Wastewater Level

What Wastewater Level does

Wastewater Level LLC is a privately held Montana-based specialist manufacturer that designs, produces, and distributes a single product line — the FOGRod conductivity-based wastewater level sensor and its companion Level Indicator Transmitter (LIT-100). The FOGRod is a passive PVC-bodied probe with ten AL6XN super-austenitic stainless steel contacts that detects liquid level by measuring current flow to ground, with no moving parts, sensors, or electronics in the wetwell; the LIT applies low AC voltage to each contact and outputs 10 relay closures, 2 fault relays, and a 4-20mA analog signal, including patented rag/buildup short-cycling prevention and grease detection.

The company targets municipal water and wastewater utilities (cities, towns, counties, parishes) as its primary customer, with secondary applications in industrial facilities (meat processing, casinos, hotels, hospitals) and process industries (breweries, treatment plants). Hardware kits are priced between $1,620 and $2,830 depending on rod length and cable length, with replacement parts, power supplies, warranty extensions, and intrinsic-safety barrier kits offered as add-ons; a free 35-day trial is available to municipalities. The product carries a 10-year probe warranty and is certified to UL, C-UL (CSA), CE, RCM, and ATEX standards, including Class I Division 2 without barriers and Class I Division 1 with approved barriers.

Revenue is generated almost entirely through one-time hardware sales, distributed primarily via an exclusive network of regional distributors across most US states, Canadian provinces, and selected international markets (UK, Singapore, Australia, Puerto Rico). Product design and engineering are based in California, while a Cincinnati, Ohio warehouse supports next-day shipping to most of continental US. The company is bootstrapped with 1–10 employees, no external funding rounds, and no public revenue disclosure; its go-to-market relies on distributor relationships, a content-rich website, demonstration videos, and direct phone/email/fax sales in territories without distributor coverage.

Name

Wastewater Level

Legal name

Wastewater Level LLC

Website

https://wastewater-level.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Wastewater Level LLC designs and manufactures the FOGRod, a passive conductivity-based wastewater level sensor, selling it primarily to municipal water and wastewater utilities through a distributor network across North America and select international markets.

Ownership category

akta.pro rank

Product category

Wastewater Level Sensors

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)

akta.pro secondary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

Keywords

• Wastewater level sensors
• Lift station level control
• Conductivity level probes
• Municipal pump control
• Industrial liquid sensing

Headquarters

HQ city

Kalispell

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. FOGRod Hardware Sales: One-time sale of FOGRod level measurement system including the probe, LIT controller, mounting bracket, and cable. Pricing ranges from $1,620 to $2,830 depending on FOGRod length and cable length. Accessories like power supplies and warranty extensions available as add-on purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wastewater Level LLC designs and manufactures the FOGRod system, a conductivity-based wastewater level sensor paired with the Level Indicator Transmitter (LIT-100) control panel, used by municipal lift stations and industrial facilities as a failsafe, low-maintenance replacement for floats, pressure transducers, and ultrasonic level devices. The kit system is sold through exclusive regional distributors and direct sales at unit prices ranging from $1,620 to $2,830 depending on probe length and cable length.

Product overview

Wastewater Level LLC offers the FOGRod system, a simple and reliable level measurement solution for wastewater lift stations. The core product portfolio consists of the FOGRod level sensor (available in 3ft, 5ft, and 7.5ft lengths with 10 contacts each) paired with the LIT-100 (Level Indicator Transmitter) panel unit. Kits include the FOGRod, mounting bracket with cleaning pad, and appropriate cable length (50ft or 100ft). For longer applications, 10ft and 15ft options combine two FOGRods with one LIT-100. Accessories include DC power supplies (12V/24V), intrinsic safety barriers for hazardous locations, extended warranty, and cable splice shielding. The system replaces floats or analog level devices (pressure transducers, ultrasonics, bubblers) using relay outputs and 4-20mA analog output. The company offers a free 35-day trial program for municipalities.

Differentiator

Problem solved

Functional benefit

Brands

• FOGRod: Level sensor product for wastewater lift stations - a failsafe and simple solution for measuring liquid levels in wetwells, designed to replace floats, pressure transducers, and ultrasonic devices

