

Broad incumbents

• Cirque du Soleil Entertainment Group: Largest premium theatrical production company globally, producing resident shows, touring productions, and cruise ship theatrical content (e.g., for MSC). Much larger and broader in scope, but competes in the same premium live-theatrical production category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThreeInOneEntertainmentConsultingGmbh
• Instagraminstagram.com/3in1entertainment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three in One Entertainment & Consulting