Advigon Versicherung

What Advigon Versicherung does

Advigon Versicherung AG is a Liechtenstein-domiciled personal insurer (Personenversicherer) and a 100% subsidiary of HanseMerkur Versicherungsgruppe, a 150+ year-old German insurance group headquartered in Hamburg. Founded in 2006 by CSS Versicherung (Switzerland's largest basic health insurer) and acquired by HanseMerkur in 2016, the company is registered in Vaduz under entity FL-0002.181.006-7 and supervised by Finanzmarktaufsicht Liechtenstein (FMA), with BaFin registration enabling cross-border EU/EWR service provision. As of the latest sustainability disclosure, Advigon manages over €50 million in customer assets, predominantly tied to retirement solutions.

Name

Advigon Versicherung

Legal name

Advigon Versicherung AG

Website

https://advigon.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Supplementary Health Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Insurance Agencies and Brokerages (524210)

SIC

Accident & Health Insurance (6321), Life Insurance (6311), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Dental Insurance (FSAIAEAE)

akta.pro secondary industry

Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)

Keywords

• Supplementary health insurance
• Dental insurance coverage
• Incoming travel insurance
• Capital investment products
• Private pension insurance

Headquarters

HQ city

Vaduz

HQ country

Liechtenstein

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Health Supplementary Insurance Premiums: Recurring premium revenue from dental supplementary insurance, hospital supplementary insurance, ambulatory supplementary insurance, vision/glasses supplementary insurance, and practitioner (Heilpraktiker) supplementary insurance. Products are priced on a monthly subscription model with tiered tariff options. Includes a Schadenfreiheitsrabatt (no-claims discount) system of up to 25% for claim-free policy years.
2. Cancer (Krebs-SCHUTZ) Insurance Premiums: Recurring premium revenue from cancer-specific insurance product providing access to best medical care for cancer patients. Subscription-based monthly premiums.
3. Occupational Disability (Berufsunfähigkeitsversicherung) Premiums: Recurring premium revenue from occupational disability insurance protecting individuals from financial difficulties if they become unable to work. Includes special products for IT professionals and students/trainees. Subscription-based monthly premiums.
4. Incoming/Travel Health Insurance Premiums: Premium revenue from travel health insurance products for foreign guests (ausländische Gäste, up to 75 years) and Young Travel (up to 35 years, for students, au pairs, interns, work & travel participants). Daily rate pricing (e.g., €1.19/day for Young Travel Basic). Coverage up to 5 years. Visa compliance included.
5. Capital Investment Products (Kapital-SCHUTZ Plus & CHF): Single-premium private pension/rental insurance products: Advigon.Kapital-SCHUTZ Plus (EUR) and Advigon.Kapital-SCHUTZ CHF. Minimum single payment of €20,000 or CHF 20,000. Accumulation phase of minimum 5 years. Total interest credited currently at 1.6% (including surplus participation and final surplus). End-of-term guarantee ensures at minimum return of invested capital. Customers choose lump-sum payout or 3-year monthly annuity.
6. Swiss Fonds Police (Fund-Based Pension): Fund-based unit-linked life insurance (fondsgebundene Rentenversicherung) against single premium in Swiss Francs. Minimum investment: CHF 15,000 for natural persons, CHF 150,000 for legal entities. Accumulation period minimum 10 years with extension option. Invests in HMTS Schweiz Tresor Fonds (ISIN CH1271476967). Customer chooses between lifelong annuity or one-time capital payout. Tax advantages during accumulation phase.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Advigon Versicherung AG is a Liechtenstein-licensed personal insurance carrier selling supplementary health insurance (dental, hospital, outpatient, vision, Heilpraktiker/alternative practitioner), specialized coverage (Krebs-SCHUTZ cancer insurance, Berufsunfähigkeitsversicherung occupational disability), incoming/travel health insurance for foreign guests in Germany (Young Travel, Ausländische Gäste), and capital investment/pension products (Advigon.Kapital-SCHUTZ Plus in EUR, Kapital-SCHUTZ CHF, and the fund-based Swiss Fonds Police). Products are distributed through direct digital self-service on advigon.com, a phone hotline, and licensed Vertriebspartner advisors across the EU/EWR. Customer-facing digital tools include the free RechnungsApp for mobile claims submission and the Mobile Pass for digital insurance cards.

Product overview

Advigon Versicherung AG, a 100% subsidiary of HanseMerkur, operates as a personal insurance provider headquartered in Vaduz, Liechtenstein, offering a comprehensive portfolio of supplementary health insurances and capital investment products. The product portfolio centers on Krankenzusatzversicherungen (supplementary health insurance) including dental, hospital, outpatient, vision, and alternative practitioner coverage, complemented by specialized products such as cancer insurance (Krebs-SCHUTZ), occupational disability insurance (Berufsunfähigkeitsversicherung), and incoming health insurance for foreign guests. The capital investment division offers private pension insurance products in EUR and Swiss Francs (Kapital-SCHUTZ Plus, Kapital-SCHUTZ CHF) as well as the fund-based Swiss Fonds Police for diversified investment in Swiss equities, real estate, and gold. Digital service offerings include the RechnungsApp for invoice submission and Mobile Pass for digital policy access. The company positions itself on comprehensive coverage, no waiting periods for dental insurance, competitive pricing starting from EUR 1.19 per day, and quality recognition including Stiftung Warentest 'Sehr Gut' ratings.

