Buitengoed

What Buitengoed does

Buitengoed is a Dutch specialty e-commerce and showroom retailer of high-quality outdoor and garden products, founded in 1968 and headquartered in Losser, Netherlands. The company operates as a retail brand under the Kühlkamp parent group ("BUITENGOED by Kühlkamp") and serves primarily individual DIY homeowners undertaking garden construction, fencing, decking, paving, and outdoor living projects. Its offering is organized across nine core categories — garden wood, fencing systems, carports/covered structures, garden houses, paving, garden & terrace (furniture, barbecues, planters, lighting), play equipment, hot tubs/spas, and fastening hardware — plus a SALE category for showroom models and discontinued items.

The company runs an integrated direct-to-consumer channel consisting of a transactional webshop (buitengoed.nl) with shopping cart, wishlist ("offertelijst"), and customer account functionality, supported by a physical showroom at De Pol 6, Losser, where customers can view products, receive advice, and collect orders. Products span a wide price range (€0.18 fittings to €12,000+ aluminum pergolas), with volume discounts and VAT-inclusive pricing in euros, and delivery is provided throughout the Netherlands; a free trailer loan service is offered to support customer pickup of bulkier items. Buitengoed differentiates through its in-house workshop, which enables custom work (e.g., custom carports, garden houses) and rapid lead times, and through trust signals including Thuiswinkel Waarborg certification and a 9.0/10 rating across 4,722+ Thuiswinkel and Kiyoh customer reviews.

Revenue is generated through one-time product sales to consumers, with no disclosed B2B, dealer, or contract revenue and no disclosed financial figures. Marketing is conducted primarily through the website catalog and content, an email newsletter, and the Losser showroom. The firm employs 11–50 people and operates exclusively within the Netherlands, with no stated international expansion, AI/ML capabilities, or technology platform differentiation beyond standard e-commerce tooling.

Name

Buitengoed

Legal name

Buitengoed

Website

https://buitengoed.nl

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Buitengoed is a Dutch specialty e-commerce and showroom retailer, founded in 1968 and operating under Kühlkamp, that sells garden and outdoor building materials — timber, fencing, paving, carports, garden houses, play equipment, and hardware — to DIY homeowners across the Netherlands.

Ownership category

akta.pro rank

Product category

Garden and Outdoor Building Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Outdoor garden products
• Garden building materials
• Fencing and decking supplies
• Garden furniture retail
• Playground equipment sales

Headquarters

HQ city

Losser

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales of garden and outdoor hardware materials including timber, fencing, paving, fasteners, and accessories. Revenue generated through direct consumer purchases via e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Buitengoed is a Dutch specialist retailer selling high-quality outdoor and garden products through its own e-commerce webshop and a physical showroom in Losser. The assortment covers nine core categories including garden wood, fences, carports, garden houses, paving, garden and terrace products, play equipment, hot tubs, and fastening hardware, with custom-made items produced in the company's own workshop and delivered across the Netherlands.

