Care Concept AG
Care Concept AG is a Bonn-based, privately held German insurance intermediary founded in 1999 that distributes 20+ niche international health, travel, and incoming insurance products — plus Sperrkonto visa services — to Germans abroad, foreign nationals entering Germany/Schengen, students, au-pairs, expatriates, and seasonal workers.
- Company typePrivate
- Founded1999
- HeadquartersBonn, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Care Concept AG does
Care Concept AG is a privately held German insurance intermediary (Versicherungsvertreter under §34d GewO) founded in 1999 and headquartered in Bonn. The company specializes exclusively in international health, travel, and incoming insurance, distributing more than 20 niche products — including Care Travel, Care Travel PLUS, Care Student, Care College, Care Economy, Care Visa Protect, Care Expatriate, and Care China Business — to Germans and Austrians abroad, foreign nationals entering Germany/Schengen, students, au-pairs, expatriates, digital nomads, and seasonal workers. It supplements insurance with adjacent visa services, notably the Basti Blocked Account (Sperrkonto) product in partnership with VietinBank, and facilitates statutory health insurance enrollment via DAK-Gesundheit.
The underlying platform is a digital insurance distribution stack comprising an online tariff finder, a customer self-service portal (My Care Concept Kundenportal), and the Care Concept RechnungsApp mobile application available on iOS and Android in multiple languages. Products are sourced from a multi-carrier panel that includes HanseMerkur Reiseversicherung AG (Germany's second-largest travel insurer at 20% market share), Advigon, IHI (BUPA Group), AXA, Cigna Global Health Benefits, DFV Deutsche Familienversicherung, APRIL Group, Globality Health, and PassportCard, with HanseMerkur Holding AG indirectly owning more than 10% of Care Concept through HVP Hanse Vertriebspartner AG.
Commercially, Care Concept earns recurring commission on insurance premiums sold via a hybrid GTM combining direct digital self-service (website, mobile app, customer portal) and a network of more than 4,400 active distribution partners across Germany. Pricing is subscription-based and starts at approximately €0.85/day (~€21/month) for entry-level coverage, with longer-duration products priced correspondingly higher. The company is led by a two-person Vorstand (Jörg Schmidt, Dirk Günther) under the supervision of Aufsichtsratsvorsitzender Hans Geisberger, has served over two million customers cumulatively since founding, and reports no publicly disclosed revenue.
Care Concept AG firmographics
Firmographics- Name
- Care Concept AG
- Legal name
- Care Concept AG
- Website
- https://care-concept.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Care Concept AG is a Bonn-based, privately held German insurance intermediary founded in 1999 that distributes 20+ niche international health, travel, and incoming insurance products — plus Sperrkonto visa services — to Germans abroad, foreign nationals entering Germany/Schengen, students, au-pairs, expatriates, and seasonal workers.
- Ownership category
- akta.pro rank
Care Concept AG industry classification
Industry- Product category
- International Travel and Health Insurance
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)
Keywords
Where Care Concept AG is headquartered
LocationHeadquarters
- HQ city
- Bonn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Care Concept AG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premium Revenue: The company develops, manages, and sells travel insurance, foreign insurance, and international health insurance products. Revenue is generated through insurance premiums paid by customers. Care Concept AG acts as a Versicherungsvertreter (multiple insurance agent) pursuant to § 34d GewO, earning commission from insurance companies for policies sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level coverage starting at €0.85/day |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Care Concept AG product offering
Product offeringCore offering
Care Concept AG is a German insurance intermediary (Versicherungsvertreter) headquartered in Bonn that designs, distributes, and services international health, travel, incoming, student, and expatriate insurance products. The company offers a broad portfolio of coverage solutions for travelers, students, au-pairs, expatriates, and foreign visitors to Germany, sold through its own website and through partner and broker channels. Care Concept AG is registered as a Versicherungsvertreter (insurance intermediary) under the German Trade Act and acts on behalf of insurance carriers, primarily HanseMerkur.
Product overview
Care Concept AG is a diversified international health insurance provider founded over 27 years ago, offering a comprehensive portfolio of 22+ insurance products. The core offerings span three primary categories: (1) Incoming insurance for foreigners in Europe (Care Economy, Care Visa Protect, Care Austria), (2) Student and language learner insurance (Care College, Care College USA, Care Student, DAK Student), and (3) Travel and expatriate insurance (Care Travel, Care Travel PLUS, Care Global, Care Amerika, Care Holiday, Care Expatriate, Care Expat World, Care Au-Pair). Supplementary offerings include Care Protector (accident and liability), Reiserücktritt (cancellation insurance), Basti Blocked Account (blocked account service via VietinBank partnership), and specialized products for Chinese citizens and seasonal workers. The company also offers statutory health insurance enrollment through DAK-Gesundheit. All products are distributed online with digital customer portals, mobile apps, and multilingual support (German, English, Chinese, French, Turkish, Spanish, Russian).