Differentiator

Problem solved

Functional benefit

Brands

• Advigon Swiss Fonds Police: Fund-based pension insurance in Swiss Francs (CHF) enabling access to the Swiss financial market through the HMTS Schweiz Tresor Fonds.
• Advigon.Kapital-SCHUTZ Plus
• Advigon.Kapital-SCHUTZ CHF
• Young Travel
• Advigon.Krebs-SCHUTZ

Products and services

• Zahnzusatzversicherung (Dental Supplementary Insurance) Dental supplementary insurance covering children and adults for high out-of-pocket dental costs, including treatments, dental prosthetics, and extended pain therapy, with up to 100% cost coverage and no waiting period. Priced from €5.69 per month; rated 0.6 'Sehr Gut' by Stiftung Warentest for tariff AZL (July 2025).
• Zahnzusatzversicherung für Kinder (Dental Supplementary Insurance for Children) Dental insurance for children covering orthodontic treatments for all tooth misalignments (KIG 1-5) with up to 80% reimbursement, from €9.68 per month. Rated 1.5 'Sehr Gut' by Stiftung Warentest for tariffs AZB3 and AZE4 (July 2025); waiting period waived for orthodontic and dental treatments in tariffs AZB3 and AZB2 for children up to age 15 during the 01.05–31.12.2026 promotional period.
• Krankenhauszusatzversicherung (Hospital Supplementary Insurance) Hospital supplementary insurance providing first-class inpatient coverage including private room, chief physician treatment, and free hospital/physician choice. Rated FFF+ 'Hervorragend' (outstanding) by Franke & Bornberg for Advigon privat stationär.
• Krankenhauszusatzversicherung Kind (Hospital Supplementary Insurance for Children) Premium hospital insurance for children priced at €4.50 per month, including private patient status, single or double room accommodation, chief physician treatment, and rooming-in for parents/family.
• Ambulante Zusatzversicherung (Outpatient Supplementary Insurance) Outpatient supplementary insurance covering preventive care, early detection, and alternative medicine (Heilpraktiker and osteopathy) beyond statutory health insurance.
• Brillenzusatzversicherung (Vision Supplementary Insurance) Glasses and vision supplementary insurance covering eyeglasses, contact lenses, and prescription sunglasses, including preventive care such as glaucoma screening, with reimbursement up to €250 per 24 months. Rated FFF 'Sehr Gut' by Franke & Bornberg.
• Zusatzversicherung Heilpraktiker (Alternative Practitioner Supplementary Insurance) Alternative practitioner supplementary insurance covering osteopathy, alternative medicine, and Heilpraktiker treatments with 80% cost reimbursement for practitioner visits. Rated FFF 'Sehr Gut' by Franke & Bornberg.
• Advigon.Krebs-SCHUTZ (Cancer Insurance) Specialized cancer insurance providing unique coverage and financial protection with access to best medical care for cancer patients, sold via monthly subscription.
• Berufsunfähigkeitsversicherung (Occupational Disability Insurance) Occupational disability insurance protecting against financial difficulties if the insured becomes unable to work, with specialized sub-products for IT professionals (Berufsunfähigkeitsversicherung für Informatiker) and for students and trainees (Berufsunfähigkeitsversicherung für Studenten und Azubis / Einsteigeroption).
• Young Travel (Incoming Health Insurance for Young Foreigners) Health insurance for foreign nationals aged up to 35 (students, au pairs, language school students, interns, Work & Travel, exchange-program participants) staying in Germany for up to 5 years. Available in Basic (€1.19/day, days 1–365) and Profi (€1.75/day) tiers, with worldwide coverage, digital symptom checker, telemedicine, and visa-compliant documentation.
• Ausländische Gäste (Incoming Health Insurance for Adult Foreign Guests) Health insurance for foreign guests, expats, freelancers, and seasonal workers aged up to 75 staying in Germany for up to 5 years, with daily-rate pricing from €2.40/day (Basic tariff) and visa/residence-permit-compliant documentation.
• Incoming Versicherung (Incoming Insurance – umbrella category) Umbrella incoming-insurance product line for foreign guests visiting Germany, offering comprehensive health coverage for extended stays up to 5 years; bundling the Young Travel and Ausländische Gäste sub-products.
• Advigon.Kapital-SCHUTZ Plus (EUR Capital Protection / Private Pension) Single-premium private pension / capital-protection insurance in EUR with a guaranteed end-of-term maturity benefit (Ablaufgarantie), minimum single premium of €20,000, minimum accumulation phase of 5 years, currently credited total interest of 1.6% (1.5% ongoing + 0.1% final surplus; not guaranteed for the entire term), no negative interest, and payout as lump sum or 3-year monthly annuity.
• Advigon.Kapital-SCHUTZ CHF (CHF Capital Protection / Private Pension) Single-premium private pension / capital-protection insurance denominated in Swiss Francs for currency diversification and protection against EUR fluctuations; minimum single premium CHF 20,000, minimum 5-year accumulation phase, currently credited total interest of 1.6%, no negative interest, end-of-term capital guarantee, and lump sum or 3-year monthly annuity payout.
• Swiss Fonds Police (Fund-Based Pension in CHF) Fund-based unit-linked life insurance (fondsgebundene Rentenversicherung) in Swiss Francs backed by the proprietary HMTS Schweiz Tresor Fonds (ISIN CH1271476967). Minimum investment CHF 15,000 for natural persons and CHF 150,000 for legal entities; minimum accumulation period 10 years with extension option; payout as lifelong annuity or one-time capital; tax advantages during accumulation (only 50% of gains taxable if capital option chosen after age 62 and 12 years).
• Advigon RechnungsApp (Free Mobile Claims App) Free mobile application enabling customers to submit medical bills, doctor receipts, prescriptions, and referrals to Advigon with a few clicks, and to track claim status online in real time, eliminating postage and accelerating reimbursement.
• Mobile Pass (Digital Insurance Card) Digital insurance pass for Apple and Android devices giving customers a full overview of their insurance policies on their mobile phone and eliminating the need to print insurance documents, positioned as a digital travel companion.

