House of Habib
House of Habib is a privately held Pakistani conglomerate operating in automotive assembly and parts, building materials, energy, packaging, and real estate through Toyota and Metro AG joint ventures and the Habib Metropolitan Bank, serving Pakistani consumers, OEMs, and industrial customers.
- Company typePrivate
- Founded1841
- HeadquartersKarachi, Pakistan
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What House of Habib does
House of Habib is a privately held Pakistani conglomerate tracing its origins to 1841 and reorganized under the Habib family in 1891, operating across automobiles, auto parts, building materials, energy, packaging, and real estate with approximately 11,000 employees and reported revenue of around $1.8 billion. Its flagship industrial asset is Indus Motor Company, a joint venture with Toyota established in 1989 that assembles Toyota, Suzuki, Honda, Yamaha, and Millat Tractors-related vehicles and parts through a network of more than 350 independent dealers, supported by technical partnerships with Denso, Furukawa, Yazaki, Koito, KYB, and Toyota Boshoku for component manufacturing. The group also operates Habib Metro Pakistan, a cash-and-carry retail joint venture with Metro AG consolidated via the 2019 Makro-Habib merger, and Habib Metropolitan Bank in commercial banking.
House of Habib firmographics
Firmographics- Name
- House of Habib
- Legal name
- House of Habib
- Website
- https://hoh.net
- Company type
- Private
- Founded year
- 1841
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- House of Habib is a privately held Pakistani conglomerate operating in automotive assembly and parts, building materials, energy, packaging, and real estate through Toyota and Metro AG joint ventures and the Habib Metropolitan Bank, serving Pakistani consumers, OEMs, and industrial customers.
- Ownership category
- akta.pro rank
House of Habib industry classification
Industry- Product category
- Diversified Manufacturing Conglomerate
- NAICS
- Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing (IMACAJAJ)
- akta.pro secondary industry
- Automotive Refrigerant Lines, Hoses & Thermal Plumbing (IMACALAG)
Keywords
Where House of Habib is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices10 records
Markets served
House of Habib business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Automobile Manufacturing: Indus Motor Company (a HoH joint venture with Toyota) manufactures and sells Toyota vehicles (Corolla, Fortuner, Hilux, Revo, Rush, Yaris, Corolla Cross) and genuine parts through dealer networks across Pakistan. Revenue is generated from vehicle sales, parts, motor oils, and maintenance services.
- Auto Parts Manufacturing: Auto parts (radiators, wire harnesses, starters, alternators, lamps, steering wheels, shock absorbers, struts, window regulators, hinges, catalytic converters, sheet metal parts) are sold to OEMs (Toyota, Suzuki, Honda, Yamaha, Millat Tractors) and the replacement/aftermarket. Revenue is one-time B2B transaction-based, supplying parts under long-term OEM supply agreements.
- Building Materials - Tiles & Ceramics: Shabbir Tiles manufactures and distributes Digital InkJet, Ceramic & Porcelain Tiles through 350+ authorized dealers in Pakistan and Afghanistan. Revenue from tile and installation material sales.
- Building Materials - Laminates: Baluchistan Laminates manufactures and sells high and low pressure laminates, compact laminates, technical laminates, and writing surfaces (Formite, Melamite brands) to individuals and organizations for interior decoration.
- Packaging - Paper Sacks: Pakistan Papersack Division sells industrial sacks (for cement, chemicals, dyes, salt, gypsum, etc.), SOS bags, and carrier bags to industrial customers and fast food franchises. Annual capacity of 150 million sacks. Also exports to Middle East, India, EU, and UK.
- Packaging - Jute Products: Thal Jute manufactures and exports jute products (Twill Sacks, Coffee Sacks, Sugar Sacks, Hessian Cloth, Hessian Bags, Yarn and Twine). Exporting to 25 countries worldwide including Australia, Egypt, UAE, Turkey, Tanzania, UK, USA. Also produces retail jute products (handbags, tote bags, carrier bags).