Differentiator
Problem solved
Functional benefit
Brands
- Care Travel: International health insurance for stays up to 18 months
- Care Travel PLUS
- Care Student
- Care College
- Care College USA
- Care Economy
- Care Visa Protect
- Care Au-Pair
- Care Expatriate
- Care Expat World
- Care Global
- Care Amerika
- Care Austria
- Care Holiday
- Care Protector
- Basti Blocked Account
- Care China Business
- Care 01
- Care RechnungsApp
Products and services
- Care Travel International travel health insurance for short- and medium-term trips abroad, covering outpatient, inpatient, and emergency medical expenses. Designed for individual travelers and tourists.
- Care Travel PLUS Premium international travel health insurance with enhanced benefits, higher coverage limits, and additional services such as return transport and luggage protection.
- Care College Health insurance for international students enrolled at German universities, fulfilling statutory and visa health insurance requirements.
- Care Student Health insurance for international and domestic students, providing coverage for medical treatment, hospitalization, and emergency care during studies.
- Care Expatriate Comprehensive health insurance for expatriates relocating abroad for work, study, or lifestyle reasons, providing worldwide coverage tailored to long-term stays.
- Care Global Worldwide health insurance coverage for globally mobile individuals, with flexible benefit levels and regional scope options.
- Care Visa Protect Travel health insurance that meets the requirements of the Schengen visa, providing minimum €30,000 medical coverage and emergency assistance for visa applicants.
- Care Incoming Health insurance for foreign nationals traveling to or settling in Germany, designed to satisfy visa and entry requirements and cover medical costs during the stay.
- Care Au-Pair Combined health, accident, and liability insurance for foreign au-pairs placed with host families in Germany.
- Care Holiday Short-term travel insurance for holiday travelers, providing emergency medical and travel assistance benefits.
- Care Economy
- Care 01 Long-duration travel health insurance product designed for extended trips abroad, including multi-year stays.
- Reiserücktrittskostenversicherung (Trip Cancellation Insurance) Insurance covering cancellation fees and unused travel costs when a trip is canceled or interrupted for covered reasons.
- Care Protector (Liability Insurance) Personal liability insurance add-on that protects policyholders against third-party claims during travel or stays abroad.
- Care Austria / Care Amerika / Care China Business Region-specific travel and health insurance products tailored to destinations such as Austria, the United States, and China, addressing local visa and coverage requirements.
Quantifiable outcome
- 2 million+ customers served since founding
- +3 more outcomes
Companies that use Care Concept AG
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Care Concept AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Care Concept AG partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, secondary and minor.
- DAK-GesundheitcorePartnership with DAK-Gesundheit (DAK) for offering statutory health insurance (gesetzliche Krankenversicherung) for students and employees in Germany. Care Concept facilitates enrollment in DAK as a distribution channel.
- VietinBankcoreVietinBank partnership for blocked account (Sperrkonto) services required for foreign nationals, especially students, obtaining German visas and residence permits. Care Concept acts as interface between customer and VietinBank.
- HanseMerkur Reiseversicherung AGcoreKey insurance product partner. With 20% market share, HanseMerkur is Germany's second-largest travel insurer. Provides travel and international health insurance products distributed through Care Concept.
- Advigon Versicherung AGsecondaryInternational personal insurer specializing in individual life risk coverage.
- IHI (BUPA Group)secondaryInternational health and travel insurance provider. Part of BUPA Group with 8.2 million policyholders in 190 countries.
- AXA (AXA Colonia)secondaryOne of Germany's leading primary insurers and financial service providers. AXA Group brand in Germany.
- Cigna Global Health BenefitssecondaryComprehensive insurance portfolio for expatriate employees including international health, life, dental, disability, and emergency evacuation coverage.
- DFV Deutsche Familienversicherung AGsecondaryInnovative supplemental health insurance provider. Rated 'A+' (very good) by Assekurata rating agency.
- APRIL GroupsecondaryFrench international health insurance provider with 40 years of experience. 100,000 new clients annually. Offices in Paris, Bangkok, Miami, and Mexico City. 4,000+ employees across 37 countries.
- Tangiers GroupsecondaryEmergency and medical services provider operating in 52 countries with 40 languages. Manages complex risk scenarios with 100+ employees.
- Globality HealthsecondaryInternational health insurer focused on expatriates living, studying, or working abroad.
- PassportCardsecondaryInsurance provider serving 2+ million customers globally with reloadable PassportCard enabling worldwide claims without upfront payment.
- MedCare International Inc.secondaryInternational medical assistance provider for overseas assistance services.
- MSH China Enterprise Service Co. Ltd.secondaryChinese enterprise services company providing overseas assistance services, particularly for Chinese-speaking customers.
