KeepWell Foods
KeepWell Foods LLC is a privately-held nutritional beverage company that manufactures a single ready-to-drink product containing whey protein isolate, carbs, fiber, antioxidants, vitamins, and minerals. It sells via its website and retail channels to health-conscious consumers in the United States.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What KeepWell Foods does
KeepWell Foods LLC is a privately-held nutritional food and beverage manufacturer founded in 2010 and headquartered in Laguna Beach, California, with a contact address in Santa Monica. The company produces a single flagship product, the KeepWell beverage — a ready-to-drink nutritional drink formulated with whey protein isolate, carbohydrates, fiber, antioxidants, vitamins, and minerals, offered in four flavors. The product is positioned for health-conscious consumers, particularly busy adults seeking convenient, on-the-go nutritional supplementation.
The business operates a dual-channel go-to-market: direct-to-consumer sales through the company website (where the buy page currently functions as a notification signup rather than an active storefront) and retail distribution through local grocery stores, convenience stores, and other outlets, with retail rollout originally announced for January 2011. Marketing relies on community fitness event sampling and sponsorships — including the Cypress 5K/10K run, lululemon athletica's Salutation Nation yoga event, and Natural Products Expo West trade show — supplemented by a Facebook page, a Twitter profile, and a content blog covering nutrition topics.
Operationally, KeepWell is a micro-company with 1-10 employees and no disclosed funding rounds, patents, certifications, or external investors named. The most recent documented corporate activity is a blog post from March 2020 discussing the kombucha market, with no evidence of subsequent product launches, geographic expansion, or scaling activity. The company website carries a 2010 copyright, and the founding team — including Executive Vice President Thilde Peterson and team members Rhonda Williams, Dayna Woolsey, and Scott Barrington — represents the only known leadership footprint.
KeepWell Foods firmographics
Firmographics- Name
- KeepWell Foods
- Legal name
- KeepWell Foods LLC
- Website
- https://keepwellfoods.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KeepWell Foods LLC is a privately-held nutritional beverage company that manufactures a single ready-to-drink product containing whey protein isolate, carbs, fiber, antioxidants, vitamins, and minerals. It sells via its website and retail channels to health-conscious consumers in the United States.
- Ownership category
- akta.pro rank
KeepWell Foods industry classification
Industry- Product category
- Nutritional Beverages
- NAICS
- Dairy Product Manufacturing (3115)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Dairy-Based Meal Replacement & Nutrition Drinks (RTD Nutritional Shakes, Medical Nutrition) (AFAHAIAG)
- akta.pro secondary industries
- Functional & Fortified Dairy Drinks (Vitamins/Minerals, Lactose-Free, A2, Added Fiber) (AFAHAIAE), Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)
Keywords
Where KeepWell Foods is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KeepWell Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- Beverage Sales: KeepWell Foods generates revenue through the sale of its nutritional ready-to-drink beverage. Products are sold directly to consumers via the company website and through retail distribution including grocery stores, convenience stores, and other retail outlets.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
KeepWell Foods product offering
Product offeringCore offering
KeepWell Foods manufactures and sells a ready-to-drink nutritional beverage containing whey protein isolate, carbohydrates, fiber, antioxidants, vitamins, and minerals. The product is offered in four flavors and distributed directly to consumers via the company website and through grocery stores, convenience stores, and other retail outlets.
Product overview
KeepWell Foods LLC is a privately-owned nutritional food and beverage manufacturing company headquartered in Laguna Beach, California. The company operates as a single-product-focused business, centered on its flagship KeepWell beverage — a ready-to-drink nutritional drink containing whey protein isolate, carbohydrates, fiber, antioxidants, vitamins, and minerals. The product portfolio includes multiple flavor variants (four flavors mentioned) and is supported by educational content covering the science and nutritional composition of the beverage. KeepWell was officially launched in October 2010 with plans to expand distribution to grocery stores, convenience stores, and other retail outlets.
Differentiator
Problem solved
Functional benefit
Products and services
- KeepWell Beverage
Companies that use KeepWell Foods
Customer profileSegments1 record
Ideal customer profiles1 record
KeepWell Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
KeepWell Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- lululemon athleticaminorKeepWell Foods participated in lululemon athletica's Salutation Nation event on August 7, 2010, at the Newport Beach store. The company provided beverage samples to event participants and engaged with yoga community members. Over 25,000 people participated across North America in this outdoor yoga event.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
KeepWell Foods competitors and assessment
Company assessmentDirect peers
- Ensure (Abbott Nutrition): Ensure is Abbott's flagship RTD nutritional shake brand, marketed as complete nutrition with protein, vitamins, and minerals. Closely comparable to KeepWell's 'complete nutrition' positioning and target use case (meal supplementation for adults).