- Energy - Coal Mining: SECMC (Sindh Engro Coal Mining Company) extracts coal from Thar Block II to supply power plants. HoH holds an investment stake through Thal Limited. Coal mining operations support 5000MW of energy for 50 years.
- Energy - Power Generation: ThalNova Power Thar operates a 330 MW coal-fired power plant, generating electricity for the National Grid (1320MW for SECMC Phase 2). COD achieved February 2023. Supplies cheapest base-load power.
- Real Estate - Retail Properties: Habib Metro Pakistan (joint venture with Metro AG) owns 9 retail/wholesale properties across Karachi, Lahore, Islamabad, and Faisalabad. Revenue from tenant rent and retail/wholesale operations. Also developing malls and hotels on prime real estate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail Jute Products - Custom/bespoke pricing |
| Unit Pricing | Pay-as-you-go | Tile and Ceramic Products |
| Unit Pricing | Multi-year contract | Automotive OEM Supply Contracts |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
House of Habib product offering
Product offeringCore offering
House of Habib is a diversified Pakistani conglomerate that manufactures and sells Toyota-branded vehicles through Indus Motor Company, produces a wide range of automotive components (radiators, wire harnesses, lamps, starters, alternators, shock absorbers, steering wheels, sheet metal parts) supplied to OEMs, manufactures ceramic/porcelain tiles and high-pressure decorative laminates for construction, produces industrial paper sacks and jute-based packaging for cement, chemicals, food, and agricultural sectors, and operates coal mining and a 330 MW coal-fired power plant supplying the National Grid.
Differentiator
Problem solved
Functional benefit
Brands
- STILE TILES: Flagship brand of Shabbir Tiles for ceramic and porcelain tiles, well known throughout Pakistan for shaping spaces and lifestyles.
- Formite
- Melamite
- Habib Metro
- Carry Responsibly
Products and services
- Toyota Vehicles (Indus Motor Company) Assembly and sale of Toyota passenger cars, SUVs, and pickup trucks for Pakistani consumers through an extensive national dealer network. Production capacity of 75,000 vehicles per year. Also supplies genuine Toyota parts and after-sales service.
- Automotive Parts Manufacturing Manufactures automotive components including aluminum radiators, wire harnesses, starters and alternators, air conditioners, heater blowers, condensers, automotive lamps, steering wheels, shock absorbers, struts, window regulators, hinges, sheet metal parts, and catalytic converters. Supplied to OEMs (Toyota, Suzuki, Honda, Yamaha, Millat Tractors, Al-Ghazi Tractors) and the replacement market. Operations span Thal Engineering, AuVitronics, and Agriauto Industries.
- Ceramic and Porcelain Tiles (Shabbir Tiles / STILE) Manufactures digital inkjet, ceramic, and porcelain tiles under the STILE TILES brand using Italian technology and Agrob Anlagenbau (Germany) collaboration. Distributed through 350+ authorized dealers in Pakistan and Afghanistan, with flagship Emporiums and Design Studios in Karachi, Lahore, and Rawalpindi. Also exports to UAE, Sudan, Oman, Sri Lanka, and Afghanistan.
- Decorative Laminates (Baluchistan Laminates - Formite / Melamite) Manufactures high-pressure and low-pressure decorative laminates, compact laminates, technical laminates, and writing surfaces under the Formite and Melamite brands. New series Glossomite and Polymite launched in June 2018. Targets homeowners, contractors, architects, and interior designers for residential and commercial decoration.
- Industrial Paper Sacks (Pakistan Papersack Division) Manufactures industrial multi-ply paper sacks for cement, chemicals, dyes, salt, gypsum, calcium, carbon black, milk powder, and guar gum. Annual capacity of 150 million sacks. Also produces SOS bags (square bottom) for fast food franchises (McDonald's, KFC, Burger King) and machine-made carrier bags for retail. Exports to Middle East, India, EU, and UK.