Quantifiable outcome

• Stiftung Warentest rating: 0.6 'Sehr Gut' for tariff AZL (dental), July 2025
• +6 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HanseMerkur VersicherungsgruppecoreStrategic or Co-development Partner · 1 January 2016HanseMerkur (Hamburg, Germany, 150+ year history) has been the 100% owner of Advigon Versicherung AG since 2016. Advigon operates as a subsidiary within the HanseMerkur group, benefiting from its financial strength, distribution network, and brand heritage. HanseMerkur is Germany's largest legal expense insurer and a significant health and property/casualty insurer.
• HanseMerkur Trust Swiss AG (HMTS)coreTechnology or IntegrationHMTS is a 100% subsidiary of HanseMerkur Group, based in Zürich, Switzerland (founded July 2022). It manages the HMTS Schweiz Tresor Fonds (ISIN: CH1271476967) — the exclusive investment fund underlying the Advigon Swiss Fonds Police product. HMTS holds FINMA authorization for asset management. The fund is structured as an Alternative Investment Fund under Art. 6 of the EU Offenlegungsverordnung.
• CSS Versicherung (Switzerland)minorStrategic or Co-development PartnerAdvigon was originally founded in 2006 by CSS — Switzerland's largest basic health insurer — at its Liechtenstein location. CSS established Advigon as a vehicle for cross-border supplementary health insurance and capital investment products before selling to HanseMerkur in 2016.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Signal Iduna Gruppe: German mutual insurer with a sizeable private health and BU book, strong in dental supplementary coverage. Comparable in mutual-style governance, product breadth, and reliance on broker/advisor channels.
• HanseMerkur Krankenversicherung: HanseMerkur's own health and supplementary insurance division and 100% parent of Advigon. Directly comparable in product mix (dental, BU, travel, capital), and the obvious internal benchmark for cross-sell, pricing, and claims performance within the group.
• ARAG Krankenversicherung: Munich-based insurer with a substantial supplementary health and legal expense franchise, also owned by a mutual parent. Comparable in mid-market positioning, broker-led distribution, and emphasis on modular supplementary products.
• Debeka Krankenversicherung: One of Germany's largest private health insurers with a strong supplementary dental and BU franchise sold primarily through a captive agent network. Directly comparable in core product set, German customer base, and not-for-profit mutual structure that competes on price/service.
• Barmenia Krankenversicherung: German mutual insurer with a large supplementary health and BU portfolio distributed via independent brokers. Comparable in target customer (privately insured individuals), product breadth, and digital transformation investments.
• DKV (Deutsche Krankenversicherung): ERGO Group's specialist health insurer and one of the largest providers of German supplementary health cover. Directly comparable in product portfolio, scale, and omnichannel distribution, though with a much larger balance sheet.
• Mawista: Specialist in incoming health insurance for foreign visitors, students, and au pairs in Germany. Closest direct comparable to Advigon's Young Travel and Ausländische Gäste products, competing head-to-head for visa-compliant health cover.
• Care Concept: Specialist broker/insurer for incoming health insurance in Germany targeting students, language learners, and au pairs. Directly comparable in niche focus, visa-compliant product design, and digital distribution.

Emerging players

• Ottonova: Digital-first German private health insurer targeting tech-savvy, internationally mobile consumers. Comparable as a digital-native challenger in German private health, though focused on full private cover rather than supplementary products.

Broad incumbents

• Allianz Private Krankenversicherung: Germany's largest private health insurer with a full supplementary portfolio. Not a niche specialist like Advigon, but a benchmark for pricing, brand power, and broker distribution; competes with Advigon on most product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advigon-versicherung

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advigon Versicherung