Urban Property
Urban Property is a family-owned estate and letting agency founded in 2014 in Hull, UK, serving residential sellers, buyers, landlords, and tenants with sales, lettings, and full property management services supported by major UK property portals and virtual tour technology.
- Company typePrivate
- Founded2014
- HeadquartersHull, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Urban Property does
Urban Property (legal entity: Urban Property (Hull) Limited) is a family-owned estate and letting agency founded in 2014 by Barbara Fletcher and headquartered at 350 Holderness Road, Hull, United Kingdom. The firm serves residential property sellers, buyers, landlords, and tenants across Hull and surrounding areas in the Yorkshire and Humber region, with operations extending to nearby East Yorkshire locations such as Cottingham. Core services comprise residential property sales (commission-based transactions), tenant-find services, and full property management for landlords.
The firm's technology stack relies on third-party platforms rather than proprietary systems: properties are syndicated to the three major UK property portals (Rightmove, Zoopla, Prime Location) for distribution, Giraffe 360 provides 360-degree virtual tours, professional photography, and floor plans, and PropertyFile delivers a 24/7 client portal for document access, viewing feedback, maintenance reporting, and sales progression. The associated company UP Maintenance offers in-house repair coordination. Compliance infrastructure includes Propertymark Client Money Protection (C0133464), The Property Ombudsman scheme membership, and ICO data protection registration (ZA224038).
The business model combines three revenue streams: sales commissions on residential transactions, recurring monthly management fees (12% PCM inclusive of VAT plus a £450 administration fee for full management), and one-time tenant-find fees (£510 inclusive of VAT for let-only service). Pricing is positioned as competitive with no hidden fees, and over 70% of new business is reported to originate from personal recommendations. The team of approximately 9 employees includes six identified professionals, led by Managing Director Barbara Fletcher and Company Director Stacey Fieldhouse, both family members, with the firm holding a Gold Award for Lettings from the Best Estate Agent Guide 2025.
Urban Property firmographics
Firmographics- Name
- Urban Property
- Legal name
- Urban Property (Hull) Limited
- Website
- https://urbanpropertyhull.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Urban Property is a family-owned estate and letting agency founded in 2014 in Hull, UK, serving residential sellers, buyers, landlords, and tenants with sales, lettings, and full property management services supported by major UK property portals and virtual tour technology.
- Ownership category
- akta.pro rank
Urban Property industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where Urban Property is headquartered
LocationHeadquarters
- HQ city
- Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Urban Property business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Letting Management Fees: Full management service with 12% commission inclusive of VAT per calendar month, plus £450 administration fee. Includes tenant find, property management, rent collection, maintenance coordination, and compliance handling.
- Let Only Service: One-time let only service priced at £510 inclusive VAT for finding and placing tenants without ongoing management.
- Sales Commission: Estate agency services for selling properties, typically through commission-based arrangements with sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Management Service |
| One time/ perpetual license | Pay-as-you-go | Let Only Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Urban Property product offering
Product offeringCore offering
Urban Property is a family-run estate and letting agency in Hull offering residential property sales, tenant-finding, and fully managed lettings for individual landlords, sellers, buyers, and tenants. Services include free property valuations, accompanied viewings, offer negotiation, sales progression, tenant sourcing, rent collection, maintenance coordination, and compliance management. Marketing is delivered through Rightmove, Zoopla, and Prime Location listings, complemented by Giraffe 360 virtual tours and the PropertyFile online client portal.
Product overview
Urban Property is a family-owned estate and letting agency serving Hull and surrounding areas since 2014. The company offers a unified property services model combining residential sales, lettings, and property management as its core offerings. These are supported by technology add-ons: a client-facing PropertyFile portal for transparency and document access, and Giraffe 360 virtual tours for remote property viewing. The company distributes listings through major UK property portals (Rightmove, Zoopla, Prime Location) and social media platforms to maximise property exposure.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales Services Residential property sales service for sellers and buyers in Hull and surrounding areas, including market valuations, property marketing, accompanied viewings, offer negotiation, and sales progression support through to completion.
- Lettings and Property Management Services Tenant find and fully managed letting services for landlords, covering tenant sourcing, tenancy setup, rent collection, property inspections, maintenance coordination, and compliance management in accordance with current lettings legislation. Offered as Full Management (12% inclusive VAT PCM plus £450 admin fee) or Let Only (£510 inclusive VAT one-time).
- UP Maintenance (In-house Maintenance Service) In-house maintenance support service available to landlords for property repairs, providing access to reliable vetted contractors with rapid response times. Offered as a no-additional-contractor-surcharge option for in-house service.
Companies that use Urban Property
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Urban Property technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Urban Property partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered supporting and core.