- fairlife: fairlife (Coca-Cola-backed) produces high-protein RTD shakes and dairy-based functional beverages (Core Power, fairlife Protein). Directly comparable to KeepWell in product format, dairy-based protein positioning, and retail distribution strategy.
- Koia: Koia produces plant-protein RTD beverages positioned as clean, functional nutrition. Comparable to KeepWell in DTC + natural-food-retail distribution model and target demographic of wellness-focused consumers.
- Premier Protein: Premier Protein is one of the leading RTD protein shake brands in the U.S. (chocolate, vanilla, caramel, etc.), sold through club, grocery, and convenience channels. Directly comparable to KeepWell as a shelf-based RTD high-protein beverage targeting similar health-conscious consumers.
- Iconic Protein: Iconic Protein produces grass-fed whey-based RTD protein drinks with added nutrients. Comparable to KeepWell in product format (RTD whey protein shake) and positioning toward natural/functional nutrition consumers.
- Orgain: Orgain makes organic, plant- and dairy-based RTD nutritional shakes positioned as clean-label meal supplements. Comparable to KeepWell in 'clean nutrition for busy consumers' positioning and multi-channel retail + DTC distribution.
- Muscle Milk: Muscle Milk (Hormel) is an established RTD protein beverage brand sold across grocery, convenience, and fitness channels. Comparable to KeepWell as a shelf-based RTD protein/nutrition beverage competing for the same health-and-fitness consumer.
- OWYN: OWYN (Only What You Need) sells RTD protein shakes marketed as clean-label, functional nutrition. Directly comparable to KeepWell in positioning around complete functional nutrition and target demographic of health-conscious consumers.
Emerging players
- Vital Proteins: Vital Proteins sells collagen and protein-based functional beverages and powders, with strong DTC and natural-food-retail presence. Comparable to KeepWell in functional nutrition positioning and 'Science + Nature' brand narrative.
Broad incumbents
- Nestlé Health Science (Boost): Nestlé Health Science markets Boost, a leading RTD nutritional shake brand, alongside a wide portfolio of medical and consumer nutrition products. Comparable as a broad incumbent in the RTD complete-nutrition beverage category where KeepWell competes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
KeepWell Foods social profiles
Digital presenceKeepWell Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
KeepWell Foods leadership team
Management profileNumber of profiles
Profiles3 records
KeepWell Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KeepWell Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KeepWell Foods
What does KeepWell Foods do?
KeepWell Foods manufactures and sells a ready-to-drink nutritional beverage containing whey protein isolate, carbohydrates, fiber, antioxidants, vitamins, and minerals. The product is offered in four flavors and distributed directly to consumers via the company website and through grocery stores, convenience stores, and other retail outlets.
Is KeepWell Foods a public or private company?
KeepWell Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KeepWell Foods founded?
KeepWell Foods was founded in 2010. It employs 1 to 10 people.
Where is KeepWell Foods based?
KeepWell Foods is headquartered in Los Angeles, United States, in the North America region.
How does KeepWell Foods make money?
One revenue line is on record: beverage Sales.
Who are KeepWell Foods's main competitors?
Direct peers on record are Ensure (Abbott Nutrition), fairlife, Koia, Premier Protein, Iconic Protein, Orgain, Muscle Milk and OWYN. Vital Proteins is listed as an emerging player. Nestlé Health Science (Boost) is listed as a broad incumbent.
Does KeepWell Foods have an API?
No public API is recorded for KeepWell Foods.
What industry is KeepWell Foods in?
KeepWell Foods's product category is Nutritional Beverages. Its primary akta.pro industry code is AFAHAIAG, Dairy-Based Meal Replacement & Nutrition Drinks (RTD Nutritional Shakes, Medical Nutrition), with a secondary code of AFAHAIAE, Functional & Fortified Dairy Drinks (Vitamins/Minerals, Lactose-Free, A2, Added Fiber). Its NAICS code is 3115 and its SIC code is 2000.