Wachstum für Mensch und Organisation

What Wachstum für Mensch und Organisation does

Wachstum für Mensch und Organisation GmbH (WfMO) is a privately held German consulting and software-distribution company headquartered in Landshut, Bavaria, with additional offices in Regensburg and Einbeck. The firm distributes OD-Tools®, a web-based suite of approximately 20 psychometric assessment and organizational survey instruments, exclusively across the DACH region under a partnership with the tools' developer Gabor Nagy. Instruments include Trait-Map® (Big Five personality), MQ/MQ-R (motivation and resilience), EQ-SWOT™ (emotional intelligence), Interest-Map™ (RIASEC career interests), Skill-Map™ (competency management), Sales-Map™ (B2B sales competency), OD-Map® (engagement), Health meets Work™ (psychological risk assessment per DIN ISO 10075 and GDA Psyche), aptitude tests, 360° feedback, and the EQ-Workout™ training board game, hosted on servers in Germany and offered in English, German, Dutch, Hungarian, Italian, and Chinese.

WfMO combines this SaaS distribution with a professional services layer: individual coaching (career, leadership, communication, vocal), inhouse workshops (leadership development, teambuilding, conflict management, resilience, intercultural competence), and holistic transformation mentoring that includes strategy, grant application consulting, agile project management, and occupational health protection. Pricing is individualized, with OD-Tools® sold via pay-as-you-go, prepaid credit packages, or annual volume flat-rates, and consulting delivered on individually quoted day rates.

WfMO serves a heterogeneous customer base across German SMEs, mid-market firms, large enterprises (1,500–3,500+ employees), and government entities, with named clients spanning Caritasverband Düsseldorf, octopus energy, Cemex, ZSW, Hörluchs, and Stadt Frankfurt. Distribution combines direct sales, a Certified Solution Provider partner network of external coaches and trainers, corporate self-service access after training, and government-subsidized SME consulting programs (BAFA, INQA-Coaching, VGC Bayern). The company is led by managing partner Petra Zander and operates with a small, largely remote team of approximately seven named contributors.

Name

Wachstum für Mensch und Organisation

Legal name

Wachstum für Mensch und Organisation GmbH

Website

https://wfmo.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WfMO is a German consulting and SaaS distribution firm that exclusively distributes OD-Tools®—a web-based suite of ~20 psychometric assessment instruments—across the DACH region, while delivering coaching, workshops, and transformation consulting to German SMEs, mid-market firms, large enterprises, and government clients.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPACAPAF

Performance Management & OKRs

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYBPAEAGAF

HRIS/HCM Managed Services & Support

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

Keywords

• Organizational development consulting
• Psychometric assessment tools
• Leadership coaching services
• Talent management software
• Employee engagement surveys

Headquarters

HQ city

Landshut

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. SaaS Subscriptions / OD-Tools® Licenses: Web-based assessment and survey tools delivered as SaaS. Payment is individually structured based on usage, with prepaid credit packages or volume flat rates available. Clients can access the platform after training for self-directed use.
2. Consulting & Coaching Services: One-on-one and team coaching, organizational consulting, and transformation support. Includes career coaching, leadership coaching, communication coaching, vocal coaching, and personal coaching.
3. Inhouse Workshops & Training: Customized inhouse workshops on topics including leadership development, teambuilding, conflict management, resilience training, intercultural competence, communication, and motivation. Billed per workshop or training engagement.
4. Mentoring & Business Consulting: Holistic business development support including strategy development, grant application consulting, agile project management, team development, and occupational safety/psychological risk consulting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

WfMO distributes OD-Tools®, a web-based SaaS platform with approximately 20 validated psychometric assessment tools, and delivers integrated organizational development consulting, coaching, inhouse workshops, and transformation support services. As the exclusive DACH distributor for OD-Tools®, the company combines proprietary assessment technology (Trait-Map®, MQ, EQ-SWOT™, Health meets Work™, etc.) with hands-on consulting to support employee selection, talent management, leadership development, and legally required psychological risk assessments for German SMEs and larger organizations.

Product overview

Wachstum für Mensch und Organisation (WfMO) offers a comprehensive portfolio of products and services centered around the OD-Tools® platform, which is a web-based Software as a Service (SaaS) system. The OD-Tools® family includes approximately 20 psychometric assessment tools used globally, with WfMO serving as the exclusive distributor in German-speaking countries (D-A-CH). The product portfolio encompasses three main categories: (1) Employee Selection Tools including Trait-Map® (Big Five personality), MQ-R (motivation), EQ-SWOT™ (emotional intelligence), Interest-Map™ (career interests), Skill-Map™ (competencies), Sales-Map™ (B2B sales), and aptitude tests; (2) Organizational Development Tools including OD-Map® (employee engagement), Health meets Work™ (psychological strain assessment), Teamwork Big Five, and 360° feedback tools; and (3) Complementary Services including individual coaching, inhouse workshops, transformation consulting, and mentoring. The tools are available in multiple languages (English, Dutch, Hungarian, Italian, Chinese) and are scientifically evaluated by two German universities (DHGS and HAM).