- Giraffe 360supportingTechnology partnership for high-tech property marketing. Giraffe 360 enables creation of 360-degree virtual tours, professional-grade property photos, and accurate floor plans to showcase properties to their fullest potential.
- UP MaintenancesupportingAssociated company providing in-house maintenance support. Offers landlords fast response times for repairs, access to reliable vetted contractors, with no additional contractor surcharge option for in-house service.
- RightmovecorePrimary property portal advertising partner. Properties advertised on Rightmove for maximum exposure to property seekers across the UK.
- ZooplacoreProperty portal advertising partner. Properties listed on Zoopla platform for additional market coverage alongside Rightmove.
- Prime LocationsupportingPremium property portal partner targeting higher-end market segment.
- Property Ombudsman (TPO)supportingIndependent review body for property complaints. Members must follow TPO Code of Practice for Residential Letting Agents. Complaints can be escalated to TPO after internal procedure is exhausted.
- PropertymarksupportingIndustry trade body for property agents. Provides Client Money Protection scheme membership and sets professional standards for members.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Urban Property competitors and assessment
Company assessmentBroad incumbents
- Connells Group: One of the UK's largest estate agency and property services groups, operating multiple high-street brands. Competes with Urban Property across sales and lettings but at significantly greater scale, with broader financial services and surveying adjacencies.
- Chancellors: Large UK estate agency group with a strong regional branch presence across southern England and beyond. Provides residential sales, lettings, and management services comparable to Urban Property's full-service offering.
- Foxtons: Premium London-centric estate and letting agency with a high-profile brand and heavy reliance on portal-driven lead generation. Overlaps with Urban Property in the lettings management model, though operating in a very different geographic and price segment.
- William H Brown: Major UK high-street estate and letting agency chain with a national branch network. Directly comparable in product offering (residential sales, lettings, full management) but with significantly greater scale and brand reach.
- Your Move: Large national UK estate and letting agency chain with extensive branch coverage. Operates the same core residential sales, lettings, and management model as Urban Property but as part of a much larger corporate platform.
Direct peers
- Belvoir: UK's largest lettings-focused franchise network offering residential lettings, property management, and sales through franchisees. Highly comparable to Urban Property's lettings-led, full-management business model and regional branch footprint.
- Hunters Property Group: Franchised UK estate agency network providing residential sales, lettings, and property management through local branches. Closely matches Urban Property's high-street agency model with local owner-operators serving regional markets.
- Martin & Co: National UK lettings and sales franchise network with a strong letting management and tenant-find offering. Operates on similar recurring management fee economics and serves a comparable SMB landlord base as Urban Property.
- Reeds Rains: Established high-street estate and letting agency with branches across the UK, including in Yorkshire and the Humber. Comparable in offering full residential sales, lettings, and managed services to landlords and tenants.
Emerging players
- Purplebricks: Hybrid/online UK estate agency offering a lower-fee alternative to traditional high-street agents. Represents a structural threat to traditional independent agencies like Urban Property by undercutting on fees while providing portal exposure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Urban Property social profiles
Digital presenceUrban Property compliance and trust
Trust signalCompliance3 records
Urban Property financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Property leadership team
Management profileNumber of profiles
Profiles6 records
Urban Property funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Property M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Property
What does Urban Property do?
Urban Property is a family-run estate and letting agency in Hull offering residential property sales, tenant-finding, and fully managed lettings for individual landlords, sellers, buyers, and tenants. Services include free property valuations, accompanied viewings, offer negotiation, sales progression, tenant sourcing, rent collection, maintenance coordination, and compliance management. Marketing is delivered through Rightmove, Zoopla, and Prime Location listings, complemented by Giraffe 360 virtual tours and the PropertyFile online client portal.
Is Urban Property a public or private company?
Urban Property is a private company. It is classified as family owned and is currently operating.
When was Urban Property founded?
Urban Property was founded in 2014. It employs 1 to 10 people.
Where is Urban Property based?
Urban Property is headquartered in Hull, United Kingdom, in the Europe region.
How does Urban Property make money?
Three revenue lines are on record. Letting Management Fees are the primary driver. The others are let Only Service and sales Commission.
Who are Urban Property's main competitors?
Broad incumbents on record are Connells Group, Chancellors, Foxtons, William H Brown and Your Move. Direct peers are Belvoir, Hunters Property Group, Martin & Co and Reeds Rains. Purplebricks is listed as an emerging player.
Does Urban Property have an API?
No public API is recorded for Urban Property.
What industry is Urban Property in?
Urban Property's product category is Residential Real Estate Services. Its primary akta.pro industry code is BPAJAMAA, Residential Real Estate Asset Management. Its NAICS code is 531311 and its SIC code is 6531.