PS Servicesenter AS

What PS Servicesenter AS does

PS Servicesenter AS (legally Petersen og Skogheim Servicesenter AS, trading as PSS) is a privately held Norwegian automotive workshop founded in 2003 and headquartered at Midtstranda 45, Hamar. The firm operates a single physical workshop serving car owners across the Mjøsregionen (Innlandet county), including the municipalities of Stange, Brumunddal, Ringsaker, and Elverum. It is the world's first official BG Service Center and the only authorized Jaguar and Land Rover workshop in the region, and also holds approved electric vehicle workshop status through BilXtra. The customer base consists primarily of individual car owners across all marques up to 3.5 tonnes, with focused offerings for Tesla, Jaguar/Land Rover, and EV owners.

The company's product portfolio spans core automotive workshop services (EU inspections, wheel alignment, brake service, spare parts installation) plus a broad suite of BG-branded preventive treatments covering engine, fuel system (gasoline/GDI/diesel/ethanol), transmission, drivetrain, power steering, cooling, climate control, battery, DPF/emissions, and headlight restoration. Tesla service is productized into discrete priced packages (30,000 km and 60,000 km services at 3,999–5,999 NOK), with modern diagnostic equipment adapted for Tesla vehicles. Underlying technology is largely proprietary to BG Products (cleaning chemistry, fluid exchange machines, application tools), supplemented by Jaguar/Land Rover factory diagnostic systems and third-party Tesla diagnostic capability.

The revenue model is professional-services-based, monetizing hourly/diagnostic labor plus parts resale through the BilXtra supply chain (with a 5-year/100,000 km warranty on installed parts serving as a retention lever). Go-to-market is direct-to-consumer via the company website (psss.no), an online Heliosbooking scheduling system, and walk-in/phone bookings. Third-party financing is offered through the BilXtra payment card. Distribution is single-location domestic. The firm holds Miljøfyrtårn environmental certification with annual climate reporting since at least 2015.

Name

PS Servicesenter AS

Legal name

Petersen og Skogheim Servicesenter AS

Website

https://psss.no

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

PS Servicesenter AS is a Hamar, Norway-based automotive workshop serving car owners across the Mjøsregionen. Founded in 2003, it is the world's first official BG Service Center and the sole authorized Jaguar and Land Rover workshop in the region.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

Automotive Mechanical and Electrical Repair and Maintenance (81111), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYTLAKAAAA

General Automotive Repair & Maintenance

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKAGAJ

Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Fleet Preventive Maintenance & Inspection Services

Keywords

• Automotive repair services
• Vehicle maintenance workshop
• Electric vehicle service
• EU vehicle inspection
• Spare parts installation

Headquarters

HQ city

Hamar

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Automotive Repair and Maintenance Services: PSS generates revenue through providing automotive repair and maintenance services including engine service, transmission service, brake service, electrical systems, EU inspections, and specialized BG treatments. Services are provided for all car brands up to 3.5 tons.
2. Spare Parts Sales and Installation: Revenue from selling and installing spare parts, primarily through BilXtra chain. Parts include brakes, fuel and ignition components, electrical components, filters, belts, seals, and heating/cooling system parts. All mounted parts come with up to 5-year or 100,000 km warranty.
3. Financing Services (Third-party): As a BilXtra workshop, PSS offers BilXtra payment card which provides customers with payment deferral (30-60 days) or installment plans (4-12 months) interest-free. This is a third-party financing service that facilitates customer purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PS Servicesenter AS is an automotive workshop in Hamar, Norway providing repair, maintenance, and inspection services for all car brands up to 3.5 tonnes. The company is the world's first official BG Service Center offering specialized BG engine, drivetrain, fuel system, and emissions treatments, and the only authorized Jaguar and Land Rover workshop in the Mjøsregionen. It also provides Tesla-specific service packages, approved electric vehicle service through BilXtra, EU inspections, and sells/installs spare parts with up to 5-year or 100,000 km warranty.

Product overview

PS Servicesenter AS (Petersen og Skogheim Servicesenter AS) is a multi-brand car workshop founded in 2003, operating as a unified service platform combining general automotive repair with specialized branded treatment programs. The core offering consists of workshop services for all vehicle brands up to 3.5 tonnes, supplemented by a portfolio of branded BG maintenance treatments (BG Engine Performance Service, BG Platinum Fuel System Service, BG Kjølesystemservice, BG Girkasseservice, BG Drivverkservice, BG Servostyringsservice, BG Bremsevæskeservice, BG Klima- og A/C-service, BG Batteriservice, BG Dieselsystemservice, BG DPF-service, and BG Frontlykt-restaurering) and specialized brand-specific services for electric vehicles (Elbilservice and Tesla service for Model S/3/X/Y), Jaguar and Land Rover, and EU inspections. The BilXtra-kortet (payment/financing card) and reservedeler with 5-year warranty serve as customer-facing supplementary offerings. The company is the world's first official BG Servicesenter and the only authorized Jaguar and Land Rover workshop in the Mjøsregion.