Differentiator

Problem solved

Functional benefit

Brands

• OD-Tools®: A suite of web-based psychological assessment tools for employee selection, talent management, organizational development, and workplace psychological risk assessment. Includes Trait-Map®, MQ/MQ-R, EQ-SWOT™, Interest-Map™, Skill-Map™, Sales-Map™, OD-Map®, and Health meets Work™.
• Health meets Work™
• Trait-Map®
• MQ / MQ-R
• EQ-SWOT™
• Interest-Map™
• Skill-Map™
• Sales-Map™
• OD-Map®

Products and services

• OD-Tools® Platform Web-based SaaS platform for employee selection, talent management, organizational development, and psychological strain assessment, distributed exclusively by WfMO in the DACH region.
• Trait-Map® Big Five personality potential profile with 25 traits, Belbin team wheel, and forced-choice methodology for individuals and group evaluations.
• MQ & MQ-R Motivation and resilience questionnaire combining McClelland, Herzberg, and Maslow theories with resilience factor measurement; MQ-R adds normative ranking for applicant selection.
• EQ-SWOT™ Psychometric questionnaire for assessing emotional intelligence application at the workplace following Goleman's mixed model approach.
• Interest-Map™ Psychometric questionnaire based on Dr. John Holland's RIASEC theory for vocational interest matching using forced-choice methodology.
• Skill-Map™ Competency management software for defining, assessing, managing, and reporting on organizational competencies, including team competency matrices.
• Sales-Map™ Online situational judgment test measuring B2B sales competency across four phases: acquisition/preparation, sales meetings, follow-up, and negotiations.
• OD-Map® Advanced organizational survey for diagnosing employee engagement with indexes for engagement, satisfaction, and health.
• Health meets Work™ Employee survey combining engagement measurement with legally required psychological risk assessment per DIN ISO 10075 and GDA Psyche guidelines.
• Teamwork Big Five Tool for team development based on the Big Five personality model for high-performing team profile construction.
• Eignungstests (Aptitude Tests) Aptitude tests including abstraction and numerical tests supplementing selection procedures with objective, performance-based data.
• Transformationsbegleitung (Transformation Coaching) Holistic organizational development services including consulting, mentoring, business consulting, grant strategies, agile project management, team development, and occupational health protection.
• Inhouse-Workshops Inhouse workshops on intercultural teams, teamwork, motivation-resilience training, conflict management, leadership development, and communication.
• Coaching im Einzel (Individual Coaching) Individual coaching services including career, personal, leadership, communication, and vocal coaching.