Products and services

• FOGRod Level Sensor A wastewater level sensor with 10 contacts that hangs in wetwells to measure liquid level through conductivity. Designed for municipal lift stations and industrial facilities as a failsafe replacement for floats, pressure transducers, and ultrasonics.
• LIT-100 Level Indicator Transmitter DIN-rail mounted control panel unit that connects to the FOGRod via 11-core shielded cable and provides 10 relay outputs, 2 fault relays, 4-20mA analog output, and LED indicators.
• FOGRod Kit System (3ft, 5ft, 7.5ft with 50ft cable) Pre-bundled FOGRod system kit available in 3 ft, 5 ft, or 7.5 ft probe lengths with 50 ft of cable, cleaning bracket, and LIT-100 controller.
• FOGRod Kit System (3ft, 5ft, 7.5ft with 100ft cable) Extended-cable FOGRod system kit available in 3 ft, 5 ft, or 7.5 ft probe lengths with 100 ft of cable, cleaning bracket, and LIT-100 controller.
• 10ft FOGRod System (2x 5ft rods, 50ft or 100ft cable) Longer 10 ft equivalent FOGRod system composed of two 5 ft FOGRod probes wired into one LIT-100, with 50 ft or 100 ft cable options for deeper wetwells.
• 15ft FOGRod System (2x 7.5ft rods, 50ft or 100ft cable) Longer 15 ft equivalent FOGRod system composed of two 7.5 ft FOGRod probes wired into one LIT-100, with 50 ft or 100 ft cable options for the deepest wetwells.
• FOG-ISB Intrinsic Safety Barrier Kit Kit of six 2-channel intrinsic safety barriers (Pepperl & Fuchs Z967) required for FOGRod installations in Class I Division 1 hazardous locations.
• FOG-Bracket Mounting and Cleaning Bracket Aluminum powder-coated mounting bracket with polyurethane cleaning pad (squeegee), S-hook, and cable tie that allows the FOGRod to be pulled through the pad for cleaning without removal from the wetwell.
• FOG-CSS Cable Splice Shield Kit Accessory kit that eliminates electrical noise when splicing FOGRod cable, for installations requiring cable extensions or repairs.
• PSU-12-NB / PSU-24-NB Power Supply 12V or 24V DC DIN-rail mounted power supply without battery backup, sized to power the LIT-100 and FOGRod system.
• Free 35-Day Trial Program Free 35-day trial of the FOGRod system offered to municipal customers (cities, towns, counties, parishes) to test the equipment in their lift stations before purchase.
• LIT-EW5 Extended Warranty Optional add-on that extends the LIT-100 warranty from the standard 2 years to 5 years.

Quantifiable outcome

• 10% of the maintenance required by floats
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• Water Automation Technology LtdcoreChannel Partner/ Reseller/ DistributorExclusive UK distributor for Wastewater Level LLC. Located in Devon, England. Provides local sales, support, and stock for UK customers including England, Scotland, and Wales. Contact: Stuart Duncan, [email protected].
• Brown Brothers Engineers AustraliacoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor with office in Keysborough VIC 3173. Covers Victoria and Tasmania. Email: [email protected], Phone: 03 9793 9999.
• Beck WatercoreChannel Partner/ Reseller/ DistributorExclusive distributor for South East Queensland, Australia. Located in Molendinar QLD 4214. Contact: Joe Duffy, Phone: 1300 228 987, Email: [email protected].
• Birkhall Pte LtdcoreChannel Partner/ Reseller/ DistributorExclusive Singapore distributor. Located at 14 Tuas Avenue 16, Singapore 638932. Contact: Thomas, Phone: +65 96809166, Email: [email protected].
• Industrial Services and Supplies LLCcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Puerto Rico. Headquarters at 102 Calle Vives, Ponce, PR 00730. Contact: José Gabriel Bengochea Ortiz, Email: [email protected], Phone: 787-327-8849.
• OmnitechcoreChannel Partner/ Reseller/ DistributorDistributor for Atlantic Canada. Contact: Jenny Sparkes, Email: [email protected], Phone: 902-468-5911.
• DM Valve & ControlscoreChannel Partner/ Reseller/ DistributorDistributor for Quebec, Canada. Located at 3540 Poirier, St-Laurent, QC H4R 2J5. Contact: Michael McAleer, Phone: 514-332-4260, Email: [email protected].

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emerson: Emerson's Rosemount portfolio includes industrial level transmitters and switching instruments used in process and water infrastructure. It is a broad incumbent competing for the same level-measurement applications.
• Siemens: Siemens provides SITRANS level instruments and industrial automation solutions used in water and wastewater facilities. It is a broad incumbent alternative for lift-station measurement and pump-control integrations.
• Xylem: Xylem provides pumps, controls, monitoring, and service solutions across municipal and industrial water systems. It is not a sensor-exclusive peer, but its wastewater equipment and station-control portfolio overlaps strongly with FOGRod's customer environment.
• Endress+Hauser: Endress+Hauser is an established industrial instrumentation supplier with an extensive level-measurement portfolio serving water, wastewater, and process industries. It competes for the same sensing and control budgets as Wastewater Level but offers a much broader product suite.
• Keller America: Keller America manufactures pressure-based level and process measurement instruments for industrial and water-related applications. Its sensors are an alternative to FOGRod's conductivity method for wetwell and tank-level monitoring.
• VEGA Grieshaber: VEGA is a global specialist in level, switching, and pressure instrumentation for water, wastewater, and industrial liquids. Its products address many of the same use cases as the FOGRod through different sensing technologies.
• ifm electronic: ifm electronic offers industrial level sensors and control hardware for liquids across manufacturing and infrastructure applications. It is a broader instrumentation competitor rather than a conductivity-probe specialist.

Direct peers

• Warrick Controls: Warrick Controls offers conductivity-based liquid-level sensing and control products for water and industrial applications. Its probe-and-relay approach is directly comparable to Wastewater Level's FOGRod and LIT architecture.
• Flowline: Flowline manufactures liquid-level switches, transmitters, and controllers for water, wastewater, and industrial process applications. It overlaps directly with FOGRod's level-monitoring and pump-control function, although it uses a broader range of sensing technologies.
• Multitrode: Multitrode is a highly comparable provider of conductivity-based liquid-level probes and relay-control systems. Its probe and controller architecture is especially close to the FOGRod's wetwell-level measurement and pump-control use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wastewater-level

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wastewater Level