- Jute Products (Thal Jute) Manufactures and exports jute products including twill sacks, coffee sacks, sugar sacks, hessian cloth, hessian bags, yarn, and twine under industrial use. Also produces retail consumer products (handbags, tote bags, carrier bags) under the Carry Responsibly brand. Exports to 25 countries including Australia, Egypt, UAE, Turkey, Tanzania, UK, and USA. 50-year expertise with in-house R&D and design teams.
- Coal Mining (SECMC - Sindh Engro Coal Mining Company) Open-pit coal mining from Thar Block II in Pakistan. Supplied coal supports 5,000 MW of energy generation capacity for 50 years. World's first and only ISO 45001-certified pit mining company. Joint venture with Government of Sindh, Engro Energy, HBL, HUBCO, and CMEC. Investment stake held through Thal Limited (House of Habib).
- Coal-Fired Power Generation (ThalNova Power Thar) 330 MW coal-fired power plant in Thar, Sindh, supplying cheapest base-load power to Pakistan's National Grid. Joint venture with Gani & Tayub (Novatex), HUBCO (38.3% shareholder), DESCON, and CMEC. One of the largest private investments under CPEC.
- Retail and Wholesale Properties (Habib Metro Pakistan) Operates 9 wholesale and retail properties in Karachi, Lahore, Islamabad, and Faisalabad through a joint venture with Metro AG (Germany). Also developing malls and a hotel on prime real estate in Karachi and Faisalabad.
Quantifiable outcome
- 11,000 employees across the group
- +7 more outcomes
Companies that use House of Habib
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
House of Habib technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
House of Habib partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered major and core.
- Yazaki Corporation (Japan)majorThal Engineering signed a Technical Assistance Agreement with Yazaki Corporation in 2018 to further expand its automotive wire harness manufacturing capabilities in Pakistan. Yazaki is a leading global automotive component manufacturer.
- Kanto Kasei (Japan)majorAuVitronics brought Toyota Grade Chrome Plating Technology from Kanto Kasei for the first time in Pakistan. Inaugurated state-of-the-art Chrome Plant in July 2017.
- Toyota Boshoku (Japan)coreThal Boshoku is a joint venture between Toyota Boshoku Japan, Toyota Tsusho Corporation, and Thal Limited (House of Habib). Established in 2013 with operations starting 2017. Produces Air Cleaners, Seat Tracks, Side Frames, and car seats for locally assembled vehicles at Port Qasim, Karachi.
- Metro AG (Germany)coreIn July 2012, House of Habib partnered with German wholesale giant Metro AG to form Habib Metro Pakistan Limited. Metro AG is the world's 4th largest retailer. HoH owns and develops properties while Metro provides wholesale/retail operational expertise. In 2019, Makro-Habib Pakistan merged with METRO to become Habib-METRO Pakistan Pvt. Ltd.
- Furukawa Electric Company (Japan)coreThal Engineering signed a Technical Assistance Agreement with Furukawa Electric Company Japan in 2000 - one of the leading suppliers of automotive wire harness systems globally with 50+ subsidiaries in 20 countries. This partnership established the Electrical Systems division and positioned Thal Engineering as the leader in car wiring systems in Pakistan.
- Denso Corporation (Japan)coreTechnical Assistance Agreement signed with Denso Japan in 1996 - the second largest auto parts maker in the world, listed on Fortune 500, and largest in Japan. This partnership established the Thermal Systems business manufacturing Auto AC, radiators, and heater systems. The partnership was extended to the Engine Component Business (ECB) for starters and alternators.
- Toyota Motor Corporation (Japan)coreIndus Motor Company is a joint venture between House of Habib, Toyota Motor Corporation, and Toyota Tsusho Corporation of Japan. Toyota is the sole foreign technology partner, providing vehicle platforms, manufacturing processes, quality standards, and brand授权. IMC has been assembling Toyota vehicles (Corolla, Fortuner, Hilux, Revo, etc.) in Pakistan since 1989. Toyota provides ongoing technical assistance, training, and quality benchmarking. Toyota Asia Pacific Skills Contest recognition demonstrates the depth of this partnership.
