Target Racing

What Target Racing does

Target Racing is a privately-held Italian motorsport racing team founded in January 1997 by Roberto Venieri, operating as a single-member limited liability company (Target Racing s.r.l. unipersonale) headquartered in Lugo di Ravenna. The team provides professional racing services including car preparation, pit crew operations, race strategy, driver coaching, and technical support, and currently competes in the McLaren Trophy Europe (launched in 2026), Italian GT Sprint Championship (GT3 and GT Cup), Lamborghini Super Trofeo Europe, and historically in Italian Formula 3, Formula 4, World Series Renault 3.5, Blancpain Endurance, International GT Open, Porsche Carrera Cup Italia, and Middle East endurance events. Customers are professional and amateur racing drivers, plus the teams and sponsors that finance them; the team fields multiple car entries per championship with driver pairings across Pro, Pro-Am, Silver, Bronze, and AM classes.

The company's core technology is its motorsport operations capability, accumulated across multiple vehicle platforms (McLaren Artura Trophy Evo, Lamborghini Huracán GT3 and Super Trofeo Evo2, Ferrari 296 GT3 and 296 Challenge, previously Porsche), supported by an in-house technical crew around Venieri, Chief Engineer John, and Chief Mechanic Stefano Pirro. Target Racing has secured five major Lamborghini Super Trofeo titles between 2019 and 2025 (World Final Pro Class 2019 and 2020, Middle East Winner 2019, Best Team Europe 2020, World Final Pro-Am Class 2023), plus the 2025 Italian GT Sprint Pro-Am championship and the 2025 Italian GT Cup Sprint title with Andrea Fontana. The team operates under multiple brand identities including Black Bull, DR Formula, Black Bull Swiss Racing, and Raton Racing by Target, indicating a multi-brand commercial structure.

The business model rests on three revenue streams: sponsorship income from automotive brands and corporate partners, fees charged to drivers and crews for racing services and car preparation, and prize money from race results. The customer base is fragmented across multiple championships and car platforms, with no single dominant enterprise customer and no publicly disclosed pricing. Target Racing has no external funding rounds, no parent company, and remains fully owned and operated by Roberto Venieri, operating as a self-sustaining boutique motorsport business with 11-50 employees.

Name

Target Racing

Legal name

Target Racing s.r.l. unipersonale

Website

https://targetracing.it

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Target Racing is a privately-held Italian motorsport racing team founded in 1997, based in Lugo di Ravenna, that provides car preparation, race strategy, and technical support to professional and amateur racing drivers competing in McLaren Trophy Europe, Lamborghini Super Trofeo Europe, and the Italian GT Sprint Championship.

Ownership category

akta.pro rank

Product category

Motorsport Racing Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

Keywords

• Motorsport racing team
• GT racing championships
• Race car preparation
• Endurance racing services
• Driver coaching programs

Headquarters

HQ city

Lugo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Racing Competition Prize Money: Target Racing generates revenue through prize money earned from competing and winning positions in various racing championships including Lamborghini Super Trofeo Europe, Italian GT Sprint Championship, and McLaren Trophy Europe.
2. Driver/Team Services: The team provides racing services to drivers including car preparation, technical support, pit crew operations, and race strategy. Revenue is generated through fees charged to drivers and crews for participation in championships.
3. Sponsorships: As a competitive racing team with championship titles, Target Racing attracts sponsorship from automotive brands, equipment manufacturers, and corporate sponsors interested in motorsport visibility.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Target Racing is a professional motorsport racing team that fields customer and factory-supported entries in multiple GT racing championships across Europe and the Middle East. The team provides car preparation, technical engineering, pit crew operations, race strategy, and driver coaching for championships including McLaren Trophy Europe, Lamborghini Super Trofeo Europe, Italian GT Sprint Championship, and GT World Challenge, using platforms from McLaren, Lamborghini, Ferrari, and Porsche.

Product overview

Target Racing is a professional motorsport racing team founded in 1997, based in Lugo di Ravenna, Italy. The company operates as a racing services provider competing across multiple championships including the McLaren Trophy Europe (with McLaren Artura Trophy Evo), Lamborghini Super Trofeo Europe (with Lamborghini Huracán Super Trofeo Evo2), Italian GT Sprint Championship (GT3 and GT Cup classes with Ferrari and Lamborghini), and Italian Formula 4 (via DR Formula partnership). The core offering is motorsport competition services encompassing car preparation, driver coaching, race strategy, and technical support across GT endurance racing and single-seater categories.

Differentiator

Problem solved

Functional benefit

Products and services

• McLaren Trophy Europe Program Factory-supported racing program competing with McLaren Artura Trophy Evo cars in the McLaren Trophy Europe endurance series, featuring PRO, PRO-AM, Silver, Bronze, and AM driver categories. The program targets drivers seeking McLaren Trophy championship competition with professional team support.
• Lamborghini Super Trofeo Europe Program One-make series racing program competing with Lamborghini Huracán Super Trofeo Evo2 vehicles in the Lamborghini Super Trofeo Europe championship and World Finals. Targets drivers seeking single-make Lamborghini championship competition across Pro, Pro-Am, and AM classes.
• Italian GT Sprint Championship Program National GT racing program competing in the Italian GT Sprint Championship GT3 and GT Cup categories using Ferrari 296 GT3, Ferrari 296 Challenge, and Lamborghini Huracán vehicles. Targets drivers seeking Italian national GT3 and GT Cup championship competition.
• Italian Formula 4 Championship (DR Formula) Single-seater racing program competing in the Italian Formula 4 Championship through DR Formula affiliation, focused on developing young racing talent in Formula 4 machinery.

Quantifiable outcome

• 5+ Lamborghini Super Trofeo championship titles including World Finals
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• McLarencoreStrategic or Co-development Partner · 1 January 2026Target Racing entered the McLaren Trophy Europe in 2026, fielding four McLaren Artura Trophy Evo cars. The partnership involves participation in the five-round European championship with vehicles designed exclusively for the McLaren Trophy series.
• LamborghinicoreStrategic or Co-development PartnerLong-standing partnership with Lamborghini in Super Trofeo Europe, Super Trofeo Middle East, and World Finals. Multiple championship titles won with Lamborghini Huracan GT3 and Super Trofeo Evo2 vehicles.
• FerraricoreStrategic or Co-development PartnerTarget Racing fields Ferrari 296 GT3 and Ferrari 296 Challenge vehicles in Italian GT Sprint Championship. Partnership for GT3 and GT Cup competition.
• PorscheminorStrategic or Co-development PartnerTarget Racing competed in Porsche Carrera Cup Italia in 2022 with AB Racing, securing second place in the championship with Keagan Masters.
• Raton RacingcoreChannel Partner/ Reseller/ DistributorTechnical partnership with Raton Racing for Lamborghini Super Trofeo Europe entries. Raton Racing by Target competed in Blancpain Endurance GT3 championship.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/targetracingsrl
• Instagraminstagram.com/targetracing
• LinkedInlinkedin.com/company/target-racing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Target Racing