S2Bconnected
S2BConnected GmbH is a Munich-based IT consulting boutique offering digital-transformation coaching, training, and IT-strategy services through three branded pillars (S2BC:coach, S2BC:academy, S2BC:consult) to European SMEs, executives, and business owners.
- Company typePrivate
- Founded2017
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What S2Bconnected does
S2BConnected GmbH is a Munich-based IT consulting boutique founded by CEO Jana Bulkin, operating a three-pillar service cluster branded S2BC:coach (personal and team growth coaching), S2BC:academy (training and workshops on RPA, blockchain, AI readiness, and business resilience), and S2BC:consult (digital transformation and IT strategy consulting). The firm targets European SMEs, C-level executives, and business owners, with a stated worldwide ambition supported by an MD for Asia Pacific and a network of partner technology providers including MorpheusLabs, IntegrationWorks, UiPath, AQ SECURE, and 2Corn Unternehmensberatung. Jana Bulkin anchors the offering with more than 25 years of business-and-technology experience, ICF Associate Certified Coach credentials, BVC (Barrett Values Centre) certification, and an ongoing lecturer role at Munich University of Applied Sciences.
The business model is professional services only, with no software product, no app, and no public API. Revenue is generated through custom-priced coaching engagements, paid and free training/webinar programs (S2BC:academy), and consulting project fees (S2BC:consult). GTM is sales-led and founder-led: Jana Bulkin runs a direct Calendly booking channel, supplemented by a content engine (S2BC Digest newsletter, Insights blog) and recurring free virtual events such as STEP Kaffee and the AI Readiness for SMEs 2026 webinar. The firm is privately held, founder-owned, has no disclosed funding, and is registered in Munich (HRB 308329) with no parent company or subsidiaries. Notable reference customers include Huawei Technologies & Research (DE) GmbH, Hochschule München, and MorpheusLabs Singapore.
S2Bconnected firmographics
Firmographics- Name
- S2Bconnected
- Legal name
- S2BConnected GmbH
- Website
- https://s2bconnected.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- S2BConnected GmbH is a Munich-based IT consulting boutique offering digital-transformation coaching, training, and IT-strategy services through three branded pillars (S2BC:coach, S2BC:academy, S2BC:consult) to European SMEs, executives, and business owners.
- Ownership category
- akta.pro rank
S2Bconnected industry classification
Industry- Product category
- IT Management Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)
Keywords
Where S2Bconnected is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
S2Bconnected business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- S2BC:coach - Coaching Services: Personal growth and team development coaching services delivered through individually customized formats. Revenue generated through coaching engagement fees.
- S2BC:academy - Training and Workshops: Educational offerings including seminars, training sessions, workshops, masterclasses, and webinars on digital transformation topics such as RPA, Blockchain, AI, and Business Resilience. Some events are free, others likely paid.
- S2BC:consult - IT Consulting: Strategic IT consulting and implementation services for business transformation and digitalization. Revenue from consulting project fees and ongoing advisory engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free educational events |
| Other | Multi-year contract | Custom consulting engagements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
S2Bconnected product offering
Product offeringCore offering
S2BConnected is an IT consulting firm that supports businesses through end-to-end digital transformation via a three-pillar service cluster: S2BC:coach (personal growth coaching for individuals and teams), S2BC:academy (training, workshops, webinars and masterclasses on RPA, Blockchain, AI readiness, and business resilience), and S2BC:consult (IT strategy and implementation advisory drawing on 20+ years of experience). The firm targets SMEs, C-level executives, and business owners primarily in Europe with global reach.
Product overview
S2Bconnected is an IT consulting company based in Munich, Germany offering a three-service cluster model: S2BC:coach for personal growth acceleration, S2BC:academy for digitalization training and workshops, and S2BC:consult for IT transformation and digitalization strategy. The company provides specialized education offerings including RPA workshops, Blockchain training, AI Readiness webinars, and the STEP Kaffee monthly webinar series. S2BC:academy delivers training from methodology to technology using best practices, while S2BC:consult leverages over 20 years of IT experience. The S2BC Digest newsletter complements the service portfolio with ongoing content updates.
Differentiator
Problem solved
Functional benefit
Brands
- S2BC:coach: Enabling and accelerating personal growth potential in individuals and teams by means of individually customized formats.
- S2BC:academy
- S2BC:consult
Products and services
- S2BC:coach Personal growth and leadership coaching service enabling and accelerating individual and team development through individually customized formats. Targeted at executives, leaders, and teams undergoing transformation.
- S2BC:academy Training and workshop services on the basis of best practices focusing on digitalization, covering methodology to technology. Topics include RPA, Blockchain, AI Readiness, and Business Resilience. Targeted at SME leaders, professionals, and partner ecosystems.
- S2BC:consult IT consulting service providing technological expertise for successful business transformation and digitalization strategy, including enterprise computing, IT architecture, and process automation advisory. Targeted at SMEs and mid-market companies undertaking digital transformation.
- MASTERCLASS: Building Business Resilience in Times of Change A 4-part interactive masterclass for SME leaders covering resilience, adaptability, and innovation capacity by connecting People, Processes, and Products while aligning transformation with UN SDGs sustainability goals.
- AI Readiness for SMEs 2026: From GenAI to Agentic AI 45-minute webinar helping European SME leaders understand the shift from GenAI to Agentic AI, identify use cases, and develop a 90-day orientation for AI adoption with security and governance essentials.
- STEP Kaffee: 15-Minute Mini Impulse Monthly short webinar series delivering actionable business impulses with one concrete measure per session, covering topics like 2026 planning, vision, positioning, and AI routines.
- Robotic Process Automation (RPA) Training Workshop covering RPA technology selection and practical implementation using use cases, teaching important points for selecting RPA technologies and their application in practical solutions.
