What Selvaag Bolig does

Selvaag Bolig ASA is a publicly listed Norwegian residential property developer that manages the full value chain from land acquisition through the delivery of completed residential and urban areas. The company was established in August 2008 as a spin-off of the residential development business from Selvaag Group, which has built nearly 60,000 homes in Norway since 1948. Selvaag Bolig was listed on the Oslo Stock Exchange on 14 June 2012 under the ticker SBO.

Operationally, Selvaag Bolig is an asset-light developer: it holds no in-house construction workforce and instead tenders all construction work to large external contractors under turnkey contracts. The company develops a broad variety of housing types — including its trademarked Selvaag Pluss® lifestyle concept with shared spaces and services — in growth areas around the largest cities in Norway and Sweden. For FY2025 the company sold 466 units net, started construction on 476 units, delivered 433 units, and generated sales value of NOK 3,036 million.

The business model is direct B2C: residential units are sold to individual homebuyers and families, with a stated requirement that 60% of units in each project be pre-sold before construction commences. The company maintains a minimum 60% dividend payout policy and finances its land bank and projects through a syndicated consortium of five Norwegian banks (DNB, Handelsbanken, SR-Bank, SMN, Nordea) and through repurchase-based land arrangements with its jointly-controlled partner Urban Property AS, which holds a substantial portion of the company's undeveloped land bank since a January 2020 transaction.

Name

Selvaag Bolig

Legal name

Selvaag Bolig ASA

Website

https://selvaagboligasa.no

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Selvaag Bolig ASA is a publicly listed Norwegian residential property developer that sells individual homes directly to buyers across Norway and Sweden, managing the full value chain from land acquisition to project completion without in-house construction.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential property development
• Housing development
• Urban housing projects
• Lifestyle housing concepts
• Real estate development

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Sales: Revenue is generated from the sale of completed residential units and housing projects. The company develops homes across Norway and Sweden and sells them to individual buyers. The company aims for industry-leading profit margins.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Selvaag Bolig develops and sells residential housing units across growth areas in and around the largest cities in Norway and Sweden. The company manages the full value chain from land acquisition to completed residential and urban areas, putting all construction contracts out to tender to external contractors. Selvaag Pluss® is a registered lifestyle concept within its portfolio that offers homes with shared spaces and services.

Product overview

Selvaag Bolig is a residential development company that manages the entire value chain from acquisition of land to completed residential and urban areas. The company operates as a pure housing developer that puts all construction contracts out to tender, giving it competitive advantages through lower building costs, reduced market risk, and more flexible organisation. The company has several thousand homes under development in growth areas in and around the largest cities in Norway and Sweden. The core offering includes a broad variety of housing types, with the named lifestyle concept Selvaag Pluss® featuring homes with shared spaces and services. The company was established in 2008 as a continuation of the Selvaag group's 70+ years of history and experience.

Differentiator

Problem solved

Functional benefit

Brands

• Selvaag Pluss®: Lifestyle concept featuring homes with shared spaces and services.

Products and services

• Selvaag Pluss® Selvaag Pluss® is a lifestyle concept featuring homes with shared spaces and services, offered as a differentiated product within Selvaag Bolig's portfolio. It targets homebuyers seeking lifestyle-oriented housing beyond traditional standalone units, available as part of selected residential development projects in Norway and Sweden.
• Residential Housing Units (Norway and Sweden) Core residential housing units developed by Selvaag Bolig across growth areas in and around the largest cities in Norway and Sweden. The offering includes a broad variety of housing types managed across the full value chain from land acquisition to completed residential areas. Designed for individual homebuyers and families seeking quality, affordable housing in urban growth areas, with 466 units sold net, 476 construction starts, and 433 units delivered in 2025.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Urban Property AScoreStrategic or Co-development Partner · 1 January 2020Urban Property is a partner company that owns Selvaag Bolig's land bank. In January 2020, Selvaag Bolig sold a significant portion of its non-construction-start sites to Urban Property. The relationship involves repurchase agreements where Selvaag buys back land as projects proceed. This partnership provides financing for land acquisition and is essential to Selvaag Bolig's operations.
• External Construction ContractorscoreOthersSelvaag Bolig uses external construction companies and service providers for developing and building new projects. The company enters into turnkey contracts with large, well-established contractors with solid financial positions and documented quality work. This is a key operational partnership as Selvaag does not have its own construction workforce.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Bonava AB: Bonava is a Stockholm-listed residential developer focused on building and selling homes in Germany, Sweden, Finland, Norway, Denmark, the Baltics and St. Petersburg. Like Selvaag Bolig, it is a pure for-sale homebuilder managing land-to-home value chains and operating in Norwegian and Swedish growth markets, making it the closest publicly traded Nordic residential peer.
• JM AB: JM is one of Sweden's largest residential developers, primarily focused on the Stockholm, Gothenburg and Malmö regions. It shares Selvaag Bolig's model of developing residential projects for sale to individual homebuyers and operates in overlapping Swedish growth-area markets.
• Obos BBL: Obos is Norway's largest housing cooperative and a major residential developer operating across Norwegian growth areas. It targets the same individual Norwegian homebuyers in urban corridors that Selvaag Bolig serves, making it a strong direct comparable despite its cooperative ownership structure.
• Veidekke ASA: Veidekke is a Norwegian construction and property developer with a residential housing division (Veidekke Bolig) active in Norway and Sweden. It is highly comparable as a Nordic homebuilder selling to individual buyers, though it is more vertically integrated with in-house construction capabilities.

Emerging players

• Sveafastigheter AB: Sveafastigheter is a Stockholm-based residential development and investment company operating in the Nordics. It is comparable to Selvaag Bolig as a Nordic residential developer with projects in growth-area Swedish and Norwegian markets, though at a smaller and earlier stage of scale.

Broad incumbents

• Skanska AB: Skanska is a global construction and project-development group with Nordic residential operations (Skanska Norge, Skanska Sverige). Its Boendeutveckling (residential development) division operates in the same Norway and Sweden geographies as Selvaag Bolig, though as part of a much larger, more diversified group.
• Peab AB: Peab is a large Swedish construction group with a substantial residential development arm (Peab Bostad) active in Sweden and Norway. It competes in overlapping Nordic residential markets with Selvaag Bolig but is far broader in scope, also covering civil and commercial construction.
• NCC AB: NCC is one of Sweden's largest construction companies with a Nordic residential property development arm developing homes in Sweden, Norway, Finland and Denmark. It is comparable through its residential-development footprint in the same Nordics geographies Selvaag Bolig targets.
• AF Gruppen ASA: AF Gruppen is a Norwegian contracting and property development group with residential development activities in Norway. It overlaps with Selvaag Bolig in the Norwegian residential market but operates across broader construction, offshore and energy segments.

Regional players

• Heimstaden AB: Heimstaden is a major Nordic residential real estate company headquartered in Sweden and active in Norway. While it is primarily a buy-and-hold rental housing operator rather than a for-sale developer, it competes for land, capital and end-customer demand in the same Nordic urban markets as Selvaag Bolig.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/selvaagbolig

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selvaag Bolig