Dereja
Dereja, founded in 2017 in Addis Ababa, Ethiopia, is a private career platform providing job matching, career training, and campus and virtual job fairs to students, graduates, and employers.
- Company typePrivate
- Founded2017
- HeadquartersAddis Ababa, Ethiopia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Dereja does
Dereja is an Ethiopian for-profit company founded in 2017 and headquartered in Addis Ababa that provides career training, job matching, and campus and virtual job fair services. Its platform is positioned to serve three constituencies: students and graduates seeking employment pathways, employers seeking talent, and educational institutions or training partners seeking structured engagement with both. The functional offering combines recruiting/event infrastructure (job fairs, both physical on campus and virtual) with what appears to be candidate-job matching and some form of career training content, although the precise product surface, technology stack, and any proprietary components are not disclosed in the source material.
The business model is not described in the available data: no pricing models, revenue mechanics, or paying-customer segments are specified. Based on the platform's structure, plausible revenue streams could include employer fees for job fair participation and recruitment access, candidate fees for training programs, and partnership or sponsorship arrangements with universities and corporate employers, but none of these are confirmed. The company is privately held with 11-50 employees and an accessible website, indicating continued operation but no disclosed funding rounds, investors, leadership team, customer logos, geographic footprint beyond Ethiopia, or technology stack.
Dereja firmographics
Firmographics- Name
- Dereja
- Legal name
- Dereja
- Website
- https://dereja.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dereja, founded in 2017 in Addis Ababa, Ethiopia, is a private career platform providing job matching, career training, and campus and virtual job fairs to students, graduates, and employers.
- Ownership category
- akta.pro rank
Dereja industry classification
Industry- Product category
- Career Services & Employment Platform
- NAICS
- Employment Services (5613), Professional and Management Development Training (61143)
- SIC
- Services-Employment Agencies (7361), Services-Educational Services (8200)
- akta.pro primary industry
- Job Placement, Matching & Career Navigation Services (EDAAAOAL)
- akta.pro secondary industry
- Career & Employability Integration Support (Work Culture, Networking, Job Readiness) (EDAIAKAH)
Keywords
Where Dereja is headquartered
LocationHeadquarters
- HQ city
- Addis Ababa
- HQ country
- Ethiopia
- HQ region
- Africa
Markets served
Dereja business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Dereja product offering
Product offeringCore offering
Dereja provides career training programs, a job-matching service that connects job seekers with employers, and campus or virtual job fairs. It targets students, graduates, and employers in Ethiopia, operating primarily through its web platform to deliver employability training and structured recruitment events.
Differentiator
Problem solved
Functional benefit
Products and services
- Career Training Programs
Companies that use Dereja
Customer profileIdeal customer profiles2 records
Dereja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dereja partnerships and signals
Strategic signalRecent moves1 record
Dereja competitors and assessment
Company assessmentBroad incumbents
- Indeed: Indeed is the world's largest job search engine, operating globally including in African markets. It is comparable to Dereja as a broad incumbent in job matching with greater brand recognition, technology investment, and employer-side network.
- LinkedIn: LinkedIn is the dominant global professional networking and job matching platform owned by Microsoft. It is comparable to Dereja as a broad incumbent in employment matching and recruiting, with significantly greater scale, employer relationships, and capital for international expansion into African markets.
- Coursera: Coursera is a global online learning platform offering professional certificates and career-oriented courses. It is comparable to Dereja as a broad incumbent in career and professional skills training, with substantially greater content breadth and global employer-recognized credentials.
Emerging players
- Andela: Andela is an Africa-focused tech talent platform that recruits, trains, and matches African software engineers with global employers. It is an emerging player comparable to Dereja in combining training with employer matching, though it specializes in technical talent rather than general graduate employment.
- uLesson: uLesson is an African edtech company delivering online learning content across multiple countries. It is an emerging player comparable to Dereja in providing career-relevant training to African students and graduates, though it focuses more broadly on K-12 and exam prep.
- Gebeya: Gebeya is an Ethiopia-headquartered tech talent marketplace that trains software developers and matches them with employers. It is an emerging player comparable to Dereja in operating from Ethiopia, combining training with employer matching, though focused specifically on technical talent.
Direct peers
- BrighterMonday: BrighterMonday operates an online job matching and recruitment platform across East Africa (Kenya, Uganda, Tanzania, Nigeria, Ghana). It is directly comparable to Dereja as a regional employment marketplace serving graduate job seekers and employers with similar functionality.
- Fuzu: Fuzu is a Kenyan career development and job matching platform that combines recruitment with career learning content. It is directly comparable to Dereja because it blends training, matching, and employer connection — mirroring Dereja's three-pronged offering.
- Jobberman: Jobberman is one of Africa's largest job matching and career platforms, originally launched in Nigeria and now operating in multiple African countries. It is directly comparable to Dereja as a two-sided employment marketplace connecting candidates with employers, and is a relevant benchmark for African-focused expansion potential.
Regional players
- Shortlist Africa: Shortlist operates recruitment and talent matching services across East Africa including Kenya and Uganda. It is a regional player comparable to Dereja in providing employer-side recruiting and candidate matching services within East Africa, but with a stronger employer-services orientation.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Dereja social profiles
Digital presenceDereja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dereja leadership team
Management profileNumber of profiles
Dereja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dereja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dereja
What does Dereja do?
Dereja provides career training programs, a job-matching service that connects job seekers with employers, and campus or virtual job fairs. It targets students, graduates, and employers in Ethiopia, operating primarily through its web platform to deliver employability training and structured recruitment events.
Is Dereja a public or private company?
Dereja is a private company. It is classified as unknown and is currently operating.
When was Dereja founded?
Dereja was founded in 2017. It employs 11 to 50 people.
Where is Dereja based?
Dereja is headquartered in Addis Ababa, Ethiopia, in the Africa region.
Who are Dereja's main competitors?
Broad incumbents on record are Indeed, LinkedIn and Coursera. Emerging players are Andela, uLesson and Gebeya. Direct peers are BrighterMonday, Fuzu and Jobberman. Shortlist Africa is listed as a regional player.
Does Dereja have an API?
No public API is recorded for Dereja.
What industry is Dereja in?
Dereja's product category is Career Services & Employment Platform. Its primary akta.pro industry code is EDAAAOAL, Job Placement, Matching & Career Navigation Services, with a secondary code of EDAIAKAH, Career & Employability Integration Support (Work Culture, Networking, Job Readiness). Its NAICS code is 5613 and its SIC code is 7361.