Trøndelag Forsvarsforening

What Trøndelag Forsvarsforening does

Trøndelag Forsvarsforening is the regional local chapter (lokalforening) of Norges Forsvarsforening, Norway's national defense and security policy advocacy association, serving members in the Trøndelag region. The organization operates as one of 13 regional chapters across Norway (including Oslo, Rogaland, Nordland, Troms og Finnmark, Vestland, Agder, Akershus, Buskerud, Innlandet, Møre og Romsdal, Vestfold og Telemark, and Østfold) and is part of a centrally coordinated national structure with a secretariat (Sekretariatet) and General Secretary (Christian Bugge Hjorth) headquartered at Sporveisgata 29, Oslo. Its core products are non-commercial: the bi-annual magazine "Norges Forsvar" (published since at least 2015), annual national member meetings (Landsmøter), leadership conferences (Ledermøter), scholarships (stipendier), and policy commentary distributed via the website, email newsletter, Facebook, and YouTube. The association does not develop proprietary technology; its digital infrastructure is a standard WordPress-based content platform. The business model is subscription recurring, funded through individual annual membership fees with both standard and gift-membership ("gavemedlemskap") tiers, supplemented by minor advertising/sponsorship relationships (Eelume, PSSO AS, PS Servicesenter). Engagement targets include the Stortinget (Norwegian Parliament) and the Norwegian Armed Forces, to which the organization provides policy input and expert analysis. Trøndelag Forsvarsforening itself has no disclosed financials, headcount, or independent revenue; it functions as a sub-unit of the national association.

Name

Trøndelag Forsvarsforening

Legal name

Norges Forsvarsforening

Website

https://forsvarsforeningen.no

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1–10 employees

Short description

Trøndelag Forsvarsforening is the Trøndelag regional local chapter of Norges Forsvarsforening, Norway's membership-based defense and security policy advocacy association, serving members through publications, events, and policy engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: The organization generates revenue through membership subscriptions. They offer standard membership and gift memberships (gavemedlemskap) as membership tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Trøndelag Forsvarsforening, as the Trøndelag regional chapter of Norges Forsvarsforening, delivers membership-based defense and security policy advocacy services to Norwegian citizens. Core offerings include individual and gift membership subscriptions, the 'Norges Forsvar' magazine covering defense and security topics, national and regional events, leadership conferences, and scholarships for members.

Product overview

Norges Forsvarsforening is a Norwegian defense association focused on security policy, defense, and civil safety. The organization publishes news and analysis on defense matters through its magazine "Norges Forsvar" and maintains local chapters across Norway, including Trøndelag. Trøndelag Forsvarsforening is a local branch of this national organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Membership (Bli medlem) Annual subscription membership for individuals supporting Norwegian defense policy; provides access to the 'Norges Forsvar' magazine, member news (Medlemsnytt), invitations to events, and policy statements from the organization.
• Gift Membership (Gavemedlemskap) Annual gift membership subscription allowing individuals to purchase a membership on behalf of another person; provides the recipient with the same member benefits as a standard membership.
• Norges Forsvar Magazine Bi-annual magazine published by Norges Forsvarsforening covering Norwegian defense policy, military affairs, and security topics; distributed to members and available through an online publication archive dating back to at least 2015.
• Landsmøte (National Meeting) Annual national meeting for members of Norges Forsvarsforening; held as the organization's governing assembly to discuss policy positions, elect leadership, and set organizational direction (e.g., Landsmøte 2025, Landsmøte 2023).
• Ledermøte (Leadership Meeting) Annual leadership conference for leaders of the local associations (lokalforeninger) across Norway; provides coordination, training, and strategic alignment for the chapter network (e.g., Ledermøtet 20-21 April 2024).
• Stipendier (Scholarships) Scholarships awarded by Norges Forsvarsforening to support members' studies and research related to defense and security policy; administered through the national organization and accessible to members.
• Medaljer og Hederstegn (Medals and Honors of Merit) Medals and honors of merit awarded by Norges Forsvarsforening to recognize members' contributions to Norwegian defense and security policy; available to members through the organization's medal program.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• EelumeminorOthersAdvertiser/sponsor displayed on the Norges Forsvarsforening website. Eelume is a company (appears to be an underwater robotics/technology company based on context) that sponsors the organization's website.
• PSSO ASminorOthersAdvertiser/sponsor displayed on the organization's website. PSSO AS is a security services company advertising on the organization's platform.
• PS ServicesenterminorOthersAdvertiser/sponsor displayed on the organization's website. PS Servicesenter is a service company advertising on the organization's platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Stockholm International Peace Research Institute (SIPRI): International institute researching conflict, armaments, and security. Comparable subject matter (security and defense policy research), though it operates as a larger international research body rather than a membership association.
• Atlantic Council: International think tank on foreign policy and security with strong focus on NATO and transatlantic defense. Comparable as a security-policy advocacy forum engaging governments and publics, though at much larger scale and with global scope.
• Chatham House (Royal Institute of International Affairs): UK-based international affairs institute publishing research and convening policy debates. Comparable as a membership-supported policy forum engaging government and expert audiences on defense and security topics.
• Forsvarets forskningsinstitutt (FFI): Norwegian Defence Research Establishment, a government-affiliated defense research institution. Comparable in subject matter (defense policy and capability) but operates as a state research body rather than an advocacy association.
• Center for Strategic and International Studies (CSIS): US-based bipartisan policy research organization focused on defense and security. Comparable in mission (defense policy analysis and advocacy) but at significantly larger scale with international scope.

Direct peers

• Norsk Utenrikspolitisk Institutt (NUPI): Norwegian Institute of International Affairs producing policy research and analysis on foreign and security policy. Comparable as a Norwegian security-policy thought-leader, though it is a research institute rather than a membership association.
• Royal United Services Institute (RUSI): UK-based defense and security think tank that publishes research, hosts events, and engages policymakers. Highly comparable as a national membership-influenced defense policy and security forum, although RUSI operates at significantly larger scale.
• NATO Association of Canada: Canadian membership-based organization promoting debate on NATO and transatlantic security. Closely comparable as a national membership-driven defense policy advocacy forum outside the Norwegian market.
• Reservistenes Landsforbund: Norwegian association of reserve officers. Comparable as a domestic Norwegian defense-interest membership organization engaging members through chapters, advocacy, and publications.
• Den norske Atlanterhavskomité (Norwegian Atlantic Committee): Norwegian organization promoting debate on NATO, Atlantic cooperation, and security policy. Closest domestic peer in mission, audience, and member-driven advocacy format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC7Xnv6drLZKV4ahXrMaI6PQ
• Facebookfacebook.com/Norges-Forsvarsforening-186335644718587

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trøndelag Forsvarsforening