- Toyota Tsusho Corporation (Japan)coreToyota Tsusho Corporation is the trading and investment arm of the Toyota Group and co-investor in Indus Motor Company. Also a partner in Thal Boshoku joint venture. Provides global supply chain connectivity, technology transfer, and market intelligence for the Pakistani market.
- Koito Manufacturing Co. (Japan)majorAuVitronics established Pakistan's first Automotive Lamps Manufacturing Facility with technical assistance from Koito Manufacturing Co. of Japan. Koito is a major global automotive lighting manufacturer.
- Krause Maffei (Germany)majorSteering wheel plant operated by AuVitronics was set up with technical assistance from Krause Maffei of Germany.
- KYB Corporation (Japan)majorAgriauto Industries has Technical Assistance Agreements with KYB Corporation Japan for manufacturing shock absorbers and suspension components. Also KYB Motorcycle Suspension (Japan) for two-wheeler components. Agriauto started commercial production of Yamaha Front Shock Absorber under TAA with KYB.
- Ride Control LLC (USA)majorAgriauto Industries holds TAAs with Ride Control LLC (USA) for automotive ride control products including shock absorbers and struts.
- Agrob Anlagenbau GmbH (Germany)majorShabbir Tiles has international collaboration with Agrob Anlagenbau GmbH of Germany which allows maintenance of superior quality and position in local and foreign markets. Also uses latest Italian technology and state-of-the-art machinery for tile production.
- Gani & TayubcoreIn 2016, House of Habib and Gani & Tayub entered a joint venture to form ThalNova Power Thar Private Limited through their group companies. Novatex (a subsidiary of Gani & Tayub) is also a shareholder alongside Thal Limited and HUBCO.
- Hub Power Holdings Limited (HUBCO)coreHUBCO joined ThalNova as a 38.3% shareholder on 27th October 2018. HUBCO is Pakistan's largest independent power producer and a major player in the energy sector. They provide operational expertise and market access for the power plant.
- China Machinery Engineering Corporation (CMEC)majorCMEC is the EPC (Engineering, Procurement, and Construction) contractor for the ThalNova 330 MW power plant. CMEC and DESCON are also minority shareholders in ThalNova. CMEC is also a shareholder in SECMC.
- DESCONmajorDESCON is an EPC contractor and minority shareholder in ThalNova Power Thar, providing engineering and construction expertise for the 330 MW coal-fired power plant.
- Engro Energy LimitedcoreEngro Energy Limited is a joint venture partner in SECMC (Sindh Engro Coal Mining Company) alongside Government of Sindh, Thal Limited (House of Habib), HBL, HUBCO, and CMEC. Engro Energy brings expertise in energy project development.
- Government of SindhcoreGovernment of Sindh is a joint venture partner in SECMC. The 95.5km² coal block at Thar has been leased to SECMC for 30 years (extendable to another 30 years) by the Government of Sindh. SECMC is one of the largest private investments under CPEC.
Scale indicators13 records
Recent moves9 records
Expansion highlights5 records
House of Habib competitors and assessment
Company assessmentDirect peers
- Fatima Group: Pakistani diversified conglomerate spanning fertilizers, chemicals, energy, and textiles. Comparable diversified domestic conglomerate with overlapping energy and industrial chemicals exposure and similar family-owned governance.
- Packages Limited: Major Pakistani packaging and paper products company (Mitsubishi/Ali Group). Directly comparable in industrial packaging, paper sacks, and consumer packaging - core overlap with HoH's Pakistan Papersack Division and packaging segment.
- Yunus Brothers Group (Lucky Cement): One of Pakistan's largest diversified conglomerates spanning cement (Lucky Cement), energy, automotive, and consumer businesses. Directly comparable multi-sector domestic conglomerate competing for similar Pakistani consumer, infrastructure, and capital markets.
- Engro Corporation: Pakistani conglomerate in fertilizers, chemicals, foods, and energy; a co-venturer in SECMC alongside HoH. Directly comparable diversified domestic conglomerate with energy-infrastructure exposure and overlap with HoH on Thar coal economics.
