Springline Yacht Sales

What Springline Yacht Sales does

Springline Yacht Sales is a privately-held yacht brokerage and dealership headquartered in Mystic, Connecticut, specializing in new and pre-owned sailboats and powerboats. The company operates as an authorized dealer for multiple premium sailboat manufacturers, including Catalina Yachts, Elan Yachts, Tartan Yachts, Island Packet Yachts, and Blue Jacket Yachts, alongside powerboat brands such as Boston Whaler. Following the September 1, 2024 merger with Massey Yacht Sales & Service of Palmetto, Florida, the combined entity — operating under the transitional brand "Massey Yacht Sales at Springline" at the Connecticut location — maintains brick-and-mortar showrooms in Mystic, CT and Palmetto, FL, plus a mobile yacht brokerage team. Ed Massey serves as President and Rick Dieterich as General Manager of the combined operations.

Revenue is generated entirely on a commission basis: one-time dealer commissions on new boat sales and transaction fees on pre-owned brokerage sales (including co-brokerage listings that split commissions with other brokers nationwide). Featured inventory listings observed on the company's website range from approximately $135,000 to $670,000, with new boat pricing provided on a quote basis. The customer base consists of individual recreational boat buyers — primarily sailboat cruisers, coastal and offshore passagemakers, and powerboat recreation buyers in the Northeast and Southeast United States. Marketing channels include the company website (secureyourdream.com), Facebook, Twitter, Instagram, and in-person presence at boat shows such as the Annapolis Sailboat Show. The firm is family/management-owned, with no disclosed institutional investment or venture funding.

Name

Springline Yacht Sales

Legal name

Springline Yacht Sales

Website

https://secureyourdream.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Springline Yacht Sales is a privately-held yacht dealership and brokerage based in Mystic, Connecticut, authorized to sell new Catalina, Elan, Tartan, Island Packet, and Blue Jacket sailboats plus pre-owned vessels. Following a September 2024 merger with Massey Yacht Sales of Palmetto, FL, the combined firm serves recreational boat buyers across the Northeast and Southeast US.

Ownership category

akta.pro rank

Product category

Yacht Brokerage & Dealership

NAICS

Boat Dealers (441222)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

Keywords

• Yacht brokerage services
• New boat sales
• Sailboat dealership
• Pre-owned boat sales
• Marine dealer

Headquarters

HQ city

Mystic

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. New Boat Sales: Commission-based sales of new sailboats and powerboats from manufacturer partners including Catalina Yachts, Elan Yachts, Tartan Yachts, Island Packet Yachts, and Blue Jacket. Revenue generated through dealer commissions on each new boat sold.
2. Brokerage Services: Brokerage services for pre-owned boat sales to both buyers and sellers, including co-brokerage listings that allow collaboration with other brokers. Revenue generated through commission fees on successful transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Springline Yacht Sales is a private yacht brokerage and dealership that sells new sailboats and powerboats from multiple premium manufacturers (including Catalina, Tartan, Elan, Island Packet, Blue Jacket, and Boston Whaler) and brokers pre-owned vessels. The firm operates from physical locations in Mystic, CT and Palmetto, FL, and deploys a mobile yacht brokerage team across the Northeast and Southeast U.S. Since September 2024, it has operated under the combined "Massey Yacht Sales at Springline" banner following its merger with Massey Yacht Sales & Service.