- Roland Assistance GmbHsecondaryGerman assistance provider for international medical assistance services.
- IBM Consult GmbHminorMedical expert/assessment services for claims processing.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Care Concept AG competitors and assessment
Company assessmentEmerging players
- PassportCard: International health insurance provider offering reloadable PassportCard for worldwide claims without upfront payment, serving 2+ million customers globally. Care Concept lists PassportCard as a partner, and its digital, app-based model competes for the same digital nomad and expat customers Care Concept targets.
- SafetyWing: Digital-first international health insurance provider targeting remote workers, digital nomads, and freelancers with subscription-based global coverage. Represents the emerging tech-enabled competitive threat to traditional intermediaries like Care Concept in the expat/nomad segment Care Concept addresses via Care Expatriate and Care Expat World.
Broad incumbents
- BUPA Global: International health insurance arm of BUPA Group, covering 8.2 million policyholders in 190 countries. Care Concept partners with BUPA subsidiary IHI for international health and travel insurance products, and BUPA Global competes in the same expat/international health insurance segment with broader product portfolio.
- Allianz Care: International health insurance arm of Allianz Partners, serving expatriate employees and individuals worldwide with comprehensive group and individual international health plans. As a broad incumbent, Allianz Care offers overlapping capabilities to Care Concept's expat and travel products but with significantly larger scale and distribution.
- AXA (Germany / Colonia): One of Germany's leading primary insurers and financial service providers via AXA Colonia brand. Care Concept lists AXA as a product partner while AXA's broader portfolio of primary insurance products competes for some of the same German and international customer segments at much larger scale.
- Cigna Global Health Benefits: Global health insurance leader providing comprehensive international health, life, dental, disability, and emergency evacuation coverage for expatriate employees. Care Concept lists Cigna as a key product partner, while Cigna also competes directly for premium expat and international student customers via its own channels.
Direct peers
- Mawista GmbH: German specialist in international health insurance for expatriates, foreign students, au-pairs, and language students traveling to and from Germany. Directly comparable to Care Concept in target customer segments (incoming students/workers, outgoing expats) and product structure.
- DR-WALTER GmbH: German specialist in travel health insurance, long-term travel insurance, and international health insurance for travelers, students, au-pairs, and seafarers. Closely comparable to Care Concept in product focus, customer segments, and digital-first direct distribution model in Germany.
- HanseMerkur Reiseversicherung AG: Germany's #2 travel insurer with 20% market share, core product partner and indirect owner (>10% via HVP) of Care Concept AG. Offers directly competitive travel and international health insurance products through its own channels, making it both a partner and primary competitive benchmark in the German travel health insurance niche.
- APRIL Group: French-headquartered international health insurance provider with 40 years of experience, 100,000 new clients annually, and offices in Paris, Bangkok, Miami, and Mexico City. Care Concept lists APRIL as a key insurance partner, indicating direct product overlap in international private medical insurance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Care Concept AG social profiles
Digital presenceCare Concept AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care Concept AG leadership team
Management profileNumber of profiles
Profiles3 records
Care Concept AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care Concept AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care Concept AG
What does Care Concept AG do?
Care Concept AG is a German insurance intermediary (Versicherungsvertreter) headquartered in Bonn that designs, distributes, and services international health, travel, incoming, student, and expatriate insurance products. The company offers a broad portfolio of coverage solutions for travelers, students, au-pairs, expatriates, and foreign visitors to Germany, sold through its own website and through partner and broker channels. Care Concept AG is registered as a Versicherungsvertreter (insurance intermediary) under the German Trade Act and acts on behalf of insurance carriers, primarily HanseMerkur.
Is Care Concept AG a public or private company?
Care Concept AG is a private company. It is classified as corporate owned and is currently operating.
When was Care Concept AG founded?
Care Concept AG was founded in 1999. It employs 51 to 100 people.
Where is Care Concept AG based?
Care Concept AG is headquartered in Bonn, Germany, in the Europe region.
How does Care Concept AG make money?
One revenue line is on record: insurance Premium Revenue.
Who are Care Concept AG's main competitors?
Emerging players on record are PassportCard and SafetyWing. Broad incumbents are BUPA Global, Allianz Care, AXA (Germany / Colonia) and Cigna Global Health Benefits. Direct peers are Mawista GmbH, DR-WALTER GmbH, HanseMerkur Reiseversicherung AG and APRIL Group.
Does Care Concept AG have an API?
No public API is recorded for Care Concept AG.
What industry is Care Concept AG in?
Care Concept AG's product category is International Travel and Health Insurance. Its primary akta.pro industry code is HLAEADAH, Medigap Member Support & Care Navigation (Advocacy/Concierge). Its NAICS code is 524210 and its SIC code is 6411.