SC Home

What SC Home does

SC Home is a UAE-based tile and bathroom products retailer founded in 1973 in Sharjah (the firmographics layer lists 2015, but the company's own website, company history, and multiple source blocks consistently state "since 1973" — the company's first-party material is treated as authoritative). The company operates four physical retail showrooms located in Sharjah (Beena Center, Industrial Area 4), Al Ain (Ad Diman), Ras Al Khaimah, and Sharjah's Al Sajaa Industrial Area, and serves customers across the broader UAE including Dubai and Abu Dhabi. SC Home, previously branded as SC Ceramics, sells a broad catalogue spanning ceramic, porcelain, marble and granite, terrazzo, terracotta, parquet, and Moroccan tiles, plus sanitaryware (water closets, wash basins, bidets, bathtubs) and bathroom fittings (vanity sets, shower mixers, accessories). Customers include residential homeowners (primary segment), commercial buyers, architects and interior designers, and contractors/real estate developers.

The company's technology footprint is minimal and characteristic of a traditional physical retail business. It operates a content-driven website (schome.ae) with product pages, an e-catalogue, a visual gallery, and a blog; product browsing is inquiry-based rather than transactional. The company maintains active organic social media presence on Instagram, LinkedIn (under the legacy "SC Ceramics" page), and Facebook. There is no proprietary technology platform, no public API, no mobile app, no AI/ML capabilities, and no patents or trademarks disclosed.

SC Home generates revenue primarily through one-time transactional retail sales of tiles and bathroom products at its showrooms. Pricing is predominantly quote-based at the showroom level, with selected lot-level unit pricing publicly visible (e.g., $110–$150 per lot for certain tile lots). The company offers free in-store design consultation as a customer-acquisition tool. The business is privately held, appears founder/family-owned with no disclosed institutional or venture capital backing, no parent company, and no subsidiaries. SC Home has no disclosed funding rounds, partnerships, M&A activity, regulatory actions, or leadership changes in the input data.

Name

SC Home

Legal name

SC HOME

Website

https://schome.ae/sharjah/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

SC Home is a UAE tiles and bathroom products retailer founded in 1973 in Sharjah, operating four showrooms across Sharjah, Al Ain, Ras Al Khaimah, and Sajaa, serving residential homeowners, commercial buyers, architects, and contractors with ceramic, porcelain, marble, terrazzo, and sanitaryware ranges.

Ownership category

akta.pro rank

Product category

Building Materials Retail (Tiles and Bathroom Products)

NAICS

Floor Covering Retailers (449121), Home Centers (444110)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

Keywords

• Tile retail
• Ceramic tiles
• Porcelain tiles
• Natural stone slabs
• Sanitaryware and bathroom fittings

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tile and building material retail sales: SC Home generates revenue primarily through retail sales of tiles (ceramic, porcelain, natural stone, terrazzo, terracotta, parquet, Moroccan tiles) and bathroom products (sanitaryware, bathroom fittings, vanity sets) at its physical showrooms across the UAE. Sales are one-time transactional purchases; there is no recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SC Home is a UAE-based retailer and supplier of tiles and bathroom products, operating physical showrooms in Sharjah, Al Ain, Ras Al Khaimah, and Sajaa. The company sells wall and floor tiles (ceramic, porcelain, marble, granite, parquet, terrazzo, terracotta, Moroccan), large-format slabs, sanitaryware (water closets, wash basins, bidets, bathtubs), and bathroom fittings (vanity sets, accessories, shower mixers) to homeowners, contractors, interior designers, and real estate developers across the UAE. Free in-store design consultation is offered alongside unit-priced and quote-based sales.

Product overview

SC Home is a tiles supplier and bathroom solutions provider based in the UAE, established in 1973. The company offers a unified portfolio of building materials organized around two main categories: tiles (wall tiles, floor tiles, porcelain tiles, marble and granites, parquet flooring, terrazzo tiles, terracotta tiles, Moroccan tiles, and slabs) and bathroom products (sanitaryware including water closets, wash basins, bidets, bathtubs, and bathroom fittings including vanity sets, accessories, and shower mixers). SC Home operates showrooms in Sharjah, Al Ain, Ras Al Khaimah, and Dubai serving residential and commercial customers across the UAE. The company positions itself as a comprehensive one-stop solution for tiles and complete bathroom needs rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Wall Tiles

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Danube Home: UAE/Gulf building materials and home improvement retailer carrying tiles, sanitaryware, and bathroom fittings through showroom-based retail; competes directly with SC Home for the same homeowners, contractors, and interior-designer customers in the UAE.
• Porcelanosa: Spanish-origin premium tile, bathroom, and kitchen surfaces brand with showrooms across the Middle East including the UAE; competes in the same premium ceramic/porcelain and bathroom fittings category with a similar showroom-led GTM.
• Home Centre (Landmark Group): UAE-headquartered home furnishings and decor retailer with extensive showroom footprint across the Gulf; overlaps with SC Home in residential tile-adjacent and bathroom accessory categories for similar end consumers.

Broad incumbents

• Kajaria Ceramics: India's largest tile manufacturer with expanding international presence including the Gulf; offers comparable ceramic, porcelain, and vitrified tile ranges at scale and represents a sourcing/competitive alternative in the region.
• RAK Ceramics: UAE-headquartered, publicly listed tile and sanitaryware manufacturer and global distributor; the dominant vertically integrated player in the same UAE tile market SC Home serves, with overlapping ceramic, porcelain, and bathroom product lines.
• Interceramic: International tile and sanitaryware manufacturer with showrooms and distribution across multiple regions; comparable in product categories (ceramic, porcelain, bathroom fittings) and in serving both retail and trade customers.
• Marazzi (Mohawk Industries): Global ceramic and porcelain tile brand with broad distribution in the Middle East; competes in the same tile categories SC Home carries and influences the design and pricing benchmarks against which UAE retailers position.

Regional players

• Saudi Ceramics: Saudi-listed manufacturer and seller of ceramic tiles, sanitaryware, and bathroom products with distribution into Gulf markets; comparable product mix and B2B/bulk trade model though primarily anchored in Saudi Arabia rather than the UAE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61555683340854
• LinkedInlinkedin.com/company/sc-ceramics
• Instagraminstagram.com/_sc_home__

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Home