Product overview

Springline Yacht Sales (operating as Massey Yacht Sales at Springline following September 2024 merger) is a boat dealership and brokerage firm offering new and pre-owned sailboats and powerboats. The company provides new boat sales for multiple brands including Catalina Yachts, Elan Yachts, Tartan Yachts, Island Packet Yachts, and Blue Jacket Yachts. In addition to new boat sales, the company offers extensive brokerage services for both buyers and sellers, along with co-brokerage listings that connect with other dealerships nationwide. The company serves customers across the Northeast and Southeast regions with brick-and-mortar locations in Mystic, Connecticut and Palmetto, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Massey Yacht Sales & ServicecoreStrategic or Co-development Partner · 1 September 2024As of September 1st, 2024, Massey Yacht Sales & Service of Palmetto, Florida and Springline Yacht Sales of Mystic, Connecticut merged their two well-respected and long-standing businesses. The merger more than doubled the size of their operations to offer top-tier sales process to wider clientele in both Northeast and Southeast regions. Rick Dieterich is General Manager of all operations; Ed Massey remains President of the new larger company. The combined entity is known as 'Massey Yacht Sales at Springline' for transitional marketing purposes.
• Catalina YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Catalina Yachts, representing family-friendly cruisers. Catalina Yachts President Sharon Day commented on the merger as 'two of our best dealers joining forces' praising their commitment to expanding presence in key markets.
• Tartan YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tartan Yachts, featuring high-performance sailing yachts designed by Tim Jackett with advanced composite construction and carbon fiber masts.
• Elan YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Elan Yachts, sleek European offerings from Slovenia designed by Humphreys Yacht Design with advanced features like twin rudders and T-shaped performance keels.
• Island Packet YachtscoreChannel Partner/ Reseller/ DistributorRepresents Island Packet Yachts, American-owned company known for Full Foil Keel design, proprietary material technologies, and award-winning customer service since 1979.
• Blue JacketminorChannel Partner/ Reseller/ DistributorRepresents Blue Jacket yachts, designed by Tim Jackett and Bob Johnson. Blue Jacket 40 was awarded Cruising World's 2014 Domestic Boat of the Year and Best Midsize Cruiser.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MarineMax: The largest US recreational boat dealer (publicly traded), with a national branch network across power and sail brands. Directly comparable business model (authorized dealer + brokerage) but vastly larger scale and broader geography.
• Northrop & Johnson: International yacht brokerage and new construction firm serving sellers and buyers across multiple US and global markets. Comparable brokerage economics but at higher vessel price points and with broader international reach.
• Denison Yacht Sales: Large, multi-office luxury yacht brokerage with national US footprint. Overlaps with Springline on brokerage services but operates across a broader portfolio of vessel sizes and price points.

Direct peers

• Hinckley Yachts: Long-established yacht dealer and builder based in Maine and Rhode Island focused on premium sail and power yachts. Closely comparable to Springline in geography (New England), premium positioning, and sailboat-authorized-dealer model.
• Annapolis Yacht Sales: Sailboat-specific dealer and brokerage in Annapolis, MD - a Mid-Atlantic counterpart serving Chesapeake Bay cruisers. Directly comparable new-boat and brokerage offering in an adjacent coastal geography.
• Atlantic Yacht & Ship: Florida-based yacht brokerage and dealer serving Southeast US. Closely comparable to Springline's Palmetto, FL operation in coastal Florida sail/power market.
• Hallberg-Rassy Yachts USA: US representation for Hallberg-Rassy premium Swedish cruising sailboats via a New England dealer network. Comparable premium-cruising sailboat retail model with similar authorized-dealer economics.
• Sailboats Inc / Sail Annapolis: Sailboat brokerage and dealer in Annapolis focused on new and used sailboats - comparable new-boat authorized-dealer model with strong brokerage and co-brokerage practice.
• Edwards Yacht Sales: Yacht dealer and brokerage in Florida with strong sailboat representation. Comparable authorized-dealer + brokerage structure and significant overlap on customer demographic in Florida.

Regional players

• SYS Yacht Sales: Independent yacht brokerage in Rhode Island focused on sailboats. Closely comparable authorized-dealer and brokerage model; geographically adjacent to Springline's CT base, serving overlapping New England customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/springlineyacht
• Facebookfacebook.com/SpringlineYachtSalesLLC
• Instagraminstagram.com/springlineyachtsales
• LinkedInlinkedin.com/company/springline-yacht-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springline Yacht Sales