Texto e Forma

What Texto e Forma does

Texto e Forma is a privately-held Brazilian educational content production company founded in July 2016 in Ribeirão Preto (SP). It operates as a B2B professional services provider for K-12 publishers and school systems, delivering end-to-end production of didactic materials — authorship, specialized editing, grammatical revision, graphic design, layout, and illustration (artistic, cartographic, and technical) — covering all education levels from Early Childhood through Pre-Vestibular. The company has executed 100+ projects over its lifetime, producing more than 120,000 pages of didactic materials and over 70,000 authored questions, while rendering over 250,000 hours of pedagogical services.

The company's customer base consists almost exclusively of the largest Brazilian educational publishing groups and integrated education systems, including Somos Educação, Kroton/Cogna, Pearson, FTD Educação, Grupo SM, Editora Positivo, Moderna, Sistema Poliedro, SAS, Conexia (Grupo SEB), Eleva, and Saber (Cogna). Production capacity supports more than 15 simultaneous projects, executed by 180+ direct professionals plus 70+ indirect positions. Beyond project-based services, Texto e Forma has built Editorial360, a proprietary training and qualification platform for publishing-market professionals covering areas such as didactic authorship, copyright, editing, layout, illustration, and cartography.

Texto e Forma's revenue model is project-based professional services contracted directly with publishing houses (B2B sales-led motion), with quote-based pricing that is not publicly disclosed. Distribution is single-country (domestic Brazil) via direct enterprise sales, complemented by a referral-driven pipeline from existing clients. There is no public record of external funding, M&A, equity investors, or public-market participation; the company appears to be founder-operated and self-funded. Supporting infrastructure includes a 500 m² headquarters and a referral partnership with Palavra em Movimento for audiovisual content.

Name

Texto e Forma

Legal name

Texto e Forma

Website

https://textoeforma.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Texto e Forma is a Brazilian B2B professional services firm that produces end-to-end educational content — authorship, editing, graphic design, illustration, and layout — for major K-12 publishers and school systems in Brazil. Founded in 2016 in Ribeirão Preto, the company serves groups such as Somos Educação, Pearson, FTD, Cogna, Moderna, and Poliedro.

Ownership category

akta.pro rank

Product category

Educational Content Production Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Assessment & Item Writing / Test Content Development (EDAGAKAE)

Keywords

• Educational content production
• Editorial services
• Textbook production
• Illustration services
• Educational publishing services

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Educational Content Production Services: Full-service educational content production including authorship, editing, graphic design, illustration, and project management for educational publishers. Services are contracted on a project basis, with capacity to handle over 15 simultaneous projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Texto e Forma is a Brazilian B2B educational content production company that produces didactic materials and educational content on behalf of major Brazilian publishers. Its offerings span authorship, editorial and project management, specialized editing, grammatical revision, graphic design, layout, and illustration (artistic, cartographic, and technical) for textbooks and educational systems from Early Childhood Education through Pre-University. The company also operates Editorial360, a training and qualification platform for publishing-market professionals.

Product overview

Texto e Forma is an educational content production company offering a unified suite of services for Brazilian publishers. The portfolio includes core editorial services (authorship, editing, revision, layout, illustration, cartography) delivered through dedicated client projects for major publishers, plus the Editorial360 training platform for publishing professionals. Services span all educational levels from Early Childhood to Pre-Vestibular, covering complementary materials, complete textbook systems, and assessment items. The company operates primarily as a service provider producing content for established educational publishers rather than selling standalone products directly to end consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Editorial360: Platform developed by Texto e Forma to train and qualify professionals in the editorial market, covering areas such as authoring of didactic materials, copyright law, editing, text preparation and revision, project management, technological tools, iconography, layout, illustration, and cartography.

Quantifiable outcome

• Produced over 120,000 pages of didactic materials
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Palavra em MovimentoOthersReferral partnership for audiovisual educational content production. Texto e Forma recommends Palavra em Movimento for clients needing audiovisual content, positioning it as an educational production made by educators.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Macmillan Learning: Macmillan Learning is a global educational publisher serving higher education and K-12 markets. Comparable as a broad incumbent in educational publishing that uses third-party content production services and operates in adjacent segments to Texto e Forma's core textbook production work.
• Editora Positivo: Editora Positivo is one of Brazil's largest educational publishers (35+ years) and a Texto e Forma customer (Itens e avaliações). Comparable as a major Brazilian K-12 publisher whose textbook, systems, and assessment content needs directly overlap with Texto e Forma's service portfolio.
• Somos Educação: Somos Educação is Brazil's largest basic education group and an existing Texto e Forma customer across multiple projects (+Enem, Ético Fundamental, SER, Prosinha). Comparable as a Brazilian educational publisher and systems operator that is also a key buyer, with overlap in content production capabilities at scale.
• Editora FTD: FTD Educação is one of Brazil's largest educational publishers (founded 1902, Marista) and a Texto e Forma customer (Coleção Saeb em Foco). Comparable as a major Brazilian educational publisher that competes in the same K-12 textbook market that Texto e Forma serves.
• Pearson: Pearson is the world's largest education company and an existing Texto e Forma customer (COC Educação Infantil project). Comparable as a global educational publisher whose textbook and educational systems business directly drives Texto e Forma's order book, representing both customer and broad industry incumbent.

Direct peers

• Aptara: Aptara is a US-based B2B content production services provider serving publishers with authoring, editorial, composition, and digital content services. Directly comparable to Texto e Forma in business model (project-based outsourced content production for publishers) and end markets (educational and trade publishers).
• Hurix Digital: Hurix Digital offers content development, digital publishing, and eLearning content services to educational publishers and institutions globally. Closely comparable to Texto e Forma's end-to-end educational content production model, including digital transformation of educational content.
• MPS Limited: MPS Limited provides content solutions, learning services, and platform solutions to publishers and educational institutions worldwide. Comparable B2B services model (content authoring, editorial, and production for publishers) with similar focus on the education vertical.
• SPI Global / Straive: SPI Global (rebranded as Straive) provides content services including editorial production, typesetting, and content operations to publishers and information providers. Comparable as a B2B content production services firm operating across geographies, with overlapping service lines (composition, editorial, digital conversion) for publishers.
• Innodata Inc. Innodata provides content engineering and data services, including publishing production services for major STM and educational publishers. Comparable as a B2B outsourced content production and editorial services provider serving publishers with project-based engagement models.

Market position

Competitive moat5 records

Key risks5 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/textoeforma
• LinkedInlinkedin.com/company/texto-e-forma
• Instagraminstagram.com/textoeforma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texto e Forma