Product overview

Buitengoed is a Dutch e-commerce specialist for high-quality outdoor and garden products, operating as a single integrated online store and physical showroom. The company offers a comprehensive portfolio organized into nine core product categories: (1) Garden Wood (tuinhout) - various wood types and processed wood products; (2) Fences (schuttingen) - complete fence systems and components; (3) Carports/Covered Structures (overkapping) - custom-built outdoor coverage solutions; (4) Garden Houses (tuinhuis) - standalone garden structures with accessories; (5) Paving (bestrating) - tiles, pavers, and related materials; (6) Garden & Terrace - extensive outdoor living products including furniture, barbecues, planters, lighting, and décor; (7) Play Equipment (speeltoestellen) - trampolines, play structures, and ride-on toys; (8) Hot Tubs/Spas - wellness products with accessories; and (9) Hardware/Fasteners (bevestigingsmaterialen) - comprehensive fastening and mounting materials. The company also offers a SALE section with showroom models and discontinued items. Buitengoed provides custom-made products from their own workshop, expert advice, and fast delivery throughout the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuinhout (Garden Wood) Wide range of garden wood for DIY consumers, including round wood, pressure-treated wood, Douglas wood, oak wood, Robinia wood, hardwood, composite, and modified wood in beams, posts, and planks for outdoor construction projects.
• Schuttingen (Fences) Complete fence systems for homeowners, including wood-concrete, wood-metal, composite, and concrete fences, plus garden screens, garden doors, natural fencing (coconut, bamboo, reed, willow), and fencing hardware.
• Overkapping (Carports and Covered Structures) Custom-built carports and covered structures for homeowners, including flat roof and barn-style roof designs, aluminum options, and accessories such as glass walls, doors, shutters, and lighting.
• Tuinhuis (Garden Houses) Garden houses with various roof styles (flat, shed, gable), with or without coverage, plus accessories including sedum roofs, foundation rails, floors, EPDM roofing, shingles, roof plates, gutters, windows, and doors for residential outdoor use.
• Bestrating (Paving) Paving products for residential gardens, including concrete and ceramic garden tiles, stones and pavers, wall elements and stacking blocks, gravel and split, edge restraints, and jointing materials.
• Tuin en terras (Garden and Terrace) Comprehensive outdoor living assortment for consumers, including gas and charcoal barbecues, planters, border edging, pergolas (aluminum and wood), terrace heating, garden decoration, garden sheds, garden furniture (loungesets, picnic tables, garden benches), garden lighting, paint and brushes, decking, sun shading, artificial grass, Christmas trees, container cabinets, door mats, animal housing, and minigarden products.
• Speeltoestellen (Play Equipment) Play equipment for residential customers, including swings, towers, playhouses, round and rectangular trampolines, BERG Eco trampolines, ride-on toys (BERG go-karts, balance bikes, scooters), children's picnic tables, Playbase, sandpits, and professional play equipment.
• Hot Tubs Hot tubs and spa products for consumers, including Be Well spas and Beachcomber Hot Tub series (300, 500, 700), plus accessories such as water treatment, Aquafinesse, filters, maintenance products, Jacuzzi scents, steps, covers, and coverlifts.
• Bevestigingsmaterialen (Hardware and Fasteners) Fastening and mounting materials for DIY construction projects, including pole holders, ornaments and caps, iron hardware, screws (galvanized, stainless steel, deck screws), bolts and nuts (carriage bolts, hex bolts, wood thread bolts, washers and nuts), tree planting products, tools, clogs, and adhesives and sealants.
• SALE / Showmodellen (Discounted Showroom Models and Clearance) Discounted products for consumers, including showroom models and discontinued items at reduced prices across categories such as aluminum carports, composite deck planks, gas lanterns, garden benches, dining chairs, lounge sets, table sets, barbecue tools, trampolines, and more from brands like 4 Seasons Outdoor, BERG, Cosi, and Eva Solo.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered parent_company and core.

• Kühlkampparent_companyOthersBuitengoed is operated by Kühlkamp (BUITENGOED by Kühlkamp). Kühlkamp is the parent company/group that owns and operates the Buitengoed retail brand. The company address is listed as Kühlkamp Buitenhout.
• Thuiswinkel WaarborgcoreGTM or Marketing PartnerThuiswinkel Waarborg certification for safe online shopping. Company has been certified by Thuiswinkel.org, demonstrating compliance with consumer protection standards for Dutch e-commerce.
• KiyohcoreGTM or Marketing PartnerCustomer review platform partnership. Kiyoh hosts customer reviews (256+ reviews with 9.0 rating) that are displayed on the website to build trust and social proof.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Praxis (Netherlands): Dutch/Belgian DIY home improvement chain with a broad assortment of building materials, garden products, and tools—directly competing with Buitengoed for DIY homeowners across the same product categories.
• Gamma Nederland: One of the largest DIY and home improvement chains in the Netherlands, selling building materials, garden products, tools, and outdoor structures—directly overlapping Buitengoed's core categories with broader assortment and dense store network.
• Karwei: Major Dutch DIY chain focused on home improvement and garden products, including timber, fencing, paving, and outdoor living—closely comparable to Buitengoed's offering with stronger national brand presence.
• Tuinmaximaal: Dutch online specialist in garden structures, fences, carports, and outdoor wood—overlapping directly with Buitengoed's higher-value structural categories and competing for the same Dutch DIY customer.
• Hubo: Dutch/Belgian hardware and DIY chain selling building materials, fasteners, garden wood, and outdoor products—a comparable neighborhood-format competitor to Buitengoed in the DIY channel.

Regional players

• Bever Zwerfsport: Dutch specialty retailer focused on outdoor and camping equipment including furniture, shelters, and outdoor accessories—comparably serving Dutch consumers with outdoor lifestyle products, though with a different core focus.

Others

• IKEA Netherlands: Global home furnishings retailer with growing outdoor furniture, garden storage, and structure assortments in the Netherlands—an adjacent large-format competitor for some of Buitengoed's outdoor furniture and storage categories.

Emerging players

• vidaXL: Large cross-border online retailer selling garden furniture, outdoor structures, and DIY products across Europe—an emerging price-aggressive competitor with a much broader assortment but lower service orientation than Buitengoed.
• Woodworks / Houtdirect.nl: Niche Dutch online retailers specializing in garden timber, hardwoods, and wood-based building products—an emerging pure-play competitor in the timber sub-segment of Buitengoed's catalog.

Broad incumbents

• Hornbach: Pan-European DIY and building materials superstore with extensive garden/outdoor assortment and competitive pricing—larger incumbent with overlapping categories and broader geographic footprint across the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/buitenhout
• Facebookfacebook.com/buitengoedbykuhlkamp
• LinkedInlinkedin.com/company/k-hlkamp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buitengoed