- Blockchain Training Blockchain workshops for decision-makers and IT specialists covering blockchain-based application development, secure data archiving, cybersecurity, and contract simplification.
Quantifiable outcome
- Clients will reduce costs, improve product development cycles, and enjoy significant competitive advantages
- +2 more outcomes
Companies that use S2Bconnected
Customer profileNamed customers3 records
Ideal customer profiles3 records
S2Bconnected technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
S2Bconnected partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MorpheusLabscoreMorpheusLabs is a business design and education partner for S2BConnected. CEO Jana Bulkin is described as a valued partner in Morpheus Labs' BD and education initiatives. MorpheusLabs is a Singapore-based platform company.
- IntegrationWorks GmbHcoreIntegrationWorks GmbH is a technology integration partner. Jana Bulkin appeared on their ePilot World 2022 event discussing Integration as a Service.
- UiPathcoreUiPath is an RPA technology partner. S2BConnected offers RPA training and workshops, likely utilizing UiPath technology.
- Julia RuppelminorWebsite design and positioning consulting partner responsible for S2BConnected's visual identity and website development.
- Dilshener ConsultingminorConsulting partner in the S2BConnected network.
- EU Business School MunichminorEducational institution partner in Munich for business education collaboration.
- Hochschule München (Munich University of Applied Sciences)coreUniversity partner where CEO Jana Bulkin teaches RPA and Blockchain courses. Prof. Dr. Peter Mandl serves as speaker for the Competence Center Wirtschaftsinformatik. Course is experiencing growing demand.
- AQ SECUREcoreAI and cybersecurity partner. AQ SECURE and S2BConnected co-host the 'AI Readiness for SMEs 2026: From GenAI to Agentic AI' webinar. Renato Jurjevic is CEO of AQ SECURE.
- 2Corn Unternehmensberatung e.U.coreCo-host of STEP Kaffee webinar series with Axel Straschil. Organizational consulting partnership for business transformation and coaching in the D-A-CH region.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
S2Bconnected competitors and assessment
Company assessmentBroad incumbents
- Reply: European consulting and digital services group with significant DACH presence and strong RPA/AI capabilities — larger-scale peer operating in adjacent transformation consulting categories.
- Accenture: Global professional services firm with extensive digital transformation, AI, and change management practices — sets the ceiling of competition S2BConnected faces in the SME advisory market.
- Capgemini Invent: Global consulting arm of Capgemini focused on digital transformation and innovation — broad incumbent competing for the same enterprise digital and AI mandates as S2BConnected.
Direct peers
- AWK Group: Swiss/German management and technology consultancy advising enterprises on digital strategy and implementation — directly comparable as a boutique European transformation advisor.
- msg group: Munich-based IT consulting and software firm serving insurance, banking, and industrial clients — adjacent to S2BConnected's IT consulting and insurance-sector webinar activity (e.g., Insurance Podcast).
- Senacor Technologies: Munich-headquartered IT and digital transformation consultancy serving DACH enterprises with technology strategy and implementation services — directly comparable to S2BC:consult in geography, scale, and offering.
- MHP Management- und IT-Beratung: Porsche subsidiary and leading German management/IT consultancy — comparable as a Germany-based firm advising on digital transformation, technology strategy, and process automation (overlapping RPA domain).
- Allgeier: German IT and digital services group with consulting, technology, and training offerings — comparable breadth to S2BConnected's Coach/Academy/Consult pillars and similar DACH enterprise focus.
- Staufen AG: German operational excellence and digital transformation consultancy with a strong DACH footprint — comparable in advising mid-market companies through organizational and technology change, similar to S2BC:consult.
- UNITY AG: German management and technology consultancy focused on digital transformation and innovation — overlaps with S2BConnected's end-to-end transformation value proposition in the mid-market segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
S2Bconnected social profiles
Digital presenceS2Bconnected compliance and trust
Trust signalCompliance3 records
S2Bconnected financial estimates
Financial estimateRevenue estimate
Valuation estimate
S2Bconnected leadership team
Management profileNumber of profiles
Profiles2 records
S2Bconnected funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S2Bconnected M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S2Bconnected
What does S2Bconnected do?
S2BConnected is an IT consulting firm that supports businesses through end-to-end digital transformation via a three-pillar service cluster: S2BC:coach (personal growth coaching for individuals and teams), S2BC:academy (training, workshops, webinars and masterclasses on RPA, Blockchain, AI readiness, and business resilience), and S2BC:consult (IT strategy and implementation advisory drawing on 20+ years of experience). The firm targets SMEs, C-level executives, and business owners primarily in Europe with global reach.
Is S2Bconnected a public or private company?
S2Bconnected is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was S2Bconnected founded?
S2Bconnected was founded in 2017. It employs 1 to 10 people.
Where is S2Bconnected based?
S2Bconnected is headquartered in Munich, Germany, in the Europe region.
How does S2Bconnected make money?
Three revenue lines are on record. S2BC:coach - Coaching Services are the primary driver. The others are S2BC:academy - Training and Workshops and S2BC:consult - IT Consulting.
Who are S2Bconnected's main competitors?
Broad incumbents on record are Reply, Accenture and Capgemini Invent. Direct peers are AWK Group, msg group, Senacor Technologies, MHP Management- und IT-Beratung, Allgeier, Staufen AG and UNITY AG.
Does S2Bconnected have an API?
No public API is recorded for S2Bconnected.
What industry is S2Bconnected in?
S2Bconnected's product category is IT Management Consulting. Its primary akta.pro industry code is EDAAAKAO, Career Coaching, Mentoring & Placement Support Services. Its NAICS code is 54161 and its SIC code is 8742.