Differentiator

Problem solved

Functional benefit

Products and services

• General Vehicle Workshop Services
• Tesla Service (Model S, 3, X, Y)
• Jaguar and Land Rover Authorized Workshop Service
• BG Engine Performance Service
• BG Platinum Fuel System Service
• BG Diesel System Service
• BG Transmission Service
• BG Cooling System Service
• Electric Vehicle Service (Elbilservice)
• EU Vehicle Inspection (EU-kontroll)
• Wheel Alignment Service (Hjulstillingskontroll)
• Spare Parts Sales and Installation

Quantifiable outcome

• Up to 5 years or 100,000 km warranty on mounted BilXtra parts
• +2 more outcomes

Named customers4 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BG Products (BG Prod)coreStrategic or Co-development PartnerPSS was the world's first official BG Service Center, established as a pioneer in BG automotive treatment services. PSS uses BG's proprietary products and equipment for engine performance restoration, fuel system cleaning, transmission service, cooling system maintenance, and other specialized automotive treatments. The partnership provides PSS with exclusive access to BG's treatment technologies and products.
• BilXtracoreChannel Partner/ Reseller/ DistributorPSS operates as a BilXtra workshop, using BilXtra's spare parts supply chain. BilXtra parts come with up to 5-year warranty when mounted at PSS. PSS also accepts BilXtra payment cards offering customers flexible payment options including payment deferral (30-60 days) and interest-free installments (4-12 months). PSS is also an approved BilXtra electric vehicle workshop.
• Miljøfyrtårn (Eco-Lighthouse)minorStrategic or Co-development PartnerPSS is certified under Miljøfyrtårn (Eco-Lighthouse), Norway's most widely used certification for environmental improvement in business. PSS reports annually on climate and environmental impact and invites employees and customers to provide input for environmental improvements.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BilXtra: BilXtra is the Norwegian workshop chain that PSS is itself a member of; the network provides parts supply, warranty backing, the EV workshop approval, and the BilXtra payment card — making BilXtra both partner and direct peer in the same service category.
• Mekonomen: Mekonomen is a major Nordic multi-brand auto service chain with extensive Norwegian workshop coverage offering mechanical repair, tire service, and parts — directly comparable to PSS's general auto repair offering and a key competitive force in the same market.
• Bosch Car Service: Bosch Car Service is a global franchise network of multi-brand automotive repair workshops with Norwegian locations offering mechanical, electrical, and diagnostic services — a directly comparable multi-brand authorized workshop model with strong brand backing.
• Vianor: Vianor is a Nordic tire and light vehicle service chain with extensive Norwegian coverage, offering tire changes, alignments, and basic mechanical services — comparable as a regional multi-brand competitor with similar customer demographics.
• Meca: Meca is a Norwegian automotive parts and workshop cooperative that supplies parts to affiliated workshops and operates service locations — directly comparable as a multi-brand competitor in the same Mjøsregionen-adjacent Norwegian workshop market.
• AD Parts (AD Norway): AD Parts is a Scandinavian auto parts and workshop cooperative with Norwegian operations, distributing parts to affiliated workshops and providing service network support — directly comparable as a multi-brand workshop competitor with similar parts-supply economics.
• Jaguar Land Rover authorized retailers: Other authorized JLR retailers/workshops across Norway compete for the same premium-brand service work that PSS handles exclusively in Mjøsregionen — directly comparable in authorized service model, factory tooling, and customer base.

Others

• BG Products (BG Prod): BG Products is the US-based supplier of the proprietary automotive treatment products and equipment that PSS uses as the world's first official BG Service Center — an ecosystem partner and supplier rather than a direct competitor, but core to PSS's differentiated service offering.

Regional players

• Dekkmann: Dekkmann is a Nordic tire and light auto service chain operating in Norway, offering tire service, alignment, and basic maintenance — comparable in service category though primarily a regional chain with broader tire focus than full mechanical repair.

Broad incumbents

• Tesla Service Center: Tesla operates its own authorized service centers in Norway that directly service Tesla vehicles — a broader incumbent in the same EV service category that PSS competes against for the same Tesla-owner segment, though Tesla is the OEM itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ps-servicesenter-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PS Servicesenter AS