Quantifiable outcome

• Sales-Map™ achieves a Cronbach-Alpha coefficient of 0.9, confirming high reliability of the B2B sales competency assessment.
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Gabor Nagy (OD-Tools® Developer)coreStrategic or Co-development Partner · 1 January 2001Gabor Nagy, co-developer of the original Fit In/Trait-Map® tool (2001-2002 Shanghai), is the head of the OD-Tools® development company. WfMO's managing partner Petra Zander is closely connected to Gabor Nagy and OD-Tools®, and contributes to tool development (e.g., as co-developer of Health meets Work™). WfMO holds the exclusive distributor role for OD-Tools® in the DACH region.
• Friedemann DemmerminorStrategic or Co-development PartnerCo-developer of the original Fit In (now Trait-Map®) tool in Shanghai in 2001-2002 alongside Gabor Nagy.
• Deutsche Hochschule für Gesundheit und Sport (DHGS)coreStrategic or Co-development PartnerDHGS is one of two German universities that scientifically evaluate OD-Tools® assessments. WfMO conducted a joint Gen Z/X/Y motivation and resilience survey (January-February 2025) with DHGS as a quantitative online study, with results to be published in summer 2025 in a master's thesis by Jonas Mannshausen supervised by Prof. Dr. Jan Weinhold and Prof. Dr. Tatjana Seegt.
• Hochschule für angewandtes Management (HAM)minorStrategic or Co-development PartnerHAM is one of two German universities that scientifically evaluate OD-Tools® assessments, alongside DHGS.
• Deutsche Hochschule für Gesundheit und Sport (DHGS)coreStrategic or Co-development PartnerWfMO collaborated with DHGS on a quantitative online study comparing work motivation and resilience across Generations X, Y, and Z using the MQ questionnaire. The study ran from January 16 to February 16, 2025, with 207 participants and 199 evaluable datasets. A master's thesis is being written on this data.
• VDSI e.V. (Verband für Sicherheit, Gesundheit und Umweltschutz bei der Arbeit)minorStrategic or Co-development PartnerPetra Zander serves as the head of the 'Psyche' (mental health) specialist group within VDSI e.V. She contributes articles to VDSI aktuell journal and participates in VDSI working groups on occupational health and psychological risk assessment. VDSI is a German professional association for occupational safety, health, and environmental protection.
• RKW KompetenzzentrumminorStrategic or Co-development PartnerPetra Zander participated in the RKW Kompetenzzentrum's 'BUNT GESUND - Betriebliche Gesundheit divers denken' event on May 28, 2024 (12th German Diversity Day), discussing diversity in psychological risk assessments alongside Jana Höhler from Helios Arbeitsmedizin.
• Deutsche Gesetzliche Unfallversicherung (DGUV)minorOthersWfMO references DGUV's definition of Betriebliches Gesundheitsmanagement (BGM) in its thought leadership content, aligning its service offerings with DGUV's framework for systematic development of healthy organizational conditions.
• Certified OD-Tools® Solution ProviderscoreChannel Partner/ Reseller/ DistributorExternal coaches, trainers, and consultants who complete WfMO's training program become certified OD-Tools® Solution Providers. They receive their own platform access and can independently apply the tools with their clients, creating a distributed channel network across the DACH region.
• Helios ArbeitsmedizinminorStrategic or Co-development PartnerJana Höhler from Helios Arbeitsmedizin co-presented with Petra Zander (WfMO) at the RKW Kompetenzzentrum event on diversity and occupational health, discussing the consideration of diversity in psychological risk assessments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hogan Assessments: Hogan Assessments is a US-headquartered provider of personality assessments (HPI, HDS, MVPI) widely used for leadership selection and development. It is a broad incumbent peer because its personality-based assessments compete with WfMO's Trait-Map® for the same leadership development and selection use cases, distributed via a global certified consultant network.
• Korn Ferry: Korn Ferry is a global organizational consulting firm whose Talent Management portfolio includes psychometric assessments, competency frameworks, and 360° feedback tools. It is a broad incumbent peer because it serves HR buyers with overlapping assessment and OD consulting offerings, but with vastly larger scale, proprietary IP, and global delivery.
• Aon Assessment Solutions (formerly cut-e): Aon Assessment Solutions is the global psychometric and talent assessment arm of Aon plc, formed around cut-e, SHL, and Assessment Solutions. It is a broad incumbent peer because it provides enterprise-scale selection and development assessments (Big Five, situational judgement, sales competency) — overlapping with WfMO's Trait-Map® and Sales-Map™ offerings but at a much larger global scale.
• PDI (Talent Central / Cubiks): PDI owns Cubiks and other psychometric assessment brands, providing personality, motivation, and competency assessments to enterprise HR teams globally. It is a broad incumbent peer because it competes for the same selection and development budgets as WfMO's OD-Tools® suite but with deeper ATS/HRIS integrations and broader international benchmark data.

Direct peers

• Hogrefe Verlag: Hogrefe is a leading German-language publisher of psychometric tests and organizational psychology assessments (e.g., BIP, INSIGHTS MDI). It is a direct peer because it provides scientifically validated personality, motivation, and competency instruments sold through certified practitioners — overlapping directly with WfMO's distribution of OD-Tools® across the DACH region.
• TestGroup: TestGroup is a Dutch-headquartered psychometric assessment provider offering personality, intelligence, and integrity tests for hiring and development. It is a direct peer because it competes with WfMO's OD-Tools® suite (Trait-Map®, MQ-R, Sales-Map™) in the European market for validated, IPIP/Big-Five-based selection assessments sold through consultants and HR departments.
• Schuhfried: Schuhfried is an Austrian developer of psychometric and cognitive assessment tools (e.g., Wiener Testsystem, INSIGHTS) widely used in DACH HR and clinical settings. It is a direct peer because it offers validated personality and motivation assessments sold through certified partners — competing head-to-head with WfMO's OD-Tools® suite for the same HR and OD buyer segment.

Regional players

• rexx systems: rexx systems is a German HR software vendor offering talent management, recruiting, and HR analytics solutions to mid-market and enterprise customers in DACH. It is a regional player peer because it serves overlapping HR buyer segments in Germany with competency management and HR analytics capabilities adjacent to WfMO's Skill-Map™ and assessment platform.

Emerging players

• Great Place to Work Germany: Great Place to Work operates German employee survey and certification programs that overlap with WfMO's OD-Map® engagement survey offering. It is an emerging player peer because it competes for the same HR budget for culture and engagement measurement, but with a certification-led business model rather than WfMO's psychometric-tool-plus-consulting approach.

Others

• Solution Providers / Certified Coaches (individual practitioners): WfMO's certified OD-Tools® Solution Provider network — independent coaches, trainers, and consultants — functions as both a channel and a competitive set. These practitioners resell OD-Tools® usage but also compete with WfMO for direct consulting and coaching engagements with German SMEs, making them adjacent ecosystem participants rather than direct substitutes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FurMensch

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wachstum für Mensch und Organisation