- Nishat Group: Pakistani diversified conglomerate with auto assembly (Hyundai Nishat Motor), textiles, cement, and energy. Closely comparable diversified model operating in the same domestic market with an analogous OEM-assembly JV structure to House of Habib's Toyota/Indus Motor setup.
- Dawood Group (Dawood Hercules Corporation): One of Pakistan's oldest diversified business groups with interests in fertilizers, foods, energy, and automotive. Comparable diversified domestic conglomerate with Pakistani industrial/consumer breadth similar to House of Habib.
- Kohinoor Group (Kohinoor Textile Mills): Diversified Pakistani industrial group anchored in textiles but operating across multiple sectors. Comparable diversified domestic conglomerate with overlapping Pakistani industrial footprint and similar publicly-listed subsidiary structure.
- Hub Power Holdings (HUBCO): Pakistan's largest independent power producer and a 38.3% shareholder in HoH's ThalNova JV. Directly comparable in Pakistan's IPP and coal-power space, with overlapping regulatory, fuel-supply, and power-purchaser dynamics.
Broad incumbents
- Kajaria Ceramics: India's largest tile and ceramics manufacturer with scale significantly larger than Shabbir Tiles but operating in the same ceramic/porcelain tile category. Used as the leading regional comparable for tile business benchmarking and product positioning.
Regional players
- Somany Ceramics: Indian tile and ceramics manufacturer serving South Asian and Middle Eastern markets. Regional peer across the ceramic tile value chain, useful cross-border comparison for Shabbir Tiles' pricing, design cycles, and dealer-distribution economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
House of Habib social profiles
Digital presenceHouse of Habib financial estimates
Financial estimateRevenue estimate
Valuation estimate
House of Habib leadership team
Management profileNumber of profiles
Profiles6 records
House of Habib subsidiaries and ownership
Company hierarchySubsidiaries16 records
House of Habib funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
House of Habib M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about House of Habib
What does House of Habib do?
House of Habib is a diversified Pakistani conglomerate that manufactures and sells Toyota-branded vehicles through Indus Motor Company, produces a wide range of automotive components (radiators, wire harnesses, lamps, starters, alternators, shock absorbers, steering wheels, sheet metal parts) supplied to OEMs, manufactures ceramic/porcelain tiles and high-pressure decorative laminates for construction, produces industrial paper sacks and jute-based packaging for cement, chemicals, food, and agricultural sectors, and operates coal mining and a 330 MW coal-fired power plant supplying the National Grid.
Is House of Habib a public or private company?
House of Habib is a private company. It is classified as family owned and is currently operating.
When was House of Habib founded?
House of Habib was founded in 1841. It employs 5,001 to 10,000 people.
Where is House of Habib based?
House of Habib is headquartered in Karachi, Pakistan, in the Asia region.
How does House of Habib make money?
Nine revenue lines are on record. Automobile Manufacturing is the primary driver. The others are auto Parts Manufacturing, building Materials - Tiles & Ceramics, building Materials - Laminates, packaging - Paper Sacks, packaging - Jute Products, energy - Coal Mining, energy - Power Generation and real Estate - Retail Properties.
Who are House of Habib's main competitors?
Direct peers on record are Fatima Group, Packages Limited, Yunus Brothers Group (Lucky Cement), Engro Corporation, Nishat Group, Dawood Group (Dawood Hercules Corporation), Kohinoor Group (Kohinoor Textile Mills) and Hub Power Holdings (HUBCO). Kajaria Ceramics is listed as a broad incumbent. Somany Ceramics is listed as a regional player.
Does House of Habib have an API?
No public API is recorded for House of Habib.
What industry is House of Habib in?
House of Habib's product category is Diversified Manufacturing Conglomerate. Its primary akta.pro industry code is IMACAJAJ, Automotive Batteries & 12V/Low-Voltage Energy Storage Manufacturing, with a secondary code of IMACALAG, Automotive Refrigerant Lines, Hoses & Thermal Plumbing. Its NAICS code is 3363 and its SIC code is 3751.